...Project Report – End Term ACKNOWLEDGEMENT Firstly, we would like to thank our course instructor Prof. N. B. Kanagal for guiding us through the course of the project. We would like to thank the founders of Zostel for their undying cooperation during the course of the project, which enabled us to have an insight into the details of backpacking industry in India and their current business. Lastly we would like to thank all the participants who took out time for the interview and participate in our survey and provided their valuable responses without which the study would not have been realistic. 1 Project Report – End Term Contents EXECUTIVE SUMMARY ........................................................................................................................... 4 INTRODUCTION ......................................................................................................................................... 4 RATIONALE ................................................................................................................................................ 4 MARKETING DECISION PROBLEM ....................................................................................................... 5 SCOPE AND LIMITATIONS ...................................................................................................................... 5 DETAILED METHODOLOGY ..................................................................................................
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...Political Factors - Governments controlling world hydrocarbon reserves → significant impact - OPEC controlling 75.5% of world reserves → highly influential - Political risks: Instability, expropriation/nationalization of property, terrorism, civil conflicts, strikes, wars, etc. → adverse effect - Environmental treaties (Kyoto protocol) → negative impact Economic Factors - Interdependence between world economy and oil industry: economic growth → growing demand for oil; but also: continual supply of oil at reasonable prices → stable economy - Inelastic demand → positive effect - US dollar (and US economy) →significant impact - Exchange rates → impact on buyers and suppliers Socio-cultural Factors - Values and beliefs shape preferences for energies → energy mix changing towards greener energies - Need for companies to show social responsibility → supporting sustainable human development through investments in education, training, social and environmental activities Technological Factors - Extremely technology-driven: improved upstream technologies →better recovery of hydrocarbon, recovering oil from reserves considered exhausted → improved profitability (gains) - Breakthrough technology in ultradeep-water extraction →competitive advantage for Petrobras - Advanced technology → profound impact on long-term sustainability . Industry Competition Analysis (Porter’s five forces) In order to create a profitable competitive strategy, a firm must first examine the basic competitive...
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