...1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental company? Basically, ERAC focuses on customers’ convenience. In order to support their convenience, ERAC has established a lot of its branches over the regions, which makes the company offer rental service within 15 minutes. In addition, it provides customers shuttle service to bring them at their homes, offices, or repair shops without fee. So, customers can easily use its service at homes or repair shops. The company segments customers more widely than other car rental companies. While typical car rental companies usually catch the people who need a car for trip or business for customers, ERAC expands the range of customers to the people who need a car because of repair service, theft, or special purpose like treating guests or family trip. Customers can choose what they want to ride from the variety of kinds of cars from small cars to luxury cars. Also, ERAC serves its cars at lower price than that of other rental companies in spite of having lot of cars. It can be possible because ERAC reduces cost by keeping its cars on the road for six months. 2. What features of its business concept allow ERAC to compete effectively with the existing national rental car companies? As mentioned previously, having many branches makes value for ERAC. From this, the company can provide convenience to customers. Whenever customers want to use its services, Enterprise...
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...multi-billion pound turnover. Enterprise is an extended 'family' of more than 66,000 employees. It is the largest rental car company in North America but has the approach and feel of a small business. The business is synonymous with exceptional customer service. Enterprise Rent-A-Car (EARC) maintains a unique selling proposition in the rental automobile industry, describing its greatest idea as personal service. This proposition is built into every facet of ERAC’s operations from point-to-point car delivery to a 427,000 rental-vehicle fleet. The business has been shaped by various concepts like: treating customers like good friends and neighbors, which has enables ERAC to grow to a point where the automotive operations have annual revenues in the billions, a fleet of cars and trucks with the numerous employees. ERAC became the industry leader in terms of fleet size and market presence with the revenue of $9.04 Billion in 2006. The service concept was initiated by focusing on three key benefits like: extraordinary convenience in the form of nearby locations and picking up and dropping off customers at their homes, offices, or repair shops free of charge; excellent rates made possible by the operating strategy; and exceptional selection of vehicles with something for every occasion. A...
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...applicability of skills and resources to new markets I> ------------------------------------------------- Markets ------------------------------------------------- Offerings ------------------------------------------------- Capabilities ------------------------------------------------- Competitive Advantage ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Porter forces ------------------------------------------------- I . Business Definition How would you define the Car rentals business , within the perspective of this case / What markets are being served, with what kind of offerings and to what customer segments ? How is ERAC positioned in this industry ? What is its unique proposition ? Is this sustainable?Are there any inherent gaps or weaknesses in this position- Who are its competitors ? what are the sources of ERAC’s competitive advantage ?What capabilities are demanded to create value … II> II. Industry Structure How would you characterize the economic forces that influence outcomes in this industry – of all the five (customer power, suppliers, barriers to change ie entry ad exit , substitution and competitive rivalry), which ones seem to dominate the most by impact.. read Porter refresher below 1. A primary force represents the barriers to change in industry structure, either from new competitors entering the industry or current competitors existing...
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...yojne dna secivres htlaeh ot ssecca sah enoyreve taht erusne ot stroffe gnittimernu eraps ot gnilliw si ,ytinummoc lanoitanretni eht htiw rehtegot ,anihC" taht demriffa eh nehw ,3102 tsuguA ni ssergnoC s’elpoeP lanoitaN ht21 eht fo namriahc eciv ,uhZ nehC yb detaretier saw ,C HU gniveih ca ot tnemtimmo c gnidnats-gnol s’anihC 4,3 ”.sremusnoc sa llew sa hcraeser fo sre cudorp eb ot deen seirtnuo c llA .)sse rgorp erusaem ot woh ,sroivaheb gnikees -htlaeh ,derutcurts eb dluoh s metsy s eht woh .g.e( s rewsna lacol eriuqer eg arevoc lasrevinu tuoba snoitseuq ynaM “ :dnuorg-eht-no seicilop CHU fo noit atnemelpmi eht ni noitaulave dna hcraeser retaerg rof sllac )RHW ( t ropeR htlaeH dlroW 3102 ehT 2”.secivres erac-htlaeh ytilauq dna elbadroffa ot ssecca lasrevinu sdrawot noitisnart eht etarelecca ot stroffe pu elacs yltnacifingis dna yltnegru ot stnemnrevoG fo ytilibisnopser eht sezingoceR“ ,ti taht gnitats noitulo ser sti hguo rht CH U fo ecnat...
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...57008 Federal Register / Vol. 76, No. 179 / Thursday, September 15, 2011 / Proposed Rules carriers with aircraft that have a designed seating capacity of 19 or more passenger seats. DATES: Comments should be filed by November 14, 2011. Late-filed comments will be considered to the extent possible. ADDRESSES: You may file comments identified by the docket number DOT– OST–2011–0044 by any of the following methods: • Federal eRulemaking Portal: go to http://www.regulations.gov and follow the online instructions for submitting comments. • Mail: Docket Management Facility, U.S. Department of Transportation, 1200 New Jersey Ave., SE., Room W12–140, Washington, DC 20590–0001. • Hand Delivery or Courier: West Building Ground Floor, Room W12–140, 1200 New Jersey Ave., SE between 9 a.m. and 5 p.m. E.T., Monday through Friday, except Federal Holidays. • Fax: 202–493–2251. Instructions: You must include the Issued at Washington, DC, on September 8, agency name and docket number DOT– OST–2010–XXXX or Regulatory 2011. Identification Number (RIN) for the LaTanya R. Butler, rulemaking at the beginning of your Acting Deputy Committee Management comment. All comments will be posted Officer. without change to http:// [FR Doc. 2011–23634 Filed 9–14–11; 8:45 am] www.regulations.gov, including any BILLING CODE 6450–01–P personal information provided. Privacy Act: Anyone is able to search the electronic form of all comments DEPARTMENT OF TRANSPORTATION received in any of our dockets by the name...
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