...as I get home from school I start to work. I turn on the computer and sit on my couch. Out of habit, I quickly go on Facebook. I got a notification! Excitedly, I click the little red notification. Game request. Disappointed, I decide to close Facebook before I stalk everybody I know. I need to get some work done. What should I do my paper on? I open Google and quickly search up ‘Pet Peeves List’. I click on the first link to Getannoyed.com. I start reading the list of pet peeves. Drivers who don't use a turn signal – I don’t drive so it doesn’t bother me. People who read out loud what they're typing in an email or letter – I do that so I can’t write about it. I open another tab. F-a-c-e-b-o-o-k.com. Facebook asks me, “what’s on my mind?” I update my status to ‘yay for having homework on the first week’ and quickly scan the homepage. Hmm, who to look up? No, no Brittany, don’t get distracted. Do your work. I close the Facebook tab and go back to the pet peeves list. I read on. Going through the drive thru, then having to go back when they screw your order up – Oh, I do hate that. Absent-mindedly, I open another tab. Facebook. Four people liked my status: Craig, Victoria, Jessica and Brigitte. I click ‘chat’ to check if anyone cool is online. Chloe, Sierra, Hailey and nope. No one cool. Brittany, concentrate. I close the Facebook tab once again and go back to the pet peeves list. Click, Drag. I try to scroll down but the page freezes. It turns...
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...Kids are 13-14 posting naked pictures on social media where its public to everybody. Seeing naked pictures of girls 13 years of age or younger on Facebook, twitter, instagram or other social media is sad. These little girls are babies, sending pictures to 17-21-year-old men or lying about their age. As parents, you wouldn’t be too happy if you checked your kid’s social media pages. Parents can do something about it and make a change, get your children under control and make sure they are not doing sneaky things behind your back. Kids 12-15 are getting bullied because they post a picture on Facebook and it doesn’t look so nice or you aren’t wearing designer clothes in a picture. These kids shouldn’t be getting bullied, it’s not their fault they...
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...Research Methodology Project How Facebook overpowered Orkut? – The gaming way! Eastern Institute of Management MBA 2009-2011 Prepared by: Mohul Mukherjee Pratim Banerjee Mou Biswas Sukhdeep Kaur How Facebook overpowered Orkut? – The gaming way!2 1. Executive Summary The web based social networking platform in India was always ruled by the giant from the house of Google called Orkut. Launched in 2004, within 5 years of its time Orkut grabbed a whopping 17.5 million visitors in India alone. But since the year 2008 Facebook is experiencing a boom in its user base throughout the world with India being no exception. Facebook (as per data collected till July 2009) saw an amazing growth (YOY) of 342.5% in its user base in India. Of late it has been seen that Facebook has grabbed all the limelight in the social networking website arena. One of the main factors which propelled Facebook to a formidable position in the competition among social networking sites is the introduction of free online games. Games like Farmville, Mafia wars, Cafe world etc has worked extremely well to increase the user base of Facebook. This report is aimed at analysing the attributes of Facebook which has won over Orkut from a user’s perspective. A survey was conducted among 50 respondents mostly of the age group of 18 to 25.For the comparative analysis a semantic differential scale is used. Also a test of hypothesis is done to understand whether playing free online games on social networking...
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...with marketing messages until the public bought from them. If you’re over the age of 40, for example, you know the Jolly Green Giant jingle-not because it’s a great song, but because you were exposed it so it so many times through televisions and radio that you couldn’t help but learn from it. In a crowded marketing and advertising world, mindshare is how much your customers are thinking about your product or service. In order to win your customers’ mindshare now, your marketing can’t be solely about your brand, or products, or features and benefits anymore. More than anything, you have to get your customers talking or get involved in their already ongoing conversation. If they’re talking, and you’re at the top of their news feeds on Facebook, you’ve got some mindshare-more valuable than paid advertising, which customers can readily choose to ignore. Messaging has to be about your customers. What are their hopes and dreams? What do they want to do, hear about, talk about, and share? What’s actually relevant to them? This lesson is a hard one for companies to learn, because it involves unlearning much of what they know about marketing, promotion, and publicity. They’ll ask, “what about our brand? How can we spend precious marketing dollars and time on messaging that has nothing to do with our brand or company?” It’s the results that matter, so remind yourself about the newsfeed for example. If the message is all about your brand, people don’t find that message interesting...
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...Introduction Facebook has built a reach and target driven engagement platform with a user base that is just phenomenal. For the quarter ending March 2012, the social network – that is available globally in more than 70 languages – reported a monumental 901 million monthly users, an increase of 33% compared to the same period last year. Roughly 80% of these users are based out of the US and Canada. On any given month, averages of 526 million users are active on the website. During March 2012, on average 398 million users were active with Facebook on at least six out of seven days. Further, Facebook is home to more than 125 billion friend connections. Facebook users posted 300 million photos every day and generated 3.2 billion likes and comments per day during the last quarter (Facebook.com, 2012). In fact, Facebook has witnessed extraordinary growth in terms of users accessing it through mobile. Despite the irony that Facebook was late to market with a dedicated mobile app, its 500 million mobile users speak volumes for growth prospects. With access to this wealth of data, Facebook is in a unique position to collaborate with its partners by giving them access to demographic information based on login credentials. By leveraging these capabilities, Facebook might eventually succeed in creating an advertising network that is as deep rooted as present day television networks. But for that, from being a mere website, Facebook will have to become the...
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...have been ignorant to in the past (before reading the first article). Starting by critically reading the article “Reforming Egypt in 140 Characters?” by Dennis Baron after reading the title and the first sentence one can instantly identify that the revolution was not tweeted, a coincidence I think not. The first sentence states, “Western observers have been celebrating the role of Twitter, Facebook, smartphones, and the internet in general in facilitating the overthrow of President Hosni Mubarak in Egypt last week.” Western observers stand for Americans who in no way participated in the revolution. Another point that the author states about how the revolution is not do to Twitter, Facebook and other social media is when he states, “In Cairo’s Tahrir Square continued to grow during the five days that the Mubarak government shut down the internet; that only nineteen percent of Tunisians have online access; that while the Iran protests may have been tweeted round the world, there were few Twitter users actually in-country” The quote shows that even with no internet the protest still continued to grow in size despite the social media being down. In the essay ‘Small Change: Why the Revolution Will Not Be Tweeted’ Malcolm Gladwell argues that social media doesn’t play a role in big scale revolutionary movements, because it forms weak bonds between people and doesn’t have a hierarchical structure. Gladwell shows his point about ineffectiveness of social media in revolution...
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...This model answer of the report DOES NOT CONTAIN factual matter, but describes the type of information that would be expected from independent secondary research, and the correct use of the Decision Tree. ------------------------------------------------- ------------------------------------------------- The interview guide can be considered appropriate, but may not be complete. ------------------------------------------------- Tutorial Group 3 Susan Sun Words: 941 Introduction and background Emily and Ryan, undergraduates at VUW believe there must be a better way to meet people and plan activities, such as dates, and social events. They have noticed a possible opportunity in this area for people like them at university that Facebook and other SNS have not addressed directly. They particularly liked the idea of only targeting tertiary students in order to attract singles looking for a more defined friendship and dating network. They were also attracted to a mobile application for smart phones that could be used to set up events and activities on the go. In addition to allowing subscribers to connect and meet new people with common interests, the service (application) would help coordinate and plan group and personal events. This service would also provide planned structured events (e.g., week-long vacations, cycling or tramping trips) and personal services, such as body guards and background checks for personal dates. Secondary research summary The secondary research...
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...able to recreate or substantiate most of the technical problems they reported, and both sides ended up wasting a lot of time and effort. As a result, the relationship between our two companies began to suffer, and they left the Amazon platform in late 2008. I am happy to see that as of 2010, the folks who were leading Sephora’s marketing efforts were focusing on new strategies and technologies, instead of hyper focusing on their own website as their singular online presence. Although Sephora.com is an important part of their customer experience, the focus of the website (and the mobile site & app) should be to drive customer purchases. Sephora’s social interactions with customers should be primarily focused on external sites such as Facebook, YouTube, and Twitter. Instead of forums on their own website, Sephora might consider creating a live chat feature where customers can interact with a customer service agent more privately. Sometimes people are hesitant to discuss an issue such as wrinkles or acne over the phone, or especially in a public forum. However, a chat feature is less intrusive and allows...
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...Cell Phone Technology By: Stephanie Lewis For this paper I chose to write about cell phones as my topic. A cell phone is a portable, non-wired phone that you can carry around with you. The name cell phone comes from cellular network, which is basically a bunch of towers. There are two types of cell phones. A cell phone and a smartphone. A cell phone is a simpler phone. You can receive phone calls and texts on it, but that’s about it. A smartphone is the newer technology. A smartphone allows you to check email, Facebook, Twitter, download games, and much more. Plus smart phones are touch screened and the letters and numbers pop up on the screen. All cell phones are battery powered. Yes this means you have to charge them. There are many different cellular carriers. The most common ones are Verizon, AT&T, Straight Talk, and T-Mobile. Cell phones run off of cell towers and calls are actually made through radio links. The earliest known description, as far as we know, was in a science fiction novel called Space Cadet in 1948. The first actual cell phone did not come out until 1984. This cell phone was the Dyna Tac 8000X. This phone had to be charged after thirty minutes of use. Really. Cell phones have come a long way since then. First, they have changed how we interact with one another and our relationships. Now I didn’t say it was good or bad, you be the judge. I personally think cell phones are corrupting us. Cell phones are good for coordinating with others and keeping...
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...out Monster Energy Absolutely Zero, Ultra Zero, and Ultra Red etc. These three products are zero calorie and zero sugar but Monster Energy did not highlight these three products very much. Another problem is lack of awareness in Malaysia market. For example, Monster Energy Drink is already in Malaysia market but they did not advertise their products through print media, out-of-home media, and other media. 2. SWOT Analysis of Monster Energy Drink The strengths of Monster Energy are no.2 top selling energy drink in worldwide and its’ products can found in many countries( United States and Europe). Besides , Monster Energy has strong brand identity. For example, Monster Energy is an aggressive, cool and strength brand. When you go to visit Monster Energy’s website, you can see that its’ website is black , green and gray which are associated to its’ brand identity . Monster Energy is easily to recognized because its’ logo is a green color crawl. Monster Energy has innovative and attractive can designs. For example, innovative and attractive can designs are appealing and trendy (E.g. Cuba Lima, UberMonster, Ultra Zero, and Extra strength etc.). On the other hand, Monster Energy is targeting motorsports and motorcycles. For example, Monster Energy had signed new sponsorship with Kawasaki Racing...
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...internet and the social media he says being famous is the most important thing within millennials. Joel claims that apps such as Instagram and Facebook are making teenagers more and more self-obsessed and narcissistic. Second, he mentions that millennials are becoming less social and the internet is the villain “they are interacting all day but almost entirely through a screen ” Even though Joel’s statements consist of constant debasement within teenagers and young adults, Joel says what really surprised him is the positivism ‘’ here’s something even all the psychologists who fret over their narcissism studies agree about: millennials are nice. They have none of that David Letterman irony and Gen X ennui. "The positivism has surprised me . Joel’s conclusion is that he believes in the generationchildren. I agree with Joel that millennials are progressive and positive, but however what he is saying about how millennials are lazy and fame-obsessed isn’t something I agree with. Being famous doesn’t necessarily mean you’re lazy or arrogant. You can still be humble and help the society in many different ways. Kids today are as technologically connected as anyone on the world has ever been. They are passionate with communicating with their friends, so with the modern technologically it isn’t that hard. They have access to social medias like Facebook, Instagram and Twitter, and they are able to chat with their friends all over the world. Social...
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...Liking Is for Cowards. Go for What Hurts “Liking Is for Cowards. Go for What Hurts” is an essay by Jonathan Franzen. It is based on his speech at Kenyon College, Ohio, USA. And the essay was published in The New York Times, May, 2011. “Liking Is for Cowards. Go for What Hurts” deals with the differences between peoples care and love for consumer technology and real life, such as love and nature. Jonathan Franzen starts by talking about his relationship to his smartphone. He is impressed how far the technology had advanced over years. Jonathan Franzen mentions that the social websites, like Facebook, has substituted the way to live the real life. It represents the obsession with the internet, smartphones and other things that contribute to the construction of our façades. People are afraid of their emotions and feelings and being hurt, scares them. Therefore they want to stay behind their computer screen, where they can be safe and keep a distance from the real world. He thinks that people have a desire for consumer technology, because this technology gives them other things which purpose is to make them happy without asking for anything, but instead gives them all they need. All the hating comes from love, it’s not the technology which is the problem, it’s the human reaction which is the real problem. We personify objects to make them likeable, they give us much without we’re giving back, as many see like a perfect relationship. As Jonathan Franzen mention, the primary...
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...Rachel Money English 1320 Essay One The human mind is constantly advancing and creating new ways to discover the mysteries of the universe. It has conquered deadly diseases by creating vaccines to protect the human body, found ways to launch humans into space, and is still developing new means of technology. The human mind is still developing and has not even reached full capacity and will continue to invent and discover. However, is social technology doing more harm than good to the new generations? Is Facebook becoming a hobby that is on the same level as exercising, reading, and painting? The new generations are developing a nation where laziness is accepted, isolation is preferred, and narcissism is the most common mindset. Humans have been creating more efficient ways of doing things since they have been on this planet. Technology is not a bad concept. The discovery of fire, for example, created light and heat, and introduced cooked meat and other edibles into man’s diet. Medical technology, like the development of x-ray machines and life saving vaccines are important to the entire population’s health and safety. Cars were made to get around at a quicker rate and are still advancing and becoming more and more efficient in every sense of the word. However, the way that we each decide to use these efficient innovations can be seen as wasteful and just plain lazy. Families use their cars to drive right down the street to the park when it could have easily been walking...
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...Group, LLC et al., Case 20-CA-35511 (Apr. 27, 2012), the Administrative Law Judge found that Bettie Page engaged in unfair labor practices when it discharged three employees who engaged in protected concerted activity through discussions on Facebook. The decision ordered Bettie Page to reinstate the employees to their former jobs and pay back wages. Facts of the Case: Bettie Page opened a store in the Haight Ashbury district of San Francisco in July 2011. Shortly after opening, several employees felt that the store manager was not managing the store or its personnel very well. Among other things, the employees were concerned that the store was closing later than other stores in the neighborhood and that closing employees were harassed by local street people. The employees brought this concern to the store manager, the owner, and the company’s human resources consultant. When the store manager was out of town, two employees closed the store an hour early with permission from the store owner. When the store manager heard of the early closing, she angrily scolded one of the closing employees over the phone. These employees took to Facebook to air their frustrations with the store manager: This is the conversation that took place on Facebook: [Employee 1]: needs a new job. I’m physically and mentally sickened. [Employee 2]: It’s pretty obvious that my manager is as immature as a person can be and she proved that this evening even more so. I’m...
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...------------------------------------------------- Liking Is for Cowards. Go for What Hurts Today’s society is extremely affected by the media and social devices, such as Facebook, Instagram, and Twitter etc. Many people measure their popularity and look solely on how many “likes” and positive comments they attract on these media sites. Especially a lot of the young people who grow up in a world, where they see this phenomenon as completely normal, even though it’s far from the real one. “Liking Is for Cowards. Go for What Hurts” is an essay by Jonathan Franzen, an acclaimed American novelist and essayist. The essay is based on his speech at Kenyon College, Ohio, USA, and was published in The New York Times, May 28, 2011. Whit this essay Franzen tries to remind people of the true meaning of love and not being so terrified of rejection. Even though technology might be at its peak and has features “Like a magician’s incantations” (p. 1. L. 38). Besides the newest technology including fancy gadgets, materialism in general seems to be taking over the entire western world. According to Franzen you don’t show love to another person by showing interest in their life and have regular conversations. Not even the words “I love you”, measure up to actually receiving something material. “… if you love somebody you should by stuff” (p. 2. Ll. 76-77). However there is one thing that in today’s society battles out even giving or receiving material things: the “like” you give, or receive, while...
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