...CUSTOMER LOYALTY PROGRAM & IT‟S SHIFT TO PAYBACK AT PANTALOONS -SUBMITTED BY SRISHTI SHAW IBS, HYDERABAD 1 CONTENTS Topics i. ii. iii. Internship Certificate Acknowledgement Executive Summary 1. Introduction i. Background ii. Objective iii. Methodology iv. Scope & Limitations 2. Economy Industry Analysis 3. Company Analysis 4. Project Specific Analysis 5. Conclusion & Recommendation 6. Contribution 7. Learning from SIP 8. References 9. Appendix Pg .No(s) 4 4 5 5 6 7-12 13-20 21-45 46 47 48 49 50-60 2 ACKNOWLEDGEMENT I would like to thank Mr. Rakesh Maheshwari, The Marketing Head East of Pantaloons Concept to give me an opportunity to work with Pantaloons and to learn through practice. He has provided me with all the help I required and also given me opportunity to work in Pantaloons Fresh Face Hunt. I wound also like to thank Sohini Chankroborty , Marketing Executive of Pantaloons Camac Street store & Amit Sadhwani , Marketing Executive of Pantaloons of South city Store to give me the freedom to organise and excute activities and providing me constant guidance. I would like to thank Mr . Jigeesh Nasina to provide me with his constant guidance throughout my Summer Internship Project and clarify all my doubts. I would also like to thank IBS, Hyderabad to have given me the opportunity for this Industry Exposure. Lastly, I would like to thank my family without whose constant support I could not have ...
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