...Analysis of Magazine Front Covers This essay is about the semiotic codes of the front covers of two magazines to demonstrate how the media constructs the image and behavioural ideology of their target audiences. I will analyse “Cycling Monthly” (January 2008) and compare it with “Footy Focus” (January 2007). I selected these texts as they are popular mainstream magazines that are available in most newsagents and therefore represent to the reader what constitutes a typical cyclist and a typical football fan. These are also fairly recent issues and therefore show an up to date representation of constructed cyclist and football fans in our media and society. Magazines are a collection of signs including title of the magazine; the fonts; the layout; the colours; the texture of the paper; the language adopted; the content of the articles. Each of these signs have been selected to create a meaning. The magazine genre is therefore a complex collection of sings that can be decoded and analysed by us as readers. The Cycling magazine is clearly targeted at cycling fans who either aspire to cycle or who regularly cycle as a hobby. The representation of the cyclists is clearly conveyed to the audience through the large colourful image of a fit cyclist who is partially standing as he cycles through the grass; giving the intended audience the idea that cycling is hard work, fun, enjoyable and healthy. The Footy Focus magazine has a large image of William Duff Gordon kicking the ball...
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...Even though centuries have passed since the very first bicycle was invented, the popularity of bicycles does not seem to decline with the lapse of time. Not only are they the indispensable means of transportation in most parts of the world, but they also evolved into a recreational sport which plentiful health benefits come along. However, the need for using bicycles for travel in a modern transportation system, especially that of an urban area, has been questioned in recent years with respect to its cost-effectiveness. In this essay, I examine both the benefits and drawbacks of the use of bicycles in public transport and form a brief conclusion based on my stance on this issue. Some advocates argue that cycling can greatly reduce the air pollution in Hong Kong. The air quality in urban areas of Hong Kong is worsening each day due to detrimental emissions and pollutants produced by the heavy traffic volume, which mainly consists of motor vehicles. Hitchcock and Vedrenne (2014) consider bicycles to be promising alternatives for motor vehicles in an effort to improve the air quality of urban areas, since they are low-carbon and human-powered vehicles that produce zero emissions when ridden. Indeed, bicycles are more environmental-friendly than motor vehicles, but its effectiveness in making a difference to the general air quality remains questionable. The findings from the research conducted by Rakowska et al. (2014) imply that reducing the portion of motor vehicles in...
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...found this topic browsing through google, and decided to write about one of my idols who disappointed a lot of us. Problems: Errors with grammar, and punctuation. Nothing is worse than dealing with a fallen hero. When someone who was highly looked up to and respected is found guilty of cheating, feelings run high. My essay is in response to numerous articles on Lance Armstrong’s use of performance enhancing drugs. In January of 2013, in an exclusive interview with Oprah Winfrey, Lance admitted to using performance enhancing drugs. He also admitted to using other illegal methods to win the Tour De France (Stanley). Before his confession he was already stripped of all his medals, won from the Tour De France. He was also banned from competitive professional cycling for life, and was dismissed from his charity organization, Livestrong, founded by him in 1997 (MacLaggan). Who is Lance Armstrong? Lance Armstrong is a well-known biker famous for his major success in the professional cycling world. Lance was born September, 18, 1971. He did his first triathlon at age 16, and joined professional cycling in 1992. He first cycled for the Motorola Professional Cycling Team. In 1996 he was diagnosed with testicular cancer that eventually spread to his lungs and brain. However after intense chemotherapy and other treatment, he was announced cancer free in 1997. Lance was the winner of seven consecutive Tour De France titles. Unfortunately he didn’t win them honestly. How does this affect...
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...“Blood pressure is the force of blood against the walls of the arteries as the heart pumps blood throughout the body. Many factors affect blood pressure, causing it to change from day to day and throughout the day. We are unable to control some of the factors that increase the risk of developing high blood pressure like being African American, over the age of 35, family history of high blood pressure, or having diabetes, gout or kidney disease, but the good news is that there are some that we can change”!(mckinley.illinois.edu/handouts/blood_pressure_factors.html). In order to maintain a good blood pressure I should have an exercise plan that involves my cardiovascular, I need to exercise at least 2.5 hours a week. These exercises include cycling, walking, and swimming. Also I may want to talk with my doctor to make sure my body is healthy before I start my exercise program. Nutrition is very important in helping to control my blood pressure and helping with not getting this because I have a family history. The way I need to do this is eating well balanced meals. Here is a way to do this. “The DASH (Dietary Approaches to Stop Hypertension) eating plan is recommended if your blood pressure is high or if you are at risk for high blood pressure. DASH is a combination diet that is low in fat and rich in fruits and vegetables. It is low in cholesterol and saturated fat, high in dietary fiber, potassium, calcium and magnesium and moderately high in protein. DASH includes more than eight...
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...30/10/2013 Cyclermate - Term Papers - Blackcat911 « Study and create flashcards for free at Cram.com Sign In | Sign Up Essays Book Notes AP Notes Citation Generator More Search essays Home » Business & Economy » Marketing & Advertising Cyclermate By blackcat911, november 2012 | 14 Pages (3473 Words) | 122 Views| | | Sign Up to access full essay This is a Premium essay for upgraded members Cyclermate Ltd. Part 1 Historical background In 1988, Lewis Llewellyn and Dai Armstrong were made redundant as a result of the closure of their town’s steel works in south Wales. Both had been employed by the firm for more than 20 years. Lewis had worked his way up from apprentice to be chief mill engineer, and Dai had progressed from “office boy” to a senior marketing post. The men belonged to the local cycle touring club, and through this had become close friends. As the prospects for continued local employment were poor, they decided to use their savings to set up a bicycle manufacturing business – an obvious choice, given their shared interest, and combined expertise. The product they selected was a “traditional” upright cycle, following a design typical of the 1940’s and 1950’s. They believed that there would be a strong “niche” market for such a product, given the upsurge in interest in cycling, and increasing consumer interest in “retro” styles. Working in Lewis’s garage, they built their first prototype. Dai persuaded a local cycle shop to...
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...One way to describe a thesis statement is that it acts like a topic sentence for an entire essay. Just as the topic sentence tells readers what will be discussed in a particular paragraph, the thesis statement alerts readers as to what to expect from the rest of the essay Lack of hard evidence for the linkage has not deterred scientists from drawing conclusions based on fundamental ecological theories. Many biologists believe that continued rapid population growth in the tropics is undermining the integrity of biodiversity-rich ecosystems, and that present demographic trends bear strongly upon what biodiversity will look like in the future (Myers 1994, Wilson 1992, Ehrlich and Ehrlich 1981, Raven 1990). But population stabilization alone would not be sufficient to return extinction rates to background levels 4. Dynamics of Population Growth While the facts of birth and death at an individual level are dear, their effect on the growth and decline of a population (that is, a collection of individuals) is more opaque. Here we look at the process which shape population growth and the kind of yardsticks we use to measure it. In this chapter we shall be concerned mainly with the human population. Much of the reasoning we shall use could, however, be applied to animal populations as well Births, Deaths, and Growth: The total population of any area of the earth’s surface- represents a balance between two forces. One is natural change caused by the difference between the number...
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...the world. This essay will focus on the benefits of exercise for both physical and mental health. It is obvious that exercise helps people prevent a variety of diseases such as diabetes, cardiovascular, depression and Parkinson’s. This also raises an argument on whether government should play an important role in promoting physical activity. This essay will clarify that it is reasonable for the state to take responsibilities in order to make sure that social health would be improved in the following years. 1/ Introduction A healthy lifestyle and longer lives are always the target that everyone wants to achieve, specifically; it is obvious that one of the most effective ways to do this is through exercise. Exercise generally means physical activity that makes your body strong and healthy. In addition, exercise also benefits mental health, especially in stressful work conditions which can affect individuals who lead busy lives. Therefore, in my opinion, it will be reasonable for the government (the state) to be responsible for ensuring regular exercise of all citizens. This essay consists of three main parts which will discuss the reasons why physical activity is beneficial to everybody. Firstly, the piece shall discuss the positive effects that exercise brings to our physical health. After that, it will focus on mental health as it is clear that physical activity plays a crucial role in keeping our mind active and productive. Finally, as a result, the essay shall represent...
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...THE RELATIONSHIP BETWEEN EXERCISE AND HEART RATE AS WELL AS EXERCISE AND BLOOD PRESSURE PHYSIOLOGY ESSAY/ ERGONOMICS LABROTARY WRITE-UP Submitted in partial fulfilment of requirements for the Course Human Kinetics and Ergonomics 102. Department of Human Kinetics and Ergonomics INTRODUCTION When the metabolic motion of skeletal muscles increases, the flexibility of the heart can be detected throughout the exercise (Okutucu et al., 2010). The heart and blood vessels make up the cardiovascular system, which respond to exercise with an increase in heart rate and strength of reduction with each heartbeat, causing a higher cardiac output (amount of blood pumped through the heart per minute) and blood pressure (Okutucu et al., 2010). This report presents an assessment of “exercising” blood pressure and heart rate. The aim of this assessment was to obtain an understanding of how heart rate and blood pressure respond to submaximal exercise of the same intensity. The hypothesis tested was what impact exercise had on blood pressure and heart rate. The purpose of assessment of “exercising” heart rate was to measure heart rate while exercising at a submaximal intensity as well as to measure recovery heart rate following submaximal exercise. The purpose of assessment of “exercising” blood pressure was to measure blood pressure while exercising at a submaximal intensity and to measure recovery blood pressure following submaximal exercise. This report presents the procedures...
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...|Home |Part 2 |In Real Life | | | |Personal/Professional Development Essays & Real Life Application of Adult Motivation Principles | |Interacting with Colleagues and Parents | |Part 1: The Effective use of Conflict in Small Group Discussion | |Scroll down to: Prevention; Detection; Action; Communicate Effectively; | |Researchers have found that conflict, in small discussion groups, can lead to the discovery of new ideas and | |opinions. Through efforts to maintain group norms, effective group members can reduce the negative effects of | |conflict by Prevention, Detection and Action. | |New ideas and opinions help discussion groups ready for productive and effective outcomes. In their book on | |organisation behaviour, Hersey & Blanchard noted: As the group gains experience, knows each other better, and | |attains some expertise, it will progress to a higher stage of readiness. (1988) i To advance to a higher state | |of readiness, all group members should have an opportunity express their ideas and opinions without fear of...
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...Essay Questions 1. There are many reasons how human activities can lead to an imbalance of biochemical cycling, anything that the natural environment is not familiar with can damage or throw off biochemical balance. One of the negative impacts of eutrophication and increased algae growth is a loss of available oxygen, known a s anoxia. These anoxic conditions can kill fish and other aquatic organisms such as amphibians. However, how does eutrophication actually lower oxygen levels when it is common knowledge algae produce oxygen, but only when there is enough light. Eutrophication reduces the clarity of water and underwater light. In eutrophic lakes, algae are starved for light. When algae don’t have enough light they stop producing oxygen and start consuming it. 2. Opportunistic species use the “R-strategy”, where R= the species’ intrinsic rate of increase. They produce millions of eggs and sperm since only a small percent will actually meet, join, and become offspring. Examples are most insects, and corals, barnacles, clams, scallops and oysters, who spawn and fertilize their eggs in the water. Opportunistic species are often the first to colonize a new environment and their population growth is often exponential. They tend to “crash” when they run out of food, space, oxygen, sunlight, or whatever the limiting factor is in that environment. Equilibrium species use the “K-strategy”, where K= the carrying capacity of the environment. These species produce much fewer...
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...Skip to NavigationSkip to Content TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Search Bicycles Are Better Than Cars In: Bicycles Are Better Than Cars I talk about bikes a lot. I think some people around me are kind of tired of hearing me talk about how great bikes are all the time. I believe bicycles are better than cars. I know some bike advocates still drive cars and get a little touchy about that. I used to drive a car. Growing up in Estacada, it seemed like there was an unwritten law that said "you must drive a car." I obeyed without question. I never even thought about it. One day when I was driving to work, I started noticing the cyclists around me and realizing that I was polluting the atmosphere and wasting resources and they weren't. I realized that I was contributing to the rising rate of asthma and that they weren't. They were part of the solution. I was part of the problem. I knew that the only solution was to buy a bicycle and start commuting by bike. Motor vehicle use degrades the environment in a number of ways, but bicycle use does not. Noise pollution, for instance, is a real problem for those living near highways, but bicycles produce no noise. Congestion creates stress for motor vehicle users, pedestrians, and cyclists, but bicycling does not significantly add to congestion. Adding extra lanes to existing roadways and building limited-access highways can degrade...
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...exercise without going to gym. Activities such as walking and running are cheap and more accessible. Cheaper than other activities because it only requires running shoes. People can walk and jog everywhere such as parks. In addition, they can socialize with their neighbors and bring their pets to go for a walk. Meanwhile swimming requires swimming gear. Swimming is popular not only because of helping people to lose weight but also help fat people to lowering their risk of injury when they are doing sports. However, biking or cycling is also an option because it a low impact exercise. But, the cost of equipment should be consider before buying those gears. As a result of modern era and suitable with all age groups, dancing is one of the most popular sport. Dancing is an aerobic exercise. After doing sports, there are some benefits such as increasing immune system, improving the function of the parts of the body, reduce stress, and make the body better. This essay will discuss about activities and benefits of sports. The first benefit is functioning immune system to ward off germs, bacteria, and diseases that are around the neighborhood. Sports affect the performance of the hormone in the body such as adrenaline and serotonin, which are useful for immune system. When the immune system increases, the body will be more resistant against disease. Minor ailments such as influenza can be easily attacked if the immune system is...
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...With reference to either Waste management in urban areas or Transport management in urban areas, discuss the extent to which sustainability can be achieved. Answer 1 (Transport) Sustainable management in urban areas is a constant theme for urban areas in both LEDCs and MEDCs. This essay will be based on whether transport management can be achieved sustainably and whether or not it is only transport management that can achieve sustainability or other aspects such as improved housing, preventing urban sprawl and protecting the environment also add to the possibility of achieving sustainability. Transport management in urban areas is approached differently in both LEDCs and MEDCs. However the problems as a result of increased congestion in cities are similar. Some of those problems include deliveries being late, causing businesses to slow down and therefore the economy of the area; increased car ownership and therefore congestion releases a lot of pollutants such as carbon dioxide and sulphur dioxide into the atmosphere. These cause problems such as acid rain when sulphur dioxide combines with water vapour forming sulphuric acid and carbon dioxide is a greenhouse gas so increased levels add to the greenhouse effect and therefore global warming. Increased car ownership also lacks sustainability in terms of natural resource use so managing this transport in cities is important. In MEDCs the problem of obesity is rife with one in four adults in the UK that are obese and 10% of children...
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...Table of Contents 1.0 Question 3 (Plagiarism) 3 1.1 What is plagiarism? 3 1.2 Types of plagiarism 3 1.3 Why students plagiarize? 3 1.4 The effect / consequences of plagiarism 3 1.5 Prevention of plagiarism 3 1.6 Conclusion 3 1.7 References 3 2.0 Question 4 (GST) 5 2.1 What is GST? 5 2.2 Elaboration on GST 6 2.3 Conclusion 6 2.4 References 7 3.0 Question 5 (Nursery) 8 3.1 Promotion of Nursery school and day care 8 3.2 References 9 4.0 Question 6 (Bicycle Lanes) 10 4.1 Introduction 11 4.2 Purpose 11 4.3 Problem 11 4.4 Solution 12 4.5 Conclusion 12 4.6 References 12 5.0 Question 7 (License) 13 5.1 What is driving license? 13 5.2 Requirement and Procedure to get a driving license 13 5.3 References 15 1.0 QUESTION = Plagiarism has become an issue of growing concern across universities in Malaysia and internationally. Discuss. 1.1 What is plagiarism? Plagiarism means stealing another person’s works, ideas, research, language and thoughts and treated as one own original work. Plagiarism is originated from two Latin words; plagiaries which means an abductor and plagiary which...
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...Heating of the earth exterior and atmosphere and influences patterns of precipitation the sun heats the air at the equator causing it to expand and rise. This warm moist air cools as it rises. Since cool air holds less water vapor than warm air the water carried by the rising air mass condenses and forms clouds which produce the heavy rain fall associated with the tropical environment. Eventually this equatorial air mass ceases to rise and spreads north and south. The high altitude air is dry since the moisture it once held fell as a tropical rain fall. When the air mass flows north and south it cools which increases its density. It sinks back to the earth’s surface at about 30 latitude and spreads north and south. The air draws moisture from the lands over which it flows and creates deserts in the process. Temperature is plotted on the left vertical axis and precipitation on the right vertical axis. Temperature and precipitation are potted on different scales so 10 C is equivalent to 20 mm of precipitation. Climate diagrams for wet areas such as tropical rain forest compress the precipitation scale for precipitation above 100mm so that 10C is equivalent to 200mm of precipitation. This will change in scale rainfall data from very wet climates can be fit on a graph of convenient size. The temperature and precipitation scales are constructed so that 10C equals 20mm of... The circulation of air over the earth is largely due to the unequal heating of the surface. The global...
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