Since the diplomatic relations with Cuba have taken a turn for the better, there has been questions about what will happen next. Among conversations of how to lift Cuba up, there has been a lot of press over McDonalds opening up a franchise in the country. FatBurger, However, has the intention to make to the country first. FatBurger is a smaller franchise, open in 32 countries - as opposed to McDonald’s 100. Unlike McDonlads, FatBurger focuses on new up and coming countries, using the mentality that their brand could reach places other franchises have yet to venture.

On the reasoning for wanting to open in Cuba, CEO Wiederhorn states "Since Fatburger opened its first international location in Canada in 2006, the chain has gained a reputation for opening in unexpected places, such as Pakistan, Libya and Iraq.” (Taylor.2015) On what he foresees as a possible deterring agent to the franchises’ success, Wiederhorn points to the economy, and the spending abilities of the people there. Hopefully the economy will see a boost with the embargo being set aside, and this franchise can do good things to the Cuban people. From a social science perspective, I believe it is also a morale booster. While Mcdonlads is an american Company with locations all around the world, I do not believe the Cuban people are ready for that kind of corporate involvement. Moreover, having a relatively small franchise move into the company could help in keeping certain relations under boundary. Additionally, the name of the franchise, FatBurger, also proves as a way to establish positive change thinking in the country. Since many Cuban citizens have had issues with sustenance due to the embargos, the namesake of the franchise would prove as a beacon of hope for better things to come.