...Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical questions based upon the analysis. Ethics in Marketing The practice of ethics within an organization is an important but difficult concept to understand and practice. The reason ethics are difficult to manage is that the concept is so subjective (Duncan 2002, pp. 671). Ethical values differ between societies and individual relationships, therefore a company must decide on an ethical communication strategy and portray it as consistently as possible. Duncan (2002) describes three ethical considerations companies must understand when developing marketing communications and relationships with customers. Stereotyping Stereotyping plays a significant role in developing marketing strategies that are both effective and ethical. "The challenge for brands is to develop messages that strike a chord with targeted audiences without reinforcing negative stereotypes" (pp. 672). Companies must ensure that their marketing tactics...
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...China Report As a multinational organization, Riordan Manufacturing deals with multiple ethical issues involving corporate social responsibility (CSR). There are a number of serious social issues which affect developing countries as well as large countries such as China and the United States. These issues include the degradation of the environment, collapse of the global financial system, the abuse of human rights, and the improper use of child labor. There are numerous agents (stakeholders) involved in these ethical debates including employees of the corporation, government agencies, NGOs, consumers, and the media (Lopez-De-Pedro & Rimbau-Gilabert, 2012). Riordan Manufacturing is faced with three potential ethical issues in their Chinese operations plant. This paper will address these three issues, as well as possible mitigation plans, implications for the stakeholders, and a recommended course of action for the organization. Issues Raised There are three primary issues raised related to Riordan Manufacturing which will be discussed in further detail: (1) potential water supply contamination issues; (2) worker rights issues at the Yin Motor Company; and (3) child labor law violations. These issues could result in potential fair trade agreement violations, ethical violations, and legal violations for Riordan Manufacturing resulting in high fines, penalties, and a loss of public and consumer trust. The first issue is the potential water supply contamination...
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...conduct is a set of rules that listed all the responsibilities of or proper practices for the staff of the organization. All the employees in the organization should follow the code of conduct and have a common behavioral characteristics and work habits. This behavior has a common, internal communication and coordination will make it easier to achieve, for enhancing internal cohesion, improve efficiency across the organization, has a positive impact to the corporate image. Nowadays, codes of conduct are being rapidly adopted in the organization all around the world. The effects of codes of conduct on employee’s perceptions and behavior have been thoroughly addressed. According to Jill(2013), the Internal Control-Integrated Framework, issued by the Committee of Sponsoring Organizations (COSO) in 1992, defined Internal control into five elements: control environment, risk assessment, control activities, information and communication, and monitoring. In this five elements, the control environment is the most critical, but also the most difficult to effectively manage and evaluation. The COSO framework also points out that the control environment could help the organization to set the acting style and work atmosphere in order to motivate employees to form a line with the overall characteristics of the enterprise control consciousness. This kind of control environment is organization codes of conduct. In an effective code of conduct, employees are very clear what behavior is compliance...
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...Applying Concepts Internal marketing is an inward facing marketing concept, used to motivate all functions to satisfy customers, thus aiding in increasing a company’s reputation and image. As MarketingTeacher.com notes, “with internal marketing the marketer is really extending and developing the foundations of marketing such as the marketing concept, the exchange process and customer satisfaction to internal customers” (2012, para. 1). Today within the concept of internal marketing, we see a trend towards a service economy, where there is a convergence of marketing concepts, corporate identity, quality of service and human resources management. There also appears to be a shift in marketing more to the sales side than in the advertising. As Dr Pedroza explains, “happy employees make customers happy.” In the internal marketing model, all activities of an organization have a direct or indirect impact to the external environment. With a focus on the employee, communication becomes an interactive process, and employees are empowered as customers themselves. MarketingTeacher.com goes on to explain that there are a number of techniques that marketers can use to communicate with internal customers and functions. These include identifying internal and external customers and their needs and wants; providing internal services at intranets for human resources; and representing internal business functions within the external environment. Steps that organizational leaders...
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...Running head: Organizational Assessment Abstract The organization has had some regulatory and ethical issues occur in the last several months prior to the new appointment. These ethical and regulator issues have had a serious impact on the daily operations of the facility. There has been a major back–lash, directed towards the in-patient medical center, sense these series of events have occurred. The in-patient medical center faces possible law suites as well as, possible sanctions or even worse loss of accreditation, if there is not a plausible solution drafted ASAP. In order to defuse the situation and prevent this from happening again, it is the newly appointed COO’s responsibility, along with her management team to develop and implement a plan of action, in order to take the necessary steps to create and enforce a new surgical protocol to insure the over all safety of the patients. Introduction The in-patient medical center in which I have just been appointed COO has several regulatory and ethical issues, which require immediate attention. A wrong patient surgical error has occurred under the watch of the former COO, where a 26-year-old male patient comes in for surgery on his left leg, for a running injury however, he leaves the facility with his left leg amputated. This is an example of some of the major regulatory and ethical issues in which I have inherited as the new COO. It is vital that a comprehensive SWOT analysis...
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...Legal and Ethical Issues In Business Several issues keep emerging in the current business world. Some of these issues are legal while others are ethical. The management of modern organizations must ensure that their human resources have desirable ethical behaviour. This will ensure that their organizations maintain their clientele and in turn increase their profit margins. How would you effectively present the issue of potentially defective products to the CEO, other directors, and managers? A potential defective product can cause injuries if taken lightly regardless of whether the company’s ethical guidelines have been communicated. Such situations can cause significant legal repercussions and destroy the reputation of a company, which can cost the company if proper steps are not followed in correcting it. Normally, the senior management in current organizations fails to know what is happening at the ground level and it is the duty of the employee in charge to give out a report (Edwards, 2008). During such a presentation to the top management, it is important for one to give out sampled evidence to support the allegation in an honest manner. This should be made in comparison to the actual products to bring out the difference. Physical evidence brings out product defects and it will challenge the top management to act fast to avoid legal battles with the consumers (Brooks, 2012). How would you specifically notify customers of such an occurrence? It is an ethical obligation...
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...clear to us that CanGo lacks a mission statement for the smooth operation of the business. If CanGo continue on this path, the company may and will experience major setbacks in areas of business growth and development, accountability and the ability to stay in the market places if other market forces come against her. Recommendation: CanGo like any other business is in the market place to survive and be profitable. Therefore if CanGo must survive and be competitive it must develop a mission statement as a foundation for survival. This statement will define the goals and operations of the business and the purpose for which it was established. 2. CanGo Ethical and Moral Values Due to the absence of an established mission statement the importance of ethical code of conducts cannot be overemphasized. The moral and ethical values of any establishment like CanGo, is based on professionalism in conducting...
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...Business Communication Student Name Student ID Date Business Communication: Business communication is a vital element of the progress of any company including AT&T. THE communication channels that the company has developed in place play a major role in ensuring business success and the successful passage of information from one part of the organization to another. Understanding the communication channels that a company has aids in understanding the information used. The approaches the company employs in propelling the information and the nature of effects that it produces in the company. Different forms of communication exist and each serves specific functions. These include but are not limited to those listed in the table below: Type of information | Example | Description | Purpose | Source | Verbal | Speech at a company gathering, communication between employees | Passage of a message using verbal means to a group within the company | The purpose of this form of communication is to ensure that a message is communicated in form of a speech. These may occur during a gathering or an avenue through which the passage of a message occurs using verbal means | Top management | Written | Business weekly reports, letters to the management, and letters from external bodies such as an auditor’s reports or letter | Based on the departments and their job roles within the company | The written reports provide support to communicating the weekly progress of the operations of the...
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... April 22, 2011 Business planning requires strategic planning that will help the organization become successful. Strategic elements map out the direction of business planning mode (Pearce & Robinson 2009). An alignment between strategic direction and business activities are determining factors of a business organization success or failure. I have selected a Christian Internet/Cafe organization to develop as a strategic plan. This plan will include my mission and vision guiding principles. Mission Statement The goal in a mission statement is define the strategic planning of a company. The company mission statement describes “the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision maker (Pearce & Robinson, 2009 p. 12). The mission statement says who we are and what we do. In the Christian Internet/Café organization the mission is to have customers of all ages enjoy coffee, food and purchase religious supplies and books and share the internet experience in a comfortable environment. The organization will be a place that is unique, upscale, and customers can be a part of innovative experience. Vision Statement The vision statement for my business is to become a market leader through differentiation of the internet/café. The aspiration is to have my organization become a one-stop-shop of business for the Christian community to receive nourishment, obtain...
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...Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse stakeholders. Marketing is a key functional area in the business organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined from an individual, organizational, and societal perspective. Examining marketing ethics from a narrow issue perspective does not provide foundational background that provides a complete understanding of the domain of marketing ethics. The purpose of this chapter is to define, examine the nature and scope, identify issues, provide a decision-making framework, and trace the historical development of marketing ethics from a practice and academic perspective. DEFINITION OF MARKETING ETHICS Ethics has been termed the study and philosophy of human conduct, with an emphasis on the determination of right and wrong. For marketers, ethics in the workplace refers to rules (standards, principles) governing the conduct of organizational members and the consequences of marketing decisions (Ferrell, 2005). Therefore, ethical marketing from a normative perspective approach is defined as “practices that emphasize transparent, trustworthy, and responsible personal and organizational marketing policies and actions that...
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...Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse stakeholders. Marketing is a key functional area in the business organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined from an individual, organizational, and societal perspective. Examining marketing ethics from a narrow issue perspective does not provide foundational background that provides a complete understanding of the domain of marketing ethics. The purpose of this chapter is to define, examine the nature and scope, identify issues, provide a decision-making framework, and trace the historical development of marketing ethics from a practice and academic perspective. DEFINITION OF MARKETING ETHICS Ethics has been termed the study and philosophy of human conduct, with an emphasis on the determination of right and wrong. For marketers, ethics in the workplace refers to rules (standards, principles) governing the conduct of organizational members and the consequences of marketing decisions (Ferrell, 2005). Therefore, ethical marketing from a normative perspective approach is defined as “practices that emphasize transparent, trustworthy, and responsible personal and organizational marketing policies and actions that...
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...Organizational Communication, Speeches and Conversations. Com520 Organizational Communication Communication is key in any dynamic environment. It is how a person communicates that dictates how anything will be completed. To effectively communicate in business, it’s important to immediately emphasize the importance of the message that is being delivered. As the speaker you have to be informative, engaged, actively listen, clear, and concise. To achieve all of this you have to know your audience well. It is called taking the audience centered approach. When conveying the message effectively the audience will respond with positive feedback. There are instances where there are barriers to effective organizational communication. These barriers can change and block the intended message to the audience. It would affect their ability to receive, decode, and respond to the message. Some barriers are noise and distractions, filters, contending messages, and channel breakdowns. As the speaker you have to be aware of the internal and external barriers that can block your message. Filters can distort the message between the speaker and the audience. Channel breakdowns can destroy the intended message because depending on the method of delivery the message may not get to its target or the message may get misconstrued all together. Noise and distractions are external barriers such as cell phone usage, computers screens, I.M pop ups etc. The internal barriers are...
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...Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse stakeholders. Marketing is a key functional area in the business organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined from an individual, organizational, and societal perspective. Examining marketing ethics from a narrow issue perspective does not provide foundational background that provides a complete understanding of the domain of marketing ethics. The purpose of this chapter is to define, examine the nature and scope, identify issues, provide a decision-making framework, and trace the historical development of marketing ethics from a practice and academic perspective. DEFINITION OF MARKETING ETHICS Ethics has been termed the study and philosophy of human conduct, with an emphasis on the determination of right and wrong. For marketers, ethics in the workplace refers to rules (standards, principles) governing the conduct of organizational members and the consequences of marketing decisions (Ferrell, 2005). Therefore, ethical marketing from a normative perspective approach is defined as “practices that emphasize transparent, trustworthy, and responsible personal and organizational marketing policies and actions that...
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...generally accepted accounting principles. It focuses on external reporting. The purpose of financial accounting it to aid accounts in their function of overseeing an organizations financial assets. The central outputs of financial accounting are audited financial statements such as balance sheets and income statements. Financial accounting is geared toward providing information to parties outside the firm, for example prospective shareholders. By contrast, managerial account which measures and reports financial and non-financial information tat helps managers make decisions to abide by the goals of an organization. It focuses on internal reporting. The tools used by managerial accountants to meet their goal of decision support are such things as budgets, activity-based costing and financial planning. Managerial account is designed for internal use by firm’s managers. Cost accounting is a subset of the more inclusive area of managerial accounting. Cost accounting deals with the “how to� of determining the cost of a cost object. A cost object is simply anything, be it a product, service, responsibility center, that the company chooses to determine the cost of. Managerial accounting emphasizes the measurement, analysis, communication, and control of financial and non-financial accounting information. The organization...
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...Advanced External Auditing [AU2] Examination Blueprint 2013/2014 Purpose The Advanced External Auditing [AU2] examination has been constructed using an examination blueprint. The blueprint, also referred to as the test specifications, outlines the content areas covered on the examination and the weighting allotted to each content area. This document also lists the topics, the level of competence for each topic, and the related learning objectives and competencies. The learning objectives have been designed to ensure that the competencies are met. In addition, information is provided on the proportion of each question type presented in the examination (that is, multiple choice, quantitative problems, and so on). Use Candidates should use the examination blueprint to prepare for the course examination. The blueprint may not include all the topics listed in the course materials; however, candidates are still responsible for acquiring a broad-based knowledge of all topics not listed in the blueprint since these topics will be tested in assignment and review questions. The topics not listed in the blueprint will also provide candidates with a greater depth of understanding of auditing concepts. Examination Objectives The objective of the 4-hour comprehensive examination is to test CGA candidates on the prerequisite knowledge required for advancement into PA1 and PA2, so as to ensure that the candidates have the broad-based knowledge in assurance needed to function properly in the association’s...
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