...THE STATE UNIVERSITY OF NEW YORK At NEW PALTZ “Great Food. Low Prices. Friendly Service.” STRATEGIC MARKETING PLAN GROUP 5: DUYGU KAYACIOGLU JENNIFER CASTILLO ANNA TRUONG-CHAU SCARLETT PANEPINTO ABDON WADE DR. RUSSELL ZWANKA BUS 429-01 Marketing Strategy Monday, November 16, 2015 Table of Contents ● Executive Summary………………………………………………………… 2 ● Stop & Shop Description…………………………………………………… 3 ○ Overview, History and Successes of Company ● Stop & Shop Strategic Plan and Focus………………………………….. 4 ○ Mission/Vision ○ Financial and Nonfinancial Goals ○ Core Competencies and Sustainable Competitive Advantage ● Situational Analysis………………………………………………………….. 6 ○ Microenvironment ○ Macroenvironment ○ SWOT Analysis (Macro and Microenvironment Factors).... ● Market-Product Focus……………………………………………………… 10 ○ Growth Strategies ○ Target Markets ● Marketing Program Strategy and Tactics……………………………….. 12 ○ 4 Elements of Marketing Mix Strategy...
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...Teaching Case ______________________________ Journal of Applied Case Research Sponsored by the Southwest Case Research Association “BUSINESS AS UNUSUAL”: A CASE STUDY ON THE BODY SHOP Subhadip Roy ICFAI University, India Lopamudra Ghosh ICFAI University, India © Journal of Applied Case Research Accepted: September 2008 2 “BUSINESS AS UNUSUAL 1 ”: A CASE STUDY ON THE BODY SHOP “The business has existed for one reason only – to allow us to use our success to act as a force of change, to continue the education and consciousness-raising of our staff, to assist development in the Third World and above all, to help protect the environment. What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience”. - Anita Roddick (1991) 2 ANITA RODDICK STEPPED DOWN AS THE BODY SHOP CHAIRPERSON February 2002, the founder of one of the biggest cosmetics companies in the world, Anita Roddick (Anita) stepped down as the chairperson of the Body Shop along with husband Gordon Roddick (Gordon), who was a co-chair along with her. A number of controversies in the mid and end 1990’s had badly affected the company’s image as doing “business with a human face” as opined by Anita in the quote given above. Periods of losses, coupled with poorly motivated shareholders, de-motivated franchisees, unsuccessful restructuring attempts and public propaganda against the company was proving to be too strong for the company...
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...original price at garage sales. Used clothing sector has grown into an important economic factor. It has clear consumer benefits. This is especially true in countries with low purchasing power, and for poorer consumers though it seems that almost all socio-economic groups are choosing to buy used clothing. Affordability is the key reason why people buy these goods. Fashion and consumer preferences also seem to be shifting towards western-style clothing. Many believe that clothes that are second hand are dirty. While this can be true in rare occasions, many times second hand clothing comes from clean homes and clean people who wash the clothes before they redistribute them. Second hand shops are not always for poor or poverty stricken folks, many middle class and wealthy individuals shop at second hand shops and also swap designer clothing on a regular basis. There are different types of second hand clothing that you can purchase or receive. Any article of clothing from shirts to pants to shoes and under garment can be redistributed as second hand....
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... Contents Integrated Marketing learning points Background Leadership team Global brand The Lush experience The drive of passion 3D Worthwhileness Iconoclasm attracts Everything belongs together Success Executive takeaway Notes 11 6 4 4 3 4 5 5 7 9 10 10 Permission is given for this paper to be copied, forwarded, distributed or quoted from provided that the authorship is acknowledged. © Centre for Integrated Marketing, University of Luton 01/04/2003 Page 2 Lush is about passion and iconoclasm: passionate for natural products, fresh handmade cosmetics, seductive perfumes, growth and profit, and iconoclastic about everything else. Born from the ashes of Cosmetics to Go, Lush opened its first shop in Poole in 1994 and mushroomed into a chain of more than 130 shops worldwide. The humus for this growth was the interplay the ideas of freshness, nature and fun. These ideas are the heart and soul of Lush and everything Lush represents. It is through these ideas that the leaders attract like-minded people, staff and clients, and communicate the brand essence and a clear vision and direction. Integrated Marketing learning points Lush practice is permeated with many of the CFIM Integrated Marketing Audit best practice elements, including: 1. The chief executive responsible for the brand is committed...
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...City Road and the services that are available to them in the form of shops, food outlets, accessibility and leisure facilities. The variety of shops on City Road shows the differences between the various consumers. Charity shops and pawnbrokers are used by people who are either on a low income or experiencing economic difficulties (Allen & Blakeley 2015 p.42-43). They may be unemployed and be considered to be lower or working class. These establishments are generally used as a means to make ends meet financially and are more often used out of necessity than choice. Another service that would be used by these people is the food bank, catering for people who are unable to provide for themselves or their families.(The Open University 2015a) Users of the food bank service have no choice in the food they receive and as a charity it is reliant on the goodwill of others. This group of people also have very little choice in the decisions that they make regarding where they can shop. Consumer services of this type would be used regardless of age, gender or ethnicity. In the case of the charity shop, they may also be used by people who aspire to a certain lifestyle they cannot afford by purchasing second hand luxury goods for substantially less than the cost of new. City Road also has many ethnic differences. It has a wide multicultural community shown in the various shops and food outlets. Ethnic shops that sell imported...
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...The Body Shop International Case Study The Creator- When one read the words The Body Shop one would think of working on cars. Not for Mrs. Anita Roddick, she thought of The Body Shop as a way to give women what they had been looking for in cosmetics. Mrs. Anita Roddick was born in England in 1942, to Italian immigrants. She was a human rights activist and an environmental campaigner; she was also the founder The Body Shop. The Body Shop was a cosmetics company that produces and sold beauty products. The Body Shop was the first company to prohibit its ingredients on animals and one of the first to encourage fair trade in other third world countries. Mrs. Anita intention of creating this company was to make money for her daughters and herself while her husband travels the world instead the company became a multi-billion company. The Body Shop had 1980 stores serving over 70 million customers all over the world by 2004. In 2006 Mrs. Anita sold her multi-billion company to L’Oreal, which caused problems. The problem came because Mrs. Anita would let her company use animals as test subjects and L’Oreal did. She was very active with charity for children and other works. Sales from The Body Shop went down south. The Beginning- Mrs. Anita had several jobs before she decided to create The Body Shop. In 1976 Mrs. Anita founded The Body Shop and it grew rapidly over the years. After being the CEO of her company in May 1998, Anita Roddick stepped down and appointed Patrick Gournay as...
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...Anita Roddick created the body shop in 1976 with the objective of opening an environmentally conscious cosmetic store. Today, the Body Shop (BS) has grown from being a single “hippie” store in England to a multinational company with over 2265 stores in 50 countries enjoying sales of £820,000 in 2006/2007 period. (mintel 2006) People say that “one person cannot make a difference” but Anita Roddick proved it wrong by sticking to here ideals and ideas of doing business. This extract from the Body Shop’s mission statement ‘to dedicate our business to the pursuit of social and environmental change’ (www.thebodyshop.co.uk), shows us how she created a new way of dealing with customer needs and wants. She saw it as a better option to put customer and society in the first place and by doing so, gain sales for good conduct. This way of doing business was not only proved to be extremely successful but many marketers followed the BS concepts, attempting to maximise potential profit by imitating Dame Anita Roddick’s set of ideals or values. Throughout this essay, we will investigate how Anita Roddick successfully used marketing tools to promote her chain of shops and her strong principles and see how today’s businesses can follow Roddick’s footsteps in successfully targeting the emergence of new consumer groups in the organic food market. Anita Roddick’s BS has not been an immense success for no reason. An explanation of the BS general success in world markets is that she was one of the...
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...you have to clean out your closet? If you said yes, then Jenny’s Closet Party is the dynamic answer for you. Jenny’s Closet Party LLC is designed with you in mind, by creating the ultimate “Girls Night Out” experience, combining fashion, food, and fun while mingling amongst friends. Uniquely swapping from one fashionista’s closet to another and the remaining items are donated to a local charity. Sounds the perfect win-win scenario right? Jenny’s Closet Party, “A great excuse to clean out your closet”. First Step: Upon receipt of an invitation or retrieval of flyer, specific details will be highlighted as to a theme, what items are being requested, deadline for dropping of your items and also what you should expect the day of the event. Go through your closet and find articles of clothing or accessories that you would like to swap. The items must be in style, of good quality and condition. Some of the categories (depending on theme) may include: clothing, shoes, earrings, scarfs, jackets etc. Second Step: Bring the items to the Donation Center at the Porter County Expo Center two weeks prior to events (Fridays) from 9:00 am – 5:00 pm. At this time you will be given a voucher at this time in which you will redeemed for tokens to shop with the day of the event. Third Step: The day of the event doors will open an hour and thirty minutes prior to shopping. At this time while mingling, you can enjoy complimentary wine and horderves that will be accompanied with light music...
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...Shopping in physical store or online 1. Introduction/background The topic I want to discuss is shopping in physical store or online. Nowadays, online shopping is very popularly, a lot of people like buy goods online. For example, I like to buy some snacks that from other countries but I can’t find it in shopping mall. Actually, shopping online is a kind of shopping trend. Most of customers have the experience about shopping online. Especially, a part of them are crazy about shopping online. There a variety of online shopping website and APP. Alibaba Group is the most famous one. It let customers feel they can buy anything. Mushroom Street is mainly sell clothes、JUMEI is mainly sell cosmetic、VIPSHOP is mainly special offer. The reason i choose this topic is the development of online shopping is getting better and better. The physical store is facing the powerful competitor. So, I want to analyze this two shopping mode through doing research. 2. Research question and research objectives There are a lot of research methods to know the details. I will do a research through use questionnaire. The respondents’ age、gender and job are different. These three points are important for my research. I do research about three main questions. First, the customers rate between prefer shopping in physical store or shopping online. Second,the respondents think the advantages and disadvantages of shopping in physical store. Third, the respondents think the advantages and disadvantages...
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...Blockbuster Express available in any internet connected space, but is also confined to the single device that the movie was downloaded to thereby losing the mobility that a DVD possesses. While it addresses the demand for convenience, it encounters limitations because only 12% of this online library is available for streaming (57) Also, many customers have noticed quality flaws with video streaming making it less desirable despite heightened convenience. In regards to price, Netflix rental system requires a monthly subscription for $9.00 which includes unlimited downloads for that period. While ourage frugal Netflix offers a different approach customers, it promotes a more loyal customer than redbox and Blockbuster Express with its base. in-home streaming of movies. Netflix streaming has the advantage of being 19 | Page Movie Renters In the past few years, researchers have studied the spending habits of DVD rental users...
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...Marshall Givley Compensation & Benefits 1/24/16 Assignment 1 Assignment 1 1. I am using Lost Spur Golf Course as my example for mapping compensation strategies. One key point of my company’s strategy is external competiveness. Lost Spur will offer unique deals compared to the other golf courses in the area. Some forms of compensation I received while working is unlimited golf, free golf, and 40% discounts towards the pro shop apparel and food. Another compensation strategy Lost Spur used was internal alignment. Aside from the managers and employees who have been working there for an extended period of time, most employees were paid the same. However, the company did support career growth. If you excelled at your job, there were opportunities for promotions and increased pay. In a sense, they used “working hard” as an incentive for career growth. 2. As I stated in question one, most employees at the golf course were paid the same. This is similar to SAS’s philosophy where “Everyone is part of the SAS family.” So, one key difference between Lost Spur and Microsoft is the internal alignment. The differences in Microsoft’s pay are seen as returns for superior performance whereas Lost Spur does not have a lot of pay differences between its employees. Another key difference between SAS, Microsoft, and Lost Spur is career growth. Lost Spur offers a high amount of career growth although Microsoft and SAS are relatively neutral according to the strategy map. 3...
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...Table of Contents Introduction……………………………………………………………………........1 Industry Overview………………………………………………………………2-8 Client Profile & Competitor Analysis……………………………………9-17 Comparative Analysis……………………………………………………….18-19 Consumer Analysis………………………………………………………….20-23 Consumer Insights………………………………………………………….24-29 Survey…………………………………………………………………………….30-31 Results……………………………………………………………………………32-41 Recommendations…………………………………………………………..42-45 Appendix I……………………………………………………………………..46-48 Appendix II………………………………………………………………….…49-55 References………………………………………………………………………56-57 Will Haven, Lucy Ross, Jessica Stephens, Lauren West & Bonnie Willard Redbox is leading the way in the premier industry of DVD rental kiosks. With Coinstar as its established parent company, redbox is currently surpassing its competitors with its number of self-service kiosks. Redbox’s growing popularity is facilitated by its physical distribution, which places the kiosk in high traffic locations such as WalMart, Kroger, McDonalds and Walgreens. Due to redbox’s standing as the progressive option for DVD rental, its decision to target the 18-24 year old demographic was evident. This demographic embodies the idea of innovation, experimentation, and dependency on technology, all of which are imperative to transform an introductory product into a nationwide brand. The following report provides secondary and primary research in order to construct an accurate glimpse of redbox and its emergent status within the 18-24 year...
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...Часы из золоченой бронзы The OrmoluClock The Hotel Stroh stood side by side (отель Строх стоял рядом: «бок о бок»; Stroh— нем. солома, зд. фамилия владельца, side— стенка, поверхность, сторона) with the Guest-house Lublonitsch (с пансионом Люблонич; guest(гость) +house(дом)), separated by a narrow path that led up the mountain (разделенный /только/ узкой тропинкой, которая вела в гору; toseparate— отделять, разъединять, toleadup— вести куда-либо, приводить к чему-либо), on the Austrian side (с австрийской стороны), to the Yugoslavian border (к югославской границе; border— граница, край, предел). Perhaps the old place (возможно, /это/ старое имение: «место») had once been a great hunting tavern (когда-то было настоящей охотничьей таверной; great— большой, огромный, колоссальный, hunting— охота, поиски). These days, though (сейчас: «в эти дни», однако), the Hotel Stroh was plainly a disappointment (отель Строх был, очевидно, разочарованием; plainly— ясно, четко) to its few drooping tenants (для нескольких его изможденных постояльцев; todroop— наклоняться, сутулиться, изнемогать). They huddled together (они теснились /вместе/; tohuddle— сваливать в кучу, собирать вместе, съеживаться) like birds in a storm (как птицы /во время/ в грозу; storm— буря, ураган, шторм); their flesh sagged over the unscrubbed tables (их фигуры ссутулились над нечищеными столами: «их плоть обвисала над нечищенными щеткой столами»; flesh— тело, мясо, плоть, tosag— прогибаться, покоситься, обвисать, toscrub—...
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...Paul Noonan Micky Thakkar Carlton Graham Dave Hasty Christina Carroll Busgr 567, Marketing Strategy Dr. Joyce Hunter May 25, 2010 Case Study: Blockbuster, Inc. [pic] Table of Contents: Dave Hasty Mission Statement, History of Blockbuster, pg. 3-5 Carlton Graham/Paul Noonan Marketing Strategy, 5-6 Marketing Mix, 6 Target Markets, 6-7 Micky Thakkar Marketing Objectives and Goals 7-10 Paul Noonan/Micky Thakkar Advertising and Promotion Strategies 10-13 Environmental Analysis and Porter Analysis 13-15 Christina Carroll SWOTs 15-19 Netflix SWOT Redbox SWOT Blockbuster SWOT Competitive Advantage Strategic Focus Paul Noonan Financials 19-20 Future Trends 20 Recommendations 20-22 All Questions 22-25 Bibliography 26 Compiled by Paul Noonan The History of Blockbuster Inc. Blockbuster’s mission statement is “To be the global leader in rentable home entertainment by providing outstanding service, selection, convenience and value.” Blockbuster is an American based chain of retail stores renting DVD, Blu Ray, and video games. They have over 9,000 locations in the US and 25 other countries worldwide. It is headquartered in the Renaissance Tower located in Dallas, Texas. The first store was opened in Dallas, Texas 1985 by David Cook. Cook had started a company called Cook Data Services Inc. in 1982 selling software to Texas’s oil and gas industries.[i] When the industry went flat Cook was searching for another source...
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...COMPANY CASE Netflix: Disintermediator or Disintermediated? PRESENTED BY: DANIEL RICARDO ORDOÑEZ 201312625 MARIA LUCIA PACHON 201311104 YALILE KATHERIN ROA 201313192 THE SABANA´S UNIVERSITY BUSSINESS ADMINISTRATION MARKETING GROUP 1.2 2015 1. BACKGRAUND Netflix is a company that was created from the need generated by getting movies to watch from the comfort of the house, although at that time the companies who led this market were Blockbuster and Redbox , but to get them you had to approach a local Blockbuster or go a supermarket or store nearby where a dispenser Redbox addition these had a specific time to be returned, if not met you could have a fine is found, Netflix identify these weaknesses in them and became its advantages as well when you wanted to watch a film could access the internet make your Netflix account and solicitabas the list of movies you wished to see them received and send you the movies , these could be the time you wished and return , so Netflix quickly gained the lead. But with technological advancement and different devices that were created Netflix realized that people prefer to search online movies so they should not leave home or wait for them to arrive , so the company decided to create direct platform on which there are not only movies but also get series , plus Netflix decided also be associated with the different technological advances for these Netflix had already built into the device as we see when we buy a PlayStation...
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