...Anne Muriithi 05/08/15 Executive Summary: Whole Food Market, Inc. Whole Food Market, Inc. was founded by John Mackey in 1980 in Austin Texas. Initially, John began with one store and hired nineteen employees. Overtime, Whole Food Market Inc. has been able to expand and has become a leading grocery store chain that sells natural and organically grown produce in the United States and overseas. Whole Food Market, Inc. mission, culture and values are as follows: Mission: “We believe that companies, like individuals, must assume their share of responsibility as tenants of Planet Earth. We actively support organic farming, the best method of promoting sustainable agriculture and protecting farm workers and the environment. We also aim to protect the environment by supporting alternative sources of energy and by recycling or composting our waste. We are actively involved in our communities by supporting food banks, sponsoring neighborhood events, and contributing at least 5 % of total net profits to not- for profit organizations. Our vision of a sustainable future means our children and grandchildren will be living in a world of that values human, creativity, diversity, and individual choice. Our whole business is about making a difference- in the lives of our team members and the customers we serve, and in the communities and environments that we operate. Our Philosophy is to satisfy and delight our customers- and to support team member’s happiness and...
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...a global scale. Furthermore, in reference to the company, their tactics, methods, and constraints within the business involving the target market, pricing strategy, and company competition are demonstrated in this paper as well. The specified company referenced in this report is Mars Inc. Unit 5 Individual Project Introduction The principles of marketing apply to every business and operation that produces and sells some type of commodity in exchange for profit. The marketing mix contains specific tools, which help companies and their marketing team to build and evaluate a product, structure the price based on the value, effectively promote the product, and place the product with best-suited channels of distributions. For a company that operates on a global scale, such as Mars incorporated, these tools are even more important to assess. Describe Main Line of Business of the Company Mars Inc. is one of the largest privately owned companies in the U.S.A alone (FAQs, 2012). Best known for their chocolates and candies; the company offers a diversity of other products from segmented areas within their company concerning pet care products, symbioscience, drinks, gum, and foods (Market Summaries, 2012). The company has approximately over 70,000 associates working nationwide at one of their facilities, which are located globally in over 73 different countries (Where we Operate, 2012). Name Four Countries in which the Company Operates The Mars Company caters to all kinds of...
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...Abhinay Madidi Patrick Guillaume Hannah Yue Table of Contents 1. Executive Summary ............................................................................................................................. 4 a) Introduction .............................................................................................................................. 4 b) Summary .................................................................................................................................. 5 2. Strategic Focus and Plan ...................................................................................................................... 5 a) Mission Statement .................................................................................................................... 5 b) Goals ….................................................................................................................................... 5 c) Core Competencies and Strategic Advantages ......................................................................... 6 3. Target Market …................................................................................................................................... 6 a) Who is our target market? ….................................................................................................... 6 b) Market Segments …....................................................................................................................
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...Paradise Kitchens, Inc. Executive Summary Cortez Hampton MARKETING 301-OL Dr. Charles Hurst, Professor Due: November 28, 2012 Executive Summary Description of Company Paradise Kitchens, Inc. was created by Randall F. Peters, and wife, Leah E. Peters to develop a line of microwaveable Southwestern/Mexican style frozen chili products called Howlin' Coyote Chili. Before starting Paradise Kitchens, Inc., Randall spent 15 years working for General Foods and Pillsbury with many different responsibilities. Leah had expertise in food science and packaging from her past positions. Both had the necessary skills contribute to the startup (and success) of Paradise Kitchens. The line of frozen microwavable Chili products are sold in U.S. grocery stores and the company puts an emphasis on its high quality and good taste because it is the only authentic Southwestern/Mexican style microwavable Chili available in U.S. grocery stores. Paradise Kitchens prides itself on the high quality of their products and wants to extend their market exponentially in the near future. Mission Statement The mission of Paradise Kitchens, Inc. is to market lines of high-quality Southwestern/Mexican food products at premium prices that satisfy consumers in this fast-growing food segment while providing challenging career opportunities for employees and above-average returns to stockholders. Management of Paradise Kitchens, Inc. With Randall and Leah’s backgrounds, it was decided...
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...Galvan V. Larchmont Farms, Inc. Civil No. 06-2704 United States District Court for the District Of New Jersey (2009) The facts this case have been quoted and summarized from the opinion by Robert B. Kugler United States District Judge. • Two seasonal farmworkers by the last name Galvan, plaintiffs, alleged that Larchmont Farms and its owner, defendant, violated: New Jersey common law, the Migrant and Seasonal Migrant Agricultural Worker Protection Act (AWPA), the Fair Labor Standards Act (FLSA), and the New Jersey Law Against Discrimination (LAD). • Both sides filed for summary judgment on all issue to be described below. Larchmont Farms was denied judgment in all cases, while the Galvan’s motion was granted in part and denied in part. • Facts: o...
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...Abhinay Madidi Patrick Guillaume Hannah Yue Table of Contents 1. Executive Summary ............................................................................................................................. 4 a) Introduction .............................................................................................................................. 4 b) Summary .................................................................................................................................. 5 2. Strategic Focus and Plan ...................................................................................................................... 5 a) Mission Statement .................................................................................................................... 5 b) Goals ….................................................................................................................................... 5 c) Core Competencies and Strategic Advantages ......................................................................... 6 3. Target Market …................................................................................................................................... 6 a) Who is our target market? ….................................................................................................... 6 b) Market Segments …....................................................................................................................
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...CVS Health Summary of Industry Characteristics December 31, 2014 Summary The Food and Drug Store industry consists of stores that primarily focus on the sale of food, drugs (nonprescription and prescription), or a combination of both. Typically smaller than General Merchandisers, such as Wal-Mart, the companies in the Food and Drug Store industry provide grocery products such as cold and hot foods, pharmaceuticals, general pet care, and typical household products meant for everyday living. Stores that fall within the industry may specialize in one aspect over the other, such as CVS Health in pharmacy and health care. Even though the major products of the industry are food and drugs, there are several other minor products like health clinics and fuel centers that play an important role in the industry. Industry Sales The industry revenues can range from $139,367 Million to $14,194 Million and profits range from $4,644 Million to $113 Million, just within the companies within the Fortune 500. Their revenue is mostly derived from their sales of their inventory, no matter which side of the industry they sell from. Since most companies will use FIFO inventory methods, this helps decrease their product waste due to expiration dates and will increase their total sales and revenue. Their highest costs tend to be for plant, property, and equipment. Kroger, for example, owns a majority of the buildings where their retail stores are located and they are slowly disposing of their...
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...References "Entrepreneur": Ingredients of a Marketing Plan KnowThis.com: How to Write a Marketing Plan Daily Markets; Canadians Forgo Customer Service for Low Prices; Arjun Rudra; August 2010 SWOT Analysis for Business Plan Created On: 10/10/2009 - in Business Plan Tips - Comments (104) A SWOT analysis is a powerful tool that tells the strengths, weaknesses, opportunities and threats of your business. It contains great importance in front of investors and lenders when you are asking for loan. It tells them how your businesses is operating internally and are you capable enough to earn large amount of profits or not. SWOT Analysis: The SWOT analysis is prepared to know the strengths and weaknesses (internal capabilities of the company) and opportunities and threats (external parameters that are affecting the company). It contains great importance in your professional business plan. It is used to analyze the core areas on which the strategy of business depends; weaknesses your company have; opportunities that you have in market, in order to expand your business; and the external threats of which the company has to be aware. Every business has competitors, so avoid the lines such as, "We have no competitors" or "We are the best." These lines will create negative impact on your business. Use of bullet points is the best way to begin. Avoid adding irrelevant and unrealistic material. STRENGHTS: The positive attributes of your organization is...
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...Factual Summary： Frito-Lay, Inc. is a division of PepsiCo, Inc., a New York-based diversified consumer goods and services firm. PepsiCo, Inc. includes Pizza Hut, Inc., Taco Bell Corporation, Pepsi-Cola Company, Kentucky Fried Chicken, and PepsiCo foods international. PepsiCo, Inc. recorded net income of $ 1.077 billion on net sales of $ 17.8 billion in 1990. Frito-Lay, Inc is a worldwide leader in the manufacturing and marketing of snack chips. In 1960, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. The company is the leading manufacturer of snack chips in the United States, capturing about 50% of the retail sales in this category. During 1990, the company has 39 manufacturing plants, more than 1,600 distribution facilities, and a 10,000-person route-sales team that calls on more than 400,000 retail store customers in the United States. Today, Frito-Lay brands account for 59% of the U.S. snack chip industry. Sun Chips Multigrain Snacks resulted from Frito-Lay’s ongoing marketing research and product development program. In the early 1970s, corporate marketing research indicated that consumers were looking for nutritious snacks. In the early 1980s, Frito-Lay marketing R&D instituted the “Harvest” project with the multigrain snack to appeal to consumers. The “Harvest” project also emphasizes on flavor line extension and low-fat versions. In the beginning, Frito-Lay faced some problems for increasing its sales volumes. Later, Frito-Lay uses different...
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...Marketing Plan for Clif Bar, Inc. Marketing Management– MM522 DeVry University, Keller Graduate School of Management Professor Gary Myers By: Chameer Moses Table of Contents Executive Summary 3 Executive Summary………………………………………………………………………………………....3 Situation Analysis 3 Market Summary4 SWOT Analysis4 Prioritized SWOT Analysis5 Competition6 Product Offering………………………………………………………………………………....6 Keys to Success…………………………………………………………………………………...6 Critical Issues…………………………………………………………………………………6&7 Marketing Strategy………………………………………………………………………………7 Mission……………………………………………………………………………………….. 7&8 Marketing Objective…………………………………………………………………………….8 Financial Objective…………………………………………………………………………. 8&9 Target Markets…………………………………………………………………………. ..9,10,11 Positioning…………………………………………………………………………………...11,12 Strategies………………………………………………………………………………………12 Marketing Mix………………………………………………………………………………12,13 Marketing Research…………………………………………………………………………….13 Controls………………………………………………………………………………………….14 Implementation process…………………………………………………………………….14,15 Marketing Organization……………………………………………………………………….15 Contingency Plan……………………………………………………………………………….15 Conclusion…………………………………………………………………………………...15,16 References……………………………………………………………………………………….17 Executive Summary Clif Bar, Inc. was found in 1992 by Gary Erickson. The nature of Clif Bar is the planet, food and community. They are working to reduce their ecological footprint in everything that they...
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...Kraft Foods Group, Inc. – Challenges and Changes Marketing Plan – First Draft Kraft Foods Group, Inc. has been in business for over 100 years, and the business is steadily growing. Kraft Foods Group, Inc. is highly recognized. Kraft Macaroni and Cheese has become a household name, famous as Jif Peanut Butter and Welch’s Grape Jelly. Kraft Foods Group, Inc. known for easy preparation, affordability, tasty and soothing appeal. In addition to the taste and quality of Kraft Foods products and the variety of what Kraft has to offer, their marketing techniques are unique. Situational Analysis: The situational analysis of Kraft Foods includes the following: NORTHFIELD, Ill. – May 2, 2013 – Kraft Foods Group, Inc. (NASDAQ: KRFT) A reported solid first quarter 2013 results driven by significant productivity gains and overhead cost savings as well as topline, growth fueled by new products and increased investments in marketing. “We’re off to a solid start,” said Tony Vernon, CEO of Kraft. “Our first quarter results reflect strong returns on our new product innovations to date, as well as the fact that our cost savings outpaced our plans to reinvest in our brands. In the months to come, we’ll execute our marketing playbook more broadly across our portfolio and we expect to see good progress in both top- and bottom-line performance for the full year.” Q1 Net revenues and Organic Net Revenues: 1. 1 each grew 2.1% led by strong new product innovation 2. Cost management...
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...to the weight of 19 aircraft carriers * Plastic hangers equal to the weight of 4,098 Jeep Grand Cherokees * Bales of recycled material laid end-to-end equal to 4,482 football fields * A closed loop cycle * Result of recycling * Most recycled products end up back on Walmart’s shelves * Wooden pallets are refurbished so that they can be reused * Cardboard boxes and paper turned into new products * Through donating food * Partnership with Feeding America organization * Whereas Walmart used to discard still-good food that was past expiration dates, Walmart now donates the food to food banks * It’s good-quality food—not sub-par. Ex: deli meat, chicken, beef, dairy, & fresh produce. * How they accomplish this: freeze food on sell-by-date, then transport food to people within 24hrs * Summary of 2011 donations * Donated 338 million lbs of food * Equivalence of 264...
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...and started trading in early January 2014. XYZ Company specializes in growing and supplying organic foods in the Cambridge area in Massachusetts and over the last 12 months has had significant success in penetrating the Cambridge market especially as the benefits of organically produced foods gain traction in the New England area and throughout the United States. Overall, demand for organic foods in the US grew by an average of 11% in 2014 and based on a detailed analysis of the Cambridge market, XYZ Company expects demand to closely track this overall growth rate not only in 2015 but over the next five year period. Initiative The initiative that XYZ Company has decided to implement is a corporate expansion to meet the projected increased demand for organic foods in the Cambridge area over the next five year period. Based on a detailed analysis of the Cambridge market, XYZ Company expects demand to grow by 10% annually over the forecast period. To meet this projected demand, XYZ Company intends to expand its business by taking the following specific steps; 1. Increase its total assets including working capital needs to build up the capacity required to meet the expected increased sales; and 2. Source sufficient funding to finance the planned capacity expansion through a mix of affordable debt options and reinvestment of retained earnings. Summary Analysis A summary analysis of the pro forma Balance Sheet and Income Statement for XYZ Company covering the five-year...
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...of sunlight to make organic molecules • Heterotrophs obtain their organic material from other organisms – Heterotrophs are the consumers of the biosphere – Almost all heterotrophs, including humans, depend on photoautotrophs for food (organic molecules) and O2 © 2011 Pearson Education, Inc. Concept 10.1: Photosynthesis converts light energy to the chemical energy of food Ps stores energy in complex organic molecules, whereas cellular respiration releases it. • Chloroplasts are structurally similar to and likely evolved from photosynthetic bacteria – Their structural organization allows for the chemical reactions of Ps • Leaves are the major locations of Ps – Their green color is from chlorophyll, the green pigment within chloroplasts • Chloroplasts are found mainly in cells of the mesophyll, the interior tissue of the leaf – Each mesophyll cell contains 30–40 chloroplasts (see next slide’s figure) © 2011 Pearson Education, Inc. • CO2 enters and O2 exits the leaf through microscopic pores called stomata • Chlorophyll is in the membranes of thylakoids (connected sacs in the chloroplast); thylakoids may be stacked in columns called grana • Chloroplasts also contain stroma, a dense interior fluid © 2011 Pearson Education, Inc. Tracking Atoms Through Photosynthesis • Ps is a complex series of reactions that can be summarized as the following...
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...Food Inc. Summary and Response Mark Pearsall I’ve always been skeptical of the food on the shelves at the supermarket that claim they’re “100% Fresh!” or “Made from Real _____’s!” My response is “Shouldn’t you be fresh?” and “Shouldn’t you be made from that?” The movie “Food Inc.” examines the corporate effect on the food industry. This documentary ranges from discussing the meat packing industry and its effects on people, to the laws surrounding the use of corn and seed in farming. No topic in the food industry goes untouched in this movie and shortcut taken goes uncovered by director Robert Kenner. The secrets we have feared but have never known are told and shown to us in this movie. The first segment of the movie shows the corporate side of the meat packing industry. The advertising for clean farms where animals are raised to their highest maturity levels and then slaughtered is proven false as the movie shows factories with animals on what resemble assembly lines going on for miles. Chicken factories are shown where hundreds of baby chickens are put on conveyor belts taken through the factories where they are led to their end. But the factories aren’t as bad as the farms where hundreds of thousands chickens live in a dark farm where they defecate all over each other and haven’t ever seen light. This segment brings up the issue of animal treatment and health in the slaughterhouse. I personally don’t have a preference on how my animals are killed; the truth is that...
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