...specifies their predetermined factors whichdrives them while purchasing The factors which drive them to buy the products are as under,Price, Availability, Brand name, Quantity, Quality, Packing,advertisement Through this we can understand that the customers in the currentscenario not only purchase the product based on the one qualitythat it contains. But they carefully analyze it and then go for thepurchase. So knowing the customers attitude is important andwhat are the factors they considered when purchasing a product. So by this project we can come to know the factors considered bya consumer while purchasing a FMCG product. FAST MOVING CONSUMER GOODS(FMCG): We regularly talk about things like butter, potatochips, toothpastes, razors, household care products, packagedfood and beverages, etc. But do we know under which categorythese things come? They are called FMCGs. FMCG is an acronymfor Fast Moving Consumer Goods, which refer to things thatwe buy from...
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...The Fast Moving Consumer Goods (FMCG) industry primarily deals with the production, distribution and marketing of consumer packaged goods, i.e. those categories of products that are consumed at regular intervals. Examples include food & beverage, personal care, pharmaceuticals, plastic goods, paper & stationery and household products etc. The industry is vast and offers a wide range of job opportunities in functions such as sales, supply chain, finance, marketing, operations, purchasing, human resources, product development and general management. Global leaders in the FMCG segment are Sara Lee, Nestlé, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc. Performance In India, the FMCG industry is the fourth largest sector with a total (organized) market size of over US$15 billion in 2007, as per ASSOCHAM, and can be classified under the premium and popular segments. The premium segment (~25%) caters mostly to the higher/upper middle income consumers while the price sensitive popular or mass segment (~75%) consists of consumers belonging mainly to the semi-urban or rural areas who are not, and cannot afford to be, brand conscious. The market growth over the past 5 years has been phenomenal, primarily due to consumers’ growing disposable income which is directly linked to an increased demand for FMCG goods and services. Indeed, it is widely acknowledged that the large young population in the rural and semi-urban...
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...aims at firstly creating an overview of what constitutes as a fast moving consumer goods industry, from which we conduct an analysis for such goods within the African continent in attribution to Unilever; one of the leading fast moving consumer goods companies. Fast moving consumer goods (FMCG) also known as consumer packaged goods (CPG) form one of the biggest industries in the world, there are many facts for this; 1.) Strong companies are behind this industry, they gain dominance through the big brands they establish i.e. products that are recognised and preferred by consumers 2.) The FMCG industry is characterised by fast changes and evolution, this is evident in the pace at which products move in the shelves of retail shops and innovative changes in products themselves 3.) The resilience of the FMCG industry during the recession whilst other company’s weathered is because consumers still need their products for their daily activities 4.) The FMCG industry is focused with offering what consumers want and need these are demands that can never be fully fulfilled because of changing preferences. This guarantees business. (Reckitt Benckiser Group plc, 2015) The rise in the presence of FMCG companies in Africa can be attributed to the fact that nine of the 20 fast growing economies are from the African continent; Mozambique, Zambia, Nigeria to mention but a few. Despite the growth being attributed to the increased demand of oil and minerals, other economic activities have begun...
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...& Director –Operations, St. Mary’s Group of Institutions, Hyderabad, India. Abstract:The fast-moving consumer goods (FMCG) sector is an important contributor to India’s GDP. Fast moving consumer goods (FMCGs) constitute a large part of consumers’ budget in all countries. This study is aimed at to shed light on competitive conditions prevailing in the FMCGs retail trade sector. This study also focused on the analysis of competitive within the sector, and draws lessons for competition policy. FMCG Industry is characterized by a well established distribution network, low penetration levels, low operating cost, lower per capita consumption and intense competition between the organized and unorganized segments. India’s FMCG sector creates employment for more than three million people in downstream activities. It is currently growing at double-digit rate and is expected to maintain a high growth rate. Indian buyers were a bit conservative partly due to lesser disposable income and partly due to fewer competitive and more variety of products. Food inflation could restrict consumers’ demand and pricing flexibility for FMCG while lowering consumers’ purchasing power that diverts purchases away from certain FMCG. Keywords: FMCG, Indian FMCG Retail Market, FMCG Growth Prospect, FMCG Market overview, FMCG Network and FMCG Food Inflation. I. FMCG INTRODUCTION: India’s FMCG sector is the fourth largest sector in the economy and creates employment for more than three million people in downstream...
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...FMCG NOVEMBER 2011 For updated information, please visit www.ibef.org 1 FMCG NOVEMBER 2011 Contents Advantage India Market overview and trends Growth drivers Success stories: Major players Opportunities Useful information For updated information, please visit www.ibef.org 2 FMCG NOVEMBER 2011 Advantage India Growing demand • Attractive opportunities • 2018E Market size: USD74 billion Rising disposable income of the young population has been a major growth driver for the sector Emergence of organised retail has boosted the distribution of FMCG sector Low penetration levels in rural market offer room for growth Consumers are highly adaptable to new and innovative products • • • Advantage India Increasing investments • There is a growing market for premium products Policy support • Industry saw heavy FDI inflows as they accounted for 2.1 per cent of the country’s total FDI 2000-10 Many players are pursuing inorganic growth by acquiring regional players Automatic investment approval of up to 100 per cent foreign equity is allowed Have improved on the infrastructure facilities which has increased access to the industry • • 2010 Market size: USD28 billion Notes: Market size estimates from Technopak 2018E – estimated figure for 2018 For updated information, please visit www.ibef.org ADVANTAGE INDIA 3 FMCG NOVEMBER 2011 Contents Advantage India Market overview and trends Growth drivers Success stories: Major players Opportunities...
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...Advancements in ERP for FMCG Introduction Prior to a discussion of the advancements in Enterprise Resource Planning (ERP) for the Fast Moving Consumer Goods (FMCG) industry, it is important to first take a look at some of the environmental impacts to understand the context in which we need to place our discussion. The FMCG industry is currently functioning in an uncertain political and economic environment. All of this is impacting the industry in a climate where corporate accounting practices are being heavily scrutinized and anything perceived to be discretionary spending is queried. In addition, the industry is seeing dramatic consolidation via merger and acquisition activity with leaders increasing their market share and dominance in the supply chain. Traditional product lifecycle management is being challenged with the frequent introduction of new products and services with shorter lifecycles and a focus on brand extension. All of the above is placing intense pressure on conventional manufacturing and supply chain practices. IT Trends Recent research conducted by SSA Global Technologies shows that there is an increased emphasis on cost saving and efficiency, with demands on IT to do more with less, and for new IT investments to deliver significant returns on investment than were expected in the past.1 1 SSA GT Global Manufacturing Survey 2002 Not surprisingly, in the context of the above environmental factors, research conducted by AMR Research2 found that for 2003...
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...OVERVIEW OF AN FMCG SECTOR Fast moving consumer goods (FMCG) companies are among the most visible across the world. Who has not heard of Nestle or Unilever or of Dabur or Parle? The FMCG companies may go global, with operations around the world or may operate only in India. They have one common feature and that is ownership of powerful brands. Fast Moving Consumer Goods (FMCG), are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, light bulbs, batteries, paper products and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products and drinks, although these are often categorized separately. FMCG products contrast with durable goods or major appliances such as kitchen appliances, which are generally replaced less than once a year. In Britain, "white goods" in FMCG refers to large household electronic items such as refrigerators. Smaller items such as TV sets and stereo systems are sometimes termed "brown goods". Some of the best known examples of Fast Moving Consumer Goods companies include Colgate-Palmolive, General Mills, H. J. Heinz...
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...Gineesh Jose MBA-B Roll No:1325 HINDUSTAN UNILEVER LIMITED CONTENTS Introduction Products Strengths & Weakness Marketing Strategies Facts Growth Rates Awards & Recognitions Competitors Recent News Games INTRODUCTION Hindustan Vanaspathy Manufacturing Company (1931), Lever Brothers India Limited (1933) and United Traders Limited (1935) together formed Hindustan Lever Limited in November 1956. First foreign company to offer its 10% equity to the Indian public. Unilever owns 52% controlling share in HUL. Its headquartered in Mumbai and employs around 16,500 workers and contributes to indirect employment for over 52,000 people. Formal exports department was started in the year of 1962. Recognized by Govt. of India as Star Trading House in Exports by the year of 1992. By April 1993 TOMCO merged with the company. PRODUCTS PRODUCT CLASSIFICATION STRENGTHS & WEAKNESS Strengths: Strong brand name. Portfolio, price quantity & variety products. Innovative aspects. Solid base of the company. Corporate social responsibility. Concept of Market Segmentation. Weakness: Local competitors in the rural market. MARKETING STRATEGIES Focuses on short supply chain for distribution. Try to meet the every needs of every people everywhere. Also uses vast and efficient selling channel. Build segments and market for the future where Unilever has strong expertise. Integrate economic, environment and social objectives with business agenda...
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...FMCG industry Overview Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: Household items as soaps, detergents, household accessories, etc Personal care items as shampoos, toothpaste, shaving products, etc and finally Food and Beverages as snacks, processed foods, tea, coffee, edible oils, soft drinks etc. The FMCG sector in India is at present, the fourth largest sector with a total market size. Global leaders in the FMCG segment are Nestlé, ITC, Hindustan Unilever Limited, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi, Gillette etc. This sector is characterized by strong MNC presence and a well established distribution network. In India the easy availability of raw materials as well as cheap labour makes it an ideal destination for this sector. There is also intense competition between the organised and unorganised segments and the fight to keep operational costs low. A look at some factors that will drive growth in this sector: * Increasing rate of urbanization, expected to see major growth in coming years. * Rise in disposable incomes, resulting in premium brands having faster growth and deeper penetration. * Innovative and stronger channels of distribution...
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...Introduction P&G Hygiene and Health Care (PGHHCL) was incorporated in 1964. P&G India launched in India with sanitary napkins under the brand Whisper which brought a sudden change in Indian female hygiene category. Company is currently involved in manufacturing, marketing and distribution of hygiene and health care products. It is one of India’s fastest growing Fast Moving Consumer Goods (FMCG) companies which have great successful brands like Vicks & Whisper. Qualitative Analysis * P&G currently announced the opening of a new Innovation Center in Beijing also known as Beijing Innovation Center (BJIC). The company can expect to have reinvested a lot of the earnings to grow in future. For this center, the company has invested around 80 million US dollars. * P&G has taken the initiative of gaining on untapped markets by entering those markets and marketing their products aggressively. P&G has opened a plant in South Africa which has created more opportunities for the company. The company focuses on purpose inspired growth strategy and to expand both markets and categories as their main strategy. The factory is a Pampers factory which started operations in 2009 and till now in 2010 has doubled its capacity. Quantitative Analysis (Exhibit ) * The company has always maintained a zero debt policy. The Debt/ Equity ratio has remained 0 over the years. With a high growth industry, the company can raise debt and investors can see even more value in the company. Operating...
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...ASSETS & LIABILITIES (FMCG SECTOR) INDEX 1. Introduction 3 2. Godrej Consumer Products Limited 3 3. Colgate-Palmolive (India) Limited 4 4. Hindustan Unilever Limited 4 5. United Spirits 5 6. Emami Ltd. 5 7. Marico Limited 6 8. Nestle India Limited 7 9. Dabur India Limited 8 10. Britannia Industries Limited 9 11. GlaxoSmithKline Pharmaceuticals Ltd 9 12. Summary 10 Introduction The aim of this project is to study the policies followed by each company in the FMCG (Fast Moving consumer goods) industry for valuation of assets and liabilities. Since FMCG sector in itself is quite diversified, hence instead of selecting the companies on the basis of total assets or total revenues, identification has been done on the sole criteria of BSE and NSE FMCG indices. ITC has been...
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...Fast Moving Consumer Goods (FMCG) are products produced at high volume, low cost, highly affordable and sold quickly. FMCG products cover a wide range such as toiletries, household products, packet food, dairy products, drinks and others (Srinivasu, 2014). FMCG markets are highly competitive and influenced by few factors such as pricing, promotion, quality, products and location (Srinivasu, 2014). To stay in this competitive market place, marketers are expected to be creative and actively engaged with media or advertiser to promote their products widely (Thanigachalam, 2014). As such FMCG faces significant challenges in satisfying their needs in the context of Singapore. This is very different from the context of China whereby FMCG using a different set of tools in driving sales (World Economic Forum)...
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...Table of Contents Introduction 4 Objectives 6 Literature Review 7 Framework 9 Data Analysis 14 Qualitative Analysis 14 Qualitative Analysis 16 Research Methodology 17 Conclusion 20 Bibliography 21 APPENDIX – I APPENDIX – II APPENDIX – III APPENDIX – IV APPENDIX - V Introduction Predictive analytics has its origin from a famous saying: Past performance is the basic indicator of future results. It looks at historical cases and builds models which can then be applied to benefit present scenarios or predict future scenarios. Predictive Analytics is the best way for a business to predict customer responses in the future. It provides solutions for businesses facing main problems like ‘What segment of potential consumers will respond best to our message’ and ‘how can I stop my customers from leaving, and why am I losing them?’(Curtis, 2010). Predictive analytics is not just for providing a solution for a business problem but involves techniques mainly to improve the focus of company towards customers and customers towards company. The magnificence of predictive analytics is that a business characteristically perceives a win-win situation. In other words, a business not only benefits from higher returns but also gets to save on cost (Colin, 2009). Predictive analytics is becoming a competitive necessity and an important aspect of many types of business, particularly in this type of economy where an organization is trying to increase its efficiency and at...
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...Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years. FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates. An excellent example is a newspaper- every day's newspaper carries different content, making one useless just one day later, necessitating a new purchase every day. The following are the main characteristics of FMCGs:[1] • From the consumers' perspective: • Frequent purchase • Low involvement (little or no effort to choose the item – products with strong Brand loyalty are exceptions to this rule) • Low price • From the marketers' angle: • High volumes • Low contribution margins • Extensive distribution networks • High stock turnover Examples include non-durable goods such as soft drinks, toilees, and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small, they generally...
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...FINANCIAL ANALYSIS OF FMCG INDUSTRY IN INDIA IIM – LUCKNOW, IPMX (2015-16) MANAC PROJECT (TERM I) – GROUP 11 FOR SUBMISSION TO PROF. PRAKASH SINGH Compiled By: 1. Prateek Dashora (IPMX08035) 2. Shreyas Bakshi (IPMX08047) 3. Siddhartha Chatterjee (IPMX08049) 4. Supriyo Chakraborty (IPMX08051) 5. Susmit Majumdar (IPMX08054) TABLE OF CONTENTS Table of Contents Choice of Industry: FMCG............................................................................................................................................................................................ 2 Macro Factors Affecting the Industry ................................................................................................................................................................. 4 Industry Characteristics.............................................................................................................................................................................................. 6 Major Accounting Policies of the Industry ................................................................................................................................................... 10 Impact of IFRS ................................................................................................................................................................................................................. 14 Major Deviations in Acccounting Policy of Major Players of the Industry...
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