...MCSER Publishing, Rome-Italy Vol 4 No 12 October 2013 Factors Affecting Consumer Buying Behavior of Mobile Phone Devices Mesay Sata School of Management and Accounting Hawassa University,Ethiopia Doi:10.5901/mjss.2013.v4n12p103 Abstract The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town. In order to accomplish the objectives of the study, a sample of 246 consumers were taken by using simple random sampling technique. Both primary and secondary data were explored. Moreover, six important factors i.e. price, social group, product features, brand name, durability and after sales services were selected and analyzed through the use of correlation and multiple regressions analysis. From the analysis, it was clear that consumer’s value price followed by mobile phone features as the most important variable amongst all and it also acted as a motivational force that influences them to go for a mobile phone purchase decision. The study suggested that the mobile phone sellers should consider the above mentioned factors to equate the opportunity. Keywords: Consumer Buying Behavior, Mobile Phone, Consumer Purchase Decision, Hawassa : 1. Introduction The development of mobile phones and technologies has been an extended history of innovation and advancements cropped up due to dynamic changes in consumers’ needs and preferences. Among these developments, mobile phone devices have had one of the fastest household adoption...
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...Political Factors Affecting Nokia The impact of political factors on Nokia is hard to ascertain. The company is based in the European nation of Finland, but the Finnish government has refused to give it a bailout or special favors.[1] This forced Nokia into an uneasy alliance with Microsoft (NASDAQ: MSF) that has since fallen apart.[2] Unlike some tech companies, Nokia lacks strong government support because it is based in a small country. This can both help and hurt the company because it is not associated with a major power, but it might lack the political clout of American- or Chinese-based rivals. Don't get caught plagiarizing Political unrest or other changes in China could disrupt production and limit Nokia’s manufacturing capabilities in that country. This could force it to move production to higher-cost locations such as the United States. Economic Factors Affecting Nokia Nokia suffered heavily from the European downturn of recent years. Economic turmoil in Europe has hurt it badly by limiting buying power in its home markets. Unlike Apple, Nokia has had a hard time tapping into the fast-growing Chinese market. Nokia also lacks the vast economic resources available to some of its competitors, such as Google, Apple and Samsung. In particular, Nokia seems to lack the research and development capabilities that have enabled these companies to develop new devices and tap new markets. One reason why it lacks those capabilities is that Nokia simply...
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...Factors influencing Adoption of Mobile Banking in India Business Research Methods By, Group 5 Section B Sr. No 1 2 3 4 5 6 7 Name Raagul S N Viswanathan Muthu Ritesh Jain Karan Daga Anshul Gupta Debajib Das Ankur Bordoloi Roll Number 12DM-108 12DM-181 12IT-015 12FN-61 12HR-04 12DM-49 12IB-11 Group 5, Section B, Institute of Management Technology, Ghaziabad, PGDM 12-14 Page 1 Executive Summary: This study was conducted with the aim of identifying the factors affecting the adoption of mobile banking by the mobile users. It has been identified that variables like speed of the transaction through mobile, Mobility access, functions provided by mobile banking, ability to learn, perceived cost, perceived utility, perceived Risk etc play important role in the adoption rate of mobile banking. With the convergence of banking services and mobile technologies, users are able to conduct banking services at any place and at any time through mobile banking. The increasing ownership of smartphones in India and rest of the world has made this service accessible to large masses. For banks, mobile banking vis a vis other traditional forms of banking is a highly preferred channel as it cuts down on costs in the long run. Also it provides a highly convenient option to customers as they can carry out their banking transactions at a click of a button wherever they like. To realize this win-win situation, it becomes highly important to identify the key factors affecting the adoption of...
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...com ISSN 2248-9010 (Online), ISSN 2250-0715 (Print) Consumer Choice Criteria in Mobile Phone Selection: An Investigation of Malaysian University Students Safiek Mokhlis (Corresponding author) Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: safiek@umt.edu.my Azizul Yadi Yaakop Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: azizul_yadi@umt.edu.my (Received: 9-11-11/ Accepted: 30-11-11) Abstract The widespread use of mobile phones, the various information access means that it provided to its users, and the vast presence and significant impact of mobile phone on users’ daily life make mobile phones important devices to study. This paper focuses on studying the importance of different choice criteria in mobile phone selection among Malaysian consumers. A quantitative study drawing data from 376 university students was employed. The collected data were analyzed using SPSS. Descriptive statistics, factor analysis, and Friedman test have been employed in the study. The principal components factor analysis resulted in seven independent dimensions: (1) innovative features, (2) image, (3) price, (4) personal recommendation, (5) durability and portable aspects, (6) media influence, and (7) post-sales service. The top three most important factors influencing consumer choice of mobile phones are: innovative features, recommendation and price. Several managerial implications...
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.../essays/marketing/consumer-behaviour-theory-analysis-in-nokia-and-motorolamarketing-essay.php The company manufactures mobile devices for almost every key market segment and protocol that also involves GSM, CDMA, and W-CDMA. In addition to manufacturing mobile devices the company also offers various internet services like applications, maps, games, media, music and messaging (Nokia Looks Beyond, 2004). The company’s subsidiary “Nokia Siemens Networks” manufactures telecommunications network equipment, resolutions and services. Moreover, the company also serves its customers with free digital map information and navigation services (About Nokia, 2010). The company operates as a leader in the mobile telecommunications and this competency of the company depends upon its abundant experience, technology invention and precise marketing strategy. In the product category of mobile-phone brand, Nokia has attained number one position and it is all due to its approach towards its customers. In this project the product category selected for the discussion is “mobile phones” in which Nokia has established itself as leading brand in comparison to any other mobile phone manufacturer. With its advanced technologies and features the company has established itself a well-known brand in the mobile phone category (About Nokia, 2010). The company believes in offering handsets with attractive designs, advanced applications and moderate price and these factors have assisted, Nokia in establishing itself as number one brand. Motorola, is a...
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...Environmental Factors You Think Are Relevant To the Customers Most of the environmental factors affecting Samsung Mobile as relevant; however, the most relevant environmental factor is demography since technology, politics and social life are connected to variation in population environment. The company is known for its focus on technology in addressing larger population. Generally, the youth are popular in using this technology for communication. Hence Samsung Mobile meets the needs of the new clients by advancing new innovations. The other environmental factor is the rise of women in today’s business (Brady, 2010). Most of the modern businesses have several women taking up varied positions. Adding to their professional life, they have roles for their families like cooking and washing. However, Samsung Mobile has included new specialties to make the lives of women much simpler like use of short programs for home chores. 2. Important Consumer Factors Relevant To The Customers There are several consumer factors that may affect Samsung Mobile. The physical attributes are vital as it helps define about 31 percent of the overall variance in client decision in mobile purchasing. Physical aspects comprise all the physical attributes of mobile phone like Bluetooth, color and size among others. The other aspect is pricing which contributes to 11 percent of the overall variance and helps to influence the customer’s decision on purchasing the product (Giachetti, 2013). The third factor influencing...
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...Term Paper "Understanding Factors Affecting Trust in and Satisfaction with Mobile Banking in Korea and its Implementation in Bangladesh" [pic] LETTER OF TRANSMITTAL June 17, 2012 Syeda Mahrufa Bashar Lecturer Institute of Business of Administration University of Dhaka Subject: Writing report on “Understanding Factors Affecting Trust in and Satisfaction with Mobile Banking in Korea and its Implementation in Bangladesh” Dear Madam We are submitting our term paper on “Understanding Factors Affecting Trust in and Satisfaction with Mobile Banking in Korea and its Implementation in Bangladesh”, as a part of fulfilling your instruction for acquiring the learning objectives of ‘Financial Markets and Institutions’ course. We thank you for assigning us this exercise as it has provided us with an eye opening valuable opportunity of improving our knowledge on this new technology as well as our research skills. We sincerely hope that the analysis work will meet the level of your expectation. Sincerely Yours Md. Farhan Imtiaz Md. Momenur Rahaman Md. Sohel Sagar Mohammed Zuber Alam Tanveer Mahmood Miah Sharif Taufique Atique ACKNOWLEDGEMENT It would not have been possible to complete this report and submit this report without the extensive support of some special people and it is high time to show our gratitude towards them. At first we would like to thank our honorable...
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...Abstract The purpose of this study is to analyse the factors of affecting the students’ purchase intention on mobile phone in Johor. The result is useful for manufacturer to take the feedback and make the improvement in the future. There are many factors of purchase intention and it changes with the time. Therefore, this study will focus on 4 variables to analyse which are brand, price, feature and recommendation by friends and family. Moreover, data were collected from Southern University College students in Johor Bahru. This data is based on 100 respondents who age is between 20 and 30 years old. The quantitative method would be used to collected data which can help to save time and costly. Besides, the result shows that brand is the main factor affects the students’ purchase intention. Hence, this study suggested that the mobile manufacturer should consider the above mentioned factor which helps to enhance the students to purchase. Acknowledgement In this regard, I want to express my gratitude to my supervisor, Mr. Alex Tan Wei Liang. During this time, he spends his time to guide me to complete this research study. Also, he always use his language to call me relax when I am feeling stress and bad mood. In addition, one of the important roles in this research study is the respondents. I would like to thank for them due to willing to spend their time and help me to response the questionnaire which is part of the research study. Lastly, I would like to thank...
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...constantly making an appearance in the everyday lives of consumers. Use of the Internet is now not only confined to the personal computer but is used on mobile devices such as cell phones. The synergies created by coupling business transactions with mobile devices and the Internet has created a new type of technology called mobile commerce-where business transactions to take place over mobile devices. The purpose of this report is to analyze the mobile commerce technology and the values it adds for its users. It will also evaluate the applications and risks associated with use of mobile commerce. Based on the analysis, a set of recommendations will follow. The research conducted for this report consists of information gathered from secondary sources. Academic journals found in the Business Source Complete database and business news and industry websites were used. Mobile commerce adds four main values for its users. These values include ubiquity, the ability to access information anywhere, anytime; personalization, the ability to access information relevant to a specific set of preferences; localization, the ability to send and receive information that is relevant to a person’s geographical location; and convenience, the ability to create efficiencies in time and place. There are several risks involved with the implementation and use of mobile commerce. In some jurisdictions, use of a mobile device while operating a motor vehicle is illegal and violators are subject...
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...Economics & Art Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult. Mei Min, Chow1, Ling Hong, Chen2, Jian Ai, Yeow3, Pei Wah, Wong4 1,2,3 Faculty of Business & Law, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: mmchow@mmu.edu.my; lchen.hong@gmail.com; jayeow@mmu.edu.my 4 Centre for Diploma Programmes, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: pwwong@mmu.edu.my Abstract— The term ‘Smartphone’ has commonly discussed among young adult especially students from higher learning institutional. Cell phone has becoming a part of their life-tool eventually. Young adult eventually used their phone to communicate with people, alarming themselves from few reminders, direct ways, downloading songs and games, texting messages and more. According to Rice and Katz (2008), the cell phone can be said as a social medium that developing into a multimedia digital platform which has the ability to provides, obtains, and shares personal and social information. However, the market eventually has a higher technology which is called Smartphone. Several industries have hurriedly espoused mobile devices, such as personal digital assistants (PDAs) which have the capabilities of integrating wireless connections and mobile devices that auxiliary pushed the demand effectively in every industry by having a new buzzword, “Smartphone,” illustrates this popular PDA-phone amalgamation with numerous capabilities...
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...review and relative ideas. This will focus on the relation between consumer attitude towards mobile phones and its impact on consumer buying behavior in Danish mobile market. This outlines idea about this sector as well as compare and contract with the finding from different previous literature. About the Consumer: In general, consumer is a person(group) who consume the goods and services from the market with accordance their closed needs and wants. In the field of economics, marketing and advertising a consumer is generally defined...
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...Smart phone OS. Market Analysis Presented By Ehab Hesham & Mostafa Abdelfattah Tentative outline 0f the market analysis ❖ Objectives. ❖ Introduction. ❖ Market Volume. ❖ Company Portfolio. ❖ Our Product. ❖ Market Share. ❖ Market Type. ❖ Factors affect Supply. ❖ Factors affect Demand. ❖ Supply. ❖ Demand. ❖ Supply and Demand. ❖ Elasticity ❖ Conclusions ❖ References Objectives Studying the smart phones operating systems and analyze its market will make us understand the differences between the many Operation systems available in the market, and found out the factors affecting the supply of the different operation systems with different manufacturers. It will also allow us to find out the factors affecting the demand of it by the customers, and rational the dynamic changes in market shares of every producer. It will also define the aggressive competition between the smart phone manufacturers, and the high barriers that make it difficult for new manufacturers to enter the market despite of the great growth of the market which is providing large opportunities Introduction As with many electronics industries, the smartphone industry is rapidly changing and highly Competitive, new and distinctive products are being developed continuously, and released almost weekly. ...
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...influencing factor especially in banking industry. Currently majority of banks are running in the application of information and communication technology (ICT) for their banking transactions. According to molla (2005),” information and communications technologies (ICTs) have changed the way of conducting business transactions and meeting the growing demands of customers for most organizations”. Now Technology has become gradually fundamental component in the competitive business environment of the financial service industry. Recent innovations in telecommunications have enabled the launch of new access methods for banking...
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...Technical methods that affect the industry Mobile networks are one of the most technical aspects of any mobile company and the technological changes affecting the networks have changed considerably, since the first mobile company Paktel was introduced in Pakistan. Paktel s network ran on advanced mobile phone system (AMPS). Amps WAS THE ANALOG MOBILE PHONE STANDARD DEVELOPMENT BY bell Labs. AMPS were a first generation cellular technology that used separate frequencies or channels , for each conversation. AMPS used considerably more computing power in order to select frequencies; however cell centers could flexible assign channels to handsets based on signal strength, allowing the same frequency to be reused in various locations without interference. However it suffered from some weaknesses when compared to today s digital technologies. Since it is an analog standard it was very susceptible to static and noise and had no protection from caves dropping used scanner. However with the introduction of mobilink in 1992, Pakistan s mobile industry entered into the second generation of mobile networks with GSM. GSM is the most popular standard for mobile phones me the world. Its promoter, the GSM Association, estimates that 82% of the global mobile markets use the standard. Its ubiquity makes international roaming very common between mobile phone operators, enabling subscribers to use their phones in many parts of the world. GSM differs from its predecessors in that both signaling and...
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...are balanced. It can also be defined “as the point where supply equals demand for a product – the equilibrium price is where the hypothetical supply and demand curves intersect” (Investopedia, 2013). It is important to understand supply and demand of a product in order to find equilibrium. In today’s market, consumers are usually weary about purchases of large items due to the fact there are many competitors competing for the same potential customers. Could you live without the internet, cell phone, microwave, television, or any other electric technologies? Law of Demand and Supply The world today have grown to rely heavily on technology, especially the cellular phones, in their daily activities. “The average U.S. household today owns at least 23 consumer electronic products” (Get Energy Active, 2011). As the technology in cell phones changes, consumers are eager to purchase the latest styles whether for practical uses or to be consider part of the “in crowd”. Suppliers uses this information in researching and to appropriately distribute the products and services by applying the laws of demand and supply. The law of demand is when “supply is held constant, an increase in demand leads to an increased market prices, while a decrease in demand leads to a decreased market price” (InvestorWords, 2013). The law of supply can be defined as “an economic theory which states that a company faced with constant demand will be able to raise prices inversely to shrinking available...
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