Objectives & Organization Chart Objectives * To correct procedures and guidelines of MYDIN Retail Outlets * To update current requirements of MYDIN * To build a network with representatives of MYDIN |

MARKETING PLANNING
As a retail company in Malaysia, Mydin had implement several marketing planning to boost their sales and obtaining bigger market share. Therefore, this commentary will examine the marketing mix approached by Mydin to successfully market their product and formulate their marketing strategy. Therefore, Mydin can moves towards becoming a market leader
PRODUCT
Mydin has a wide range of product line such as food line, hard line and household items. Due to the wide range of product, Mydin will benefits from larger customer base. This will give positive advantage to Mydin as its customer can obtain all products needed here at lower and cheaper price. As a local player, Mydin provide items that are complement with its customers need. Majority of Malaysian are Muslims. Therefore, Mydin provide local prayer mats, prayer garments for women and traditional product which are rarely found elsewhere. However, Mydin should consider its non- muslim customers due to the image of the place where only Muslim shops

PLACE
Mydin is currently expending their business into different format namely hypermarket, emporium, and My Mart (24 hour convenience stores). As referred to growth of Mydin‟s chain by the year 2009 to 2020, the business forecasted to have 26 Hypermarket, 60 convenience store, 20 Emporium and 5 My Mart. This investment cost the business large amount of cash which is RM200million for supermarket and 60 million for the building of hypermarket. The managing director tries to emulate the strategies of Kmart by have My Mart although Kmart experience bankruptcy. This expansion can help Mydin, reachable for its