...symbol, phrase, picture or any other such object that is used to identify a product (or service), giving it certain intangible characteristics other than those that the commodity would have and instill trust and assurance of consistency of product in the user of the product. The antonym of brand (in the marketing context) is commodity, which is undifferentiated, undistinguishable and traded purely by amount. (This is an oversimplification that disregards Levitt’s product levels premise). A brand can also be defined as the focal point for all the positive and negative impressions created by the buyer over time as he comes into contact with the brand’s products, distribution channel, personnel and communication. Brand of choice: Batman (fictional character, superhero category) Purpose / Philosophy of the Brand: Providing entertainment, delight and peace of mind for the audience in the idea of a world with absolute justice being served, adulation for the perpetrator of absolute justice. Human insight / truth that the brand is based on: People would relate strongly with a definition of justice that entails a strong moral code and self-restraint, and the triumph of man’s intellect over everything else. Benefit: Entertainment, reassurance at idealistic identity. What makes it believable: Vulnerability, lack of superpowers – human-like, sentimental nature of the superhero, Jekyll and Hyde nature of identities (Hyde being a farce) What makes it distinctive: 1.) Pure human...
Words: 297 - Pages: 2
...himself to becoming a wealthy and successful man. he is alarmed to find Tom Buchanan there. The following Saturday night, Tom and Daisy go to a party at Gatsby’s house. Gatsby seeks out Nick after Tom and Daisy leave the party. he is unhappy because Daisy has had such an unpleasant time. Gatsby wants things to be exactly the same as they were before he left Louisville, he wants Daisy to leave Tom so that he can be with her. Daisy seems almost uninterested in her child. During the awkward afternoon, Gatsby and Daisy cannot hide their love for one another. Daisy asks Gatsby if he wants to go into the city. Tom asks Gatsby about his intentions for Daisy, and Gatsby replies that Daisy loves him, not Tom. Tom claims that he and Daisy have a history that Gatsby could not possibly understand. Tom accuses Gatsby of running a bootlegging operation. Daisy, in love with Gatsby earlier in the afternoon, Tom sends Daisy back to Long Island with Gatsby to prove Gatsby’s inability to hurt him. As the row quiets down, Nick realizes that it is his thirtieth birthday. Driving back to Long Island, Nick, Tom, and Jordan discover a frightening scene on the border of the valley of ashes. Michaelis, a Greek man who runs the restaurant next to Wilson’s garage, tells them that Myrtle was the victim—a car coming from New York City struck her, paused, then sped away. Nick realizes that Myrtle must have been hit by Gatsby and Daisy, driving back from the city in Gatsby’s big yellow automobile. Nick warns...
Words: 484 - Pages: 2
...Throughout Fitzgerald’s novel, The Great Gatsby, the central character – Jay Gatsby experiences the adverse elements of wealth. Fitzgerald illustrates money as the creator of dubious assurance though Gatsby and Daisy’s relationship. Additionally, he construes money as a temporary title by examining individuals’ actions before and after Gatsby’s death. Furthermore, he also portrays money as disingenuous matter that disrupts personal principles. In the novel The Great Gatsby, Fitzgerald demonstrates the negative aspect of money such as creating a false sense of security, causing of momentary admiration and disrupting one's morals. Money often creates an erroneous impression of security for many. Money gives Gatsby a deceitful confidence. During Gatsby and Tom’s argument, Gatsby says: “Your wife doesn’t love you, she’s never loved you. She loves me” (130). With his new wealth, Gatsby believes that Daisy will return to him, and they would be in love again, just like in the past. However, although Daisy is impressed by his new wealth, she does not give Gatsby a clear answer. When Gatsby ask Daisy to tell Tom that she no longer loves him, she refuses and says: “I did love him once – but I love you too” (132). Despite the fact that Gatsby is now a prosperous gentleman, he does not win Daisy heart. Daisy remains with Tom because Tom represents old money – he is has inherited his money from his parents and is socially and economically stable. Gatsby, on the other hand, resembles new money...
Words: 1518 - Pages: 7
...Gatsby’s eternal and unconditional love for Daisy in The Great Gatsby F.S. Fitzgerald’s novel The Great Gatsby illustrated* the undying love that Jay Gatsby had for Daisy. This story shows the struggles Gatsby had gone through to obtain his fortune. His main purpose was to re-live his perfect relationship with Daisy. His strong unwillingness to accept the fact that Daisy was no longer the way he perceived her years ago, lead to the deterioration of Gatsby’s relationship along with the passing of Myrtle, and most importantly, his own death. [14] Gatsby used his money and power to attract Daisy and fell into the false illusion he created himself that he had ‘won’ Daisy. Eventually, this generated to their failed relationship. Gatsby, believing that Daisy loved him and only him, provoked* a powerful altercation between him and Tom, which ultimately lead to Myrtle’s death. [8] However, Gatsby who thought that he could repeat his once amazing love with Daisy, was stuck* into a world of delusion which caused* him to make irrational decisions that finally lead to his tragic death. Gatsby presumed that his newly attained money and fame could buy Daisy, but that was not always the case. Jay Gatsby would host some extravagant parties [2] and, “... he half expected her to wander into one of his parties, some night… but she never did.” Gatsby wanted* to show his wealth and fame by having crazy parties at his mansion right across the bay from Daisy’s house. He was hoping she would walk...
Words: 1466 - Pages: 6
...Goldilocks & The Three Bears: Summary The adapted version of Goldilocks and The Three Bears by Heidi Anne Heiner takes place in the middle of the woods where three bears live. The story starts off by introducing the bears as the protagonist characters by describing them as “good Bears — a little rough or so, as the manner of Bears is, but for all that very good-natured and hospitable” (Heiner). One day they decided to make porridge and go out for a walk to give it time to cool. As they are gone, Goldilocks, a naughty little girl, enters the bears’ home. Goldilocks then goes on to try each one of the three bears’ porridge. She ends up finishing all of the littlest bears porridge because it is not to hot or cold, but “just right”. Next she sees the bears’ chairs and decides to try out each one of their chairs. She ends up liking the littlest bear’s chair the best, but unfortunately ends up breaking it. She finally feels tired and then goes upstairs to lie down. She tries each bed and ends up falling asleep in the littlest bear’s bed. The bears come back and find that their house has been tampered with. They go through each item and talk about how there is something wrong with their stuff. Then once they reach the beds, the littlest bear finds Goldilocks in his bed and Goldilocks wakes up to quickly run out the window. The author does not explain exactly what happens to Goldilocks after this, but she is never seen or heard from again. Authentic Variant Plan ...
Words: 1086 - Pages: 5
...innocent and John Turner murdered Charles McCarthy for protecting his daughter Alice Turner so that James McCarthy will not marry Alice. 3) Determination to discover the truth It is Sherlock Holmes's persistence in seeking the truth that saves James McCarthy from being conceived of murder. Holmes, unlike the police, does not hastily conclude that James murdered his father. Instead, he is thorough with his investigation and uncovers the real murderer. 4) What goes around comes around Those who do bad things in life have to bear in consequences of their actions. For instance, John Turner chose to turn to crime in order to survive. He also committed murder and despite changing his identity, his past actions and history came back to haunt him. 5) Keeping a secret There are two instances where this is shown. The first instance is when Sherlock Holmes writes a letter inviting John Turner to his house wanting to see him to avoid a scandal. It was at that moment; John Turner breaks down and confesses to the killing of Charles McCarthy. Sherlock Holmes later asks John Turner to write a confession letter and promises to use it only if James is found guilty. Towards the end of the story, John Turner dies; James gets out of prison and marries Alice. Sherlock Holmes keeps his promise and destroys the letter. Next instance is when Charles McCarthy promises to keep the old secret between him and John Turner about their past. He breaks his promise...
Words: 567 - Pages: 3
...The way in which authors portray a historical event or more of a fictional event can determine if the reader will be able to agree or disagree with the author. Many people have enjoyed the book The Watsons Go to Birmingham by Christopher Paul Curtis, however I did not. The author was more into the fictional part of the book instead of the historical events that involved civil rights. Although this book was supposed to help people better understand civil rights. The author did not research enough about civil rights to have more historical events throughout the book. “SPOILER ALERT” In the book The Watsons Go to Birmingham by Christopher Paul Curtis the book is overall confusing. The book is very confusing because it’s supposed to be about...
Words: 746 - Pages: 3
...In today’s modern world, platforms such as the entertainment industry attempt to portray an image of history that they claim to have built on the truth. The truth is that for hundreds of years individuals have cherry-picked the parts of history that they approve of and presented them as facts. Today, the world is presented with limited historical data that does not come close to featuring the truly vast and complicated history of human civilization. Barker, Hanratty, Leuchter and Mand’s The Speedy attempts to cast a shadow of doubt on the general understanding of today’s world on important historical concepts. In The Speedy, ropes are portrayed as a metaphor portraying the structure of history, because the past is made up of the stories and...
Words: 1638 - Pages: 7
...events and historical figures? Explain I think in this particular movie it does harm the understanding because the revolutionary war was the birth of our nation, and for the movie to have incorrect information takes away the realization of the war. We as Americans are proud of our for fathers fight for our nations freedom, so for someone who loves history might have a problem with the movie, but if you don’t really want to take the time to research movies like this are good to get the jest of history. C. In your view, do the historical inaccuracies harm or help our understanding of the present (people or groups)? That is to say, is the director using historical events and people to make a point about America and Americans today? Explain. For this particular movie I think the director did a good job as representing Americans coming together against an enemy. It’s like when 911 happened, our whole country put our differences aside and stood together and that what happened in the Patriot. In my opinion of America we have so many different cultures but the same will and that is to protect our people. Even though Benjamin Martin is a fictional character he represented the American people's determination and...
Words: 352 - Pages: 2
...In this book, “Sleuthing the Alamo: Davy Crockett's Last Stand and Other Mysteries of the Texas Revolution”, James E. Crisp used the information to separate fictional information from the truth. By the use of information like Sam Houston’s Speech, De La Peña’s Diary and the Dolson Letter documents he will be able to prove the true events and eliminate the fictional information. For Sam Houston’s Speech, James started to demonstrate errors between what was written versus what was being said and actions made by the well-known figure of Texas history Sam Houston. Sam Houston speech was documented by Eugene C. Barker who depicted Sam Houston as being racist towards Mexicans in his speech. He stated, “Had Eugene C. Barker been right all along when...
Words: 592 - Pages: 3
...Note to the Reader: For the purpose of this historical profile paper it will be written in the form of a fictional interview with William Clark. While fictional, the responses will use historical evidence to back responses reflecting how William Clark may have responded to topics surrounding the United States of America prior to 1865. Also, I will use “America” and ‘American” in reference to citizens of the United States of America. While this term is exclusionary of others who claim these titles, to eliminate ambiguity this paper will use these terms in reference specifically to the United States of America. A Historical Profile of William Clark Biographical Sketch: William Clark was an American explorer, cartographer,...
Words: 1945 - Pages: 8
...That history contains errors, will not come as news to a person who has reflected on the topic. The very first history, a Greek one, History of Herodotus, written around 450 BC, likely had quite a number of fictional details so as to effect its purpose.1 Those parts of our history which are suspected to be fiction are, at least, through research and comparison, salvageable. What, however, is possibly more disturbing than the realization that, in general and throughout, our history is wrong (a sub-topic which I shall treat to a greater extent further on, herein) is the realization that there are great gaps in it. We have failed to record and gather together the little human events which make up the fabric of history: it is little events, strung together and accumulated over time, which account for our place in history. Though it may have been, in certain of its parts, reconstructed incorrectly and small shards are missing here and there, history, by a well-read and descriptive author, like a Grecian urn, is a spectacle to behold; like man himself -- fascinating, seductive, intriguing, and spectacular. Maybe most are like me, I enjoy observing, at a safe distance, the follies and misfortunes2 of my fellow men. An author of history must adopt a method to gratify the natural curiosity that most of us have about the bloody events of times past. History, like all literature, must be written in a lively and descriptive manner. This is necessary, so to grip and hold the reader, in an...
Words: 922 - Pages: 4
...Do historical fictions, like The Question of Hu help us study the past? In this case, they help us gain a better knowledge of the way of life in that century, but we are not taught much about the history of Jesuit recruitment in Asian countries such as China. Jonathan Spence presents a contrast between the European and Asian cultures through a Chinese gatekeeper and local Europeans. We notice a cultural and language barrier between these two groups as Spence clearly provides many examples throughout the text. Since The Question of Hu is a historical fiction novel, there are many factual details that are included to give a better understanding of the time period to assist us in understanding the plot. This book could be read more as a fictional story rather than a historical story. Historical fiction gives us a background for historical events but does not teach us enough about the event itself. It only provides insight for the setting behind each...
Words: 1525 - Pages: 7
...???? as Antistay Panagos, Chorus ???? as Raemon Panagos, Choragus, Guy #1, Head of the police ???? as Ron Panagos, Kim, Agent Brown Choragus: Our motif is Choices and Consequences. The scene that we based ours on was when Ismene and Antigone were arguing over the burial of Poleynices. Prologue: Pg. 968-972 Lines: 1-84 Chorus: Words pierce feelings, like bullets pierce flesh, Drowning in hate, thirsting for love, The burning love of a father is smothered by the ignorance of the youth, Is the unknown bliss? Or knowing you are the one at fault? Choragus: A chilly night, sparked by conflict sets the scene for this unexpected twist. In the quiet walls of this suburban home is plagued by the annoyed voices of a single father, and his two children. Scene 1: Choragus: In the family living room; Antistay, Ron, and Raemon are arguing over whether or not Antistay should go to a party that starts after midnight Antistay: I can’t believe you Dad!! Anyone who is anyone will be at this party! Ron: Don’t you dare speak to me that way Antistay! I don’t want you staying out past curfew. You have a list of chores to do. I’m counting on you. Raemon: Stop complaining Antistay. You’re not anyone anyways. Antistay: Shut Up Raemon!! I’m not complaining! Raemon: Listen to Ron, he needs someone to count on. It’s not going to be me, I’m 18, and I don’t have to listen to his tyranny. Ron: Stop arguing, both of you! I know one thing...
Words: 739 - Pages: 3
...That history contains errors, will not come as news to a person who has reflected on the topic. The very first history, a Greek one, History of Herodotus, written around 450 BC, likely had quite a number of fictional details so as to effect its purpose.1 Those parts of our history which are suspected to be fiction are, at least, through research and comparison, salvageable. What, however, is possibly more disturbing than the realization that, in general and throughout, our history is wrong (a sub-topic which I shall treat to a greater extent further on, herein) is the realization that there are great gaps in it. We have failed to record and gather together the little human events which make up the fabric of history: it is little events, strung together and accumulated over time, which account for our place in history. Though it may have been, in certain of its parts, reconstructed incorrectly and small shards are missing here and there, history, by a well-read and descriptive author, like a Grecian urn, is a spectacle to behold; like man himself -- fascinating, seductive, intriguing, and spectacular. Maybe most are like me, I enjoy observing, at a safe distance, the follies and misfortunes2 of my fellow men. An author of history must adopt a method to gratify the natural curiosity that most of us have about the bloody events of times past. History, like all literature, must be written in a lively and descriptive manner. This is necessary, so to grip and hold the reader, in...
Words: 922 - Pages: 4