Discuss Ferrero’s reasons to internationalize into almost all parts in the world?
Why Ferrero has been successful in the internationalization process of the company?

High quality, crafted precision, product freshness, careful selection of the finest raw materials, respect and consideration for our customers. It can be one of the most important reason why people all over the world prefer that product. “The consumer is always at the centre of our strategy” what give the main point of success. “Ferrero also means caring about hygiene, the environment, social issues and the local communities where the company is present, as well as its own human resources.” , “The protection of human health and the respect for the environment are at the core of our operational practices” for example, some people from “green peace” or something like that and at that company they have special strategy, which help sell the product to the people. Anyway the customer is also it the center. “Our constant attention towards consumers’ needs is the foundation of our company policy, inspired by maximum transparency and excellence in quality. “
However Ferrero’s distinguishing characteristic is that it is “glocal” (think globally, act locally), a company which is both global and local, which focuses on international development, without losing sight of its relationship with local communities. They also has a good sales result all over the world. The improvement may be accounted for by the extraordinarily dynamic growth attained in the new markets: Ferrero product sales confirmed and in some cases even improved over the outstanding results recorded in 2012 in Asia, Russia, the U.S., Australia, Canada, Brazil and Argentina. Sales rose strongly in Mexico and Turkey, where new production plants came on stream in the course of the year. Ferrero obtained satisfactory – and in some cases excellent – results in its core markets: the U.K., Poland, Germany and France. Results were not as impressive in the other Southern European markets due to the economic crisis.