...Carrefour case study * Entry of Carrefour in the Russian Market in june 09 * Exit 4 month later Reasons to enter the market: 1. Long- term potential 2. Company´s aim of having a presence in the BRIC markets 3. Russia´s proximity to Europe Problems: absence of opportunities to grow either organically or through acquisition Barriers of Russian market: 1. Legislative framework is highly complicated 2. Corruption is rampant at all levels 3. High start up costs and several bureaucratic procedures 2008 due to recession and global economic downturn high unemployment and low purchasing power February 2009 negative growth rate Late entry of Carrefour: Competitors: Metro Germany since 2001 and Auchan France since 2002 expanded rapidly Problems in France (which accounts for 43% of total revenue) concentrate on france not Russia (demanded high resources and attention) Emerging markets: Political environment: remains volatile Investing involves a lot of red tape and bureaucracy time and resource consuming Manpower: inadequate supply of trained and qualifies manpower Result: high employee turnoer * Lack of proper educational systems- heavy investments from retailers Competition: From the unorganized sector like: street vendors, open air markets, local supermarkets, catgory specialists (green, bio, kosher, bakery) * Those have limited stock and wide presence and are affordable Distribution and Logistics: are underdeveloped, lack of...
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...RESPONDING QUICKLY TO CONSUMER DEMANDS May 7, 2009 Ms. ANKARA Dear Ms. This report has written in order to determine how Turkish Food companies can respond rapidly to the consumer demand and to recommend efficient and effective ways of communicating this adaptation to key stakeholders of the 5 companies including TAT Konserve, Ersu Gıda, Migros, Penguen Gıda and Tukaş. As you will see, our report analyses the relevant 5 companies that we have mentioned above from different aspects and examine the existing methods of getting goods to the end consumer. We also recommended some solutions to increase the rapidity. We are confident that this report will help to these studied companies in necessary structural changes in order to supply quickly demanded goods by consumers when they want and where they want. We appreciate having this assignment and hope that this report will help your organization about being rapid. If you have any problems in interpreting this report or in implementing our recommendations please do not hesitate to contact with us. Sincerely yours, Trainee Analysts of Bilkent Consulting Company Table of Contents Part ...
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