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Examine the Advantages of Using Structured Interviews in Sociological Research

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Examine the advantages of using structured interviews in sociological research (20 marks)
There are different forms of interview, the main division being between structured and unstructured. Structured interviews result in quantitative data that can be turned into statistics, which sociologists can use to examine trends and patterns in behaviour. Positivists believe there is an objective social reality that can be scientifically studied. They favour structured interviews, because to study something scientifically, their research methods must be reliable and representative.
Structured interviews are a standardised means of research; this is because they use the same set of questions for everyone. Often they use pre-set responses that respondents much choose their answer from, making collation of data much easier for the researcher. Interpretivists on the other hand, do not approve of structured interviews, they believe them to be fundamentally flawed because the respondent is not always free to answer in the way they wish.
The data from structured interviews is directly comparable, due to the fact they use fixed questions and answers. They are also easily replicable and therefore useful in checking results of other interviews. If the questions and answers were different in each interview, like they are in unstructured and group interviews, the researcher could not compare responses over time in a longitudinal study.
Structured interviews also have a very high response rate. Unlike postal questionnaires, respondents come face-to-face with researchers, making it more difficult for interviewees to refuse. Not only this, but they are much quicker and cheaper to carry out than unstructured interviews, this is because they are easy to design and produce, and no researchers do not need to be trained as much. These two points mean that larger samples can be studied, this

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