...One Mini Project Cal Intercontinental University Professor George Ackerman October 7, 2013 Introduction The case that I am about to analysis is called “Facebook: The New Face of E-Commerce?” Mark Zuckerberg, 23, founded Facebook while studying psychology at Harvard University. A keen computer programmer, Mr. Zuckerberg had already developed a number of social-networking websites for fellow students, including Course match, which allowed users to view people taking their degree, and Face mash, where you could rate people's attractiveness. In February 2004 Mr. Zuckerberg launched "The facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile. One of the main trends in 2012 social networks will be the rise of F-commerce or e-commerce through Facebook. Thus, this network becomes the only way, apart from the traditional online store on a web page, for a company to sell their products directly online without intermediates. The purpose of this paper is to discuss the Facebook as the new face of e-Commerce. In the last seven years, facebook has shown a tremendous ecommerce gateway trends. It is worth $5,257 million in the year 2009 having a customer base of 800 million, and 3000 employees across the globe. One of the most ambitious projects of the Facebook social...
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...Research Methodology Project How Facebook overpowered Orkut? – The gaming way! Eastern Institute of Management MBA 2009-2011 Prepared by: Mohul Mukherjee Pratim Banerjee Mou Biswas Sukhdeep Kaur How Facebook overpowered Orkut? – The gaming way!2 1. Executive Summary The web based social networking platform in India was always ruled by the giant from the house of Google called Orkut. Launched in 2004, within 5 years of its time Orkut grabbed a whopping 17.5 million visitors in India alone. But since the year 2008 Facebook is experiencing a boom in its user base throughout the world with India being no exception. Facebook (as per data collected till July 2009) saw an amazing growth (YOY) of 342.5% in its user base in India. Of late it has been seen that Facebook has grabbed all the limelight in the social networking website arena. One of the main factors which propelled Facebook to a formidable position in the competition among social networking sites is the introduction of free online games. Games like Farmville, Mafia wars, Cafe world etc has worked extremely well to increase the user base of Facebook. This report is aimed at analysing the attributes of Facebook which has won over Orkut from a user’s perspective. A survey was conducted among 50 respondents mostly of the age group of 18 to 25.For the comparative analysis a semantic differential scale is used. Also a test of hypothesis is done to understand whether playing free online games on social networking...
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...Twitter. Facebook. These names stir up feelings, opinions, and experiences in just about all of us. Some love Twitter or Facebook more than life itself, while others merely have a passing fancy in these services. Regardless of the level of involvement, there is no denying the immense popularity of Facebook and Twitter. In July, many websites reported that basketball player Lebron James began a Twitter account just days before he announced his free agency destination. He drew 150,000 followers in 7 hours. Not to be outdone, pop sensation Lady Gaga became the first person on Facebook to reach 10 million fans. As these services rise in popularity, libraries have begun to use them to reach out to patrons. Some libraries use Twitter but not Facebook. Some use Facebook but not Twitter. Some use both Facebook and Twitter, while others use neither. Yes, the popularity of these social networking services does warrant implementation as a way to reach patrons. But, as I had always preferred using Facebook, was there room for Twitter at the table? As I struggled with this issue, many questions occupied my thoughts when discussing libraries and social networking. Should a library choose one over the other? What are the major differences, if any? Does one service have greater value or return on your investment? Was there an easy way to do both? In May 2010, Illinois’ Fremont Public Library, where author Curt Tagtmeier is a reference librarian, began a project that started a Facebook page...
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...Facebook: Winning the world Or has it already been won? | AbstractThis project aims to analyze the factors contributing to Facebook’s success in the social network industry and what competitive advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | Facebook: Winning the world Or has it already been won? | AbstractThis project aims to analyze the factors contributing to Facebook’s success in the social network industry and what competitive advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | TABLE OF CONTENTS Executive summary. 2. Introduction. (ANAS) 3. Mission & Vision Statements. (GEORGE) 3. Strategic Vision. (GEORGE) Analysis. 4. Competitive Advantages. (GEORGE) 8. Summary of Competitive Advantages. (GEORGE) 8. Other success factors of Facebook. (GEORGE) 11. PEST. (ANAS) 13. Porter’s five forces. (ANAS) 15. Exploration & Exploitation. (ANAS) 16. Red and Blue Ocean Strategies. (ANAS) Conclusions. 19. Final Conclusion. (ANAS) References. 21. Reference. EXECUTIVE SUMMARY INTRODUCTION Among social networking organizations, Facebook is one of the most talked about and the most popular choice for people around the world...
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...FaceBook showed tremendous changes in the way how people communicated and connected to one another. And mainly the friends are recommended based on the previous existing relationships and pick among them as friends for example, FaceBook makes use of social link analysis among those who already share common friends and recommends symmetrical users as common friends and connect people across the country. Which might be not that suitable to recommend as it doesn’t reflect any user preferences on friend selection in real...
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...2. Social Media, is it protected under 1st Amendment? Bland v. Roberts Social media could be defined as a way in which people use applications through Web 2.0 in a way that allows the creation and exchange of user-generated content (Kaplan & Haenlein). Whether it is Facebook, Twitter, or Instagram, social media is starting to take over the Internet in a way that has not been seen. User generated content allows people to interact with each other in a way that was previously unavailable. Because of the possibilities surrounding social media, it is important to consider social media in its context with freedom of speech, and also the workplace. Bland v. Roberts was a case in which a group of employees sued for wrongful termination due to the fact that a group of employees supported a different candidate for Sheriff. Roberts was the Sheriff, and noticed that a group of employees had “liked” the Facebook page of his opponent. In their complaint, the group led by Bland said that because they supported Roberts’ opponent, Jim Adams, that Roberts violated their First Amendment rights because he fired them after he found out that the group supported Roberts. The group stated that their terminations were “unlawful, retaliatory, and improper in that the Defendant B.J. Roberts effected these terminations because the Plaintiffs exercised their rights to freedom of speech in refusing to support Roberts’ re-election efforts and in actively supporting Roberts’ opponent” (Bland v. Roberts)...
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...CHAPTER I INTRODUCTION Facebook is known to be the most famous social networking sites in the world. It was created by Mark Zuckerberg and Eduardo Saverin on Febuary 2004. Facebook was originally created for Harvard students only, for them to keep in touch when they were away from the campus, but the site has been now expanded worldwide and has about billion active users and majority of these are college students. With the rapid changes to our generation, youth is now more demanding in acquiring technologies that will suit to their needs, especially in their studies. Certainly, the access in Internet or in the World Wide Web is easy and there are many benefits can be gained. The use of this accessibility is applied mostly on the professionals such as medical practitioners, business tycoons, and even government officials. The purpose of their usage the Internet is different in terms of their needs and various marketers also applied their expertise on it. Apparently, the growing numbers of users are members of different social networking sites and most of them are students. Social networking such as Facebook, one of the largest social networking sites and many others has been plagued the websites of the Internet accessibility. Many individuals, mostly students and their friends are engaged in social networking. Social networks are made to entertain and to interact with the other people even if they are far away. Due to the nonstop change in cultural and social aspect and...
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...Case Study Facebook: Balancing Growth and Preserving Corporate Culture Debapratim Purkayastha* and Syeda Maseeha Qumer** This case study is about the corporate culture at Facebook Inc. (Facebook), which is considered to be one of the fastest growing companies in the world. The culture at Facebook was open and transparent with no hierarchies. The company was well-known for its ‘hip geek culture’ fostered by its founder, Mark Zuckerberg. He tried to attract the best talent in the industry by creating a fun environment wherein employees had the opportunity to work on the best projects with a sense of openness. This case discusses various aspects of its culture including the benefits and perks offered to employees. It also describes how Facebook evolved from a small company to a global corporate icon with thousands of employees. In order to meet growing business needs, Facebook opened new offices globally. However, some analysts felt that balancing growth and preserving its corporate culture was a big issue for Facebook as the company was expanding rapidly and was preparing to shift its global headquarters to a more corporate location. Maintaining culture is one of the top priorities we have as a company… We’re trying to be really smart and learn about our growth. So we’re focused on building a few offices, but making sure they are really tied into the culture.1 – Sarah Smith, Head of Facebook’s Online Operations in Austin, in 2011. Facebook is amazing. Working here offers the...
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...Using Facebook to Teach Rhetorical Analysis Jane Mathison Fife The attraction of Facebook is a puzzle to many people over the age of thirtyfive, and that includes most college faculty. Yet students confess to spending significant amounts of time on Facebook, sometimes hours a day. If you teach in a computer classroom, you have probably observed students using Facebook when you walk in the room. Literacy practices that fall outside the realm of traditional academic writing, like Facebook, can easily be seen as a threat to print literacy by teachers, especially when they sneak into the classroom uninvited as students check their Facebook profiles instead of participating in class discussions and activities. This common reaction reflects James King and David O’Brien’s (2002: 42) characterization of the dichotomy teachers often perceive between school and nonschool literacy activities (although they are not referring to Facebook specifically): “From teachers’ perspectives, all of these presumably pleasurable experiences with multimedia detract from students’ engagement with their real work. Within the classroom economy technology work is time off task; it is classified as a sort of leisure recreational activity.” This dichotomy can be broken down, though; students’ enthusiasm for and immersion in these nonacademic literacies can be used to complement their learning of critical inquiry and traditional academic concepts like rhetorical analysis. Although they read these texts daily...
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...Maisonneuve et al. BMC Medical Education (2015) 15:154 DOI 10.1186/s12909-015-0435-x RESEARCH ARTICLE Open Access How do general practice residents use social networking sites in asynchronous distance learning? Hubert Maisonneuve1*†, Juliette Chambe2, Mathieu Lorenzo2 and Thierry Pelaccia3*† Abstract Background: Blended learning environments - involving both face-to-face and remote interactions - make it easier to adapt learning programs to constraints such as residents’ location and low teacher-student ratio. Social networking sites (SNS) such as Facebook®, while not originally intended to be used as learning environments, may be adapted for the distance-learning part of training programs. The purpose of our study was to explore the use of SNS for asynchronous distance learning in a blended learning environment as well as its influence on learners’ face-to-face interactions. Methods: We conducted a qualitative study and carried out semi-structured interviews. We performed purposeful sampling for maximal variation to include eight general practice residents in 2nd and 3rd year training. A thematic analysis was performed. Results: The social integration of SNS facilitates the engagement of users in their learning tasks. This may also stimulate students’ interactions and group cohesion when members meet up in person. Conclusions: Most of the general practice residents who work in the blended learning environment we studied had a positive appraisal on...
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...11/5/2014 BUSA 4980 Facebook Case 12 The Beginning Facebook was founded by Mark Zuckerberg, a whiz kid born to a psychiatrist and a dentist. Signs of entrepreneurial behaviour started to show at the young age of eleven. Mark majored in computer science and psychology at Harvard. Writing a student program called CourseMatch to aided students in strategically selecting their courses. He the n created Facematch which gave students the ability to rate others on looks and then poll the results online. Due to its success, the college network was overwhelmed and was forced Facematch to shut down. His next endeavour was his greatest success. Thefacebook was created by his roommate Dustin Moskovitz, investor, Peter Thiel, and Sean Parker of Napster fame. What started off as a college student application, soon turned into a flagship for social networking not only students, but many users and companies. Strategic Profile and Case Analysis Purpose Facebook has been very successful since its inception. Even after going public in 2012 with initial scepticism by investors the company has beat the odds. Through successful acquisitions, Facebook has been able to not only maintain but enhance its service offerings to its users and advertisers. Facebook utilized several acquisitions to not only improve on or offer new services like its partnership with Zynga; but was also able to pilfer top talent from companies to implement in internal Facebook projects. This allowed Facebook to bypass new...
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...next day at Dr. B’s Global Marketing class we reviewed from the Marketing Positioning and Branding side the successful leverage of social media by analyzing the case “Old Spice’s Campaign”. In the end these topics tie to each other and I am fully immersed in the useful knowledge of Social Media from both IT and Marketing perspectives. What a great experience! Social Media Statistics I learned that Facebook remains to be the most common social media tool. (Stelzner, 2012) Average US Facebook social networker has 303 friends. Branded content marketing is being integrated into the Facebook experience hoping to motivate consumers to engage more with brands on Facebook and other social media platforms. 27% of US social networkers, over a quarter of US social networkers (roughly 71 million people), check a social media site multiple times a day. This behavior has steadily grown over the last few years.(Cohen, 2013) Twitter is utilized by 77% of the Fortune 500 Corporate in 2013 from 73% in 2012. (Chatterjee, 2014) In the Construction Industry, for 2013, 97% of construction professionals who use social media in their marketing programs, which has increased 7% from 2012. LinkedIn is the most popular social media platforms among construction professionals at 91 percent followed by Twitter (84 percent), Facebook (83 percent), YouTube (68 percent), blogs (47 percent), Google+ (40 percent), and Pinterest (26 percent). It is worth mentioning that industries have started using...
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...it tries to focus on area specific strategy. Based on the location of the user, dulux website loads the website with features and offers which attract the users for that particular region. URL - http://www.dulux.com/ On Facebook On Facebook, Dulux focus on region specific concepts and contests which captilizes on the use the local events, fests and social cause. Recent Campaign Lets Color Project - is one of their successful campaign across the world. The Let’s Colour Project is a worldwide initiative from Dulux, Dulux Valentine, Coral, Flexa and Marshall to transform grey spaces with colourful paint. A mission to spread colour all over the world and working together with local communities across the globe, rolling up our sleeves to paint streets, houses, schools and squares. Website URL - http://www.letscolourproject.com/ Lets Color Project On FB http://www.facebook.com/pages/Lets-Colour-India/370918713355 http://www.facebook.com/LetsColourIreland http://www.facebook.com/pages/Lets-Colour-France/337405713648 1) Dulux Paints a school in SA Video URL - http://youtu.be/bkRmpIfcA4Q 2) Documentary on Indian Lets Color Project . Video URL - http://youtu.be/550Cvh_7QmI Dulux Contest for India on FB - Play Holi on Facebook, with Dulux and Contests2Win...
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...OF CONTENTS 1. Rationale…………………………………………………………………p.2-4 2. Objectives………………………………………………………………...p.4-5 3. Methodology………………………………………………………………p.5-6 4. Project Schedule……………………………………………………….. …p.7 5. Work Cited…………………………………………………………………p.8 BUS 010 2012 Project Proposal Group: s57g1 Title: How social network affects society nowadays Purpose: 1. We would like to find out the changes of social network. 2. How teenagers' behavior, self-esteem, lifestyle etc. influenced by social network. 3. Positive and negative effects of information flow of social network Rationale: Nowadays, most of the teenagers whose age between thirteen and nineteen, use or communicate with their friends through social network every day, due to some advantages of convenience, fast information flow and trend, etc…. In 1997, the first recognizable social network site was launched, SixDegrees.com. It allowed users to create profiles, list their Friends ,which began in 1998. It is beneficial to teenagers to keep contact with and make friends easily. Whether ICQ and AIM was built, that kind of the social network has became more popular. During 21st century, lots of social network excepted ICQ and AIM was built like Facebook , Weibo , Skype , MSN , QQ , twitter, which become the most popular social network and a lot of people are addicted to that kind of the social network especially teenagers. ...
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...Company Case/Pepsi : Can a soda really make a world good place? 1. Consider PepsiCo’s advertising throughout its history.( For a List of Pepsi slogans over he years, visit http://en.wikipedia.org/wiki/Pepsi#Slogans.) Identify as many commonalities as possible across its various ad campaigns. How is this campaign consistent with PepsiCo’s brand image? According to our case study campaign advertisement strategy very good in the social media and in the social network ,because at the advertisement PepsiCo use spokesperson which people have popularity. Campaign slogans for the every years explain brand well and attract people. And also campaign projects for ex: “Pepsi Refresh “ make opinion in the people mind that what we drink and spend, in the same time it return to us with other way. And even some of the earlier slogans have the commonality that you get more bangs for your buck that when you buy Pepsi you get more of flavor, amount and whatever than the competition offers. Pepsi is for everyone and that Pepsi alone can refresh or change the world. Many slogans have to deal with being young as well as being in the future. Most of Slogans indicate that if you want to be part of the future or new generation then you have to drink Pepsi. It is consistent with the PepsiCo brand image because they target the younger nation and making it a better place for many generations to come. They started to advertise by reinvesting into actual community to actual make the future better...
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