Free Essay

Ethical Analysis of News Issue

In:

Submitted By 418260359
Words 2331
Pages 10
Ethical Analysis of News Issue: Animal Rights

Clearly define the ethical issue and provide a brief explanation as to why it is important. (4 marks) To many people, the concept of animal rights is absurd and long drawn. However, animal activism has increased in the recent past with formation of such organizations as PETA (People for the Ethical Treatment of Animals) that seek to incorporate ethics when addressing issues related to animals (Joyce 2014, par. 1). Apparently, animal rights activists argue that animals too have rights as is with human beings. Their arguments are anchored in the premise that there should ethical rules that guide our treatment of animals. This implies that human beings have no permission to do some of the things on an animal notwithstanding the situation (Bekoff 2009, p. 14). In fact, the animal rights advocacy groups agitate for legislation of non-negotiable prohibition of animal mistreatment. However, there is a growing concern about the specific rights that animals given the fact that majority of definitions have not actually outlined the rights.

The issue of animal rights is important especially in the wake of public policies that are informed by the arguments of animal ethics. Just recently, Australia and New Zealand had to cut their exports of animals to Pakistan given the brutality and cruelty that the animals suffered when being slaughtered (Joyce 2014, par. 6). For majority of the activists, animals have intrinsic value and should be valued as such. This implies that if countries have such value for animals, it would lead to a paradigm shift in policies as well as conceptualization of animals (Cohen 2001, p. 33). While majority of the activists have been in forefront of agitating for non-negotiable prohibition of animals maltreatment and mistreatment, it is noteworthy that such legislation could have far reaching effects especially on livestock industry. This is recognition of the fact that livestock industry is thriving and constitutes substantial percentage of the national income. As such, animal rights ethics do not only elicit philosophical and ethical issues but also touches on the economy.

Identify facts which are relevant to your analysis of the ethical issue. (5 marks)

Many perspectives have come up especially in regard to the issue of animal rights. In an article relayed on The Canberra Times, De Brito (2014, par. 1) argues that human beings are behaving like ‘Nazis’ especially regarding the plight and ethics towards animals. In other words, he says that human beings have the moral duty not only to protect animal lives but also to alleviate their suffering and mistreatment. He emphasizes the importance of legislators and policy makers to make illegal all actions that may lead to sufferance of animals whatever intentions there may be (De Brito 2014, par. 2). To him, animals have feelings and equally they experience pleasure. As such, human beings should stop treating animals as property and using them as food or for other purposes such as work and research regardless of the good intentions they may purport to have (Bekoff 2009, p. 13). Nonetheless, his arguments have received equal criticism from various sectors including livestock industry. Should human beings be ‘humane’ and the ethical when rearing, slaughtering and using animals?

Some facts are apparent in regard to the issues of animal rights. At the outset, it is agreeable that animals just like humans have the right to this earth. However, human occupy the highest position in the natural order for the virtue of the fact that they can reason (Bekoff 2009, p. 72). Being in control of earth due to the capacity to reason therefore gives human beings the authority to use all earth’s resources for advancement and utility of humanity. With this in mind, it is clear that majority of the issues raised by animal rights activists are yet to convince majority of the population. This leads to the question, ‘to what extent do human beings have duty and responsibility for other animals?’

Moreover, it is important to question the authority of animal ethics arguments given the fact that majority of animals reared by human beings are for food. In fact, over 75% of world’s population consumes meat, others wear leather shoes while others use animals for work or for gaming purposes (Cohen 2001, p. 45). This implies that while there is a legitimate concern about the rights possessed by animals, many societies are yet to embrace that basic fact. Besides, animal rights advocacy has been marred with controversy. In fact, Minister of Agriculture, Barnaby Joyce, argues that animal rights groups such as PETA have little if any concern of the animals (Joyce 2014, par. 1). To him, the group’s advocacy does not advance a case for animals but seeks to demonize wool industry by arguing that citizens should not wear woolen clothes. As elucidated by Cohen (2001, p. 43), the groups have no real concern for animals but are just masquerading as activists to advance a specific agenda outside the context of animal rights. While ethics associated with animal rights are many and diverse, many philosopher have argued for and against animal rights. Many of them are convinced on the ability of the human beings to act rationally when faced with such ethical dilemmas like, eat or not eat meat, dress in woolen/leather clothes or not, etc. (Joyce 2014, par. 5)

Analyze the ethical issue using act utilitarianism, identifying all relevant consequences. Compare negative versus positive consequences and assess whether net utility will rise or fall as a result of the ethical act being examined. (8 marks)

Various Utilitarian theorists argue that every animal is equal to any other. The rationale is that virtually all animals have the tendency to experience pain as well feel pleasure. According to this theory, human beings ought to act in a way that reduces pain and increases pleasure (Bekoff 2009, p. 31). In other words, human beings across all societies will take an action that will alleviate their pain and suffering and increases their pleasure. In regard to animal rights, Peter Singer, an Australian philosopher argues that since animals can experience pain and pleasure, just like children do, they should have inherent rights and should have equal status as human beings (Bekoff 2009, p. 31). To him, human beings are not superior to animals; they are all equal. Many utilitarian theorists hold that the quality of pain and pleasure should be quantifiable (Pickering & Norman1998, p. 528). This apparently lacks in the arguments presented forth by the animal rights activists.

According to the theorists, the consequence of a decision or action should have higher positive consequences than the negative consequences, thus, increasing the pleasure derived by the actor. In the context of animal rights activists, the decision to accord animals some rights could have various consequences (Pickering & Norman1998, p. 541). From the face value, it would imply that animal rights could lead to animal conservation and sustainability of specific species that might be extinct. This will lead to increased pleasure derived by future generations when they get to see some of the species that would be extinct. Second, animal ethics could reduce the variety of food for many societies. Given the fact that animal rights activists are opposed to any form of slaughtering animals for food, many countries and societies will have constrained food (Pickering & Norman1998, p. 529). For instance, in societies where pastoralism is more of a norm than an exception, it would imply that they diversify their cuisine while adapting to new culture. This might not necessarily yield positive consequences for the societies. The activism could also yield negative results for the economy. In Australia, many large scale farmers and livestock keepers could be deprived of their sources of income were slaughtering animals become illegal in the premise of animal rights (Bekoff 2009, p. 56). These are just but few of many consequences that could result from animal ethics. As such, acting in way that seeks to enshrine animal rights could be detrimental to the human race. This implies that utilitarianism would not allow animal rights to become a part of legislation due to the fact that it would yield more pain than pleasure. Acting in such way would be irrational and does not yield greatest utility for humanity (Bekoff 2009, p. 71).

Apply Kant’s categorical imperative by defining the rule that authorizes the act central to the ethical issue you have chosen. Discuss whether this rule can be applied universally. (8 marks)

Although Kantian ethics are opposed to causing senseless suffering to animals, his arguments were anchored in the fact that animals have no rights at all (Scott 2002, p. 18). Kant’s Categorical Imperative was premised in the argument that we should treat all human beings equally as we treat ourselves and should not use human beings as a means to achieve our ends (Scott 2002, p. 20). In other words, human beings should respect others because they have autonomy which allows them to pursue their happiness and ends. Kantian ethics places huge emphasis on autonomy due to the fact that majority of people have the freedom to act freely – free will (Scott 2002, p. 23). Humans are autonomous because they are self-conscious and that their actions are guided by reason. To the contrary, animals are not autonomous since they have no reason and consequently, animals can be used by man as means to achieve their ends. Kantian ethics advances that human being is the end.

Human beings have no direct moral duty and responsibility towards animals. This insinuates that human beings have no duty to protect, fosters and facilitate animals to achieve their ends. This is contradictory to the animal rights activism that seeks to place duty of animal welfare on human beings. However, Categorical Imperative contends that pointless animal suffering perpetuated by human beings may also prompt them to be cruel to human beings. Thus, human beings have an indirect duty to foster the welfare of animals regardless of their conviction. For instance, his arguments are that human beings who do not respect animal rights may also become reluctant to respect human rights. It is therefore and indirect duty of human beings to treat animals in a humane way. The rationale is that by so acting, human beings advances their self-interests (Scott 2002, p. 23). It is imperative to mention that human beings are not bound by any law to foster the welfare of animals but rather, their own welfare. This implies that human beings, under Kantian ethics, can be cruel to animals if it suits their interests.

In the news article, De Brito (2014, par. 3) argues that human beings are behaving like Nazis in their reluctance to uphold animal rights. This contradicts the argument anchored in Kantian ethics that human beings can be cruel to animals by slaughtering them for food, using them as a mode of transport, using their products for clothing, for their own interests (Pickering & Norman1998, p. 529). In fact, if the advocacy for animal rights increases harm to human beings, it is only reasonable to be cruel to animals and shun all call for animal rights. Besides, using animals for experiments has positive consequences that outweigh the negative consequences of animal suffering. To that end, human beings have no direct duty to animals and that calls for animal rights are not advocated by Categorical Imperative.

Conclusion: Comparison

Although Immanuel Kant was an opponent of utilitarianism, it is clear that his arguments are in line with theories advanced by utilitarianism especially in regard to animal rights. First, the two philosophical standpoints underscore the superiority of human beings over animals (Scott 2002, p. 26). Utilitarianism proposes that an individual should take the cause of action that has more positive outcomes than the negative outcomes. This implies that even if a person is cruel to animals and seem to derive more pleasure in doing so, he/she should go ahead and cause animal sufferance. Kantian arguments on the other hand are anchored in the belief that human beings are solely engaged in advancing their self-interests implying that if by being cruel to animals will advance the interests of humanity, it would be okay (Cohen 2001, p. 71).

From the above analysis of ethics on animal rights, it is apparent that giving animals some rights and protecting them from human beings would be detrimental to human society. As such, utilitarian theorists would decline to recognize animal rights due to the fact that they stand to experience negative consequences more than they stand to experience positive outcomes (Pickering & Norman1998, p. 530). Animal ethics would lead to social disorganization which ultimately affect economy and other societal institutions. On the other hand, Kantian theory articulates that animals have no rights due to their inability to reason (Scott 2002, p. 27). As such, they are not autonomous and independent. It is therefore upon man to ensure that all decisions that partaken by any country or society serves the interests of human beings. If by being cruel, man gets food, transport, clothes and leisure, it is reasonable to be cruel to animals. Overall, both theories seem to converge and agree that animals’ interests are secondary to human beings. Man should use animals as mere means to their ends.

References

Bekoff, M 2009, The Encyclopedia of Animal Rights and Animal Welfare, Thomson Learning, South Melbourne.

Cohen, C 2001, ‘The Case for the Use of Animals in Biomedical Research’, The New England Journal of Medicine, vol. 315, no. 1, pp. 865-70.

De Brito, S 2014, ‘We are all Nazis when it comes to animal rights’, The Canberra Times, 27 April, p. 3

Joyce, B 2014, ‘Australian wool industry does not deserve to be tarred by PETA smears’, The Canberra Times, 18 July, p. 1.

Pickering, F & Norman, R 1998, ‘Some Animals are More Equal than Others’, Philosophy, vol. 53, no. 2, pp. 507-27.

Scott, W 2002, ‘Indirect Duties to Animals’, The Journal of Value Inquiry, vol. 36, no, 5, pp. 17-27.

Similar Documents

Premium Essay

Business Ethics

...wide range of moral and ethical principles, providing methods and guidance for the distinguish between right and wrong. "Ethics is important for managers involved with Management Control Systems (MCS) because ethical principles can provide a useful guide for defining how employees should behave." [Management control-related ethical issues and analysis] It is important for an organization to have good ethics as unethical behaviors are costly not only to the individuals involved but also the organization, market and the society.' People learns from history,' each time a serious unethical issue arises, the government creates extra laws and standards for the governing of organizations, however these extra enforcements mechanisms "are incomplete, imperfect, and expensive, and have the typical drawbacks of rigid action controls." [Management control-related ethical issues and analysis] Business ethical issues arise because in most cases ethical actions may not generate the best outcome for an organization, "ethical individuals sometimes must make actions that are not in their own self-interest or their organizations owners' best interest." [Management control-related ethical issues and analysis] There are many dilemmas when making ethical decisions, often including the struggle between being selfish and doing 'what is right'. A culture will define the individual and group ethics within an organization. To control unethical behaviors and to set an ethical issue free environment within...

Words: 2445 - Pages: 10

Premium Essay

Business Analysis

...Identification and Analysis of Critical Issues and its Impact on the Business Performance and Strategic Direction Bellevue University Assignment 9.1 May 4, 2015 Business situation analysis and its impact on performance and strategic direction Business situational analysis is defined as internal and external factors that affect the business’s environment in different way (the situational analysis, 2011). There are five situational factors that most businesses focus on: legal, regulatory, social, technological and ethical. Thus, each factor drives the business decision making. Therefore, situational analysis allows the business to determine the business strengths, weaknesses, opportunities and threats (The situation analysis, 2011) and make beneficial decisions. However, legal and ethical factors are areas where issues comes at any level of the business. In this topic, it’s important to describe and analyze the critical issues around legal and ethical factors and how they impact the business performance and strategic direction. A legal factor relates to new laws or directives governing how businesses behave. This can be in relation to other businesses, customers or the environment. Indeed, businesses need to watch out for new laws put on the market. In fact, businesses’ activities are restrained by laws and regulations (A hands-on introduction to business fundamentals in foundation, 2014). Those laws could be local, national or international and all depend on where the...

Words: 650 - Pages: 3

Premium Essay

Random

...(Sample Case Examination) Strategic Issues Upgrade existing properties to attract more business travellers Purchase Calgary hotel Exercise option on land in Montreal and build conference centre or sell the land Providing additional in-room services  Operational Issues Budgeting and financing relating to upgrading the existing properties, buying the Calgary property, or building the conference centre Training related to improving services in upgraded hotels Various issues associated with Calgary hotel being considered for purchase Occupancy rates lower than benchmark hotels suggesting image management issues at existing properties Ethical and control issues within the current operations and the possible Calgary purchase Lack of independence in current board Opening a new warehouse to serve the Ontario and Quebec stores Lack of independence in current board Cash flow issues caused by need to repay loan to shareholder Succession planning Budgeting relating to offering new products Budgeting relating to opening new stores Inventory valuation for financial reporting Various ethical issues relating to operating the current stores Lack of incentive compensation systems           Concepts/Tools Examined Net present value CCA analysis Mark to market financial accounting issues Profit analysis Opportunity cost Financing Asset valuation Restrictive covenant in current financing agreement Financial statement (ratio) analysis HR issues relating to implementing performance...

Words: 711 - Pages: 3

Premium Essay

Social Media Analysis for Big Blue Store

...SOCIAL MEDIA ANALYSIS FOR BIG BLUE STORE Lisa Williamson Capella University MBA-6004 Table of Contents Introduction ………………………………………………………………….. 1 Mission and Goals …………………………………………………………… 2 Situation Analysis …………………………………………………………… 3 Competitors …………………………………………………………………. 3 Strategic Analysis …………………………………………………………… 4 Ethical Issues ………………………………………………………………... 4 Recommendations …………………………………………………………… 6 Conclusion …………………………………………………………………… 6 References …………………………………………………………………… 7 Introduction Big Blue Store is a farm, home and auto supply store that originated in Seymour, Indiana and expanded into North Carolina in the late 1970’s. Big Blue Store sells quality products at competitive prices with a concentration on the rural lifestyle. Majority of the customers are farmers, home owners, gardeners and homemakers. While Big Blue Store was in Seymour Indian, they were a part of a 12 store location franchise. Since Big Blue Store moved from Seymour Indiana and relocated to eastern North Carolina. Big Blue Store has locations in Kinston, Clinton and Elizabethtown, NC. The Kinston, NC location was opened in 1977. Since then, Big Blue Store seen a need to expand because of customer traffic and opened a store in Clinton, NC in 1978. During the early 1980’s, the Clinton location was purchased by Del Pollert and the Kinston location was purchased by Butch Bedient who were the respective managers at the time. In 2000, Del Pollert seen a need to expand Big...

Words: 1474 - Pages: 6

Free Essay

Essay

...for IFSM 304. These activities, along with class discussion and any other assignments your professor may require will enable you to achieve the course objectives and demonstrate knowledge of key concepts and apply this understanding to real-world digital ethics topics and situations. Understand that your work will comprise a Learning Portfolio for the course and these assignments are linked! You will be faced with work that advances with a progression from a general basic framework for decision making to more specific analysis and critical thinking about more complex ethical issues. Current Events 5% Conference Posting of articles on IT-related Ethical Global issues (multi-national corporation) The purpose of this assignment is to analyze a current event article on global ethical issues from a multi-national corporation perspective. This assignment is designed to increase your knowledge from a corporate viewpoint and enable you to analyze ethical issues from a current GLOBAL situation or event. This will also enhance your research and writing skills and your critical-thinking abilities. Select a current topic (2010 source or later) and find an appropriate article on the topic. Provide the persistent URL (one that anyone can click on to read the original article) or paste the article in the Conference or provide the article as an attachment. The following elements must be addressed: Summarize its key points Analyze its multi-national and global aspects Determine...

Words: 3771 - Pages: 16

Premium Essay

Tips for Management

...you will be presented with some details behind a variety of current issues facing the company. This is called the ‘scenario’. These issues may or may not have been mentioned in the case study. Your role is to produce a report to the board that prioritises these current issues, discusses them and provides recommendations based on them. ©The Chartered Institute of Management Accountants Page 2 Approach The main idea behind the case study is to ensure that the consultant understands the business upon which he or she is advising (this is no less than would be necessary in a real situation). Accordingly, you should begin by reading and analysing this case study material. Analysis can take many forms and provided here is some brief guidance on areas to consider and approaches you could take: • What – so what analysis: note down the key facts from each section of the case study material (this is the `what’), then consider the implications of that fact (the `so what’.) For example suppose you were told that the business did not have a marketing director (the `what’.) The implication here is that the business may not grow to its full potential and may miss out on potential opportunities that arise (this is the `so what’.) SWOT analysis: the strengths, weaknesses, opportunities and threats of a business. This tool is probably essential in most business analyses (and certainly for this exercise.) Strategic analysis: there are many...

Words: 1685 - Pages: 7

Free Essay

Cross-Cultural Perspectives

...This week’s paper targeted a global organization with a multinational presence. The company picked is Foxconn Technology Group. Within the paper the reader will gain a little insight on the cultural issue that affected the organization. The issue will be defined and an overview will be provided on how the issue became an issue in the organization. Also an analysis of the ethical and social responsibility issues Foxconn dealt with as a result of being global. Lastly the paper will identify the ethical perspectives, compare the perspectives across cultures involved, and describe a viable solution for the issue that was deemed acceptable to all stakeholders. Hon Hai Precision Industry Co., Ltd., trading as Foxconn Technology Group (forbes.com) is an electronic company based in Taiwan was founded in 1974. It is the world's largest electronics contractor manufacturer, and the third-largest information technology company. Foxconn is predominantly a contract manufacturer who is also known as a made to order manufacturer. Their clients include American, European and Japanese electronics and information technology companies. Products invented by this company are BlackBerry, iPad, iPhone, Kindle, PlayStation 4, Xbox One, and the Wii. The cultural issue that affected Foxconn’s interactions outside of the United States is the controversies that plagued the company in concern to how it manages employees in China. There has been a history of suicides in its factories blamed on working...

Words: 816 - Pages: 4

Premium Essay

Business Ethic

...(Management/HR/Accounting/Marketing) Date Issued November 2, 2015 Assessor Ms. Aminath Aroosha Assignment title Date Due Report: November 30, 2015 Class Activity: November 9th &10th, 2015 ETHICAL ISSUES ( NAME OF THE COMPANY) IS FACING AND THE IMPORTANCE OF ADDRESSING THOSE ISSUES FOR THE SUCCESS OF BUSINESS The purpose of this assignment is to check student: 1 Understanding of different ethical perspectives in business 2 Understanding of business objectives from an ethical perspective 3 Understand of ethics in workplace relationships 4 Ability to assess a current ethical issue in a business. Instructions to Learners: 1. Please read the assignment brief carefully and follow the evidence criteria. 2. An electronic copy of your assessment must be fully uploaded by the deadline date and time. You may submit one single PDF or MS Office Word document or Google document. 3. The electronic copy should be named as “YourFullName_Unit26” 4. Hard copy of the assignment must be submitted latest by 2 pm, 01 December 2015. Assignment will only be accepted for marking if the hard copy and the electronic copy uploaded are the same. 5. Label work with appropriate tasks/criteria’s/number 6. The assignment must be typewritten with 1.15 spacing of justified alignment using Times New Roman font, font size 12. 7. Use the APA referencing system and provide references [e.g. (Smith, 2011)] within the text and an entry in a references list. Otherwise it will be considered as...

Words: 1652 - Pages: 7

Premium Essay

Law and Corporate

...Quarter | Winter 2010 | Meeting Days/Time | Online course | Instructor | Dr. C. Phil Campos, MBA, JD | Instructor Phone | 214-202-8044 | Instructor E-mail | canuto.campos@strayer.edu | Instructor Office Hours/Location | 6pm – 7pm EST | Academic Office Phone NumberStrayer Online Technical SupportEcollege HelpDesk | 1-877-540-1733“As a student, you should choose 1 then 3 for academic issues from the automated menu.”1-877-642-2999“Used for problems entering the class”1-866-448-6703 or 1-303-873-0005“Used for problems once in the class” | INSTRUCTIONAL MATERIAL | Kubasek, N. K., Brennan, B. A., & Browne, N. (2009).  The legal environment of business: A critical thinking approach (5th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2010).  Business ethics: Ethical decision making and cases (7th ed.). Boston: Houghton Mifflin Company/South-Western/Cengage Learning.PLEASE READ SYLLABUS PART II in the Course Home tab, it contains important University policies.GETTING TECHNICAL HELPTechnical questions regarding eCollege or classroom issues should be referred to helpdesk@strayeronline.net. Or you may phone the helpdesk at 1(866)448-6703.If the question regards a Strayer system, technical support can be reached at 1(877) 642-2999. Any technical inquiries sent to the instructor will, as a matter of course, be forwarded to the Helpdesk. The eCollege helpdesk is available 24 hours a day, seven days a week, and 365 days a year....

Words: 5313 - Pages: 22

Premium Essay

Organization Assesment

...Abstract The organization has had some regulatory and ethical issues occur in the last several months prior to the new appointment. These ethical and regulator issues have had a serious impact on the daily operations of the facility. There has been a major back–lash, directed towards the in-patient medical center, sense these series of events have occurred. The in-patient medical center faces possible law suites as well as, possible sanctions or even worse loss of accreditation, if there is not a plausible solution drafted ASAP. In order to defuse the situation and prevent this from happening again, it is the newly appointed COO’s responsibility, along with her management team to develop and implement a plan of action, in order to take the necessary steps to create and enforce a new surgical protocol to insure the over all safety of the patients. Introduction The in-patient medical center in which I have just been appointed COO has several regulatory and ethical issues, which require immediate attention. A wrong patient surgical error has occurred under the watch of the former COO, where a 26-year-old male patient comes in for surgery on his left leg, for a running injury however, he leaves the facility with his left leg amputated. This is an example of some of the major regulatory and ethical issues in which I have inherited as the new COO. It is vital that a comprehensive SWOT analysis take place in order to identify the organizations...

Words: 2345 - Pages: 10

Premium Essay

Management Information Systems

...MIIZ04, ME001-S : Analysis and Design of Management Information System by Dr. Eric C.C. Tsang (曾祥財 曾祥財) 曾祥財 FIT, MUST 1 Chapter 4 Ethical and Social Issues in Information Systems 2 Management Information Systems Chapter 4 Ethical and Social Issues in Information Systems LEARNING OBJECTIVES • Identify the ethical, social, and political issues that are raised by information systems. • Identify the principles for conduct that can be used to guide ethical decisions. • Evaluate the impact of contemporary information systems and the Internet on the protection of individual privacy and intellectual property. • Assess how information systems have affected everyday life. 3 Management Information Systems Chapter 4 Ethical and Social Issues in Information Systems Is Your Student Loan Data on Loan? • Problem: Insufficient privacy protections for sensitive data related to student loans. • Solutions: Improve system security and protect student information to restore confidence in the system. • Revoke over 52,000 user IDs suspected of misusing access to students’ private information. • Demonstrates IT’s role in providing quick and convenient access to data. • Illustrates how the very same technology has the potential to threaten privacy and cause more harm than good. 4 Management Information Systems Chapter 4 Ethical and Social Issues in Information Systems Understanding Ethical and Social Issues Related to Systems • Past five years: One of the...

Words: 2655 - Pages: 11

Premium Essay

Marketing Plan

...overcoming barriers to marketing plan: 8 Be strategic: 8 Be realistic: 8 Stay focused: 9 Monitor the budgets: 9 Market research: 9 A.04 Importance of marketing plan in the strategic plan: 9 Product: 9 Price: 9 Promotion: 9 Place: 9 A.05 Ethical issues in marketing plan: 10 A.06 Organization responses to ethical issues: 10 Individualistic approach: 10 Communal approach: 10 A.07 Example of consumer’s ethics and the effect on the marketing plan: 11 Part B: Preparing marketing plan 11 B.01 Organizational capability evaluation: 11 Business experience: 11 Business reputation: 11 Company culture: 11 Business environment: 11 B.02 Techniques used in organizational auditing and analyzing external factors: 11 B.03Carried out organizational audit and external factors analysis that affect marketing plan: 12 SWOT analysis of the Toyota Company: 12 PEST analysis for Toyota Company: 13 B.04Marketing plan: 14 Marketing objective: 14 Objectives: 14 Strategy statement market share: 14 Brand awareness: 14 Current and prospective target market: 15 SWOT analysis: 15 Mission Statement: 15 Financial objectives: 15 B.05 Stages and techniques for new products development: 15 Acquisition: 15 New product development: 15 B.06 Pricing policy, distribution and communication mix: 16 Pricing policy: 16 Distribution: 16 Communication mix: 16 B.07 Factors affecting the successful...

Words: 4075 - Pages: 17

Premium Essay

Ethics Game Simulation

...quality control manager (QCM) as my title within an organization called “G-Bio Sport’s.” Additionally, I was tasked with two dilemmas involving ethical issues, and the various ethical perspectives that were used in my analysis and decision making to resolve the dilemmas. This journal will reflect the issues, steps, ethical perspective used to base decision on and influence it played, as well as the correlation of various concepts within the simulation with my workplace. Ethical Dilemma Issue (The Case of Fair Warning) In the first dilemma products contaminated with high levels of GBS-Fibranafren, one of G-Bio Sport’s patented ingredients, which over two-thirds of the company’s products contain where found to have slipped through quality control. The dilemma provoked an issue of what the best decision would be to initiate a resolution to the issue. The company concluded that in healthy adults there was extremely low risk, though those with low immune systems would be at a higher risk, this with repeated use. Decision Making Steps In coming to an ethical decision or basis, I first identified the issues (whether or not to recall, disseminate the information, refund or replace the product) and then analyzed the issues enabling a clear perspective on the understanding of each issue. Additionally I did a stakeholder analysis to determine the stakeholders with the highest and lowest risk; this being the shareholders and the CEO of the company. The outcome was based...

Words: 1184 - Pages: 5

Premium Essay

Education

...Journal of Academic and Business Ethics c Johnson & Johnson: An ethical analysis of broken trust t Karen L. Stewart The Richard Stockton College of New Jersey Whiton S. Paine The Richard Stockton College of New Jersey ABSTRACT For several decades, Johnson & Johnson has been the exemplar of superb ethical behavior in light of the prompt actions it undertook during the 1982 Tylenol cyanide poisoning incident. Now several decades later, J&J’s Consumer Product Division has put the company and . its reputation in jeopardy by its slow and ineffective response to a series of ongoing problems. ineffective This article provides an ethical analysis of those events and addresses the negative impact on Johnson and Johnson’s once sterling reputation. Business, ethics, recalls, Johnson & Johnson, reputation, FDA J&J: An ethical analysis, Page 1 analysis Journal of Academic and Business Ethics c INTRODUCTION: For several decades, Johnson & Johnson has been the exemplar of superb ethical behavior in light of the prompt actions it undertook during the 1982 Tylenol cyanide poisoning incident that left seven dead in the Chicago area. After the 1982 incident, Tylenol quickly even returned to category dominance. A few years later when yet another cyanide-laced Tylenol laced capsule resulted in the death of a New York woman, Johnson & Johnson and its McNeil subsidiary once again took quick action by only making a compressed and easier-to-detectnce easier tampering...

Words: 6273 - Pages: 26

Premium Essay

Ab311

...a total of 13 sessions. Each seminar is intended to inform and equip students with the conceptual tools to synthesize, evaluate and analyze strategic or ethical issues. In addition, seminar activities have been developed to provide opportunities for students to sharpen their critical thinking and ethical reasoning skills through: 1. Case analyses, where students apply the conceptual tools that they have learnt in the seminar to critically analyze different strategic issues. 2. An ethical reasoning exercise (given in pages 7 and 8) where students can apply ethical concepts. 3. A critical thinking exercise where students could analyse specific case study issue with theoretical framework and concepts. 4. A group project, where each student group generates a strategic audit report of a publiclylisted firm. See pages 8 and 9 for details. 5. Collaborative learning, where students work in a group and participate in class discussion so that they learn to defend and/or integrate different perspectives on strategic issues in a critical manner. 6. A final exam, where students apply their knowledge of course material learnt throughout the course in an integrative manner. 1 Course Assessments - Summary Component Group Project (Report, 20% + Presentation, 5%) Class Participation Critical Thinking Analysis Ethical Reasoning Analysis Final Examinations (written) Total Percentage 25 15 5 5 50 100 Individual/Group Group Individual Individual Individual Individual Required Textbook and...

Words: 6937 - Pages: 28