...Business research, is a systematic inquiry that provides information to guide managerial decisions. More specifically, it is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance return on investment (ROI). At its most simplistic, when we measure ROI, we calculate the financial return for all expenditures. Increasingly, organizational managers want to know what strategies and tactics capture the highest return. management dilemma, the problem or opportunity that requires a management decision. Several factors should stimulate your interest in studying research methods: 1 1. Information overload. Although the Internet and its search engines present extensive amounts of information, the information’s quality and credibility must be continuously evaluated. The ubiquitous access to information has brought about the development of knowledge communities and the need for organizations to leverage this knowledge universe for innovation—or risk merely drowning in data. 2. Technological connectivity. Individuals, public-sector organizations, and businesses are adapting to changes in work patterns (real-time and global), changes in the formation of relationships and communities, and the realization that geography is no longer a primary constraint. With the increased acceptance and use of mobile technology, information...
Words: 1445 - Pages: 6
...MBA : UNIT1 Teaching Notes : 1. Definition of Research 2. Business Research 3. Features of a Good Research Study 4. Areas of Business Research 5. How to start Business Research 6. Business Research Analysis : Basic Steps 7. Business Research Problem 8. Primary Business Information 9. Research Proposal ( also in Unit2) 10. Research Methods versus Methodology 11. Types of Research 12. Functions of Business Research 13. Relevance of Business Research to Managers 14. Need to perform Business Research 15. Managerial Effectiveness and Research 16. Management Consultant 17. The Building Blocks of Science in Research 18. Induction & Deduction in Business Research 19. The Case Study as a Research Method 20. Case Study to Assess Business Situations 21. Difference between the case method and a case study? 22. Business Research Topics 23. Business Research in the 21st Century Definition of Research Research in common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner’s Dictionary of Current English lays down the meaning of research as “a careful investigation or inquiry specially through search for new facts in any branch...
Words: 21920 - Pages: 88
...Computer Skills: Econometrics Eviews, SPSS, Advanced SPSS, Excel and Microsoft Project. EDUCATION: Year 1978 Degree Ph.D. Institution Univ. of Northern Colorado Department of Applied Statistics & Research Methods Univ. of Northern Colorado. U.S.A http://www.unco.edu Univ. of Northern Colorado. U.S.A Beirut Arab University Area of Study Applied Statistics & Research Methods http://www.unco.edu/coe/asr m/programs.htm http://www.unco.edu/coe/asr m/index.htm Business Administration/ Financial Management Commerce/Economics 1975 1971 M.A. B.A. Published Research In International Referred Journals: " The Effect of Globalization on Commitment to Ethical Corporate Governance and Corporate Social Responsibility in Lebanon”, Social Responsibility Journal (2009). http://www.emeraldinsight.com.ezproxy.aub.edu.lb/Insight/viewContainer.do;jsessionid=F8 FECFB1ECF1459573B900E5DE0A6B28?containerType=Journal&containerId=6000003 "Assessing the Global Readiness of Arab Countries to Join the WTO: A Multivaraite analysis" Journal of Economic & Administrative Sciences (JEAS) Vol. 24, No. 1, June 2008 (1 - 14). http://jeas.cbe.uaeu.ac.ae/jeas2008_Jun/01_Assess.pdf http//:jeas.cbe.uaeu.ac.ae Developing a model to restructure the overpopulated banking industry in Lebanon Author(s): Abdulrazzak Charbaji Managerial Auditing Journal; Volume: 16 Issue: 1; 2001 Case study View HTML | View PDF (90 KB) | Reprints & Permissions 2. Market List Item 2: A path analytic study of the attitude toward...
Words: 2550 - Pages: 11
...Marketing research Marketing research is “the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.”[1] It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.[2] Marketing research is often partitioned into two sets of categorical pairs, either by target market: • Consumer marketing research, and • Business-to-business (B2B) marketing research Or, alternatively, by methodological approach: • Qualitative marketing research, and • Quantitative marketing research 1 Role The task of marketing...
Words: 5962 - Pages: 24
...CHAPTER-1 INTRODUCTION The objective of this research is to identify the reasons behind why sales team are not able to achieve their sales targets especially in telecom industry. Through this research we will try to find out the targets as being set by a company and the actual level of sales made by it. The following data suggests that in recent years the telecom industry’s sales have fairly decreased. One, Only average 60 % of active users are in market which leads to decline in voice sale.( TOI article 30-June-2011). Second, Total sales of telecom equipment to mobile operators fell by a drastic 24% during the last financial year despite most companies starting their roll-out of 3G services (Real Time News). Third, Decline in capital expenditure from Rs.29,600 crore in 2008 to Rs.9,500 crore in 2010 (Business Line article 15-Aug.-2011). Fourth, Decline in margins of product and, Fifth, Hyper competition in market. This shows that there is pressure to perform in competitive environment to achieve sales targets. Many authors feel that a wholesome and fair work environment on sales teams is essential for a positive work experience (e.g., Clifford, 1999; Cook, 1995). One of the issues that continue to concern sales people as well as sales managers is that of performance criteria and such criteria can be frustrating for both of them. (Clifford, 1999; Fetter, 1993; Muczyk & Gable, 1987; Swan, 1991). The sales force industry has grown since mid-1990s (Gabe & Goldberg,...
Words: 4956 - Pages: 20
...developing this country through globalization (Athukorala, 2003). An offer of combination of locational advantages by the government is a factor that foreign investors got tempted with (Farhad, Alberto, & Ali, 1999), to invest in Malaysia. Foreign investors has been encouraged by the Government to invests in Malaysia in which has the advantage of having a well-developed infrastructure, industrious workforce, as well as politically stable nation with a good legal system with the additional attractiveness of incentives for the foreign investors. In other words, foreign investors are attracted to invest in Malaysia because of the lower cost of production (Wong, 2005). FDI is a medium for acquiring skills, technology, organizational and managerial practices and access to market, besides being the source of finance and employment (Farhad, Alberto, & Ali, 1999). There are a lists of exports by host countries that are being promoted by FDI and a few of them are; (a) domestic capital for exports expansion, (b) assist in the transfer of technology and new products for exports, (c) promoting access to new and large foreign markets, and (d) providing training for the local workforce and upgrading technical and management skills. However, when there is an advantage, comes with it the...
Words: 2156 - Pages: 9
...Course Description This course prepares students to apply statistics and probability concepts to business decisions. Students learn important criterion for developing effective research questions, including the creation of appropriate sampling populations and instruments. Other topics include descriptive statistics, probability concepts, confidence intervals, sampling designs, data collection, and data analysis – including parametric and nonparametric tests of hypothesis and regression analysis. Cooper, D.R., & Schindler, P.S. (2006). Business research methods (9th ed.). Boston, MA: McGraw-Hill/Irwin. Lind, D. A., Marchal, W. G., & Wathen, S. A. (2008). Statistical techniques in business and economics (13th ed.). Boston, MA: McGraw-Hill/Irwin. All electronic materials are available on the student website. |Week One: Descriptive Statistics and Probability Distributions | | |Details |Due |Points | |Objectives |Compute descriptive statistics for given data sets. | | | | |Apply probability concepts related to discrete and continuous probability. | | | |Readings ...
Words: 2342 - Pages: 10
...1 CHAPTER 2 The Marketing Research Process: 11 Processes ü ü ü ü ü ü ü ü ü ü Establishing the need for marketing research Define the problem Establishing research objectives Determine research design Identify information types and sources Determine methods of accessing data Design data collection forms Collect data Analyze data Prepare and present the final research report Differences between managers and researchers ü ü Custom marketing research should begin with a thorough problem definition. Managers’ and researchers’ backgrounds differ markedly. Area of difference Organizational Position Responsibility Training Disposition toward knowledge Research motivation Line To make profit General decision making Wants answers to questions To make symptoms disappear ü ü Despite their difference, managers and researchers must develop a working relationship. The manager and researcher should develop a partnership. To find the truth Managers Staff To generate information Technique applications Wants to ask questions Researchers Research brief A research brief is a document prepared by an organisation commissioning research. Typically it contains the following sections: 2 ü ü ü ü ü ü ü Background Rationale Budget Timescale Objectives Methods Reports Hague (2004) suggest using a series of questions as a framework in order to make sure a through brief. ü ü ü ü ü ü ü ü ü These are: Why do this research? What action will be taken when the research is completed? What...
Words: 3434 - Pages: 14
...practice of TQM. However, these requirements do not seem to have been formulated on the basis of systematic empirical research. The relationships between the extent of TQM implementation and organizational factors are investigated on the basis of data collected from 81 quality managers at ISO-registered Tunisian companies. The results of logistic regression indicate that joint-venture, ownership, leadership styles and quality experience are the most influential factors that contribute in the TQM implementation. This suggests that knowledge of organizational context is useful for explaining and predicting quality management practices. Factors affecting TQM implementation: an empirical study in Tunisian firms ABSTRACT The level of awareness of TQM has increased considerably over the last few years. Different sets of organizational requirements are prescribed by quality management academics and practitioners for the effective practice of TQM. However, these requirements do not seem to have been formulated on the basis of systematic empirical research. The relationships between the extent of TQM implementation and organizational factors are investigated on the basis of data collected from 81 quality managers at ISO-registered Tunisian companies. The results of logistic regression indicate that joint-venture, ownership, leadership styles and quality...
Words: 4328 - Pages: 18
...Scientific Papers (www.scientificpapers.org) Journal of Knowledge Management, Economics and Information Technology Issue 6 October 2011 Designing an Effective Female Leadership Model in Governmental Organizations Authors: Nosratollah MALEKI, International Relations School of Iranian Ministry of Foreign Affairs, Iran, nosrat.maleki@gmail.com, Aryan ASKARI, University of Tehran, Iran, aryan1072@gmail.com, Mohamad Amin GHANBARI, University of Tehran, Iran, ma.ghanbarei@gmail.com Since leadership is a critical factor for improving organizational performance, failure or success of an organization highly depends on the efficiency of leadership at all levels. Scholars elaborated that leadership is the ability of influencing one's attitudes, aptitudes and beliefs, in the way that it will lead to meet organizational objectives. The main purpose of this study is to consider two domains of efficient leadership and women’s leadership style, in order to determine and elaborate the dimensions of the new concept of “Women’s Efficient Leadership”. We intend to describe the characteristics of women’s efficient leadership in state organizations in Iran by means of offering a logical pattern, in order to be able to propose a favorable pattern, leading to increased efficiency in governmental organizations of the country. Innovation of this study can be divided into two parts: one is theoretical contribution and developing the knowledge of efficient leadership as well as women’s leadership...
Words: 6094 - Pages: 25
...and to develop in them the ability to evaluate and use accounting data as an aid to decision making. The main purpose is to assist the students in developing skills in problem solving and decision making in the financial area. Emphasis is laid on analysis and utilization of financial and accounting data for planning and control. 2. Course Duration: The course duration is of 36 sessions of 75 minutes each i.e. 45 hours. 3. Course Contents: Module No: Module Content No. of Sessions 70 Marks (External Evaluation) 17 I II Fundamentals of Accounting Basic understanding of accounting, Accounting Concepts, Conceptual framework of financial statements, Accounting Policies, Journal Entries and preparation of accounts - Trial Balance to Balance sheet and profit and loss Account, Recognition of Income and Expenses, Provisions, Contingent Liabilities Accounting Standards and Applicability: Disclosure of Accounting Policies (AS-1), Valuation of Inventories (AS-2), Depreciation Accounting (AS-6), Income Recognition & Accrual Income (AS-9), Accounting of Fixed Assets (AS-10), Accounting for Intangible Assets (AS-26), Accounting for Investments (AS-13), 7 7 17 III IV V Preparing and Understanding Financial Statements : Corporate Balance sheet, Profit and Loss Account Funds Flow Analysis, Financial Statement Analysis & Contemporary Issues Students should select a particular company and do financial analysis of the same and prepare a report and give a presentation 7 7 8 ...
Words: 5698 - Pages: 23
...research? Business research Types of business research: applied and basic Managers and research The manager and the consultant–researcher Internal versus external consultants/researchers Knowledge about research and managerial effectiveness Ethics and business research Summary Discussion Questions Chapter 2: Scientific investigation The hallmarks of scientific research Some obstacles to conducting scientific research in the management area The hypothetico-deductive method Other types of research Summary Discussion Questions Chapter 3: The research process: the broad problem area and defining the problem statement Broad problem area Preliminary information gathering Literature review Defining the problem statement The research proposal Managerial implications Ethical issues in the preliminary stages of investigation Summary Discussion Questions Practice Projects Appendix Chapter 4: The research process: theoretical framework and hypothesis development The need for a theoretical framework Variables Theoretical framework Hypothesis development Hypothesis testing with qualitative research: negative case analysis Managerial implications Summary Discussion Questions Practice Project Chapter 5: The research process: elements of research design The research design Purpose of the study: exploratory, descriptive, hypothesis testing (analytical and predictive), case study analysis Type of investigation: causal versus correlational Extent...
Words: 119604 - Pages: 479
...is thought to be an advance communication tool which incorporates Human cognition, behavioral contour, and unconscious verbal/nonverbal patterns in order to understand the way information is being perceived, processed and acted upon by the individual and how he interact with his environment including the human factor. It is continuously being probed for its impact over successful human interactions and relationship. Usage of NLP in business world is still unexplored in certain aspects. This research paper is meant to study the impact of appropriate NLP techniques over the relationships that typically exist between managers and subordinates. Using a survey questionnaire, data is being collected from employees of a variety of organizations and found out that though mostly, NLP is unconsciously applied in managerial sector, it does play its role in improving the perceived manager-subordinate relationship, through improving the trustworthiness of the managers and the social bonding that exist between the managers and their subordinates. NLP also impacts to a lesser degree upon the feedback process and participative management style of the manager. Currently managers give more credit to importance of NLP techniques in better relationship building than the subordinates. Therefore, the awareness regarding NLP must be increased and other significant aspects of the concept should be explored to be able to judges its true compatibility in business world. Further, the ethical aspects of NLP...
Words: 10672 - Pages: 43
...e eBook Collection RESEARCH METHODS FOR BUSINESS A Skill-Building Approach Fourth Edition Uma Sekaran Southern Illinois University at Carbondale John Wiley & Sons, Inc. http://www.wiley.com/college ACQUISITIONS EDITOR MARKETING MANAGER SENIOR PRODUCTION EDITOR SENIOR DESIGNER PRODUCTION MANAGEMENT SERVICES COVER IMAGE Jeff Marshall Ilse Wolfe Patricia McFadden Harry Nolan Hermitage Publishing Services José Ortega/Stock Illustration Source This book was set in 10/12 Garamond by Hermitage Publishing Services and printed and bound by Malloy Lithographing, Inc. The cover was printed by Von Hoffmann Press, Inc. This book is printed on acid-free paper. Copyright 2003 © John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011, fax (212) 850-6008, E-Mail: PERMREQ@WILEY.COM. To order books please...
Words: 136265 - Pages: 546
...consequences of brand love. Arguing that research on brand love needs to be built on an understanding of how consumers actually experience this phenomenon, they conduct two qualitative studies to uncover the different elements (“features”) of the consumer prototype of brand love. Then, they use structural equations modeling on survey data to explore how these elements can be modeled as both first-order and higher-order structural models. A higher-order model yields seven core elements: self–brand integration, passion-driven behaviors, positive emotional connection, long-term relationship, positive overall attitude valence, attitude certainty and confidence (strength), and anticipated separation distress. In addition to these seven core elements of brand love itself, the prototype includes quality beliefs as an antecedent of brand love and brand loyalty, word of mouth, and resistance to negative information as outcomes. Both the firstorder and higher-order brand love models predict loyalty, word of mouth, and resistance better, and provide a greater understanding, than an overall summary measure of brand love. The authors conclude by presenting theoretical and managerial implications. Keywords: brand management, brand attachment, brand loyalty, brand relationships, brand commitment lthough for decades researchers have studied how consumers form “like–dislike” attitudes toward brands, the past few years have seen a burgeoning interest among both practitioners and academics in consumers’ “love”...
Words: 14167 - Pages: 57