...I have individual meeting with teacher on 07-06-2011. Last time teacher pointed out some things need to be correct . Plz provide me those corrected one like topic ,introduction and literature review etc to discuss with the teacher in next meeting. Also plz have look on the things written down which in last week classes teacher told us about proposal. INTRODUCTION:(10marks). RESEARCH TOPIC. Background to topic and organisation. Improtance: References:(3-5) academic sources for introduction at the end of proposal . Research objectives and research questions Maximum 5 of each. Objectives :criticallyanalyse,investigate,compare,evaluate and make recomendations. Research questions: Concluding paragraph. LITERATURE REVIEW: (25 marks). Key literature main auther,theories and debates. REFERENCE:(15-20 academic references at the end). Evaluation/ review:avoid lis,avoid cut and paste,put things into your own words.but still cite sources.link between literature and research. Objectives/questions table. METHODLOGY:(30 marks). Indentify,describe and justify choices of the elements of your research methodlogy (research onion). Reference: academic sources (5-10). Research onion. Philosophy-interpertivism and positivism. Approach-inductive and deductive. Method-mixed,mono,multiple. Strategy-case study,survey,desk based. Appendix N. Sampling size,type,where/who limitation. AppendixN ...
Words: 1027 - Pages: 5
...Question……………………………………..…4 4. Hypothesis of the study………………………………..…5 5. Literature Review……………………………………..….5 6. Research Strategy and Methodology………………….….7 6.1. Primary data research method………………………….…7 6.2. Secondary data research method………………………….7 6.3. Research Approach……………………………………..…8 6.4. Literature survey…………...…………………………...…8 6.5. Data collection and sampling…………………………...…8 For primary data research………………….……8 For secondary data research………………….……9 6.6. Data Analysis………………………………………………9 7. Logistical and ethical consideration……………………9 8. Proposed Outcomes……………………………………...10 9. Planned timetable for completing dissertation……….....10 10. References ……………………………………………….11 11. Appendix…………………………………………………12 1. Title: Advertisement and its impacts on consumer buying behaviour; In case of Dominos Pizza Company. 2. Introductions: Advertisement plays a vital role in the business of any organisation. This is simply the medium of communication and delivering paid message from an organisation to customers regarding their products. Also, it is the strategy of a company for the promotion of product by gaining the attention of consumers towards itself and sometimes recalling the product in customer’s mind. Today, most of the products come with the advertisement and many of them come with the celebrity endorsement which acts as a credible means of spending money for consumers. Advertisement makes such kinds of perception in the consumer’s mind that...
Words: 2576 - Pages: 11
...This is the full dissertation on The purchasing behaviour of Apple products between Chinese students (12000 words). Executive summary This research focuses on determining the factors which influence the buying behaviour of the customers Chinese students for Apple products. The research was conducted among around 1000 contacts out of which 130 students responded. The research used survey method to collect information from the large audience. The analysis of the information was conducted using SPSS while the survey questions were developed with the help of the literature review which was conducted by review different academic journals. The review of the literature pointed out that there are a number of factors which affect the buying behaviours of customers and that Apple had knowledge about all these factors due to which it was so popular among the Chinese customers. It has been pointed out from the analysis of the information that there are different factors which influence the purchase intention of the Chinese customer such as the quality, brand, design, technology and the functionality. All these are the main focus for Apple products due to which they are so popular among the Chinese customers. It has however been pointed out that price is a significant deterrent and has an adverse impact on the customer buying behaviour. Apple products are significantly expensive in comparison to the competitor products due to which consumers are unable to afford it. The research also suggested...
Words: 13140 - Pages: 53
...have influenced not only psychology but also literature, social science, and medicine, as well as marketing. Freud stressed the unconscious nature of personality and motivation and said that much , if not all ,behaviour is related to the stresses within the personality’s three interacting sets of forces, the id ,igo and superego, interact to produce behaviour. According to Freudian theory, the id is the source of all driving psychic energy, but its unrestrained impulses cannot be expressed without running afoul of society’s values.The superego is the internal is the internal representative of the traditional values and can be conceptualized as the moral arm of personality.The manner in which the ego guides the libidinal energies of the id and the moralistic demands of the superego accounts for the rich variety Harold H. Kassarjian Journal of Marketing Research Vol. 8, No. 4 (Nov., 1971), pp. 409-418 Personality and Consumer Behavior: A Review Abstract This article reviews the current literature in the fields of consumer behaviour and the marketing of services in order to examine the main issues facing the consumer in purchasing services, as opposed to goods. Five distinguishing characteristics of services are discussed and the implications of these for the consumers are placed within the information processing model of consumer behaviour theory. The article suggests that there are particular problems for consumers in acquiring effective information regarding...
Words: 5096 - Pages: 21
...Management ARTD 6086:Research Skills Literature Review Assignment Student Name: Mengfei Gu Student Number: @25468014 Word Count: 1313 Date Submitted: 2nd Nov 2012 Introduction The luxury goods may be are fatal temptation for each girl. In economics, luxury goods are good for which demand increases more than proportionally as income rises. It present a striking contrast to "necessity goods". As the demand of "necessity goods" are not related to income increasing or decreasing. On the other hand, Begin with 2007, global economy has been stumbling under recession. As known to all, financial crisis brought to United States economy slowing down and it has spread globally effecting all countries. Economic recession directly influenced on income level and employment. In addition, consumption levels have fall off drastically. Such two characteristic factors make me interested in the relationship between luxury brand and Economic recession. So I researched the ideas and found a few books which talked about the luxury brands in Asia under economic recession. The literature review will pay attention to a book on the cult of Luxury Brand, Impact of Personal Orientation on Luxury Brand Purchase Value, Shopper Behaviour in Recession and impulsive buying behaviour in recession. Radha Chadha is one of...
Words: 1543 - Pages: 7
...PROPOSED TOPIC: Examining the influence of Brand Image on consumer buying behaviour. The Case of Apple I-PHONE in the UK. INTRODUCTION OF TOPIC: Nowadays firms in all segments are probing for a new foundation of sustaining competitive advantage because the competition in the marketplace is getting more rigorous. However brand image has stand as one of the powerful tool of gaining comparative advantage. It is certain that firms with powerful brand image make a momentous progress in the marketplace. A strong brand will project a picture of superiority of a firm’s product or service. Apple Inc is an American multinational corporation that market and design personal computers, electronics and computer software. Apple Inc was founded in April 1976 in Cupertino California by the late Steve Jobs. Apple Inc is the largest technology company in the word by profit and revenue. Apple Inc has built a reputation as a consistent and trustworthy electronic company. Apple aspires to become the world leader in electronics, computer software and personal computer. RATIONALE FOR THE TOPIC: The rationale for my topic holds on the fact that brand is becoming the tool for absolute advantage for business in the twenty-first century. It is a challenge for organisation to survive in the constant and fierce battle of brands in the wallets, heart and mind of consumers. Though this study was premeditated for a course work, it will go beyond the purpose, the result of this study will assist existing...
Words: 2284 - Pages: 10
...AFFECTING CONSUMER BUYING BEHAVIOR. OVERVIEW The discussion in this part focuses on the critical literature review on the study of the factors affecting consumer buying behavior. Matters addressed in this discussion are, introduction on the relevant terms, significance of the consumer buying behavior to performance of business, theoretical and empirical literature reviews on the study as well as the conclusion which contains what has not been done by other researchers. INTRODUCTION Consumer Buying Behavior is the tendency of consumers to buy products from a company. It determines the various factors that influence a consumer to make a decision of buying the company’s products. Buyer Behavior is a process, which through inputs and their use though process and actions leads to satisfaction of needs and wants Consumer buying behavior has numerous factors as a part of it which are believed to have some level of effect on the purchasing decisions of the customers It is worth noting that consumer buying behavior is studied as a part of the marketing and its main objective it to learn the way how the individuals, groups or organizations choose, buy use and dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions. We study consumer buying behavior...
Words: 1670 - Pages: 7
...HND Business Management Simeon Alvas D0913058 David Game College HND Business Management Simeon Alvas D0913058 Abstract Consumer behaviour models are designed to explain how individuals make decisions to spend their available resources. It includes what they buy, how they buy it, why and when they buy it and how often they used it. One of the ways to influence this behaviour in a fast fashion retail setting is to use visual merchandising strategies which trigger a number of stimuli influencing the consumers’ perception. The purpose of this research is to establish to what extent this visual merchandising strategies influencing consumers with a different cultural background in a highly competitive multicultural retail environment with an emphasis on the flagship store of Armani Exchange Regent Street, London. The author argues that the available models of consumer behaviour does not provide sufficient flexibility due to their linear nature. Therefore, they are unsuitable to address the needs of a contemporary retailer operating in a multicultural environment. The researcher build his hypothesis by examining the available literature in the area of retail marketing. Consequently, the hypothesis is tested by analysing a mixed sources of primary and secondary data. The conclusion of the author is that due to the absence of adequate consumer behaviour model the researched organisation is missing on a considerable amount of sales. Furthermore, the author argues that the contemporary...
Words: 20248 - Pages: 81
...on buying behaviour of consumers in Malaysia Problem Statement This research aims to find out the different ways and forms of advertising and to try to assess or measure how advertising in different ways can lead to impact on customer buying behaviour. Coca-Cola has reasonable Advertising techniques and various types of adverting, like TV adverting, radio adverting, and billboard adverting, so the target consumers can aware of the products and acquire more knowledge, this is the importance of adverting. The Advertising strategy can affect the consumers, make the consumers like their products, and then from preference to conviction about their products, all of the feelings are the foundation of consumer’s purchasing behaviour. Geographical Location of This Study Various shopping like GIANT, TESCO, and JUSCO etc. In around negeri simbilan –seremban 2.2Review of Literature “Advertising is the non-personal communication of information of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through various media.”(Melewar, 2004) . “Consumer behaviour is the study of when, why, how, and where people do or do not buy product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.” (Hausman, 2000) Buying Behaviour is the decision processes and acts of people involved in buying and...
Words: 2017 - Pages: 9
... …….. 3 V. Main body …….. 4 * Literature Review ……...4 * Theoretical Framework ……….4 * Hypothesis ..………5 VI. Research Design …………5 * Purpose of the study ………….5 * Type of investigation ………….5 * Study setting …………..5 * Unit of analysis …………..6 * Time horizon …………..6 VII. Sampling technique …………..6 VIII. Data collection method …………..6 IX. RESULTS …………..7-9 X. CONCLUSION …………..10 XI. REFERENCES ……………10 EXECUTIVE SUMMARY: This study was conducted to study the behaviour of customers while buying a new mobile handset. Because mobile phone markets are one of the biggest market environments today due to increased competition and change, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands. On this basis, this article deals with consumers' choice criteria in mobile phone markets by studying factors that influence intention to acquire new mobile phones...
Words: 1389 - Pages: 6
...Advertisements on Youth Buying Behaviour Submitted by: M.A.P.Arun kumar (10AD05) D.Mohan (10AD26) K.M.Saravana Prabu (10AD27) M.Prabu (10AD39) M.Guruprasath (10AD44) Introduction: Rapid technological development and the immersion of technology into the lives of today’s consumers have created a digital divide between generations. Most students entering our colleges and universities today are younger than the microcomputer, are more comfortable working on a keyboard than writing in a spiral notebook, and are happier reading from a computer screen than from paper in hand. It is important to note that these technologies such as cable television, the Internet, laptop computers, and mobile devices were not always readily available for previous generations. Due to these technological advancements being ever-present in our lives one may assume differences exist between those whom have grown up immersed in the technologies and those whom have not been born into this technological immersion. Today’s average college graduates have spent less than 5,000 hours of their lives reading, over 10,000 hours playing video games, and an incredible 20,000 hours viewing television within the first 20 years of their lives. These readily available technological advancements from a young age create different experiences, which lead to different brain structures than previous generations that did not have these technological advancements. Different groups of consumers have various television...
Words: 2122 - Pages: 9
...between the various types of consumers, according to VALS segmentation and the consumer impulse buying behavior. | | TABLE OF CONTENTS Executive Summary | 3 | Background of the problem | 3 | Problem Statement | 4 | Research Objectives | 4 | Review of Literature | 4 | Segmentation Plan | 5 | Research Hypothesis | 6 | Research Design | 6 | Results and Practical utility of the research | 6 | Scheduling the research | 7 | Results and outcomes of the research | 7 | Glossary of Terms | 8 | References | 9 | 1. Executive Summary The vibrant and exotic atmosphere of Delhi local markets can make shopping lots of fun. One of the biggest sectors is apparel sector. Local apparel markets in Delhi sell hundreds or thousands of products daily. It is not only famous in Delhi but people from all over India do their wedding shopping from Delhi shops which are cheap and of new fashion. People do planned as well as unplanned shopping from these local shops. It is usually seen that buyers purchase products which they have not planned and this phenomenon of unplanned purchasing is termed as impulse. There are many factors which lead to unplanned or impulsebuying. This leads us to determine the factors that lead to impulse buying behaviour in consumers as well as to determine which segment (based on VALS classification scheme) of consumers show the most impulse buying behaviour. 2. Background of the...
Words: 3288 - Pages: 14
...bs_bs_banner International Journal of Consumer Studies ISSN 1470-6423 Beyond the fad: a critical review of consumer fashion involvement ijcs_1041 84..104 Iman Naderi Department of Marketing and Logistics, College of Business, University of North Texas, Denton, Texas, USA Keywords Consumer involvement, content analysis, fashion, literature review. Correspondence Iman Naderi, Department of Marketing and Logistics, College of Business, University of North Texas, 1155 Union Circle 311396, Denton, Texas 76203-5017, USA. E-mail: iman.naderi@unt.edu doi: 10.1111/j.1470-6431.2011.01041.x Abstract Fashion involvement has been regarded as an important research topic in consumer research. Despite the importance of this topic, no attempt has been made in the past to review, assess and consolidate extant research on fashion involvement. This study presents a comprehensive and critical review and analysis of the recent studies on involvement in the context of fashion clothing to indicate the current state and identify possible gaps. A content analysis of the current peer-reviewed journal articles published on this research topic reveals a paucity of research on a number of antecedents and consequences of involvement. Further, the findings show that the research method is biased towards the survey method as opposed to experimentation. In this paper, the results of the content analysis outlining methodologies, sample characteristics, variables and major findings are provided and...
Words: 12660 - Pages: 51
...“Comparative Analysis of Impulsive Buying Behaviour between Youth and Elderly Credit Card Consumers” A research report submitted in partial fulfilment for the degree of Master of Business Administration Submitted By Aditi Bhatt C 02 Anshul Chaudhary C 04 Rohit Kumar C 35 Rohit Nair C 36 Vinika Yadav C 53 Symbiosis Institute of Management Studies Symbiosis International University September 2014 ACKNOWLEDGEMENT We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We are extremely thankful to Professor Dr Asha Nagendra, the Guide of this project. She has guided us on this research and correcting various documents and amending them with attention and care. She has taken pain to go through the project and make necessary correction as and when needed at each and every step. We express our thanks to the Director of Symbiosis Institute of Management Studies, Pune for extending its support. We would like to show our greatest appreciation for the support extended to us by the respondents, which was vital for the success of the project. We are also thankful to all the friends, faculties and the respondents whose enthusiastic participation has helped us in our research. TABLE OF CONTENTS Sr. No | Topic | Page...
Words: 5183 - Pages: 21
...Purchasing Behaviour and Research on Karaman Selda Basaran Alagöz Assistant Professor, Faculty of Economics and Administrative Sciences Karamanoglu Mehmetbey University, 70100, Karaman - Turkey E-mail: seldalagoz@hotmail.com Tel: +90-338-2262000; Fax: +90-338-2262023 Nezahat Ekici Res. Assistant, Faculty of Economics and Administrative Sciences Karamanoglu Mehmetbey University, 70100, Karaman - Turkey E-mail: nezahatekici@hotmail.com Tel: +90-338-2262000; Fax: +90-338-2262023 Abstract Globalisation of markets caused differentiation of products and development of different selling techniques and as a result, consumer’s purchase decision process became more complicated. Lots of inner and outer factors affect consumer’s purchase decision (Ünal and Ercis, 2006). Consumer, who is in the middle of a lot of stimulants like, complicated message content, news, visuals, e-mails etc, is trying to develop a specific purchasing method or purchasing behaviour to handle the situation. In modern societies, shopping and consuming are not only for responding human needs, they also shape people’s lifestyle and even more started to play a part of changing their characters. At this point, we can talk about consumer identity. A person’s all characteristic features pass to his’ consumer identity and in the same way, consumer identity pass to characteristic features. That shows us, although being highly complex and inscrutable; there are a lot of things about consumers to figure...
Words: 4640 - Pages: 19
