...The purpose of this paper is to analyze and critique the rhetorical dimensions of the documentary film Fed Up, with an emphasis on the film’s logical argument. The method by which such evaluation will be conducted is with research that investigates the the accuracy of logical claim and analysis of how the film uses pathos, ethos and logos. The research resulted that Fed uses obese children documentaries to appeal to an audience’s emotions as well as other experts to build the authority of the documenter. In conclusion, the documentary is correct that the fast food industry is responsible for the obesity epidemic. Introduction Obesity has become a trending topic and issue in the past decade and has developed into a serious problem facing America....
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...Understanding Rhetorical Structures September 15, 2015 Analysis 1.1 EN1420 Understanding Rhetorical Structures Should minimum wage be raised to $15/Hour? The city of Seattle, Washington has raised their minimum wage this year to $15/Hour leading to a long-overdue movement toward a living wage. Many retail and fast food workers are demanding that their state follow in Seattle’s lead by raising the minimum wage to $15/Hour but many conflicts have risen due to those demands. In my personal opinion minimum wage shouldn’t be raised. Across America, the ranks of the working poor are growing. While low-paying industries such as retail and food preparation accounted for 22 percent of the jobs lost in the Great Recession, they've generated 44 percent of the jobs added since then, according to a report from the National Employment Law Project. Last February, the Congressional Budget Office estimated that raising the national minimum wage would lift many people out of poverty. Lifting the minimum wage would provide some benefits for many low-income families. The starting minimum wage in California is $9/Hour for general retail and fast food workers. General retail and fast food jobs are meant for high school and college students to get them work experience and also to teach them responsibility. Retail and fast food jobs aren’t meant to make a career out of them but are meant to be a temporary job for students. In conclusion, people shouldn’t try to make a career out of retail...
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...Hernandez 11/24/2014 Rhetorical Analysis of Dave Chappelle’s Stand-up and Maida Galvez’s Research Paper Insufficient intake of healthful food and consequences is a topic of many academic and non-academic talks. Whether authors are writing to share information with readers, like a group of researchers from Mount Sinai School of Medicine, or tell an amusing story, like Dave Chappelle in his standup routine, they make appeals to emotions, authority, or logic to persuade the audience. The choice of persuasive strategies depends on the author’s purpose and expectations of the intended audience. In the article, Race and Food Availability in an Inner-city Neighborhood, first published online in 15 October 2007, a group of researchers from Mount Sinai School of Medicine argues that the availability and price of quality foods in grocery stores varies from neighborhood to neighborhood. Conducting a walking survey of food options in East Harlem, NY, they came to conclusion that low-income areas, minority communities, are dominated by fast food restaurants and small stores offering limited selections of healthful foods, when Caucasian neighborhoods are located in close proximity to full-service restaurants and grocery stores offering wide selection of foods. Researchers believe that this food disparities have “implications for racial/ethnic differences in dietary quality, obesity and obesity-related disorders” (Galvez et al. 624). The title of the article, Race and Food Availability in an...
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...Rhetorical Analysis In the excerpt “Why the Fries Taste So Good” by Eric Schlosser, Schlosser deeply examines the process of one individual farmer and his process, not to mention takes it as far as going to the International Fragrance and Flavor facilities to see what truly does make the fries taste so good. He does a good job of hitting each individual appeal as a writer in order for us as readers to accept the information he’s handing out. Even in Ian Brailsford’s review of Schlosser’s excerpt, he finds little if any opposition whatsoever. At one point he even says, “By focusing on Ray Kroc’s empire McDonald’s – America’s biggest employer and real estate owner – Schlosser is covering well-travelled academic terrain” (Brailsford 118.) By giving a logical, pathetic, and ethical appeal within the excerpt, we as readers can verify his work as credible and learn from what he has taught us. All throughout the third page of Schlosser’s excerpt, he provides us with information that adheres to the logical and reasoning portion of the reading. He even adds a little bit of ethical appeal within the paragraphs. By telling us that he personally examined the facilities of the IFF and saw first hand the ingredients and recipes that went in through the manufacturing process from pilot kitchens and laboratories of numerous name brand products that we as readers would be able to familiarize ourselves with. Also, researching the importance of not just the taste of the food but the aroma around...
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...University of Phoenix Material Audience Analysis and Adaptation Worksheet Speaker: Individual Topic: Komoboko Dip with Ritz Crackers What is this speech’s audience? People who are hosting a Super bowl parties and want to make a fast and easy snack. What is this speech’s specific purpose? To help individuals who has no time because of work and family. In choosing a specific purpose, how may you narrow the topic so it is appropriate to this audience? I would like to inform my audience that there is a really easy and quick snack that will be tasty. Demographic Audience Analysis: What special adaptation is necessary in the speech? It depends on the individuals taste and preferences. Some people could be allergic to fish cake or they prefer not to eat mayonnaise. Age: Making sure that when presenting such a speech that is targeted for the right age group. Children may prefer candy or sweets and adults may or may not like the taste of the snack. Gender: It is important that I do not offend someone’s gender in the process of giving my speech. Whether it is female or male it depends on what kinds of food they eat. Sexual orientation: Sexual orientation has nothing to do with my speech, but I need to make sure that I am not discriminating anyone because of their sexual preference. Religion: Although my ingredients may be from one culture who’s belief is of their own. There is no religion requirement to participate...
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...She continues the commercial by asking a young man name Benjamin, located across the room if he likes bourbon burgers; then takes a big sexual yet nice bite of the burger in her hand. Walking across the room she stops the young man from leaving while shoving the burger into his mouth to bite. He then notices and confronts Ms. Klum of trying to seduce him as she gently touches on her body. The narrator for the commercial then says, “ With a taste of bourbon, it’ll make a man out of you.” Carl’s Jr. commercials like this one knows what crowd they are trying to reach. This commercial does a fantastic job on introducing the product and getting your attention, while making great use of pathos logos and ethos. Carl’s Jr. is an american based fast food restaurant that continues to expand in different countries. The restaurant was founded July 17, 1941 in Los Angeles California, by the founder Carl Karcher. Investing with his wife Margaret, Carl started off with a few hot dog carts that eventually grew into a drive-in restaurant where they decided to sale burgers. Throughout the years Carl’s Jr. continued to expand as it opened over 1,000 restaurants in fifty years. In the Late 1990’s the company started to notice the decrease in sales so they turned to their advertisement to get sales back up. Reaching out and advertising sexy models and celebrities like Paris Hilton, Kim Kardashian, Jenny Mccarthy and Heidi Klum just to name a few, has certainly helped the company tremendously. In...
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...Syntax AP English Language and Composition What is syntax? SYNTAX The term syntax refers not only to the structure of sentences, their types, their uses, their connection, and the variations authors choose, but also to smaller structures within sentences. Phrases (any group of words) and clauses (groups of words that contain a subject and a verb) are also syntactic elements that require a reader’s attention. Syntax affects the pace of a piece. • Short, clipped phrases, sentences and clauses tend to create a feeling of quickness, decisiveness, and speed to a piece. It is important to be aware of the content of a piece and look for connections to syntax. Pay attention to how pacing relates to the action and purpose of a particular piece. • Long, convoluted sentences, especially with subordinate clauses at the beginning tend to slow the pace of a piece. Often they are connected to a contemplative section, a heavy or serious subject and the writer wants to emphasize it. Sometimes, however, they are placed in a piece for the purpose of demonstrating the ramblings of a character, the ludicrousness of an idea, or the ridiculousness of a situation. Watch for occasional satire or irony in these long sentences. Key Questions: • How does syntax contribute to and enhance the meaning and effect of language? • How does syntax contribute to tone? 1. “Syntax” refers to the ways words and phrases are arranged to form sentences. The reader must identify...
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...The Assignment I hope that you are hungry because this assignment calls for you to investigate a restaurant and write a review. The first task of this assignment is to visit any establishment that serves some type of food or drink. I know that you many of you are on student budgets, but we all have to eat! You don't need to spend a lot to fulfill this assignment. You can write about a fast food restaurant, the school cafeteria, your local coffee shop, a bar, even a food cart would do the trick. It is not the place that matters for this assignment, but if you think that this investigation will stretch your budget too much, please contact me ASAP: I do have a backup assignment that meets the same objectives. I want to see you reach your target audience, use critical thinking skills, include important and relevant details, gather and organize a variety of examples, and use language thoughtfully. I also want you to practice the format of a standard academic essay. Please make sure to include an introduction, a thesis, supporting paragraphs, and a conclusion. Your assignment needs to be about 3-4 pages (about 1,000-1,250 words), typed in a 10 or 12 point font and double-spaced. Your essay should have a catchy title and a heading that includes your name and the date. Audience and Persuasion One main objective of this essay is to persuade the audience about your evaluation through your examples. For our purposes, your target audience is other PCC students (click here for more...
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...The Language of Advertising: Analysis of English and Lithuanian Advertising Texts Jurgita Vaičenonienė Annotation. The spread of globalization and marketing during the last century triggered the proliferation of advertising genres. The goal of advertisements is to persuade consumers to act or think in a textually determined way in order to boost sales of particular commodities and services. In order to capture attention, convey the message and persuade the consumer, advertising texts use a range of manipulative language devices. Moreover, different cultures may have different expectations with regard to stylistic choices, language use and other preferences in the same genre. Hence the aim of the article is to analyze the language of advertising in English and Lithuanian in order to estimate the specificities of the advertising genre in the two different cultural and linguistic systems. The approach employed in the study draws on the ideas of the functionalist interpretation of text typology and source text analysis as proposed by Nord (1997) and Reiss (2000). The functionalist approach provides an in-depth understanding of the source and target text conventions and functions which are prerequisites for successful intercultural communication and translation. The means to accomplish the task of the present article is the analysis of a comparable corpus of data consisting of 100 English and 100 Lithuanian advertising texts. For the analysis, only the textual part of advertisements...
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...It’s everywhere, in every direction we look. It’s on the way to school, on the benches you see, and even on the fast food cup you purchase. It is unavoidable. It is powerful, and much stronger then we realize. It can manipulate people into thinking a certain way, and even change cultural opinion. What is it? It is none other than advertising. According to CBS News’ Article “Cutting Through Advertisement Clutter”, every individual sees close to 5,000 ads a day. With the right research, look, and design an advertisement has a way of completely changing the way people view a product. Take Dove for example. Prior to 2004, this international mega brand used advertising tactics much like many other brands were using- skinny models, sexual innuendos, and trendy images. But their products weren’t getting the success they had hoped for. Driven by a declining market share and decreased product sales, Dove decided to take a daring move and add curvier women to their ads. They called their new campaign the “Dove Campaign for Real Beauty.” The campaign, which targeted women of all shapes and sizes, sought to reverse the fabricated idea that all women should be a size 2, with voluptuous lips, perfect hair, and flawless skin. Ultimately, Dove hoped the campaign would change the way their target audience related to its products. This type of advertising was completely new to the worlds of advertisement, and almost critiqued the bias that other ads were portraying; Yet they never could of imagined...
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...in the 1990s by reframing the problem of the natural environment as one of sustainable development. In the wake of this reframing, a new practice in environmental management emerged - that of green alliances or partnerships between business and ecology groups (Westley & Vredenburg, 1991, pp. 71-72). These alliances, considered one of the ten most significant trends in environmental management and the greening of industry (Gladwin, 1993, p. 46), appeared to signal a sea change in the way business, as well as environmentalists, could respond to the ecological impacts of firms' economic activities. Indeed, environmental partnerships offered both business and ecology groups the potential for a new rhetorical stance. Business communication scholarship has identified a variety of rhetorical strategies adopted by corporations in the face of environmental controversy: defensiveness and apologia (e.g., Ice, 1991; Tyler, 1992), competing information campaigns (e.g., Lange, 1993; Moore, 1993), or retreat (e.g., Seiter, 1995). Green alliances provide business with an alternative to these strategies. Through eco-partnership, a firm can adopt, at both material and symbolic levels, a proactive approach toward the natural environment; its posture vis-a-vis environmentalists, or at least a wing of the environmental movement, can be collaborative rather than conflictual. On the other hand, green alliances offer...
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...CHAP TER Rhetorical Modes 1. NARRATION L E A R N I N G O B J E C T I V E S 10 1. Identify the purpose and structure of narrative writing. 2. Recognize how to write a narrative essay. Rhetorical modes simply mean the ways in which we can effectively communicate through language. This chapter covers nine common rhetorical modes. As you read about these nine modes, keep in mind that the rhetorical mode a writer chooses depends on his or her purpose for writing. Sometimes writers incorporate a variety of modes in one essay. In covering the nine rhetorical modes, this chapter also emphasizes these as a set of tools that will allow you greater flexibility and effectiveness in communicating with your audience and expressing your ideas. rhetorical modes The ways in which we effectively communicate through language. 1.1 The Purpose of Narrative Writing Narration means the art of storytelling, and the purpose of narrative writing is to tell stories. Any time you tell a story to a friend or family member about an event or incident in your day, you engage in a form of narration. In addition, a narrative can be factual or fictional. A factual story is one that is based on, and tries to be faithful to, actual events as they unfolded in real life. A fictional story is a made-up, or imagined, story; the writer of a fictional story can create characters and events as he or she sees fit. However, the big distinction between factual and fictional narratives is based on a writer’s purpose...
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...What Is Organizational Communication?[edit] L ike defining many aspects of communication study, many of the definitions of organizational communication share common elements. Stanley Deetz (2001) argues that one way to enlighten our understanding of organization communication is to compare different approaches. However, for the purpose of this text, we want to define organizational communication so you have a frame of reference for understand this chapter. Our definition is not definitive, but creates a starting point for understanding this specialization of communication study. We define organizational communication as the sending and receiving of messages among interrelated individuals within a particular environment or setting to achieve individual and common goals. Organizational communication is highly contextual and culturally dependent, and is not an isolated phenomenon. Individuals in organizations transmit messages through face-to face, written, and mediated channels. Organizational communication largely focuses on building relationships, or repeated interpersonal interactions, with internal organizational members and interested external publics. Goldhaber (1990) identified a number of common characteristics in the variety of definitions of organizational communication -- Organizational communication 1) occurs within a complex open system which is influenced by, and influences its internal and external environments, 2) involves messages and their flow, purpose...
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...FACULTY OF FOREIGN LANGUAGES LINGUISTIC MEANS OF POTRAYING MAIN CHARACTERS IN “THE CANTERBURY TALES” BY GEOFFREY CHAUCER COURSE PAPER PRESENTED BY LILIA YAREMA a fourth year student of the English department SUPERVISED BY SPODARYK O. V. an assistant professor of the English department LVIV 2012 TABLE OF CONTENTS INTRODUCTION…………………………………………………………… 3-4 CHAPTER I. THEORETICAL ISSUES IN LINGUISTIC ANALYSIS…… 5-16 1.1 Linguistic analysis……………………………………………… 5-8 1.2 Discourse and Text analyses….…………….………………….. 9-11 1.3 Stylistic analysis ………………………………………………… 12-16 CHAPTER II. LINGUISTIC ANALYSIS OF CHAUCER’S CHARACTERS 17-28 2.1 “The Wife of Bath’s Tale” ……………………………………… 18-22 2.2 “The Pardoner’s Tale” ………………………………………….. 23-28 CONCLUSION………………………………………………………………. 29-30 REFERENCES...… ………………………………………………………….. 31-32 INTRODUCTION The theme of the course paper is “Linguistic means of portraying main characters in “The Canterbury tales” by Geoffrey Chaucer”. This paper intends to make an analysis of the language in the collection of stories “The Canterbury Tales”, written by Geoffrey Chaucer at the end of 14th century. We will analyze the language used to describe characters. It was based on the idea that every choice made by the author of a sentence is meaningful. Therefore, once we understand the choices the author makes when describing a character, we are able to have a better understanding of what this author...
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...ROGER B RUEDA WRITING CLASS 10 Kinds of Rhetorical Modes (1) Description Descriptive writing calls for close attention to details. Whether your subject is as small as a strawberry or as large as a football stadium, you should begin by observing your subject closely and deciding which details are most significant. Topic Suggestions: a basketball, baseball glove, or tennis racket a bowl of fruit a character from a book, film, or television programme a child's secret hiding place a city bus or subway train a closet a favourite restaurant a fridge or washing machine a Halloween costume a hospital emergency room a laptop computer a locker a mobile phone a painting a particular friend or family member a pet a photograph a pizza a rest room in a service station a small town cemetery a storefront window a street that leads to your home or school a treasured belonging a vase of flowers a waiting room a work table an accident scene an art exhibit an ideal apartment an inspiring view an item left too long in your refrigerator an unusual room backstage during a play or a concert the inside of a spaceship the scene at a concert or athletic event your dream house your favourite food your ideal roommate your memory of a place that you visited as a child your old neighbourhood (2) Narration At least one of the topics below may remind you of a particular incident that you can relate in a clearly organised narrative essay. a brush with...
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