Compare and Explain the Societal Marketing Concept with Production Concept. Illustrate Your Answers and Support Your Argument with Reasons and Local Marketing Examples.

Select a company of your choice and answer the following questions to demonstrate your understanding of the following topics:

1. Compare and explain the societal marketing concept with production concept. Illustrate your answers and support your argument with reasons and local marketing examples.

Societal marketing concept is the idea that a company should make good marketing decisions by considering consumer’s wants, the company’s requirements, consumer’s long- term interests and society’s long-run interests.

This concept can help company to have more exchange relationship with the consumer and give more benefit for the consumer and the society.

For example, Hung Fook Tong(鴻福堂) is the company that using the societal marketing concept. It is a traditional Chinese herbal tea shop. And it continuously develops and produces new products. People now focus on healthy lifestyle so Hung Fook Tong has no add preservatives and monosodium glutamate into their products. Also Hong Kong people is very busy, so Hung Fook Tong produces a lot of ready-made Chinese medicinal natural nourishing products e.g. Chinese herbal soup, Chinese herbal tea and other Chinese medicinal diet to convenience the consumers.

Moreover Hung Fook Tong care the society and it organized different types of charitable activities and environmental protection activities e.g. charity walk and recycling of plastic bottles. So it can give more benefit for the consumer and the society.

Production concept is the idea that consumers will favor products that are available or highly affordable. And the products are produced without considering the choices or tastes. But the products will be sold because the consumers need them.