...Edgerton opened their first BURGER KING® restaurant in Miami, Florida. These visionaries had extensive experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive, clean surroundings. Our Vision today honors their original vision. When America was introduced to the signature flavor of the Original WHOPPER® Sandwich in 1957, it was selling for only 37 cents. It was an instant sensation and immediately became our flagship product. Today the WHOPPER® is world renowned for its flame-grilled taste and the many ways customers can order it to their liking. The great success of the early restaurants made the BURGER KING® concept a franchise success. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurant opened in Puerto Rico. While the vision for the BURGER KING® brand hasn't changed over time, our restaurants have. The early BURGER KING® restaurants distinguished themselves from others by their self-serve ordering and outdoor patio seating. Burger King Corporation pioneered dining rooms in the fast food industry when it began to enclose its patio seating in 1957. For the first time, fast-food customers could comfortably eat their food at a table inside a restaurant. Burger King Corporation demonstrated its innovation again in 1975 when it began to offer drive-thru service at its restaurants, appealing to increasingly mobile and time-conscious consumers...
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...Marketing Essay This report presents the market plan of Pizza Hut. In this marketing plan the toppings of Pizza Hut Pizza’s have been extended to ‘Halal’ Meet toppings. This report consists of Situational Analysis, Market Summary, Competition, product offering, distribution, Market Strategy and control. Situational analysis provides the brief history of Pizza Hut and depicts the situation of the industry in term of product offerings and competition. It explains that in the market there is an opportunity for ‘Halal’ meat toppings and it is already being offered by the competitors of Pizza Hut. In market summary section, SWOT analysis of Pizza Hut is carried out to evaluate the market position. Well in the market there are already many competitors offering ‘Halal’ food and Pizza Hut is in position to offer ‘Halal’ toppings and this will strength its market position against its competitors and will result in higher market share. There is a fierce competition in the market but by offering Halal Pizza toppings the market competition will be reduced and it will increase its market share in the industry. Then follows the distribution channel, and it is discussed that Pizza hut already have strong presence in UK and all its retail stores are the first point for customers. Therefore, it does not need any extra distribution channels in order to deliver the products to its customers. These product ‘Halal’ toppings will target the Muslims customers and the people who eat Halal food and also...
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...This essay is aimed at the discussing an interaction or event I encountered with a client in my work practice in which demonstrated understanding of culture as an aspect of care delivery. The name of the patient will be fictional so as to protect issues of confidentiality as per the NMC code of practice 2008. Shiang et al (1998) cited in Mio and Iwamasa (2003) p.311 defined culture as a shared belief system, a set of values ,… symbols as well as preferred ways of behaving. Holland and Hogg (2010), p4 cited different definitions of culture and come in agreement that culture is an inherited or learned set of guidelines through which we come to know how to live in a social group or within society. Culture is the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits. Whereas ………………………………….defines culture as highlights the important aspects of culture being …………………………. The interaction of this essay is about my approached to Ahmed (not real name) who from my observation was putting on a lot of weight than necessities nursing interventions to help him manage his weight in addition; Ahmed has always been a practising Muslim with a strict religious diet but due to deterioration in his mental state, he had abounded his Halal diet and started even consuming pork products: hence my intervention. It is important to help Muslim patients maintain a Halal diet; according to (Holland and Hogg 2010) if Halal meat cannot...
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...this expansion, McDonald’s has faced the challenge of transferring a symbol of American culture to places where there are significant national, cultural and religious differences. This essay will analyse some management issues that McDonald’s has experienced. Firstly, the strategic debate regarding global integration versus national responsiveness will be examined. Associated with this issue, is the matter of diversity across different regions. Finally, the essay will consider McDonald’s corporate image of social responsibility in relation to environmental sustainability and increasing problems of worldwide obesity. McDonald’s as we know it today is a result of Ray Kroc taking the entrepreneurial hamburger ‘stall’ established by the McDonald brothers, and franchising the business with Ted Turner to create an international organisation (McDonald’s Australia, 2014). In the 1950s there was significant domestic growth in the United States of America. International expansion began in the late 1960s and 1970s, initially targeting Canada, the United Kingdom and western European countries of Germany, the Netherlands and Sweden (Stonehouse, et al, 2004). The first restaurant opened in Australia in 1971 (McDonald’s Australia, 2014). In 2001, McDonald’s was one of the top 10 brands and the leading food retailer serving 46 million customers per day, worldwide (Rowley, 2004). Today over 50 million customers will consume a McDonald’s product each day (McDonald’s Australia, 2014). From...
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...Compare and Contrast Essay [pic][pic] Language – Writing The purpose of a compare and contrast essay is to examine two things of interest and tell the reader about the similarities and differences between them. There are many different formats for writing a compare and contrast essay. For the purpose of this assignment, we will focus on the most common format called the Feature by Feature Format, where we compare and contrast (similarities and differences) between two subjects (i.e. Singapore versus Trinidad, etc.) on three different features about the subjects (i.e. geography, people, and food, etc.) Basic Structure: |1st Paragraph – Introduction | |General Topic Sentence(s) – catch the reader’s attention | |Brief background information about the two subjects | |THESIS STATEMENT | |Brief overview of the three features you are comparing and contrasting | |2nd Paragraph –Personality Inventory ...
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...| Faculty of Commerce Cairo University Building a global Halal brand: | An Islamic branding perspective | | | | Ahmad Ismail | 3/31/2013 | | DBA - Thesis Proposal Table of Contents: * Introduction * Literature Review * Research Hypothesis and Design * Data Analysis and Testing Hypothesis * References Introduction O mankind! Eat and drink all that is Halal (lawful) and Tayyib (wholesome and pure) (Al-Qur'an 2: 168) Muslims today form a majority or significant populations in 57 countries; at 1.8 billion consumers, creating a largely untapped global opportunity. The concept of halal in foods seems to capture an appetite for purity which goes well beyond a religious franchise. in 2010, Muslim market was viewed as a critically important playground for marketers, with the halal segment worth $2.1 trillion, and growing by $500 billion annually due to the growth of the global Muslim population. In 2008, Gallup conducted a poll across 143 countries and territories asking whether religion was an important part of daily life. Those who said religion is important in their daily lives were 82%. Several authors agree that consumers evaluate a brand through a wide variety of perceptual judgments; for example its reliability, or how comfortable they feel with it, or whether it is better than some other brand. Recent research has demonstrated that the characteristics of brand names cognitively...
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...Writing a Profile ? ENGL 101 Assignment: Write an essay about an intriguing person, group of people, place, or activity in your community. Observe your subject closely, and then present what you have learned in a way that both informs and engages History of mcdonalds McDonald is the world famous fast food restaurant. The idea of McDonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) McDonald in California. Their father Patrick McDonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. In 1940 the restaurant was renamed as McDonald’s Famous Barbeque. In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu very simple by selling only Hamburger, cheeseburger, soft drinks French fries and apple pie.in 1954 a turning point came in McDonald’s brother history. Ray Kroc a seller of Multitier milkshake visited McDonald and he liked the idea of McDonald. McDonalds corporation was built in those times and as a result Kroc started expanding their business by opening franchises for mcdonalds.1960 McDonald’s advertising campaign “look for the golden arches” gave McDonald’s sale a big boost.1965 McDonald corporation went public.in 1968 McDonald open its 1000th restaurant.1974 McDonalds started their business in UK and Newzealand.in 1980 McDonalds was facing very big competition from its rival Burger King and Wendy but McDonald with its innovation was experiencing...
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...founded in 1866 by Henri Nestlé, a German pharmacist. Henri was a very enthusiastic person to globalise his company and advocates pragmatism, flexibility, learning initiatives, respect towards foreign cultures and many other key attitudes and values to stake a corporate culture that lasts until today. (Nestle, 2012) In 1912, Nestle was introduced as the Anglo Swiss Condensed Milk Company to Malaysia. Today, more than 140 years after born, the world’s leading nutrition, health and wellness company continue to improve human lives with nutritious food products. (Nestle, 2013) 1.0 PESTEC 1.0.1 Political, Legal & Governmental Forces [Religion Distribution (Department of Statistics, 2011)] To cater the major ethnic of Muslim market in Malaysia, Nestle has to restrict the process of food productions to ingratiate the Trade Description Order 1957 bound by the Syariah Law (Islamic Law). Under the Act, Nestle is prohibited to produce any food items which contain any parts from haram prohibited animals. During the process and preparation of product, Nestle must not use or touch any ingredients or equipments which are deemed to be unclean. (Malaysian Government, 2013) 1.0.2 Economic Forces [Gross Domestic Product 2007-2012 (MIER, 2013)] [Employment Index for 2007-2012 (MIER, 2013)] Based on Malaysian Institute of Economic Research (MIER), Gross Domestic Product (GDP) of Malaysia grew moderately 5.2% with strong driven domestic demand. Meanwhile, net exports had contracted...
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...(saving energy), which will reduce their carbon footprint too. Likewise they can join originations like “Friends of the Earth, Environmentalism and Green Peace” etc. This is a social problem because it encourages people to eat ‘fast food’ type products such as pasties, sausage rolls, pre-packaged sandwiches and microwavable take-away items such as burgers & hot dogs etc, which all have high percentages of saturated fats, sugars and salts. These ‘fast foods’ are eaten because of their convenience and due to time shortages from working longer hours these food are the easy option. This implicates less healthy diets and obesity in the UK population. However, I do believe that Tesco could improve upon this by ensuring that they introduce healthier foods which may encourage customers to purchase the healthier option which is the same price as the fast food and some supermarkets tend to have healthier and organic foods more expensive than the fast foods,which can then reduce the amount of customers that purchase fast food as well as it may reduce obesity and health related issues that may occur due to a poor diet.However,Tesco’s have and still currently sell these items but to combat this problem in 2000 Tesco launched their ‘Healthy Living’ brand of foods which are lower in fat, no added sugar and low in sodium, and in 2004 launched their ‘Healthy Living...
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...Breadtalk is in regular pressure to improve their levels of performance and efficiency, with this in mind, this essay shall give a comprehensive study of diverse aspects that have made it possible for Breadtalk to stay gainful despite the critical business environment. This shall be achieved by performing a comprehensive Strength, weakness, Opportunity and Threat (SWOT) analysis and Porters Five forces analysis. SWOT analysis Strength The concept of Breadtalk is exclusive and inventive and this differentiates the brand from usual bakeries in the market. Breadtalk has standardized the design across all branches and is widely recognized for its attractive and eye-catching layout. Breadtalk vends a large range of buns, bread, pastries and cakes which is a very unique concept from the traditional bakeries in the market; every retail channel of Breadtalk presents about 40 to 60 special items day by day. (Ball, 2012) The Breadtalk group has a chain of approx 40 retail outlets island-wide in Singapore, it has existence in countries like Kuwait, Oman, Jordan, Saudi Arabia, India and Bahrain and thus it has captured strong market interest, which has helped in increasing its brand awareness. Weakness Breadtalk products are priced slightly higher than the products of other bakers, which might deter consumers who are budget conscious; also Breadtalk does not have a halal certificate. Opportunities Breadtalk has an opportunity to capture market shares outside Asia - in new areas...
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...The Strategy Used By Munchys Make The Company Marketing Essay Strategic management is the process which refers to strategy formulating, implementing, and evaluating cross functional decisions to enable an organization to achieve its objectives. A strategy is about long-term planning and it must be implemented and the organization resources as well as its capabilities properly harnessed so as to achieve the planned outcome. Strategic management focuses on integrating management, marketing, finance or accounting, production or operation, research and development, and computer information system to achieve organization success. 2.0 Munchy’s Background Munchy’s is known as Malaysia’s No.1 homegrown biscuit brand which is a remarkable Malaysian success story of five brothers from Muar, Johor. Besides that, Munchy was a company which gains Super brands Status of year 2003, 2004, 2005, 2008, and 2009. Actually the name Munchy's was derived from the Mandarin term "Mai Qi" which "Mai" is the meaning of flour or wheat and "Qi" is refers to the magical quality found in the delicious wafers that are made from only the finest ingredients. In the beginning, this business is started by two elder brothers from Tan family who asked their father to allow them to start their own company. With his agreement, their business started out as a cottage operation in Johor back in 1991 with producing wafers, wafer sticks and biscuits with an Austrian-made second-hand wafer stick machine costing...
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...1.0 Introduction Marketing strategies plays a crucial role in the process of forming a successful company or organization. A company or organization which has excellent marketing strategies and good strategic planning will perform better than those companies who are using a poor marketing strategies. As Chatime Malaysia was one of the top beverages companies in Malaysia, thus we choose it as our topic of study. Based on this study, we can more understanding and figure out how Chatime Malaysia carry out their marketing activities. The organization can actually know where and how to concentrate their commercial efforts through the marketing strategies which include market segmentation, targeting and positioning (STP). Throughout this strategies planning, the resources of the organization can be effectively and fully utilized in order to avoid of any wastage of the resources. Apart from it, we are also requires to analyzing and do some research for the marketing environment that are currently using by Chatime Malaysia which consists of competitive, technological, demographic, economic, natural, political and legal factors (external environment factors). Lastly, we have to analysis the creation of Chatime Malaysia’s marketing mix which is product, price, promotion and place (internal environment factors). These four marketing mix are able to let the company understand the internal environment with the ultimate aim of capture value from customers effectively. Overall, the ultimate...
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...the DD102 module materials and your work on TMA 01, outline some examples of difference on City Road, Cardiff. Difference is defined as the contrasts between groupings of people, such as those based on gender, class, age, sexuality and race or ethnicity (Allen and Blakeley, 2015, p.25) In this essay I will discuss the differences that exist on City Road by looking at the consumers of City Road and the services that are available to them in the form of shops, food outlets, accessibility and leisure facilities. The variety of shops on City Road shows the differences between the various consumers. Charity shops and pawnbrokers are used by people who are either on a low income or experiencing economic difficulties (Allen & Blakeley 2015 p.42-43). They may be unemployed and be considered to be lower or working class. These establishments are generally used as a means to make ends meet financially and are more often used out of necessity than choice. Another service that would be used by these people is the food bank, catering for people who are unable to provide for themselves or their families.(The Open University 2015a) Users of the food bank service have no choice in the food they receive and as a charity it is reliant on the goodwill of others. This group of people also have very little choice in the decisions that they make regarding where they can shop. Consumer services of this type would be used regardless of age, gender or ethnicity. In the case of the charity...
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...UKEssays MARKETING The marketing essay below has been submitted to us by a student in order to help you with your studies. Back to Marketing Index UKEssays / Essays / Marketing / The Analysis Of Food Processing Industry Marketing Essay Print Download Reference This Reddit This Essay writing open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com Share Tweet Essay writing Dissertation writing Assignment writing Marking & Proofreading All services Place an Order Get a Quote About UK Essays Fair use policy Essay help Referencing guides All free resources The Analysis Of Food Processing Industry Marketing Essay 1.0 Introduction A strategic management process like strategy analysis, strategy formulation, and strategy implementation are important for an organization. (Anthony H,2008) 2.0 Strategy Analysis Macro-environment can act as an analysis which provide early warning system for organizations to anticipate threats, opportunities, and develop appropriate responses (Ginter and Duncan,1990) in the discerning trends in general environment which may impact upon its industry and markets. Strategy analysis can make organization to focus on factors and conditions which influence a firm's profitability within an industry and focus on predicting the dynamics of competitor's actions, responses and intentions. (Anthony H,2008) This tool of analysis will discuss about PEST framework, Porter's Five forces...
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...Family……………………………………………………………..12 4.0 Decision Making Process………………………………………………13 5.0 Conclusion…………………………………………………………………14 6.0 References…………………………………………………………………..15 1.0 Introduction Consumer behavior is a decision process and physical activity that an individual involve in obtaining, using and deposing of goods and services. In this report, it shows how psychological, sociological and marketing mix factors combine to influence customer purchase behavior and decisions of The Burger King. 1.1 Burger King Background Burger King is an American internationalization fast-food restaurant providing hamburger. Burger King has been very successful fast-food chains that provide healthy and big portion of burger. The headquartered of the Burger King Corporation is located in Florida, United States. Burger King Corporation is a very successful group in the world, and it is the second largest fast food chain in The United States. The company has more than 12,600 franchises in 86 countries. On the other hand, Burger King Corporation was founded by two great people who are James McLamore and David Edgerton in 1954. Besides, the first Burger King restaurant opened at the same year in Miami, USA....
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