...person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Having this into consideration it becomes easy to see how important it is to communicate changes or improvements to Stakeholders, since they are directly affected by all decisions, modifications, etc. Actions needed to be fully calculate since their expertise and know-how is deeply appreciated keeping all processes in track. 4. Frontline Managers should definitely seek for regular feedback, listen to the employees, keep track of progress and aim for growth and development. 5. Property Management Systems (POS) are always a valid tool to keep track of progress, evolution, effective and ineffective strategies or products. POS allow us to receive detailed reports and keep a close eye on something hard to detect without the help of technology. Later on, all this data can be treated...
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...purchase rates and reducing customer acquisition costs. Indeed, this revolution in customer relationship management or CRM1 as it is called, has been referred to as the new “mantra” of marketing. The need to better understand customer behavior and focus on those customers who can deliver long-term profits has changed how marketers view the world. Customer Relationship Management is an innovative approach undertaken by the marketers in the process of developing lifetime customers and maximizing lifetime value of the customers. CRM approach is still new for the corporate managers, as in India the customers are still at the receiving end only. The concept of CRM and its implementation creates chaos for the marketers, as they are unable to comprehend the benefits of this approach to enhance their relationships with their customers and ultimately gain the long-term profitability profit. History of CRM Before the introduction of CRM systems, customers would buy from a company...
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...as several other companies had begunattacking it directly, so much so that companies tired to invade on CR¶s uniqueness but as authors havementioned CR being coined as the golden standard of the industry, and it is essentially its Health andHealing department that set it apart from all other competitors. Having said that there was no doubt that the prosperity of this industry did affect CR, such that it made it difficult for them to compare and analyze their competitors.Although known for its high standard services and facilities, competition and alterations to the industrynecessitated/demanded CR to revamp its marketing and their IT strategy. On linking this to Campsey viewwhere he states that CR required shift in their IT strategy and systems that not only supported internalfunctioning but which also : Advance association within various business silos; Enhance collaboration within the...
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...rates and reducing customer acquisition costs. Indeed, this revolution in customer relationship management or CRM1 as it is called, has been referred to as the new “mantra” of marketing. The need to better understand customer behavior and focus on those customers who can deliver long-term profits has changed how marketers view the world. Customer Relationship Management is an innovative approach undertaken by the marketers in the process of developing lifetime customers and maximizing lifetime value of the customers. CRM approach is still new for the corporate managers, as in India the customers are still at the receiving end only. The concept of CRM and its implementation creates chaos for the marketers, as they are unable to comprehend the benefits of this approach to enhance their relationships with their customers and ultimately gain the long-term profitability profit. History of CRM Before the introduction of CRM systems, customers would buy from a company and little was done to track the engagement, maintain ongoing customer records, or enhance the customer relationship. Many companies didn't understand the benefit of the data they were collecting and how it could help them better cater to their customer's needs. With the...
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...for management. With the assistance of an Information Technology Manager, organizations have more information at their disposal that ever before, modern IT improves good organization and usefulness at each stage of the decision making process. Effective use of the information systems aid greatly in the processes of organization wide knowledge and actively integrate into the existing culture of the organizational. For many companies, email is the principal means of communication between employees, suppliers and customers. Email was one of the early drivers of the Internet, providing a simple and inexpensive means to communicate. Over the years, a number of other communications tools have also evolved, allowing staff to communicate using live chat systems, online meeting tools and video-conferencing systems. Voice over internet protocol (VOIP) telephones and smart-phones offer even more high-tech ways for employees to communicate. Databases and data storage has become a benefit but, only if the date can be is being use effectively. Progressive companies use data as part of their strategic planning process as well as the tactical execution of that strategy. The use of Management Information Systems (MIS) has enable companies to track...
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...Technology in Banking Insight and Foresight Institute for Development and Research in Banking Technology (Established by Reserve Bank of India) Foreword The Indian banking industry, almost in keeping with the deep entrepreneurial approach of the country s business, has come a long way. This report is an effort to capture some exemplary initiatives and developments so far as well as discuss the emerging trends. The insights and understanding of the technology trends and ground-level work being done by the banks has been culled from the nominations received from banks for the IDRBT Banking Technology Excellence Awards 2010. The transformation of Indian banks in the last decade has been phenomenal from local branch banking to global presence and anywhere-anytime banking. Most of the regular banking transactions can today be carried out from mobile phones. Sustained reforms and information technology (IT) have played a pivotal role since the initiation of the second phase of reforms post 1998. The benefits of technology such as scale, speed and low error rate are also reflecting in the performance, productivity and profitability of banks, which have improved tremendously in the past decade. Regulatory initiatives from the Central Bank have also played a large role in the banking sector. Robust technology-enabled organizations have now become the mainstay of the industry. Initiatives such as electronic clearing service (ECS), national electronic funds transfer (NEFT), real-time...
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...Project Charter UNIVERSITY OF CALIFORNIA CUSTOMER RELATIONSHIP MANAGEMENT TOOL IMPLEMENTATION Prepared for University of California, Office of the President Table of Contents BACKGROUND.. ................................................................................................................................ ……….3 MISSION…………………………………………………………………………………………………………………………………………………………..3 PROJECT SCOPE ......................................................................................................................................... 4 BuSINESS OBJECTIVES .................................................................................................................................. 4 PROJECT OBJECTIVES .................................................................................................................................... 4 Release Phase One Scope........................................................................................................................ 4 PROJECT DEPENDENCIES ...............................................................................................................................5 OUT OF SCOPE AND ASSUMPTIONS.....................................................................................................................5 PROJECT GOVERNANCE MODEL .................................................................................................................. 7 KEY STAKEHOLDERS...
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...Consultant Page 1 of 63 Corporation Bank I T Division, H.O:Mangalore Table of Contents PARTICULARS PAGE NO. Request for Proposal Bank’s Brief Requirement Introduction about the Bank Current IT Infrastructure of the Bank Scope of work Key Personnel Introduction to the Bidders Offer validity period Clarifications of Offers Format of Technical offer Format of Commercial Offer Earnest Money Deposit Terms and Conditions Terms of Payment Substitution of Project Team Members Penalty & Cancellation of Contract Termination Resolution of disputes Eligibility Criteria Evaluation Methodology Conflict of Interest Right to reject any or all proposals Fraud & Corrupt practices Reporting Amendment to RFP Annexure-A - Covering Letter Annexure-B-Details of the Bidder Annexure-C - Terms and conditions compliance Table Annexure-D - Details of Eligibility criteria Annexure-E - Details of prior experience for evaluation Annexure - F - Proposed Team profile Annexure - G - Estimated duration, Mandays etc Annexure H1 - Price bid - Technical Annexure H2 - Price bid - Commercial Annexure - I - Bank Guarantee format for EMD Annexure-J - Particulars of Key Personnel 3 4 5 6 7 9 10 12 13 14 16 18 19 20 22 23 23 25 26 28 34 38 38 40 40 42 43 44 46 49 52 54 55 57 59 63...
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...Houston-Victoria MGMT 6352-2011FA-25125 November 2011 Zara Case Paper Analysis Table of Contents: • • • • o • • • 2 Abstract Case Description Goals and Strategy Speed and Decision-making Marketing, Merchandising, and Advertising Information Technology Problem Analysis Firm-based-value chain model Model Application Implementation Opportunity Analysis Evaluation of IS Implementation Tangible Costs Analysis Tangible Benefits Intangible Costs Analysis Intangible Benefits Conclusion for Evaluation of IT Implementation Conclusion and Recommendations References 3 4 5 5 6 6 7 7 7 9 12 12 13 14 15 16 16 19 Zara Case Paper Analysis Abstract This case paper presents the business analysis of Zara, the leading and the profitable brand of Inditex. The case paper’s objective is to discuss whether to update the current DOS/IT infrastructure and evaluate the effects of the upgrade. By using the Michael Porter’s value chain analysis, we can understand Zara’s core business model of vertical integration and assess the areas where IS will add value to the system. The case paper also presents the IS implementation opportunities and evaluating the effectiveness of the implementation. The case paper concludes by providing recommendations for updating the current OS along with its advantages. 3 Zara Case Paper Analysis Case Description Zara is one of the largest international fashion brands of Inditex. The company first opened in La Coruna in 1975, still lives by the simple idea of Amancio...
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...Project Management in the OSCE A Manual for Programme and Project Managers Organization for Security and Co-operation in Europe Development, Coordination and Design This manual is designed and developed by the OSCE Secretariat’s Conflict Prevention Centre, Programming and Evaluation Support Unit (CPC/PESU). Main Author: Sebnem Lust, Programme and Project Evaluation Officer Co-Authors: Laura Vai, Head of Programming and Evaluation Support Unit Sean McGreevy, Project Co-ordination Officer Editor: Keith Jinks Designer: Nona Reuter Published by the Organization for Security and Co-operation in Europe OSCE Secretariat CPC/PESU Wallnerstrasse 6 1010 Vienna Austria Telephone: +43 1 514 36 6122 Fax: +43 1 514 36 6996 www.osce.org Email: pcc-at@osce.org © 2010 OSCE ISBN: 978-92-9234-301-9 Rights and Permissions: All rights reserved. The contents of this publication may be freely used and copied for educational and other non-commercial purposes, provided that any such reproduction is accompanied by an acknowledgement of the OSCE as the source. ii Acknowledgements This manual contains comprehensive guidance on how the Organization for Security and Co-operation in Europe applies the Project Cycle Management method and the Logical Framework Approach to its project work, as well as essential information on the political, programmatic, regulatory and information technology aspects of project management. The manual’s purpose is to ensure coherence, consistency and transparency...
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...In the last few years, the Iranian banking system has consistently ignored customer-orientation and its fundamental. Therefore, the banking system has not been able to use recent modern marketing very well, because of various economic and social problems such as the governmental banking system and the excess of the demand rate over supply. People do not have any incentive to use Iranian banking system, because banking system do not pay attention to their priority values and needs and just present similar services in all branches of country’s banks. Therefore, the customers refer to the banks inevitably to satisfy their elementary needs, in other words it should said that, in the current situation the people serve the banks, not the banks serve people. Regarding the environmental changes that are front of us, the banks should emphasize on its equipping, recognizing the customer’s need and expectations and regard to market situation. Because every bank can recognize and secure these needs before rivals will success in the competition field. This study attempted to analysis the role of customer communication management in Iranian banks and its weakness, strengths and goals, in addition, its executing 2 effects and the basic role of customer as a basic and critical element for remaining the banking system. Finally, some suggestions present for reforming and improving the quality of services in the banking system. Keywords: Customer Relationship Management...
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...Chapter # 1. Introduction to CRM 1.1 Evolution of CRM Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990’s with the promise of forever changing the way businesses small and large interacted with their customer bases. In the short term, however, it proved to be an unwieldy process that was better in theory than in practice for a variety of reasons. First among these was that it was simply so difficult and expensive to track and keep the high volume of records needed accurately and constantly update them. In the last several years, however, newer software systems and advanced tracking features have vastly improved CRM capabilities and the real promise of CRM is becoming a reality. As the price of newer, more customizable Internet solutions have hit the marketplace; competition has driven the prices down so that even relatively small businesses are reaping the benefits of some custom CRM programs. 1.2 In the beginning… The 1980’s saw the emergence of database marketing, which was simply a catch phrase to define the practice of setting up customer service groups to speak individually to all of a company’s customers. In the case of larger, key clients it was a valuable tool for keeping the lines of communication open and tailoring service to the clients needs. In the case of smaller clients, however, it tended to provide repetitive, survey-like information that cluttered databases and didn’t provide much...
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...loyalty program while making sure that system meets security requirements. The following paper will describe a plan on how Kudler can achieve their goal by using the Systems Development Life Cycle or SDLC, which has five phases, and how they can use each one. As part of establishing Kudler’s reputation, the company will emphasize the need for security for the business and its customers. Introduction Kudler Fine Foods is a local business based in San Diego California that would like to increase their sales in their three other California locations. Kudler has decided to implement a customer loyalty program. The customer loyalty program will reward customers for shopping within the locations. One of the goals is to increase sales by tracking customer purchases so that sales can be more relevant and to attract customers. Kudler has decided that a development team is needed to build this new service for its customers. As part of the development, the System Development Life Cycle will be used to obtain the goal while paying attention to the security needs that the program will create. Our team will develop the SDLC and identify the potential threats and vulnerabilities have the customer loyalty program. Based on our findings we will recommend security needs to mitigate potential risks to Kudler and customers. Our team will also develop system wide security policies to benefit Kudler and its future endeavors. SDLC The SDLC, Systems Development Life Cycle, consists of five...
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...course. Our efforts in accomplishing this project are a result of constant motivation and valuable learning imparted by him. We would also like to thank our family and friends & the professionals who extended their support and have been a source of encouragement and inspiration throughout the duration of this project. TABLE OF CONTENTS | Title | Page No. | 1 | Introduction | 1 | 2 | Overview of Financial MIS and Network diagrams | 8 | 3 | Information system ICICI bank | 12 | 4 | Organization Transaction processing system | 14 | 5 | ICICI CRM initiatives | 25 | 6 | Knowledge management at ICICI | 30 | 7 | Conclusion | 33 | 8 | References | 34 | ABLE OF CONTENTS 1.INTRODUCTION 1.1 MANAGEMENT INFORMATION SYSTEM Definition: A Management Information Systems (MIS) is * An integrated user machine system * For providing information * To support operations, management, analysis and decision making functions in an Organization The system utilizes * Computer hardware and software * Manual procedures * Models for analysis , planning , control and decision making * A database The development and management of information technology tools assists executives and the general workforce in performing any tasks related to the processing of...
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...E-environment | 6 | 3. Establishing an e-business. How to support an e-business? | 9 | 4. E-business systems: infrastructure of hardware and software | 14 | 5. E-Logistics: Supply Chain & Procurement | 17 | 6. E-Security: Protecting and e-business & its infrastructure | 19 | 7. E-Marketing: How to push your e-commerce business using marketing tools online. | 21 | 8. E-CRM: Managing customer relations online | 24 | 9. The future of e-business | 29 | Conclusion | 31 | Bibliography | 34 | Introduction: Through this assignment I will be discussing the use of e-commerce in modern retailing. This essay aims to explore: What e-commerce is, the infrastructure needed to establish an e-business and the wider impact of e-commerce on the traditional business and retail environment. These aims will outline the main effects of e-commerce on a business. These will be achieved through: * Outlining the origins of e-business * Assessing the external impact of e-commerce on the environment & traditional retailing. * Examining the implementation and sustainability of an e-commerce business: Systems, Structures & Costs. * The impact of e-commerce on the logistics of a business * Analysing the use of e-marketing within this environment. * Discussing the need & use of customer relationship management (CRM) in an e-business. * Analysis of any future growth & development of e-commerce in business and retail...
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