...PEPSI’S CONCEPT OF ETHICAL CONSUMERISM By (name) Course: Tutor: Institution: Location of Institution: Date: Executive summary The ethical consumerism market has shifted significantly over the past few decades just as the attitudes regarding the environment and ethical sourcing of products. Unlike in the past decades when consumers were generally ignorant of the information regarding what was being offered to them, today the consumers are more individualistic and informed. A short opinion survey conducted among a sample of 13 students from GSM London to assess the factors that impact consumer behavior have shown that two-thirds of the respondents lean towards the assessment of a firm’s ethical marketing process before making a decision to buy from such a company. Table of Contents Executive summary 2 Introduction 4 An overview and analysis of ethical consumerism 4 Review of Pepsi Co Inc Company 6 Result of the Short Opinion Survey 8 Conclusion 10 Recommendation 10 Reference 11 Appendix 13 Introduction Ethical consumerism is growing in significance influencing customer choices as well as increasing the role played by the social movement in the marketing process (Buechler, 2010, p.13). New unfolding and ethics are pushing customers to participate actively in market participation and also to criticize the market process and retreat from it. This paper will focus on the analysis of factors that influences consumer behavior through an opinion survey conducted among thirteen...
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...Ethical Consumerism: Opportunities and Challenges Globally Your full name Your ID no. Unit code and name Lecturer name Assignment # Completion Date Emergence of new business concepts resulted due to global pressures. This result is in the form of business ethics and corporate social responsibility. Besides economic and environmental diligence, these concepts have become a marketing instrument to evaluate the performance of businesses. They are now designing products that are ethical and consider factors like health, safety and morality in their offerings (Hamelin et al. 2012). Similarly, consumers are the ultimate users of the products. They make a huge influence on the offerings by the concerns by accepting it or boycotting it. They attempt to bring changes in the society through their purchasing decisions. So the special market segment could be seen as the "ethical consumers"(Deng 2011). Thus, ethical consumerism could be defined as the ethical concern about the organizations and their products and services by choosing or not choosing a product or service that meets or fails certain ethical standards respectively. There are many aspects and matters included in the ethical considerations. These include safe environmental concerns, fair trade, animal welfare, labor standards and health concerns (Cho and Krasser 2011). The consumers reject the unethical offerings by the organizations through boycott or buycott. Boycott refers to the negative ethical purchase behavior...
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...volunteers, and board members) who operate within a particular business or organization. The everyday conduct of professionals becomes important when servicing consumers, and is known to directly impact the community. Because codes of ethic govern ones conduct, it is imperative for business to consider the effectiveness of such codes that are outlines in their profession. The purpose of this analysis is to analyze the code of ethics established by the Arrow. In conducting such an analysis, I will first determine what is to be considered based on importance, and why such codes are important, and a justification will proceed. After providing a justification on the importance of such ethics, I will then attempt to analyze Arrow’s code of ethics, by considering how the code will be implemented, possible reactions from employees, and the effects the code will have on the organization as a whole. System of Inquiry After much deliberation, the following will include a system of inquiry that will be used to analyze the code of ethics established by the Arrow. Areas of inquiry will include: the organization definition of ethics, people issues, consumer confidence, corporate social responsibility, leadership responsibilities/activities, compliance with laws, rules, and regulations, and the disciplinary actions taken when ethical codes are violated. Before analyzing ones code of ethics, it is first and foremost important that businesses determine and or adopt their own view of ethics...
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...Global financial crisis created diminished stakeholder trust Deals with questions about whether practices are acceptable No universally-accepted approach for resolving issues 2. Business Ethics * Comprises principles, values, and standards that guide behavior in the world of business 3. Principles: Specific boundaries for behavior that are universal and absolute Freedom of speech, civil liberties 4. Values: Used to develop socially enforced norms Integrity, accountability, trust, Norms: Accepted behaviors. Morals: Rules of right conduct: right/wrong 5. A Crisis in Business Ethics * Consumer trust of businesses is declining, No sector is exempt from ethical misconduct, Stakeholders determine what is ethical/unethical ,Investors Employees, Customers, Interest groups, Legal system, Community 6. Why Study Business Ethics? * Reports of unethical behavior are on the rise, Society’s evaluation of right or wrong affects its ability to achieve its business goals, Studying business ethics is a response to Sarbanes-Oxley, FSGO, and stakeholder demands for ethics initiatives, Individual ethics alone is not sufficient, Studying business ethics helps identify ethical issues to key stakeholders 7. A Timeline of Ethical and Socially Responsible Concerns * Environmental issue, Civil right issue, increased employee employer tension, changing work ethics and rising drug use 8. Before 1960: Ethics in Business * Theological discussions of ethics emerged ...
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...organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined from an individual, organizational, and societal perspective. Examining marketing ethics from a narrow issue perspective does not provide foundational background that provides a complete understanding of the domain of marketing ethics. The purpose of this chapter is to define, examine the nature and scope, identify issues, provide a decision-making framework, and trace the historical development of marketing ethics from a practice and academic perspective. DEFINITION OF MARKETING ETHICS Ethics has been termed the study and philosophy of human conduct, with an emphasis on the determination of right and wrong. For marketers, ethics in the workplace refers to rules (standards, principles) governing the conduct of organizational members and the consequences of marketing decisions (Ferrell, 2005). Therefore, ethical marketing from a normative perspective approach is defined as “practices that emphasize transparent, trustworthy, and responsible personal and organizational marketing policies and actions that exhibit...
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...Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property LaMeka Wright Strayer University LEG 500 June 11, 2014 Samuel Christian, Jr. Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Being a worldwide successful company takes a lot of hardworking individuals to make this happen. When running a successful company, you will want to make sure you are functioning in an ethical manner and are abiding by the law. “PharmaCare is one of the world’s most successful pharmaceutical companies with a reputation as a caring, ethical, and well-run company that produced high-quality products that saved millions of lives and enhanced the quality of life for millions of others” according to the scenario. However, there has been some unethical behavior going on that involves issues relating to marketing and advertising, intellectual property, and regulation of product safety. This paper will discuss some ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety; argue for or against Direct-to-Consumer marketing by drug companies; determine who regulates compounding pharmacies under the current regulatory scheme, what the Food and Drug Administration (FDA) could/should have done in this scenario, and whether the FDA should be granted more power over compounding pharmacies; decide whether PharmaCare’s use of Colberian intellectual property would be ethical in accordance...
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...organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined from an individual, organizational, and societal perspective. Examining marketing ethics from a narrow issue perspective does not provide foundational background that provides a complete understanding of the domain of marketing ethics. The purpose of this chapter is to define, examine the nature and scope, identify issues, provide a decision-making framework, and trace the historical development of marketing ethics from a practice and academic perspective. DEFINITION OF MARKETING ETHICS Ethics has been termed the study and philosophy of human conduct, with an emphasis on the determination of right and wrong. For marketers, ethics in the workplace refers to rules (standards, principles) governing the conduct of organizational members and the consequences of marketing decisions (Ferrell, 2005). Therefore, ethical marketing from a normative perspective approach is defined as “practices that emphasize transparent, trustworthy, and responsible personal and organizational marketing policies and actions that exhibit...
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...Ethics Issues Chapter Objectives • To define ethical issues in the context of organizational ethics • To examine ethical issues as they relate to the basic values of honesty, fairness, and integrity • To delineate abusive and intimidating behavior, lying, conflicts of interest, bribery, corporate intelligence, discrimination, sexual harassment, environmental issues, fraud, insider trading, intellectual property rights, and privacy as business ethics issues • To examine the challenge of determining an ethical issue in business Chapter Outline • Recognizing an Ethical Issue • Ethical Issues and Dilemmas in Business • The Challenge of Determining an Ethical Issue in Business Recognizing an Ethical Issue • An ethical issue is a situation or a problem that requires thought, discussion, or investigation to make a decision • Failure to do so puts corporations at great risk Honesty • Honesty: Truthfulness or trustworthiness • Dishonesty: A lack of integrity, incomplete disclosure, or an unwillingness to tell the truth Fairness and Integrity • Fairness: The quality of being just, equitable, and impartial – Equality – Reciprocity – Optimization • Integrity: One of the most important terms regarding virtue. It means uncompromising adherence to ethical values Ethical Issues and Dilemmas in Business • An ethical issue is a problem or opportunity that requires an individual or group to choose among actions that are evaluated as ethical or unethical • An ethical dilemma...
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...Surroca, J., & Tribo, J. CORPORATE ETHICAL IDENTITY AS DETERMINANT OF FIRM PERFORMANCE: A TEST OF THE MEDIATING ROLE OF STAKEHOLDER SATISFACTION. Universidad Carlos Ill De Madrid, Departamento de Economía de la Empresa . Universidad Carlos Ill De Madrid. Friedman, M. (1970, September 13). The Social Responsibilty of Business is to Increase Its Profits. The New York Times Magazine . George, D. (n.d.). A History of Business Ethics. Retrieved from scu.edu: http://www.scu.edu/ethics/practicing/focusareas/business/conference/presentations/business-ethics-history.html Hansman, H., & Kraakman, R. The End Of History For Corporate Law. Yale Law School. Hasbro. (2013). Ethics. Retrieved from Hasbro: http://csr.hasbro.com/rul04-ethics.php Hill, M. Mcgraw Hill. MacDonald, L. (n.d.). Advantages & Disadvantages of Business Ethics. The Houston Chronicle . The Economist. (2011). Milton Friedman goes on tour. The Economist . Zeiger, S. Effects of Lack of Ethics on a Business Environment. Houston: The Houston Chronicle. Introduction Business ethics is the general application of ethical behavior and conduct towards the way a business conducts itself. Business ethics do not involve a specific set of standards but rather are general ethics applied to business conduct. Often, they can determine what strategy and decisions a company will make and what the conduct of the company’s employees will be. There is a concept called ethical universalism, which states that what...
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...Issues This case is about the usage of genetically modified foods and up till today, this problem is continuing. It was stated that Taco Bell was accused of using StarLink corn (a type of genetically modified corn) in their taco shells. The StarLink had been approved by the Food and Drug Administration (FDA) that it is safe for animal but not human consumption. From the time when this case happens, the public started to be aware of the possible dangers of genetically modified foods. Other than that, the prices of corn start to decline. This case had generated debates about genetically modified foods. There are two groups that shares different views about genetically modified food. One of the groups is the proponents of genetically modified food. This group believes that genetically modified food is not harmful and thinks that it helps to feed the hungry world. On the opposite are the anti-GM foods. Basically, this group deem GM food as a hazard and harmful to humankind and environment. Ethical Issues Technology has become more as more advanced as the time passes and technology are slowly playing a very important role in people’s life. However, there are advantages as well as disadvantages of using technology. One important issue that arises with the use of technology is ethical issues. The management’s goal of each company should attempt to keep away from immoral as well as amoral practices. They should instead adopt a moral management practice. The aims of the management...
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...Sales-Ethics an Oxymoron? Globalization highlighted the ethical issues and concerns for every individual organization, multinational organizational conduct their operations under ethical code of conduct to confine the issues faced by unethical conducts. Many organizations such as pharmaceutical firms, technological firms and financial firms pay more attentions to ethical behavior to ensure the sales to consumers have been impeccably ethical. However managers pay attention to behavioral ethical conducts that ensure the professional attitude of sales force towards consumers/customers (Chen & Tang, 2006, 69). Recent unethical conducts by Enron and WorldCom highlighted the attention for sales and ethical behavior, because unethical conduct and sales ethics can ruin the whole organization wide reputation (McDevitt et al, 2007, 73). Business ethics is counter stone for doing business in industry that however considered by every single organization, which eventually encourages every single business entity to develop the organization’s processes based on ethical conducts. Business ethics and sales ethics both entails the same meaning because ultimately salesperson engages in the business activity to generate profits for business, but on contrary “business ethics” and “sales ethics” have no contradiction in associations. Sales ethics on the other hand have some stereotype meaning because business and sales people are not always ethical; leaving us with a dilemma that indicates the sales...
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...Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Kemal Cankaya Strayer University Law, Ethics, and Corporate Governance Prof. Augustine S Weekly December 15, 2013 1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. With the globalization in world economy, business ethics became indispensable neces- sity for companies. Business to business ethics of appropriate behaviors in the long term success of businesses in a positive direction, otherwise it has been the power to adversely affect the behavior. As a result, the collapse of ethical scandals have emerged released in the United States of America and Europe. Business, which clearly indicates the necessity and importance of business ethics ethics have valuable lessons from the collapse. Ethical issues at Marketing Nowadays, marketing ethics, ethical issues comes up with sales-related studies and sensitivity in the community. This aspect of the business from a societal perspective should insist on the importance of ethical practices. As a result of marketing activities by the community due to the high impression, often come up with moral problems in the advertising, personal selling, market research and international marketing issues are seen to be available to unethical behavior. Especially in the 1970s and 1980s, various scandals...
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...organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined from an individual, organizational, and societal perspective. Examining marketing ethics from a narrow issue perspective does not provide foundational background that provides a complete understanding of the domain of marketing ethics. The purpose of this chapter is to define, examine the nature and scope, identify issues, provide a decision-making framework, and trace the historical development of marketing ethics from a practice and academic perspective. DEFINITION OF MARKETING ETHICS Ethics has been termed the study and philosophy of human conduct, with an emphasis on the determination of right and wrong. For marketers, ethics in the workplace refers to rules (standards, principles) governing the conduct of organizational members and the consequences of marketing decisions (Ferrell, 2005). Therefore, ethical marketing from a normative perspective approach is defined as “practices that emphasize transparent, trustworthy, and responsible personal and organizational marketing policies and actions that exhibit...
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...culture, demographics, social issues, technological advances, economic situation, and political and regulatory environment. Culture is the shared meanings, beliefs, morals, values and customs of a group of people. In America, Nike has become an industry leader that influences our cultural practices. It is widely accepted as the premier retail brand by all age groups. Nike has done a great job of advertising to various generational cohorts and expanding its brand. Nike’s distinguishable products have become a household name on the global scale. Nike has to specifically consider the “country culture” of not only the countries where it sells product, but the cultures of the countries where the products are manufactured. Country culture attributes include behavior, dress, symbols, physical settings, ceremonies, language, and colors. Identifying and navigating some of the more subtle aspects is difficult but necessary for global firms. Demographics indicate the characteristics of human populations and segments, especially those used to identify consumer markets. Demographics include age, gender, race, and income. Nike uses marketing ads to target different segments of demographics. For example, Nike’s version of the toning shoe is designed to specifically appeal to women. Social issues influence consumer behavior around the world. Recently, there has been a heavy emphasis on thrift, health and wellness concerns, and green products. Social issues are always changing in the...
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...are sometimes considered to be motivated by organizational self-interest, the ethical perspective asserts the rightness or wrongness of specific firm actions independently of any social or stakeholder obligations.^ Customers are key stakeholders that help establish the firm's reputation and identification. For example, today Procter and Gamble is considered a textbook marketdriven global powerhouse with billion-dollar brands such as Bounty, Olay, Tide, Crest, and Folgers.^ Understanding customer needs and wants and providing customers with high-quality products are the key to the company's success. A market orientation focuses on an understanding of customers' expressed and latent needs and development of superior solutions to the needs.* Such an approach selects to elevate the interests of one stakeholder—the customer—over those of others. another in advertising campaigns, each declared that they provided the 'freshest' ingredients. The matter was taken to court and resolved through civil litigation. The importance of creating customer relationships and creating value for the customer as a part of market orientation should lead to increased performance. This article provides insights on foundations for ethical customer relationships, contingent knowledge about customers as stakeholders, and insights on establishing a balanced stakeholder orientation from a managerial perspective. Foundations for Ethical Customer Stakeholder Relationships The relationship between a customer and...
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