...Homelessness is a huge social problem that is facing America as a nation today. According to Wikipedia 'Homelessness describes the condition of people without a regular dwelling' (Wikipedia.(2013). Homelessness. Retrieved from https://en.wikipedia.org/wiki/Homelessnes). Homelessness has become a huge problem that looks us in the face daily and is putting a large number of children, teenagers,women and our elderly at risk daily. It impacts our society negatively. According to National Alliance to end Homelessness, '82 people experiencing homelessness on any given night in the United States.Of that number, 239,403 are people in families, and 394,379 are individuals. Slightly fewer than 16 percent of the homeless population are considered "chronically homeless,"and About 13 percent of homeless adults- 62,619 - are veterans. '(National alliance to End Homelessness.(2013). Snapshot of homelessness. Retrieved from http://www.endhomelessness.org/pages/snapshot_of_homelessness)'. Some of the causes of homelessness and the extent homelessness affects our society today are as follows- Domestic violence is one of the leading causes of homelessness in the U.S. Statisctics show that in 2008 28% of families where homeless in the united states due to domestic violence.(National Homeless Organization.(2013). Domestic Violence and Homelessness . Retrived from www.nationalhomeless.org/factsheets/domestic). Over the years our society has seen a surge in violence largely due to media...
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...indian market must realize both the faces of this country. They should realize the serious challenges of doing business here like segmenting the market properly, Understanding country's social and cultural issues, getting through government beaurocracy and understading economic and political situation. There have been bunch of examples of companies who have tried to enter in Indian markets without taking care of these issues and have failed badly. Now before understanding Indian Marketing Environment, it is important to understand what is Marketing Environment. Marekting Environment consist of factors and forces outside or inside the organzation that affect its business in the market. The marketing environment is divided into tow different environments. 1) Micro Environment: It consist of factors lose to the company that have a direct impact on the organization strategy. This includes company's suppliers, distributors, customers and competitors. 2) Macro Environment: It consists of larger societal forces. An\d these are beyond the control of the organization. These shape the characteristics of the opportunities and threats facing a company. For example, Economic, Cultural, Political, Demographic and Technological. Demographics Environment It is the study of the peoplein terms of their age, gender, race, ethnicity,...
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