...Does social marketing have a future? Social marketing has grown significantly recent years with increasing interest in the field. However, social marketing hasn’t reached it’s full potential yet, with no clear understanding of the field and what its role should be compared to other approaches to social change. As the growth of technology and the birth of Internet, social marketing has never been more relevant and highlighted in the field of marketing that it has today. This essay will evaluate past and current thinking on social marketing based on a range of academic and practitioner sources. Social marketing have often confused people to its definition. It has sometimes been regularly confused with societal marketing (Andreasen, 1995) whereas others have proposed it to be social responsibility campaigns when supported by commercial operatives, were it adds assets to the public in well-being efforts (Hastings and Angus, 2011). Yet, it’s original definition stated that; social marketing is the control, implementation and design of programs estimated to effect the appropriateness of social notions and concerning thoughts of product preparation, communication, price, marketing research and distribution (Kotler and Zaltman, 1971). Social marketing was formerly stimulated in an article written by the sociologist G. D. Wiebe in 1952 (Andreasen, 2002). Wiebe was anxious that marketing wasn’t related to troubles such as were friendship could be sold as rewarded goods (Corner...
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...Author: Rachel A. Howell, Centre for the study of Environmental Change and Sustainability, School of Geosciences, The University of Edinburgh, Drummond Street, Edinburgh EH8 9XP, UK. Email: r.a.howell@sms.ed.ac.uk Investigating the LongTerm Impacts of Climate Change Communications on Individuals’ Attitudes and Behavior Rachel A. Howell1 Abstract To assess the effectiveness of climate change communications, it is important to examine their long-term impacts on individuals’ attitudes and behavior. This article offers an example study and a discussion of the challenges of conducting long-term investigations of behavioral change related to climate change communications (a vital and underresearched area). The research reported is a longitudinal panel study of the impacts on UK viewers of the climate change movie The Age of Stupid. The heightened levels of concern, motivation to act, and sense of agency about action that were initially generated by the movie did not measurably persist over the long term. The results also show that behavioral intentions do not necessarily translate into action. Data analysis raised issues concerning the reliability of participants’ causal attributions of their behavior. This and other methodological challenges are discussed, and some ways of avoiding or lessening problems are suggested. Keywords climate change communications, proenvironmental behavior, behavioral change, behavioral intentions, public attitudes Article Downloaded from eab.sagepub.com by guest...
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...CREATIVE DESIGN Ivdad Ahmed Khan Mojlish Director, Youth Leadership Programs, Bangladesh Youth Leadership Center Neamah Nazrul Islam Management Trainee, Bangladesh Youth Leadership Center We are grateful to Pial Islam and his team at pi Strategy Consulting for their generous support in survey design and data analysis. In addition, we offer a special thank you to Charles Undeland at the World Bank for his guidance and advice on the production of this report. Funded by Strategy Partner THE WORLD BANK 02 pi STRATEGY CONSULTING Contents 05 Preface Youth Survey Project 06 Summit at a Glance 08 Global Citizenship 11 Leading in Times of Uncertainty 15 Entrepreneurship 19 23 Climate Change and Renewable Energy 27 Human Rights and Ethics 31 Media and Journalism 38...
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...Management Act of 2010". Section 2. Declaration of Policy. - It shall be the policy of the State to: (a) Uphold the people's constitutional rights to life and property by addressing the root causes of vulnerabilities to disasters, strengthening the country's institutional capacity for disaster risk reduction and management and building the resilience of local communities to disasters including climate change impacts; (b) Adhere to and adopt the universal norms, principles and standards of humanitarian assistance and the global effort on risk reduction as concrete expression of the country's commitment to overcome human sufferings due to recurring disasters; (c) Incorporate internationally accepted principles of disaster risk management in the creation and implementation of national, regional and local sustainable development and poverty reduction strategies, policies, plans and budgets; (d) Adopt a disaster risk reduction and management approach that is holistic, comprehensive, integrated, and proactive in lessening the socioeconomic and environmental impacts of disasters including climate change, and promote the involvement and participation of all sectors and all stakeholders concerned, at all levels, especially the local community; (e)...
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...threatening the organism physically or psychologically or a power which gives energy in dealing with life. Sources of stress may be classified as individual, organizational and outside of organization or it is possible to divide them into two groups as individual and organizational components. Organizational stress, which is also called professional stress, is the interaction between working conditions and the working person in environments in which the work demand exceeds the skills of the worker (Ross and Altmaier, 1994). The elements that cause stress in organizations are environmental factors and the behavior formed as a result of the pressure of these elements on the individual. These factors may be monotony, change of technology, excessive work load, job security, ergonomic, management problems, the hindrance of the drive...
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...org Impact of Health and Safety Management on Employee Safety at the Ghana Ports and Harbour Authority Ruby Melody Agbola ⃰ Department of Management, Central University College. P.O. Box 2305, Tema, Ghana * E-mail of the corresponding author: rubyagbola@yahoo.co.uk Abstract The Ghana Ports and Harbour Authority (GPHA) has been plagued with series of fatal accidents and catastrophes claiming the lives of many employees in recent years. The purpose of this study is to examine the Safety and Health Management Systems (SHMS) implemented by the GPHA, assess the effectiveness of these measures in reducing accidents and death; and evaluate the impact of accidents and work-related illnesses on the employee safety at work. The results reveal an organisation fraught with poor health and safety management practices, poor training in safety know-how, lack of information on dangerous chemicals and hazardous materials, lack of monitoring and enforcement of safety rules, unavailability of essential safety equipments, with adverse effects on employees and the organisational performance. GPHA must increase education and create awareness of the importance of health and safety, ensure collection and storage of data for effective monitoring and evaluation of safety performance. Keywords: Ghana, Ports, Harbour, Safety, Health 1. Introduction The health and safety (H&S) of employees is a very significant issue to consider with relation to the attainment of organizational goals. Health and safety policies...
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...experience in the use of genetic engineering technology investigating gene organisation and control, with over 40 peer reviewed publications of original work, and holds inventor status on a number of gene expression biotechnology patents. Dr Antoniou has a large network of collaborators in industry and academia who are making use of his discoveries in gene control mechanisms for the production of research, diagnostic and therapeutic products and safe and efficacious human somatic gene therapy for inherited and acquired genetic disorders. Claire Robinson, MPhil, is research director at Earth Open Source. She has a background in investigative reporting and the communication of topics relating to public health, science and policy, and the environment. She is an editor at GMWatch (www.gmwatch.org), a public information service...
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...Topic Tar sands oil spill in arkansas Name Nadya Sanjaya SID 1412251 DELETE THIS PAGE WHEN YOU HAND IN THE EXAM Objective: This take home exam is designed to test your understanding and interpretation of engineering ethics principles and social science issues as related to contemporary engineering problems. Procedure: Select a current engineering topic that is not the Dreamliner. Follow the questions on the subsequent pages. Writing format: Times new roman font, 12 pt. Single-spaced with justified margins. Just like on this page here. One space in between each paragraph. Email the final copy to r.angelo.borrelli@gmail.com. Points will be deducted for incorrect format. Citations: Please cite all sources you use. In the text of the paper, please use a superscript when you make a citation, like this.1 Then, in the REFERENCES section, list your sources in order. Length: ‘Sufficient.’ I am not going to give a set page limit. Be concise but show depth. Writing style: You will be writing in some form, whether technical writing or essays, and then when you get jobs in the real world. There is no time to start practicing like now. Grammar and spelling are part of the grade! Proof-read your paper several times! 1. Introduction [10] Please introduce your topic and explain why it is important to you. The topic I’m writing is about the tar sands oil spill in Mayflower, Arkansas. ExxonMobil, the company that runs the pipeline was in charge of the...
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...BUILDING SERVICES ENGINEERS PERCEPTIONS OF CLIMATE CHANGE: THE CASE OF HONG KONG by SHING Kwan Ho DISSERTATION Submitted in partial fulfilment of the requirements for the degree of Master of Social Sciences (Corporate Environmental Governance), The Kadoorie Institute The University of Hong Kong June, 2009 ABSTRACT This research assessed the local building services engineers’ general perceptions of climate change. The participants’ (1) opinion and knowledge on “global climate change”, “climate change in Hong Kong” and “building services engineering in Hong Kong” and (2) their perceptions towards the perceptions and actions from different groups were measured. In summary, no respondent disagreed with the occurrence of the global climate change but they appeared to be generally not showing strong feelings or opinions towards the climate change issues and their perceptions on different bodies. They may have limited knowledge about the Kyoto Protocol. Developers in Hong Kong were perceived to be the party which did not perceive climate change as a problem and did not take action to mitigate the impacts brought by climate change. Lastly respondents showed different points of view on whether building services engineering has an adverse impact on climate change. Some might be focusing on the actual impact while some might thought the engineers were mitigating the impact on climate change. DECLARATION I declare that this...
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............................................................8 2.1 General....................................................................................................................8 2.2 Study Boundaries and Scope of Factors.................................................................8 2.3 Prediction of Environmental Effects.......................................................................9 2.4 Cumulative Environmental Effects.........................................................................10 2.5 Mitigation, Contingency and Compensation..........................................................10 2.6 Commitment to Monitoring and Follow-Up...........................................................11 2.7 Public, Stakeholder and Aboriginal Community Consultation..............................13 2.8 Terms of Reference (TOR).....................................................................................14 3.0 CONDUCT OF THE STUDY AND CONTENT OF REPORT......................................20 3.1 Project Description - Scope of...
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...1) Distinguish the marketing approach that a health care marketer would take to handle products and services to a marketer of consumer goods. An approach to marketing is important to know and analyze the different views that marketers have about the future. This vision of the future will strongly condition the entire strategic planning of marketing for healthcare. In order to continue to thrive, companies must acquire and keep customers. As a result, marketing and sales has become an area of increasing focus for companies of all sizes. Marketers create an effective marketing strategy is based on a five-step process: 1: Understanding the market climate and marketing strengths and weaknesses 2: Developing a marketing strategy 3: Building a marketing plan 4: Implementing the plan 5: Monitoring the success of the plan (Burgemeister, 2003). A solid marketing strategy provides a roadmap to creating and delivering true value to distinct groups of customers. All successful marketing strategies must begin and end with the customer, they cannot be an afterthought or taken as a given, so marketers must test their assumptions about their customers constantly. These are the thing that goes into a marketing strategy. A cohesive combination of: Targeting—to whom are you going to market your products and services? Positioning—how are you going to differentiate yourself from competitors? Product/Service Attributes—what attributes/features will the product/service have? Marketing Communications—how...
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...Climate Change Awareness, Impacts and Academic Performance of Public High School Students in Cavite A Master's Thesis presented to the Faculty Of the Graduate School and Open Learning College Cavite State University ICLIMATE CHANGE AWARENESS, IMPACTS AND ACADEMIC PERFORMANCE OF PUBLIC HIGH SCHOOL STUDENTS IN CAVITE INTRODUCTION The earth’s climate is the result of rapid changes that occur on earth for over the past hundred years. This climate’s condition is actually very vital in the daily living of the people, as its impacts and effects to all parts of the world; as well as to the people living on earth. Climate change is the state where there are climate variations that result to great impacts on human activity. In this connection, the impacts of climate change on the study habits of the students have caught the attention of the concerned sectors of the government in every country. One of the effects of climate change is drought, which results into the growing need of food sustainability in many areas of a country. It adversely affects the students’ learning and other performances in the school. Naturally, drought and natural disasters reduce the opportunities of the students to acquire knowledge from the schools; since there is always postponement of classes whenever there is a strong typhoon and flood occurs in the country. Moreover, during disasters, many families do not have source of income or financial resources that gives great impact to the children...
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...Agricultural Development Corporation Category Activity Description Agro-Industry/Agriculture Performance Testing- Performance Testing is the principal method used to Beef cattle identify high ranking individuals within a breed through the identification of such individuals within a herd. This systematic method will enable an increase in the rate of genetic improvement in the traits being measured. Newly weaned (average 8-10 months) bull calves are placed in a 140-day trial and given equal opportunity to perform through a uniform feeding and management regime. Record of economically important traits, adjusted 210 day weight, average daily gain adjusted 400 day weight and weight per day of age on all animals are systematically maintained. These records when statistically analyzed are used as the objective measures (indices) in selecting replacements and eliminating poor producers. 48 Caribbean Agricultural Research and Development Institute Category Activity Description Agro-Industry/Agriculture Animal Production and Sam Motta's Goats and Sheep Demonstration and Marketing Systems Training Centre Animal Production and Hounslow Goats and Sheep Demonstration and Training Marketing Systems Centre Animal Production and Small Ruminant Production and Marketing Systems Marketing Systems Development Crop Production and Marketing Systems Livestock Feeds and Feeding systems Enhanced Hot Pepper Production Feeding Systems development for ruminants Education/Research PROCICARIBE...
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...University of Colorado Environmental and Resource Economics Workshop. ∗ 1 The Al Gore Effect: An Inconvenient Truth and Voluntary Carbon Offsets Abstract This paper examines the relationship between climate change awareness and household behavior by testing whether Al Gore’s documentary An Inconvenient Truth caused an increase in the purchase of voluntary carbon offsets. I find that in the two months following the film’s release, zip codes within a 10-mile radius of a zip code where the film was shown experienced a 50 percent relative increase in the purchase of voluntary carbon offsets. During other times, offset purchasing patterns for zip codes inside the 10-mile radius were similar to the patterns of zip codes outside the 10-mile radius. There is, however, little evidence that individuals who purchased an offset due to the film renewed them again a year later. This research has implications for how information campaigns, which are commonly used by policy-makers to address market failures, affect the behavior of households. Keywords: climate change, voluntary carbon offsets, al gore, an inconvenient truth, awareness campaign 2 1 Introduction Awareness campaigns that promote behavioral change exist across a wide spectrum of concerns, including health (e.g., National Breast Cancer Awareness Month events that encourage screening), political...
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...Social Work and Social Reform: An Arena of Struggle Mimi Abramovitz The profession of social work has the potential both to meet individual needs and to engage in social change. However, the profession’s position between the individual and society often forces practitioners to choose between adjusting people and programs to circumstances or challenging the status quo. The twin pressures of containment and change have made social work an arena of struggle since its origins in the late 19th century. In honor of social work’s centennial, this article examines the sources of the profession’s prochange mandate and the structural factors that limit social work’s ability to pledge itself to this stance permanently and recommends some steps social workers can take to recommit the profession to greater activism. Special attention is given to documenting the long but largely ignored history of social work activism. Key words: activism; history; professionalism; social reform; social work T he twin pressures of containment and change have plagued social work since its origins in the late 19th century. The profession can boast of a long history of progressive activism directed to individual and social change. At the same time, observers within and outside social work have often accused the profession of serving as a handmaiden of the status quo. This contradiction has made the social work profession a site of ongoing struggle. Although often difficult, the battles...
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