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Food and Beverages

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ANALYSIS OF FOOD AND BEVERAGE INDUSTRY

Table of Contents Introduction 3 Case Study- Part 1 3 1. Types of Menu 3 1.1 The Lamb- pub 3 1.2 Berners Tavern- restaurant 3 2. Food production system 4 2.1 The Lamb- pub 4 2.2 Berners Tavern- restaurant 4 3 Service systems 5 3.1 The Lamb- pub 5 3.2 Berners Tavern- restaurant 5 4. Implications of staff of different systems (comparison and discussion between two establishments) 5 5. Conclusions in regards to menu suitability and establishment of F & B 6 5.1 The Lamb- pub 6 5.2 Berners Tavern- restaurant 6 6. Recommendations for a better system 6 Case study –Part 2 7 An explanation of the purpose of using a cost of the recipe. 8 Case study -3 10 3. Providing food & beverage in hospitality event 10 3.1 Deciding event for dinner 10 3.2 Event action plan 10 3.3 Sending Invitations 11 3.4 Food & drink menu 11 3.5 Service plan 11 3.6 Table plan 11 3.7 Calculation of event costs 12 3.8 Overall plan 13 3.9 Safety and security 13 3.10 Shopping list 13 3.11 Evaluation 13 3.12 Implementation & delivery 13 Conclusion 13 References: 14

Introduction
Food and Beverage is an important part in the hospitality industry. It is through this department where a large amount of business is being transacted on a high note (Park et al. 2014). There should an arranged system to serve the food. There are many different sectors of the food industry that is needed to maintain the total sector (Davis et al. 2013). These include education, financial service, and regulation, to manufacture, and to research and to develop. The beverage industry includes various kinds of drinks along with the cocktails and mocktails. Here the researcher has taken one pub and restaurant i.e. the Lamb and Berner Tavern. Here it will be shown that how service system is arranged in each establishment and in what way the food is being served.
Case Study- Part 1
1. Types of Menu
1.1 The Lamb- pub
The appetizing effect of this pub always holds a benchmark in quality food. They care for their customer and try to make them to the best food in their heart’s content (Lillicrap et al.2012). The ‘starters’ starts with spinach tart and curly kale, black pudding, scallops, salad with scotch & wild boar. ‘Mains’ includes king prawn, smoked haddock and cyder pie with leek mash and cheddar, sea bass in pan fried, game pudding, stuffed chicken breast, etc. ‘Salad’ includes bell pepper that is stuffed & roasted, pumpkin seed salsa, radish, etc. They also include buffet menu and dessert menu and course menus that have really taken market in the whole UK (Anwar and Hamilton, 2010).
1.2 Berners Tavern- restaurant
Berners Tavern opts for a lot of menu courses. They have different parts in the menu including the bakery, breakfast, full English breakfast, Clarence court eggs, sides, juices, and also coffee, whole leaf tea, with infusions and smoothies (Baloglu et al.2009). Bakery includes English crumpets which is toasted, croissant, mini pastries in the baker’s basket and also white toast with jam. Breakfast includes fruit salad that is seasonal, pancakes with buttermilk, grapefruit which is pink, soya milk that is skimmed (Ninemeier, 2012). Egg recipes are also not lagging behind as they have poached eggs, toast topped with avocado, eggs benedict, ssusage, bacon, etc.
2. Food production system
2.1 The Lamb- pub
The food production system in this pub is done in an arranged way which comprises of three different steps i.e. input, process and output. In the input procedure the various ingredients, machinery, items and materials that goes within the system. In the process part the various things the items get processed and prepare it for outputting process (Wood, 2012). And ultimately the finished product/ complete dish are taken out. Lamb always takes care of their food items at the time of production and some amount of precaution is followed at the time of production. Firstly, the raw materials that are used must be of highest quality, foods that are of higher risks must be stored under Celsius of 5 degrees. Secondly, the equipments that are been used to prepare those items must meet the degree of hygienic parameters (Baggio, 2009).
2.2 Berners Tavern- restaurant
The restaurant follows some rules to make their food items of superb quality. To maintain a superiority of food quality some points should be kept in mind to the production department (Downey and Deveau, 2009). Basic items that are required in the base level must be of best quality, equipments should be hygienic, and Food handlers must check the hygiene of the food items, Control of temperature necessary for the high risked foods, finished food should be kept under 5 degree C and 63 degree C above (Kaplanidou and Veogt, 2010). They install a team which is known as ‘Critical control point and Hazard analysis’. This team gives a check from getting the food into a hazardous condition that could occur in the production of qualitative food in a consistent manner (Barnhill and King, 2013).
3 Service systems
3.1 The Lamb- pub
This pub follows a number of service systems while doing this business. The systems have been divided into – ready prepared, centralized, conventional and assembly serve (Jeong et al. 2011). Some of the characteristics made it different from the other product. Food demand goes up during the time of lunch, breakfast or dinner meals (Bakir and Vitell, 2010). It may also depend upon the occasion that usually takes place in some particular time throughout the whole year. Conventional system is mostly followed in the food service.
3.2 Berners Tavern- restaurant
In Berners Tavren restaurant the systems that are used for the food service are- centralized system, conventional systems, assembly serve, and ready prepared (Sperling, 2010). Mostly, the centralized system & ready prepared are used here. There are few advantages in using this type of food system as the cost for labor is low and the foods get served to the customers transported through the receiving kitchen. This system is also renamed as central food unit production. It is too effective at the production level of mass food (Espino-Rodríguez and Gil-Padilla, 2009). Ready prepared systems hold the popularity as the food items could be easily served by getting it reheated, frozen or chilled.
4. Implications of staff of different systems (comparison and discussion between two establishments) Staffing is very important for a pub as well as for a restaurant as they maintain the whole business functional in a successful manner. Staff members in ‘The Lamb’ vary from 45-50 while staff members in ‘Berners Tavern’ goes upto 75-80 (www.bernerstavern.com, 2014). Training is given in a wide manner and in a very restricted way. As restaurants carry more customers compared to pubs the training becomes more tough and systematic (Govers and Go, 2010). All the dress code, hygiene and grooming is being trained very professionally as it carries a reputation in the global market (DiPietro and Campbell, 2014). The salaries of the pub and restaurant differ to a small extent and restaurant offers a higher salary compared to pub because restaurant is a bigger concern.
5. Conclusions in regards to menu suitability and establishment of F & B
5.1 The Lamb- pub
It can be concluded that Lamb pub has given a highly reputed service and it also holds a prestigious position in the market (Nicholas et al. 2014). The pub is a family pub and all the members enjoy the food as well s the service as it is highly professional in nature.
5.2 Berners Tavern- restaurant
This restaurant is very good in service and the food & beverage section gives option for a lot of items (www.lambtavernleadenhall.com, 2014). The customers easily get a chance to choose between the various food items. The delivery of the food has also gained popularity with their exact food time service (Torres et al. 2014).
6. Recommendations for a better system
Everything is fine with both of the pub and restaurant. It is recommended to review the vegetarian food items and to increase their recipes. More number of staff members should be recruited in both the places so that the customers able to make their order at the quickest. Communication training should be given to grasp the customer more clearly. Average checks | | Average tax rate | 20% | Fixed charges (excluding rent) | 130,000 | Rent £ per month | 120,000 | Food costs | 30% | Labour costs (fixed) £ | 175,000 | Other controllable costs | 125,000 | | | Total cost of production | 550,000 | Profit | 80,000 | | | Sales | 630,000 | Tax | 122000 | Food cost | 189000 | | | Total cost | 941,000 | | | Total Checks | 16.8 | | | Average checks | 37500 |

Using the bottom-up-approach the average check has been determined which is required for Mr. and Mrs Dolmio to earn a profit of £ 80000. The average check to achieve this profit is 37500.
Case study –Part 2 Recipe | Chicken soup | | | Servings | 12 | | | | | | | Ingredients | Quantity | Cost | Recipe cost | | | | | Chicken cubes | 12 pcs | 17.5 | 21 | Corn flour | 2 cups | 5 | 6 | Pepper | 2 Tsp | 0.25 | 3 | Olive oil | 1 cup | 23 | 2.76 | Cream | 1 Cup | 32 | 3.84 | Garlic | 3 cloves | 0.23 | 2.76 | Cheese | 100 gram | 1.53 | 1.836 | Total cost | | | 41.196 | Portion cost | | | 3.433 |

An explanation of the purpose of using a cost of the recipe.
The cost of the chicken soup is Rs 3.433 Recipe | Rice and king prawns | | Servings | 12 | | | | | | | Ingredients | Quantity | Cost | Recipe cost | Prawns | 200 gram | 2 | 24 | Rice | 3 Kg | 2.3 | 22 | Noodles | 500 grams | 0.31 | 3.6 | Garlic | 6 cloves | 0.2 | 2.4 | Olive oil | 2 cups | 0.25 | 3 | Total cost | | | 55 | Portion cost | | | 4.58 |

The cost of the recipe for the customers for main courses is 4.58 Recipe | Cider pie | | | Servings | 12 | | | | | | | Ingredients | Quantity | Cost | Recipe cost | Ice cream | 5 cups | 2.5 | 2.5 | Flour | 6 cups | 2.6 | 2.8 | Eggs | 5 pcs | 12 | 2 | Orange cubes | 3 pcs | 0.23 | 0.12 | Total cost | | | 7.42 | Portion cost | | | 0.62 |

The cost of the recipe for the customers for desert courses is 0.62
The menu for the customer include a chicken soup as an appetizer followed by a main course of rice and king prawns with the desert of cider pie to complete the menu.
The purpose of using costed recipe method is to determine the actual incurred cost and the actual recipe cost to determine the cost payable by the customers. This is effective tool to determine the cost for start-up businesses. This tool helps to determine the cost of the menu items in a presided manner.

Case study -3
3. Providing food & beverage in hospitality event
3.1 Deciding event for dinner
I want to plan for a dinner of ‘get together’ event including me. As the members in the event are my childhood friends and want to make it a memorable for my life . Dinner is chosen by me as evening comprised of many lights with a flawless feeling of excitement. And ‘get together’ always becomes exciting at the day ending.
3.2 Event action plan
There are some major steps while planning for a ‘get together’ event, the preparation and implementation of the event in a successful manner. At first, I would book a restaurant within my budget affordability, book some space so that four of us could enjoy freely and get back to our childhood days. My planning would include giving an order for the food dishes so that they get served at the right order and in the right time. The cocktails and the mocktails should come in an orderly manner. The place should be decorated with flowers and decorating items and arrangement of a DJ is a must that will enlighten the evening in a joyful mood. The place will be decorated with disco lights and LED lights to give a colorful and brighter feeling.
It should be ensured to book the place by paying the owner or proprietor in advance so that no mess happens at our event. I will try to implement all the necessary steps that will enrich our evening to a lane of fantasy. It is also kept in mind that the place hired for event should be kept clean and so that all our friends must get a right food & beverage service. The production system must follow a correct regime. I will try to arrange the best get together within my cost affordability. Planning should be done in such a manner so that it is implemented without any interruption.
3.3 Sending Invitations
After planning of the event, the next step is followed by sending the invitations to my friends. The invitation letters should be written with colorful and with pictures of food dishes. In that card it will be mentioned clearly about the venue of the event and its address.
3.4 Food & drink menu
The food menu includes of two types i.e. vegetarian and non vegetarian. Vegetarian is important as my friend John eats vegetarian food. Non vegetarian recipes include- Jamaican patties, tempura, non fat chilly, lemon steamed fish, kadai murgh palak methi, and tequila chicken. Vegetarian recipes include- Grilled vegetable toast, veg pulao with cauliflower and mixed veg & cheese raita. I have also arranged drink menus that are of its best nature like- red wine, rose wine, pepsi and barcardi, blls and ginger Ale; cracker juice like blueberry, passionfruit. The foods will be served by the professional service personals.
3.5 Service plan
The service plan will be of the best quality and the style that will be chosen at the time of food service is – ‘Fast casual’. The service will be given in a fast manner and the customers will receive a healthier food with the highest quality. This kind of service charges a little bit more than Fast food service. We have to order the food at counter and then enjoy the dish at the desired table.
3.6 Table plan

The table would be a round shape and without edges. The top part of the table will be with glass material. As it is a get together the closeness must be there between us to enjoy our food. The glass part of the table will add an extra excitement to the ‘get together’ event.
3.7 Calculation of event costs Particulars | Cost £ | Total Cost £ | Spot booking | | | Hall | 100 | | Dinning Place | 100 | | Terrace Party | 100 | 300 | Dining Cost | | | Beverages | 50 | | Drinks | 80 | | Snacks | 40 | | Food | 130 | 300 | Transport | | | Car Booking | 70 | 70 | Gifts | 150 | 150 | Entertainment | | | Music | 60 | | Games | 40 | 100 | Overall Cost | | 920 |

3.8 Overall plan
As this event is being arrange in a restaurant venue, that’s why the cooking will be done by the chef from the mid-noon so that all the dishes get finished at the right time with an appropriate taste. The drinks will be prepared by the professional bartenders.
3.9 Safety and security
Nowadays security issues need a lot of advancement. I have arranged 3 bouncers at the gate of the venue so that no strangers could come into our get together party to spoil it. When four of us will enter our booked venue, it get shut with an auto accessible door.
3.10 Shopping list
In the shopping items it is only necessary to buy the snacks item because all the items will not be given by the restaurant personals. I will buy some snow spray and colorful items to make our ‘get together’ memorable and make it a blast.
3.11 Evaluation
After a lot of evaluation it is collected that I have done my best of arrangement in accordance to the friend’s expectations. All the foods that are arranged is according to my friends and their best dishes. The security and safety is done very good so that no one able to disturb us in the mid of our enjoyment. The service system is also enjoyable and we all will enjoy the food at our heart’s content.
3.12 Implementation & delivery
Now it is the time to implement the total arrangement and fixed a date where it is possible to make the arrangement. The arrangement should be fixed in that date when all four of us will be free from our busy schedule.
Conclusion
In this assessment it is shown how the food and beverage is being distributed to the hospitality industry. The food quality must be at its best and delivered with different forms of delivery. An event has been arranged by the researcher where a lot of implementation is done to meet the ultimate needs.

References:
Books:
Davis, B., Lockwood, A. and Stone, S. (2013) Food and beverage management,5th ed Oxford: Butterworth-Heinemann.
Lillicrap, D., Cousins, J. and Smith, R. (2012) Food and beverage service, 8th ed London: Hodder & Stoughton Educational.
Ninemeier, J. (2012) Food and beverage management, 5th ed Lansing, MI: Educational Institute of the American Hotel & Motel Association.
Wood, R. (2012) Strategic questions in food and beverage management, 3rd ed. Oxford; Boston: Butterworth-Heinemann
Journals:
Anwar, S. and Hamilton, J. (2010) “Tourism into the Future – Towards 2020, and Beyond”, Tourism Recreation Research, 30(3):77-85.
Baggio, R. (2009) “Complex Systems, Information Technologies, and Tourism: A Network Point of View”. Information Technology & Tourism, 8(1), 15-29.
Bakir,A. and Vitell,S.J (2010). “The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint”. Journal of Business Ethics, 91 (2):299 – 311
Baloglu, S. and Pekcan, Y. A. (2009) “The Website Design and Internet Site Marketing Practices of Upscale and Luxury Hotels in Turkey”. Tourism Management, 27(1), 171-176.
Barnhill,A. and King,F. (2013). “Evaluating Equity Critiques in Food Policy: The Case of Sugar‐Sweetened Beverages”. Journal of Law, Medicine and Ethics, 41 (1):301-309
DiPietro,R.B. and Campbell,J. (2014) “The Influence of Servicescape and Local Food Attributes on Pleasure and Revisit Intention in an Upscale-Casual Dining Restaurant," Hospitality Review:31(4), pp.1-3
Downey, J. F. and Deveau, L. T. (2009) “A Computer Software Approach to Teaching Hospitality Financial Accounting”. Journal of Hospitality Financial Management, 13(1), 89-97.
Espino-Rodríguez, T. F. and Gil-Padilla, A. M. (2009) “Determinants of Information Systems Outsourcing in Hotels from the Resource-Based View: An Empirical Study”. International Journal of Tourism Research, 7(1), 35-47.
Govers, R. and Go, F. M. (2010) “Projected Destination Image Online: Website Content Analysis of Pictures and Text”. Information Technology & Tourism, 7(2), 73-89.
Jeong, M., Oh, H. and Gregoire, M. (2011) The Role of Website Quality in Online Hotel Reservations. Information Technology in Hospitality, 4(1), 3-13.
Kaplanidou, K. and Veogt, C. (2010) A Structural Analysis of Destination Travel Intentions as a Function of Web Site Features. Journal of Travel Research, 45(2), 204-216.
Nicholas J.T., Lisa, T., Brown, E. and Jaewook,K. (2014) "Betting Against the Glass Ceiling: Supervisor Gender & Employee Job Satisfaction in the Casino-Entertainment Industry," Hospitality Review:31(4),
Park,S.G., Kim,K. and O’Neil,M. (2014) “Complaint behavior intentions and expectation of service recovery in individualistic and collectivistic cultures” International Journal of Culture, Tourism and Hospitality Research,8(3),pp.30-39
Sperling,D (2010). “Food Law, Ethics, and Food Safety Regulation: Roles, Justifications, and Expected Limits”. Journal of Agricultural and Environmental Ethics, 23 (3):267-278
Torres,E.N., Adler, H. And Behnke, C.(2014) “Stars, diamonds, and other shiny things: The use of expert and consumer feedback in the hotel industry” Journal on Hospitality and tourism management,21,pp.34-42
Websites:
www.bernerstavern.com (2014) Menu Available at:http://www.bernerstavern.com/wp-content/uploads/2014/06/ALC-Lunch-Dinner1.pdf[Accessed on-28 th June,2014] www.lambtavernleadenhall.com (2014) Menu Available at:http://www.lambtavernleadenhall.com/pdf/mezzanine-menu-novemeber-2013.pdf[Accessed on-28 th June, 2014]

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