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Eth 316 Organizational Profile

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Submitted By Invain15
Words 1225
Pages 5
Organizational Profile
Sylvania Harrod, Tom Levitt and Ashleigh You
University of Phoenix
ETH/316
Darin Jones
October 15, 2013

Introduction Nike, like any other company or organization, strives to make their community a better place. As Nike is a globally known brand, Nike not only reaches out to help the communities in our own nation, but communities all across the world as well. It is an effort to help the communities around the world as a whole and not just one particular community.
Community Responsibility
One way Nike is reaching out is through the Nike Foundation. The Nike Foundation was organized to “help support developing countries across the world by investing in what they see as a greatest source for untapped human potential in the world: adolescent girls.” (Nike, 2013). The Nike Foundation is funded by Nike, Inc, but is also collaborates with United Nations Foundation, Coalition for Adolescent Girls and the NoVo Foundation. This foundation helps girls receive support and resources to overcome poverty and help guide them in establishing goals and dreams. Another way Nike gives back is by focusing on their long-term goals that can change and help support communities. Nike’s approach focuses on four key areas. 1. Expanding access to sports to break and prevent intergenerational cycles of inactivity. 2. Engaging employees and consumers to aid in creating innovative solutions to social and environmental issues. 3. Investing in the influence of adolescent girls through the Nike Foundation. 4. Using sports to reconstruct and reinforce communities devastated by natural disasters.
These four key areas set a foundation of where to start in their supportive efforts for communities all around. These key focuses illustrate Nike’s initiative to help children with being active not only physically, but mentally as well and

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