...a net food importer with a high value food and beverages market and a good showcase and test market for foods from China and other parts of Asia. Its food trends are driven by food safety, increasing health consciousness, altering demographics and busy lifestyles and its trend in food consumption include organic, functional, convenience and snack food, chilled and frozen meat and food for gifts. The major food retail outlets in Hong Kong are supermarket chains and department stores, specialty stores, traditional markets and convenience stores. Hotels, restaurants, airlines and hospitals comprise the food service sector in Hong Kong and there is a trend toward quality food and non-Chinese restaurants like Japanese food, fast food, coffee and snacks and casual dining restaurants.[1] Hong Kong consumers are typically sensitive to price and not loyal to brands and prefer small and convenient packaging, with middle and high income young groups favoring premium Western food products. The qualities of clean and green production environments and high safety standards in connection with foods are seen as competitive advantages. Australian and Victorian producers in the Hong Kong market are particularly well-served in in-store promotion, alongside international trade shows and menu promotions of their products. Hong Kong is lenient in import regulations and standards, food labeling, organic certification and tariffs because of the policy of a free economy and no tariffs on food product...
Words: 1604 - Pages: 7
...FOOD TOURISM AND THE CULINARY TOURIST ___________________________________ A Thesis Presented to the Graduate School of Clemson University ___________________________________ In Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy Parks, Recreation, and Tourism Management ___________________________________ by Sajna S. Shenoy December 2005 Advisor: Dr. William C. Norman ABSTRACT The subject matter of this dissertation is food tourism or tourists’ participation in `food related activities at a destination to experience its culinary attributes. In addition, the culinary tourist or the tourist for whom food tourism is an important, if not primary, reason influencing his travel behavior, is its focus. The empirical objectives of this dissertation concerned identifying the underlying dimensions of food tourism, developing a conceptual framework that explains participation in food tourism, develop taxonomy of food tourists by segmenting the tourists based on their participation in food tourism, and finally identifying the variables that predict membership in these food tourist segments. The effect of sociodemographic variables on participation in food tourism, and their association with the food tourist segments were also examined. Further, all the findings were analyzed within the theoretical framework of the world culture theory of globalization and the cultural capital theory. Based on the survey responses of 341 tourists visiting...
Words: 19530 - Pages: 79
...status in emergency contexts. These different vulnerabilities are related both to their differing nutritional requirements and to socio-cultural factors related to gender. Good nutrition programming must take due account of gender issues at all stages of the project cycle — from participatory assessment and analysis through to surveillance, implementation of interventions, monitoring and evaluation. How do gender issues affect nutritional status? * In crisis situations where food is in short supply, women and girls are more likely to reduce their food intake as a coping strategy in favour of other household members. This can contribute to under-nutrition among women and girls. Breastfeeding Challenges in Transition and Emergency Contexts Following the October 2005 earthquake in Kashmir, Pakistan, women frequently shared a shelter with distant male relatives and/or non-related men. The lack of privacy and support led many women to stop breastfeeding as they felt uncomfortable exposing their breasts in front of men. This emphasizes the urgent need for lactation corners in emergency settings to ensure continued breastfeeding. * Because of social traditions men and boys may be favoured and fed better than women and girls. * Women may face constraints in accessing humanitarian services, including food, as a result of insecurity, cultural discrimination and limited mobility. * Women, especially those who are pregnant or lactating, may be disproportionately...
Words: 2436 - Pages: 10
...EDL 515 Week 2 Learning Team Cultural Analysis Presentation To Buy This material Click below link http://www.uoptutors.com/EDL-515/EDL-515-Week-2-Learning-Team-Cultural-Analysis-Presentation Conduct a cultural analysis of a specific organization by using observable artifacts as indicators of underlying assumptions. Discuss various categories of organizations (e.g., fast food restaurants, churches, public libraries, specialty retail stores, etc.). Select one location within an organizational category (e.g., McDonald’s is a location within the fast food category) for purposes of conducting an organizational analysis. Visit the selected location to gather data and artifacts (e.g., brochures, digital photographs, menus, etc.) to be used for an organizational analysis. Cite your sources consistent with APA guidelines. Gather data on the following: · Physical environment · Interpersonal relationships among employees · Interpersonal relationships between employees and customers · Rituals of the organization · Dress codes · Observable organizational values and/or beliefs Conduct interviews with employees of the respective location. The purpose of the interview is to learn more about the organization’s culture. Ask interview questions that address the items above (e.g., “How would you characterize the relationships among employees?” “How would you characterize the relationships between employees and customers?” “What are the rituals of your organization?”) in...
Words: 252 - Pages: 2
...EDL 515 Week 2 Learning Team Cultural Analysis Presentation To Buy This material Click below link http://www.uoptutors.com/EDL-515/EDL-515-Week-2-Learning-Team-Cultural-Analysis-Presentation Conduct a cultural analysis of a specific organization by using observable artifacts as indicators of underlying assumptions. Discuss various categories of organizations (e.g., fast food restaurants, churches, public libraries, specialty retail stores, etc.). Select one location within an organizational category (e.g., McDonald’s is a location within the fast food category) for purposes of conducting an organizational analysis. Visit the selected location to gather data and artifacts (e.g., brochures, digital photographs, menus, etc.) to be used for an organizational analysis. Cite your sources consistent with APA guidelines. Gather data on the following: · Physical environment · Interpersonal relationships among employees · Interpersonal relationships between employees and customers · Rituals of the organization · Dress codes · Observable organizational values and/or beliefs Conduct interviews with employees of the respective location. The purpose of the interview is to learn more about the organization’s culture. Ask interview questions that address the items above (e.g., “How would you characterize the relationships among employees?” “How would you characterize the relationships between employees and customers?” “What are the rituals of your organization?”) in...
Words: 252 - Pages: 2
...Executive summary 4 1.0 Introduction 5 1.1 Problem statement 6 1.2 Delimitations 6 1.3 Report structure 6 1.4 Methodology 7 2.0 Market research 8 2.1 Background for Research 8 2.2 Research questions: 10 2.3 Information needs / Variables 10 2.4 Delimitation/Scope 11 2.5 Research Design 11 2.6 Research Question Outcome 13 2.7 Statistical analysis 18 3.0 Culture 19 3.1 National Culture 19 3.2 Organizational culture: 22 4.0 Marketing 25 4.1 Introduction 25 4.2 Defining the Market 26 4.3 SWOT Analysis - Strength, Weaknesses, Opportunities and Threats of the chosen market 27 4.4 PEST factors - Political, Economic, Social and Technological Factors 28 4.5 Segmentation - Defining the target group 31 4.6 Five Forces Model 33 4.7 Conclusion - Final Analysis 35 5.0 Discussions 36 6.0 Conclusions 36 7.0 Bibliography 37 8.0 Appendices 40 8.1 Questionnaire 40 8.2 Statistical analysis example 42 8.4 Boston growth share matrix 45 8.5 Ansoff Matrix 47 8.6 Daloon Portofolio 47 8.7 Social Contract 49 8.8 Log book 50 Executive summary Daloon A/S, henceforth just Daloon, was formed in 1960 with the name of Van’s Product by the founder Sai-Chiu Van. Mr. Van started his business in his private cellar where he produced spring rolls that he later sold in Tivoli garden in Copenhagen. In 1964 the company changed their name to Daloon which means “the big dragon” in Chinese since dragons are known for being friendly towards humans...
Words: 12721 - Pages: 51
...Table of Contents Abstracts…………………………………………………………………………….…………….3 Introduction……………………………………………………………………………………….4 Consumer Purchase of Organic Products……………………………………………….………..5 Methodology:………………………………………………………………………….………….7 * Procedure ………………………………………………………………………..……7 * Samples Description…………………………………………………………………..8 Results:………………………………………………………………………………….…………8 * Identification of Groups……………………………………………………………….9 * Preliminary Results…………………………………………………………………..10 * Invariance Testing……………………………………………………………………12 * Structural Modeling…………………………………………...……………………..14 Discussion………………………………………………………………………………….…….16 Conclusions………………………………………………………………………………………18 References……………………………………………………………………………………..…20 Abstracts In this paper, I analyze the market for organic products in eight European countries, based on differences in their respective value systems. With a significant sample of 8014 consumers, I first identify international segments in the European organic products market using the Values Theory. Then I apply the Theory of Planned Behavior to examine how European consumers use attitudes, subjective norms and perceived behavioral control to form their purchase intention for organic products. Results show that subjective norms are the main underlying factor driving consumer behavior concerning these products. This effect is higher for the group of countries whose citizens score higher on Schwartz's value scale. In this segment of countries...
Words: 7323 - Pages: 30
...Contents 1.1 BACKGROUND OF THE STUDY 4 1.11 Indian weddings 4 1.12 Indian greetings 4 1.13 Indian Food 4 Introduction to American culture 5 1.14 American music 5 1.15 American religion 5 1.2 PURPOSE OF THE STUDY 6 1.3 SCOPE OF THE STUDY 7 2.0 LEVELS OF CULTURE 7 2.01 GLOBAL CULTURE 7 2.02 REGIONAL CULTURE 7 2.03 NATIONAL CULTURE 7 2.04 ETHNIC CULTURE 7 2.05 SOCIAL CLASS CULTURE 8 2.06 ORGANIZATIONAL CULTURE 8 2.07 FAMILY CULTURE 8 2.08 GENDER CULTURE 8 2.09 AGE CULTURE 8 2.1 DETERMINANTS OF CULTURE 8 2.11 GEERT HOFSTEDE’S MODEL 9 2.12 INDIVIDUALISIM V COLLECTIVISM 9 2.13 POWER DISTANCE 9 2.14 LARGE POWER DISTANCE 9 2.15 SMALL POWER DISTANCE 9 2.16 MASCULINITY V FEMINITY 9 2.17 UNCERTAINITY AVOIDANCE 10 3.0 CHARACTERISTICS OF CULTURE 10 3.01 Culture is dynamic 10 3.02 Culture is pervasive 10 3.03 Culture is learnt 10 3.04 Culture is integrated 10 3.05 Culture is ethnocentric 10 3.06 Culture provides social cohesion 11 4.0 VIEWS ON CULTURAL TRENDS 11 4.01 The Convergent View 11 4.02 The Divergent View 11 5.0 ANALYSIS AND CONCLUSION 12 5.01 ANALYSIS 12 1.0 INTRODUCTION 1.01 WHAT IS CULTURE? Culture rules virtually every aspect of your life and like most people; you are completely unaware of this. Culture is vital because it enables its members to function with one another without the need to negotiate meaning at every moment. Culture is learned and forgotten, so despite its importance we are generally unconscious...
Words: 4381 - Pages: 18
...Customer Perceptions of Restaurant Cleanliness: A Cross Cultural Study By Seung Ah Yoo Thesis submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirement for the degree of Master of Science In Hospitality and Tourism Management Suzanne K. Murrmann, Chair BeomCheol (Peter) Kim Manisha Singal July 9, 2012 Blacksburg, Virginia Keywords: Service Quality, Restaurant Cleanliness, Culture Customer Perceptions of Restaurant Cleanliness: A Cross Cultural Study Seung Ah Yoo (ABSTRACT) What is a clean restaurant in customers’ viewpoints? Restaurant cleanliness is considered one of the most significant conditions when customers evaluate overall restaurant quality or decide their levels of satisfaction. However, there have been few studies of perceptions of restaurant cleanliness in customers’ eyes. Previous studies were found to use inconsistent concepts of restaurant cleanliness when evaluating restaurant cleanliness. For example, some measurement scale of restaurant quality or customer satisfaction includes only items related to a restaurant’s interior appearance to measure the restaurant cleanliness. Some researchers have also included items related to server’s appearance. In other studies, overall images of a restaurant were used to evaluate its cleanliness. This study attempts to investigate the customers’ perceptions of restaurant cleanliness. Understanding what customers consider when they evaluate a restaurant’s...
Words: 18670 - Pages: 75
... TOOL KIT Distance Still Matters The Hard Reality of Global Expansion The Idea in Brief Why did U.S. media giant Star TV lose $500 million trying to deliver TV programming to Asia? Like many companies, it was so dazzled by the foreign market’s immensity that it ignored the difficulties of pioneering new territories. For example, it assumed—wrongly—that Asian viewers wanted English-language programming. How to avoid this fate—and select the right targets for your firm’s global expansion? Look beyond a country’s sales potential (as expressed by national wealth or propensity to consume)—and analyze the probable impact of distance. But don’t focus only on distance’s geographical dimension. Consider three other dimensions as well: cultural factors (religion, race, social norms, language); administrative factors (colony-colonizer links, currencies, trading arrangements); and economic factors (income, distribution-channel quality). The more two countries differ across these dimensions, the riskier the target foreign market. By contrast, similarities along these dimensions suggest great potential. Common currency, for example, boosts trade more than 300%. Also, types of distance affect industries...
Words: 6336 - Pages: 26
...team has Been responsible for special sauces which use local spices do not contain beef and pork. Other Products do not contain eggs and are 100% vegetarian. The Indianized products have been so well Received that we even export McAloo Tikki burger and Veg. Pizza McPuff™ to the Middle East."However the company did not escape food criticism in the country. For instance, it hurt the religious sentiments of Indians by using beef flavoring for its "Vegetarian" French Fries. Cross Cultural Analysis: The McDonald’s is American fast food company did his job and they understand Indian cultural by knowing India’s Norms and Values they build trust in Indian market. They use logo like McDonald’s is family restaurant and not contain any animal food and they build Trust and civil society is necessary in order to create trust between people and state. Recommendation: In India many religions are living together and McDonalds also understand cultural by not using beef and poke in food in India in cultural not allowed and strike to not eat beef and poke. They create Trust in customer in their food is not contain beef or poke. My point of view they maintain cultural rules...
Words: 310 - Pages: 2
...Executive Summary……………………………………………………………………………….3 Introduction……………………………………………………………………………………….6 Economic Analysis………………………………………………………………………………..6 Cultural Analysis………………………………………………………………………………….8 Political Analysis………………………………………………………………………..………...9 Company Analysis……………………………………………………………………………….10 Works Cited……………………………………………………………………………………..12 Appendix………………………………………………………………………………………..13 Executive Summary Overview Chipotle Mexican Grill is a restaurant that allows consumer to enjoy fresh and delicious Mexican style food. Chipotle offers fresh not frozen food that you find in many of the restaurants today. Unlike Taco Bell, Chipotle’s entire product line is fresh the fresh taste like buying fresh vegetables and meats from the local farmer. This fresh taste is what makes Chipotle different from any other Mexican style restaurant in business. Problem Obesity and poor eating habits is running rampant in the world. “Half of German adults are obese (13.7%) and overweight (36.4%), similar to the 54.5% in the United Kingdom, but significantly less than the 62.1% in the United States” (English). Poor eating habits and little or no type of exercise finds consumers struggling to control their weight. For many consumers, who have busy work schedules and/or family obligations, a quick meal from the microwave or stopping by a fast food restaurant is a quick fix for an individual/family meal. The problems with these meals are they are usually high...
Words: 3025 - Pages: 13
...Padmakumar Jijo Francis Navtej Singh Sran INDEX: I. Introduction…………………………………………………………...…. 2 II. Market Research……………………………………………………….. 3 III. Market Analysis……………………….………………………………… 6 IV. Marketing Plan………………………………………………………….. 10 V. Conclusion………………………………………………………………… 13 VI. Bibliography………………………………………………………………. 15 I. Introduction This case study is based on a successful Hummus bar located in Hungary, which is planning to enter the international market. The founder of the restaurant is thus seeking investors in order to lower the risks, select the right marketing strategies and to enhance the brand. The case study will include all the different methods used to determine the right market, determining the right market entry, brand management and developing decision making skills. * About the Company: Hummus bar is a really successful Middle Eastern Restaurant in Hungary which was setup 7 years ago by Gotlibovitch. It has already got seven restaurants and it’s turning out into a successful chain in Hungary. As the name suggests, this place is completely dedicated to Hummus which can be enjoyed with several types of dishes. They offer different kinds of salads, soups and vegan and meat dishes. The restaurant focuses on the creating simple and good quality food. It has been recognized and awarded for being the best exotic cheap eatery by the Time out magazine. Hummus bar have also got take out and delivery service. The restaurant...
Words: 1754 - Pages: 8
...The Challenges of Cross-cultural Adjustment: A Study of Secondary Chinese Students in South Australia (Homestay Situation) Chong Zhou, Guiyun Chen Abstract In this study, the researcher intends to make some contributions to the research literature regarding the analysis of secondary students’ cross-cultural adjustment through investigating a group of Mainland Chinese students’ experiences in secondary schools in South Australia. The study explores the perceptions of Chinese students in a more naturalistic way through conversations with them in their own language. It focuses on the cultural challenges faced by these Chinese students and provides some insider’s knowledge about the underlying causes for these challenges and their coping strategies in the process of adjusting to living and learning in Australian culture. This paper, as part of the study, will particularly focus on the challenges involved in the homestay situation, the results of which indicated that the secondary school Chinese students at homestays were confronted with four broad categories of challenges: difficulties with food, English language, household chores and relationships with homestay hosts. The findings also uncovered the detailed basis of each of the students’ difficulties, providing some specific cultural information for educational practitioners to better understand secondary Chinese students in Australia. Key words: homestay, culture, language, challenges, adjustment 1 Introduction Entering...
Words: 5297 - Pages: 22
...communicating and persuading potential buyers or consumers of a certain product. According to Egendorf (2006), most likely, the marketing strategy that an advertisement uses influences the consumer behavior towards a certain product. This essay will explore a print media advertisement and explore the assumptions that its authors seem to make about the consumers being targeted. The essay will therefore explore the consumer groups excluded while seeking its failure to appeal in the said groups. Finally, an analysis of the advertisement and its cultural relevance will be evaluated. The advertisement under analysis is by the firm Dallas Farmer market that seeks to advertise its fresh farm vegetable goods. The advertisement portrays fresh vegetables from the farm in a well stacked basket. Apart from the pictorial advertisement, a message is displayed on the cover of the basket reading “fresh and tasty”. Finally, a mind sticking slogan is printed which reads “Healthy foods, affordable prices, now accepting lone stars”. I got the advertisement from a print digital magazine known as Creativebloq.com. A keen look at the print advertisement will reveal that the authors of the advertisement made some assumptions about their target consumers. First and foremost, the authors make an assumption that the consumer always make their decisions based on the happiness or satisfaction they will get from the products they buy. In this instance, the advertisement maintains that the vegetables...
Words: 913 - Pages: 4
