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Amazons Business Strategy

Christopher Horton

INF220: IS Principles

Instructor: Jelena Vucetic

June 10, 2013

The business or company that I choose to right about is a company that I know very well this is Amazon. I have been shopping with Amazon for the past couple of years now because I find most of their prices best around when it comes to online shopping so this paper will discuss their business strategies and what makes them the top source for online purchases.

First off Amazon was first created in 1994 in Seattle, Washington as the worlds biggest bookstore by its founder Jeff Bezos but soon alter this Amazon expanded the products from books to media, toys, electronics, furniture and apparel and today Amazon is Fortune 100 company. Amazon has used the world wide web to its advantage by spending millions dollars and a lot of man hours to find problems, and develop solutions, to enhance the customer’s online experience. By fixing some of these problems the site is easier to navigate through.( Marketing Strategies of Amazon.com.) Amazon has also collaborated with many other partners like Target, Sears Canada, and Timex to name a few. This collaboration with these partners allows Amazon and their partners to expand their sales and business.

Amazon host web services that include ecommerce, database, payment and billing, web traffic, and computing, these services allows merchants to sell their products to Amazon’s fulfillment centers, and after products are purchased, Amazon.com will pay for packing and shipping the merchant’s product.( Marketing Strategies of Amazon.com.)

Amazons business strategy is their consumer, when it comes to their customers Amazon is always concerned about the customers experience when they shop at Amazon and if there are any problems they fix it. In 2009 Amazon had

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