CUSTOMER LOYALTY PROGRAM
&
IT‟S SHIFT TO PAYBACK
AT
PANTALOONS
-SUBMITTED BY
SRISHTI SHAW
IBS, HYDERABAD

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CONTENTS

Topics

i. ii. iii.

Internship Certificate
Acknowledgement
Executive Summary
1. Introduction
i.
Background ii. Objective iii. Methodology iv. Scope & Limitations
2. Economy Industry Analysis
3. Company Analysis
4. Project Specific Analysis
5. Conclusion & Recommendation
6. Contribution
7. Learning from SIP
8. References
9. Appendix

Pg .No(s)

4
4
5
5
6
7-12
13-20
21-45
46
47
48
49
50-60

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ACKNOWLEDGEMENT

I would like to thank Mr. Rakesh Maheshwari, The Marketing Head East of Pantaloons
Concept to give me an opportunity to work with Pantaloons and to learn through practice. He has provided me with all the help I required and also given me opportunity to work in
Pantaloons Fresh Face Hunt.
I wound also like to thank Sohini Chankroborty , Marketing Executive of Pantaloons Camac
Street store & Amit Sadhwani , Marketing Executive of Pantaloons of South city Store to give me the freedom to organise and excute activities and providing me constant guidance.
I would like to thank Mr . Jigeesh Nasina to provide me with his constant guidance throughout my Summer Internship Project and clarify all my doubts.
I would also like to thank IBS, Hyderabad to have given me the opportunity for this Industry
Exposure.
Lastly, I would like to thank my family without whose constant support I could not have accomplished anything in life.

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EXECUTIVE SUMMARY

Pantaloons retail is the flagship company of Future Group, India‟s retail pioneer catering to the entire Indian consumption space. Through several retail formats they connect to a diverse and passionate community of Indian buyers, sellers and businesses. The collective impact is staggering: Around 220 million customers walk into