...Week 7: McDonald’s in India Case What international strategy is McDonalds using in India? How effective is McDonald’s strategy in India? Please explain. Big Mac is probably the first item that comes to mind whenever one thinks of McDonald’s as it is present on the menu of over 120 countries where McDonald’s operates. Despite so, one can never find this flagship beef-based burger being sold in any McDonald’s outlets in India. The key success factors of McDonald’s multidomestic strategy stemmed from localization in terms of developing an Indianized menu that caters to the locals and practicing localized pricing for a price sensitive Indian market, as well as having a well-established supply chain in India. First of all, it is important for McDonald’s to fit its products to the Indian market. Having knowledge of the different ethnic groups’ food preferences, religious customs had allowed McDonald’s to localize the menu such that the food items suit the local context. As the Hindus who form a majority of India’s population consider cow sacred and “Indian Muslims do not eat pork” (Dash, 2005), it is important that beef and pork are not use as ingredients. If not, it is likely that the Indian consumers would shun McDonald’s and not frequent it. By localizing the menu such that 75% of it is being Indianized, instead of McDonald’s usual practice of maintaining 70% original and localizing 30% of the food menu, has been very effective as it helped McDonald’s gained acceptance...
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...The two business’ selected by me to complete this criteria are Oxfam and MacDonald’s. I will be explaining both types of each company and i will also explain the purpose of their existence and also describe their type of ownership. Oxfam Oxfam is a company that is run by people who are looking to do some voluntary work or also to get work experience. This company focuses more on raising money to help the less fortunate. They do this by simply gathering human resources from the company and set them on travelling spots or just regular places where people can pass by and generously give their money to this charity organisation. They also pay some shops to have little money savers so they can gather more income in different places. By doing this they are raising money to help fighting poverty in all corners in the world, and this is what Oxfam is about, helping others. As integrated in the business world this company would be very likely to survive in case of no capital flow within the company. This company also has it’s own products in order for the business to be kept alive. Oxfam can also sell second hand stuff people donate to them in order to make money to keep on fighting poverty worldwide. Oxfam has also got its website, which means they can be globally active. They sell all sorts of clothes from shirts to jeans, shoes to accessories and much more for female and male. Oxfam also sells gift sets that can bring the company some more income. The purpose of the Oxfam...
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...Globalization Paper - Fast Food in China Anastasia Allen, Terry Clevenger, Robert Combs, Kirk Dickerson, Cassie Sherlin April 28, 2013 China is a country that prides themselves on history and tradition. China has possibly been the greatest country to contribute to modern day society. But not even the ever so powerful China can resist a bucket of Kentucky Fried Chicken or a juicy hamburger from Burger King. The majority of fast food began in the United States, but now has spread across the globe. Besides the United States, China is one of the biggest contributors to fast food business. The fast food market from China contributes an estimated $29 billion alone (Economist). This is big money business for any genre of an organization. With the proper techniques, skills, and drive, any sort of organization can succeed anywhere in the world. How does an American business work and succeed across the world? Does the business incorporate China’s culture into manufacturing and marketing? What strategies do businesses take in advancing the opportunity in China? These questions along with others will be answered to find out how and what is done to allow fast food businesses to be successful in the fast-pace, culture rich, and tradition loving China. Cultural considerations in terms of product manufacture and marketing in relation to fast foods in China. A successful product launch demands a better understanding of the market in terms of both culture and consumption...
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...1.0 The business concept: The problem and solution Traditionally associated with pizza and hamburgers, the fast food industry has undergone a transformation over the past decade. The changes have been led by increasing social awareness about the importance of a healthy diet, which has made consumers rethink their fast food eating habits. In addition, Obesity rates have been increasing over recent decades in all industrialised countries, Australia having the dubious honour of being ranked as one of the fattest nations in the developed world. In 2011 to 2012, approximately 70% of males were overweight and 56% of females (ABS, 2013). Whilst obesity is ostensibly an individual disease, it imposes significant costs on society. Moreover, one-quarter of all Australian children, who aged 5-17, were overweight or obese in 2007 to 2008 (ABS, 2013). Consequently, industry retailers have responded by broadening the range of fast food options on offer and introducing new products to capture this expanding market. Trends in real household disposable incomes, consumer sentiment, competition from convenience stores and supermarkets and growth in the health consciousness of consumers have also driven demand for fast food. Most of these problems are satisfied by a few existing services and products such as Subway and Liten’Easy, and McDonald’s and Hungry Jack’s have tried to innovate their products to become healthier foods. However, there is lack of choices of products and services...
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...For unit 7, I decided to use the 2012 Chick-Fila PR disaster as my subject for this assignment. Chick Fila by definition have been a very conservative family business and follow a very biblical definition. Dan Cathy, the COO of Chick Fila sparked massive outrage on their views regarding gay marriage and this questioned their sales, products and services they provide to the fast food industry. From Jeff Swartz, Dan Cathy could have utilized some diplomacy. Rather than leaving the issue to government and politics, Dan Cathy when asked about his views, he said “guilty as charged” which made the situation worse. Just as Jeff Swarz was open to the idea of change and he personally responded to each one of his angry protestors, Chick Fila could have easily practiced good PR considering their position in the fast food industry. In the aftermath, many government officials and public got involved which included protestors and supporters, which hampered but also at the same time grew sales of Chick Fila. Unlike Swartz’s issue, which included supply chain and international suppliers of leather, Chick Fila didn’t have to deal with the issue of operations. There wasn’t strong lobbying for or against Chick Fila’s issue. However, at the same time the Supreme Court of the U.S struck down the Defense of Marriage Act. Afterwards, Dan Cathy tweeted: "Sad day for our nation; founding fathers would be ashamed of our gen. to abandon wisdom of the ages re: cornerstone of strong societies." This shows...
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...Marry Brown was founded in 1981. It is the largest Malaysia fast-food chain with more than 250 outlets in Malaysia, China, India, Sri Lanka, U.A.E, Saudi Arabia, Kuwait and other countries. On the diagram above show an Tower Burger. An all time favourite snack, adored by kids and elders to eaten. Burger usually made from bread rolls, cheese, vegetables, and whether the contents of meat, chicken or fish, which is enables burger to be held in the hand and eaten without spoon. Burger must be the world’s favourite snack, eaten with abandon and relish when we want to forget, at least for a moment, the stresses of living. Malaysian people also love to eat this fast food. In the diagram above shows that an Tower Burger which are one of the poor product in the MarryBrown. I ordered a Tower Burger with some French fries and a Pepsi. There isn't anything towering about the Tower Burger though. It was rather small. It was somewhere between the size of a Colonel Burger and a Zinger Burger in KFC. Even the French fries were barely warm. And I have a habit of eating my French fries first before gobbling up my burger. They should make the biggest burger. The only thing I can say is that their business strategy seriously needs some rethinking because they charge steep prices for low quality food. There are many ways how to improve the design of this product on going to make it more attractive to the consumer. First step is we must change the packaging of the product. The packaging of...
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...Domino’s Pizza Executive summary: Domino’s Pizza is a most important pizza shop in UK and in the world serving one of the best quality pizzas while establishing and maintaining the health standards by using freshly made dough and other products. The plan was to make Domino’s Pizza a well-known brand and to be the first choice for pizza lovers. Domino’s Pizza aim is to produce different multiplicity of pizza and allow customers to customise their own choice of pizzas by offering them variety of toppings. While making their own selection of pizzas with a reasonable price and making important offers attracting in new customers. Domino’s quickly became the premium pizza takeaway, serving locals and focusing on all categories of people (student, family, alone person ...). An exciting menu of 14 different pizzas with an option of having four diverse range of dough. The main aim of Domino’s pizza is to make best quality pizzas and offer best value for the customer, so their values are summed up: “Sell more pizza, have more fun!” Mission: The mission of Domino’s Pizza is to be the best pizza delivery company in the world. Domino’s offers the finest customer services. So, Domino’s pizza has a passion to serve delicious pizzas. Vision: Domino’s Pizza wants to be the pizza first choice in the world that is says to detain half of pizza’s market. They aim to open 50 new stores each year. So today, they are working towards their goal of opening 1,000 stores by 2017. Objectives:...
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...Burger King Marketing Mix Introduction Based in Miami, Florida, Burger King is one of the worlds best known fast food restaurants (it is the second largest company in the world). The company’s 40,000 plus employees helped it earn over $190 million dollars in 2008. Its success is reflected in a 28.4 percent increase in net profits for FY 2008. Currently Burger King operates in about 71 countries worldwide, but it all began in Miami where the first restaurant was opened in 1954, and began to grow exponentially after the introduction of the Whopper sandwich in 1957. The firm became a publicly traded company in 2006. Product * As a fast food hamburger restaurant (FFHR) chain, Burger King produces, hamburgers, cheeseburgers as well as Fries, Salads, Hash browns, Onion rings, Coffee, Juice, Shakes, cookies and pies. * Burger King sets itself apart from competition with its “have it your way” theme which allows individualize each orders with many options including fries or onion rings, cheese, bacon, mustard, ketchup, mayonnaise, lettuce, tomato, pickles, and onion. * The nation's No. 2 burger chain will add Starbucks Corp.'s Seattle's Best Coffee to all its U.S. restaurants in a phased roll-out that begins in the summer of 2010. Under the effort, more than 7,000 Burger King Restaurants will begin selling the coffee along with iced varieties that also come with a choice of plain, vanilla or mocha flavors and whipped toppings. * Burger King has signed a licensing deal...
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...marketing campaign in 1966 by releasing their first television commercial. However, as time went on McDonald’s had to begin looking into creative ways to gain new customers while building off of the techniques already in place. McDonald’s decided to adopt the “act like a retailer and think like a brand” mentality. They want to focus on delivering sales in the present while protecting the long-term brand reputation (Shaikhs). They continued using the differentiating arches to remind consumers that they are there and ready to serve you. In fact, nearly 50% of the USA is within a three minute drive of a McDonald’s (Shaikhs). However, McDonald’s wanted something that would set them apart in the fast-food industry even more. They decided to go with “everyday affordability.” They wanted to provide a fast-food experience at an affordable price. This was also complimented with a value...
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...Discuss the importance of data accuracy. Inaccurate data leads to inaccurate information. What can be some of the consequences of data inaccuracy? What can be done to ensure data accuracy? Data accuracy is important because inaccurate data leads may lead to such things as the closing down of business, it may also lead to the loosing of jobs, and it may also lead to the failure of a new product. To ensure that one’s data is accurate one may double check the data given to them, as well as has more than one person researching the data they are researching. Project 3C and 3D Mastering Excel: Project 3G CGS2100L - Section 856 MAN3065 - Section 846 | | 1. (Introductory) Do you think Taco Bell was treated fairly by the mass media when the allegations were made about the meat filling in its tacos? I think so being that they are serving the people for which I must say that if you are serving the people then it’s in the people rights to know what exactly you are serving them. 2. (Advanced) Do you think the law firm would have dropped its suit against Taco Bell if there were real merits to the case? It’s hard to say but do think that with real merits it would have changed the playing feel for wit real merits whose the say that Taco Bell wouldn’t have had an upper hand in the case. 3. (Advanced) Do you think many people who saw television and newspaper coverage about Taco Bell's meat filling being questionable will see the news about the lawsuit being withdrawn? I doubt that...
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...In the last year Pizza Hut has been suffering lost due to poor marking strategy. However, pizza Hut has gained another type of customer that is growing rapidly. Pizzas huts main goal is to cover all of the consumers’ needs. By trying to provide this type of service the company lacks in some other areas that have affected their company. The consequences of their bad judgment have caused pizzas Hut to fall behind and gave the change for their computation to get on the lead by providing the service in a faster and cheaper way. Recently it not only lost customers but have lost money and the franchisees are not very happy with the result and solutions pizzas hut has come up with. The lack of team work has put Pizzas Hut in a situation that is affecting their image. Pizzas Hut needs to solve their issue before it istoo late. Pizzas hut has to work in improving their image with the consumers and also with the franchisees that arenot trust their work or strategies. The object of this New Year is to work on a specific market in order to increase their profits and consumer rating. STRENGHTS One of the strengths about the Pizza Hut its world’s largest restaurant and has a good reputation. It also has a good franchising development that had grown rapidly. After having a delivery service they started having a good sales and it became more profitable and beneficial. The company has so many media partners and has good advertisement that can attract people regardless their...
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...mix. Introduction In many cases a company does not become successful overnight. There are a number of key ingredients which need to be focused on, in order to achieve its potential. An important part of this is the ‘marketing strategy’. The majority of successful firms invest large sums of capital and time into tailoring their strategy focusing on the potential changes in customer levels, rivals and the environment (Bradley, 2005). McDonald’s currently trades in over 119 countries worldwide and has the potential to develop furthermore. (McDonald’s Canada, 2007) it is through the application and implementation of McDonald’s marketing strategy and marketing mix which has resulted in McDonalds holding such a competitive position in today’s fast food market. McDonalds has a menu which in some form or another sets to make all segments of...
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...Firms strive for sustainable competitive advantage, financial performance that consistently outperforms their industry peers. The world is so dynamic, with new products and new competitors rise seemingly overnight, that truly sustainable advantage might seem like impossibility, but there are winners and the Zara chain is one of them. The Zara fashion chain, founded in 1975 in Arteixo, is perhaps the world's most successful clothing chain. Zara has helped its parent, the Spanish firm Inditex, grow from obscurity in the mid. 90’s to the world's third largest pure-play fashion retailer after the Swedish H&M and US-based Gap Inc. with financial performance well ahead of these rivals. With 1021 shops, at 13.04.2007, in 55 countries, Zara appears to have found the formula for success: Give the public what it wants, at the lowest possible price, in the shortest time possible. In order to think about how the firms achieve sustainable advantage, it's useful to start with two concepts defined by Michael Porter: operational effectiveness and strategic positioning. (I) OPERATIONAL EFFECTIVENESS According to Porter, the reason so many firms suffer aggressive, margin eroding competition, is because they've defined themselves according to operational effectiveness rather than strategic positioning. Operational effectiveness refers to performing the same tasks better than rivals perform them. Everyone wants to be better, but the danger in operational effectiveness is in "sameness". At its...
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...Business Model “PASTA LAVA” Submitted by: de la Cruz, Deniece Katherine R. Ho, Michael U. Orlanes, Zyrille Mae C. Panganiban, Demi Marie B. Peñafort, Kristine Marie M. Entrep21 MWF 8:30-9:30 Submitted to: Mme. Lolita Velita Entrep21 Moderator Pasta Lava Logo: I. INTRODUCTION Pasta LAVA The market demand has never been greater for food that is healthy, low priced, and great tasting. In an analysis of casual dining it is noted that baby boomers and others are coming face to face with the realization that youth is momentary. With that apprehension, it points out the emphasis on healthy dining alternatives like pasta. Pasta has always been an all-time favorite around the world. May it be from kids to teenagers or to adults as well. Elegant or simple, humble or classic, the infinite variety of pasta has established it as a contemporary staple. This food has never become a stranger to anyone, and because of its healthy and mouth-watering taste, a lot of people would be craving for it and some would even be more than willing to pay a higher price. Pasta Lava is a food-service which caters a variety of pastas. Our consumers can benefit our product in a way that our meals are carefully prepared and made fresh daily on the premises using only quality ingredients. We pride ourselves by offering great food at reasonable prices. Pasta...
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...Title : subtitle Name Instu Abstract This Paper highlights the Ethical issues faced by Kentucky Fried Chicken(KFC) business operations in India. KFC being one of the largest fast food chain all over the world. The KFC business operations in India was entered in 1995. KFC did not adhere to the prevention of Food Adulteration Act, 1954. Chicken used in KFC was contaminated with MonoSodium Glutamete(MSG) which is used to enhance the flavor. Usage of MSG is restricted in INDIA as it creates serious health problems on the long run. KFC suffered the serious ban on chicken items. Another ethical issue concerning with KFC was the treatment of birds in KFC’s Poultry farms. The Organization named PETA(People for the Ethical treatment of Animals) logged a serious complaint against KFC for the ill treatment of Birds in the poultry farm. As in India, Animals and Birds are protected with due care, PETA supported the evidence of video tape projecting the cruel treatment of birds in the KFC farm. We will discuss about the culture, economic issues while establishing business in Foreign country. We will identify different solutions that can be suggested by different Ethical theories along with the Ethical judgement and Moral reasoning. Kentucky Fried Chicken(KFC) Background Colonel Sanders, founder of Kentucky Fried Chicken started a café at Corbin...
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