...etc. After finding all these movies I decided I wanted to do something that deals with something I can closely relate to, after some great thought I went with the Disney movie, Glory Road. Glory Road is a movie that is based on a true story that happened at the University of Texas El Paso in 1966. It addresses the events that the players and coaches faced during this time period due to racism. Once a girl’s high school basketball coach, Don Haskins was recruited by UTEP to be the head coach of the men’s basketball program. At the time of taking the job, Coach Haskins had no idea what he got himself in to. He walked himself into a program with a non-existent recruiting budget. With no money to recruit Coach Haskins was not able to attract the more popular and well-known white player to UTEP. Not willing to give up on his winning tendencies he decides to change it up by recruiting African American players from New York. In America during the 1960s race was an overriding issue in sports. Black players were openly admitted to be superior to whites in basketball, and black players clearly changed the character of the game during the decade, bringing speed, jumping ability, and showmanship. This is something that Coach Haskins seen and this is ultimately why he decided to bring...
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...To identify whether the LA Charges logo is infringement or not, a likelihood of infringement analysis must be used. A. Reasons why the LA Chargers logo constitutes trademark infringement • Similarity of the marks (appearance, sound, connotation) o The LA Chargers logo itself is very similar in relation to the LA Dodgers logo. Both logos consist of the use of the letters “LA”. Both logos also only consist of those two letters. An individual that was not an avid baseball fan could confuse the two logos as being from the same team as both also use a similar blue and white font and the Chargers version of the logo simply appears as a italicized version of the Dodgers logo. • Similarity of goods and services o Both logos represent teams that...
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..._________p.3 -strategies and values _____________________________________________________________________p.3, 4 Being a product line manager in the Adidas Group - qualities and skills required to work for the Adidas group __________________________p.4 -qualities and skills more specific to a product line manager _________________________p.4 Relevant theoretical concept: the charismatic leadership model -main qualities and skills _____________________________________________________________________p.5 -limitations and potential disadvantages of a charismatic leader ___________________p.5 Theory vs. practice analysis -the various similarities between a charismatic leader and a product line manager ____________________________________________________________________________________________________p.6 -nevertheless, several characteristics differ between theory and practice ______p.6, 7 Conclusion ______________________________________________________________________________________p.7 Bibliography_________________________________________________________________________________p.8, 9 Introduction Leaders are essential for a firm to be successful: a leader...
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...shaping human traits and behavior: nature or nurture. Nature is simply the unmodifiable factors or genetics that an individual is born with; those who believe that nature is the primary shaping force of who we become are called nativists. While Nurture is the modifiable factors such as the environment or experiences that are unique to each individual; those who consider nurture as the primary driving force in human development are called empiricists. As many articles that are out there concerning the nature vs. nurture debate, there are that many differing opinions and claims that say that the question has finally been solved and that either nature or nurture is more responsible for determining an individual’s traits. Some of the newer articles also claim that they are equally responsible or that neither is solely responsible and that there are multiple other factors that play into the equation. Clearly the debate continues and it has not only two, but many sides. The nature vs. nurture debate can often get heated and is quite controversial. According to an article from Diffen (2015), “Some observers offer the criticism that modern science tends to give too much weight to the nature side of the argument, in part because of the potential harm that has come from rationalized racism. Historically, much of this debate has had undertones of racist and eugenicist policies — the notion of race as a scientific truth has often been assumed as a prerequisite in various incarnations of the...
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...activity since 1990 … … … … … … .p12 1.2.1.1 . The economic evolution… … … … … … … … … … … … … …................... p12 1.2.1.2 . An evolution of methodes………………………………………… … …p13 1.2.2 . The foundations of the sponsoring………………………………………………… ... p13 12.2.1 . The characteristics of l'echange……………………………………… …p13 1.2.2.2 . The sponsorship as a component of a comprehensive system… … … … … … …p15 1.2.2.3 . The objectives of the sponsorship… … … … … … … … … … … … … … … … … …p15 1.2.3 . Why the French Stage attracts t-it both for sponsors ? ......................................... p18 1.2.3.1 . Sponsorship: a dynamic positive……… … … … … … … … … … … .p19 1.2.3.2 . A search of positionnement………………………………………… ... … ..p20 1.2.3.3 . The creation of a link between the consumer and the brand.. … … … . … …p21 1.2.4 . The dangers of sponsorship… … … … … … … … … … … … … … … … .p21 1.3 . The communication policy… … … … … … … … … … … … … … .p23 1.3.1 ....
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...Richard Attias Become a fan Email The Development Factor: The Challenge of Sport in the 21st Century Posted: 10/21/2014 8:39 am EDT Updated: 10/29/2014 9:59 Sport occupies a peculiar place in world dynamics in that it surpasses the limitations of geographical boundaries and social classes. Still, a gap remains between developed and developing nations when it comes to sport. In the industrialized world, sport as an economic sector represents approximately 2% of GDP. For developing economies, though, the challenge remains making sport a factor of economic development, and a driver for social change, so it benefits all citizens in the long term. UNESCO's 1978 International Charter of Physical Education and Sport classified sport as "a fundamental right for all." But the low place sport occupies in the developing world's priorities shows that its importance as an educational and social tool is not yet universal. Everyone agrees that sport contributes to economic development by creating jobs and stimulating business activity. The organization of a major sporting event, for example, is a great opportunity for the local economy. The thousands of people who attend will spend money on food, lodging, transportation and other, related tourist activities. However, in recent years, we see these economic benefits are obvious only the short term. If we take the example of South Africa in 2010, the positive impact of the World Cup was, in terms of job creation and reduced crime...
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...Profitable Sports Gambling Fabián Enrique Moya B.Sc., Anáhuac University, 2001 Project Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science Statistical Methodology for by Department of Statistics and Actuarial Science Faculty of Science in the SIMON FRASER UNIVERSITY Summer 2012 © Fabián Enrique Moya 2012 All rights reserved. However, in accordance with the Copyright Act of Canada, this work may be reproduced, without authorization, under the conditions for “Fair Dealing.” Therefore, limited reproduction of this work for the purposes of private study, research, criticism, review and news reporting is likely to be in accordance with the law, particularly if cited appropriately. Approval Name: Degree: Title of Project: Examining Committee: Fabián Enrique Moya Master of Science (Applied Statistics) STATISTICAL METHODOLOGY FOR PROFITABLE SPORTS GAMBLING Chair: Dr. Carl Schwarz, Professor Dr. Tim Swartz Senior Supervisor Professor Dr. Paramjit Gill Committee Member Professor, Department of Mathematics and Statistics University of British Columbia – Okanagan Dr. Joan Hu External Examiner Professor Date Defended/Approved: July 24, 2012 ii Partial Copyright Licence The author, whose copyright is declared on the title page of this work, has granted to Simon Fraser University the right to lend this thesis, project or extended essay to users if the Simon Fraser University Library, and to make partial or...
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...Toyota (Chapter 1) Overview. This case concerns the systems used by Toyota to become the third largest automobile manufacturer in the world. The case illustrates how this organization strives to serve customers and achieve a profit. The case intentionally emphasizes features of Toyota's manufacturing system, rather than its marketing strategies per se, to show how the whole organization is focused on serving customer wants and needs, not just the marketing department. Suggestions for Discussion Questions 1. In what ways is Toyota's new-product development system designed to serve customers? There are a number of features to this system that make it customer oriented. The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota's manufacturing system designed to serve customers? There are a number of features in Toyota's manufacturing systems that are designed to serve customers, including the following features. Employees, even on the assembly line, are trained to consider their...
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...This book has been optimized for viewing at a monitor setting of 1024 x 768 pixels. MADE TO STICK random house a new york MADE TO STICK Why Some Ideas Survive and Others Die • • • C H I P H E AT H & D A N H E AT H Copyright © 2007 by Chip Heath and Dan Heath All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. Random House and colophon are registered trademarks of Random House, Inc. Library of Congress Cataloging-in-Publication Data Heath, Chip. Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath p. cm. Includes index. eISBN: 978-1-58836-596-5 1. Social psychology. 2. Contagion (Social psychology). 3. Context effects (Psychology). I. Heath, Dan. II. Title. HM1033.H43 2007 302'.13—dc22 2006046467 www.atrandom.com Designed by Stephanie Huntwork v1.0 To Dad, for driving an old tan Chevette while putting us through college. To Mom, for making us breakfast every day for eighteen years. Each. C O N T E N T S INTRODUCTION WHAT STICKS? 3 Kidney heist. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior. Halloween candy. Six principles: SUCCESs. The villain: Curse of Knowledge. It’s hard to be a tapper. Creativity starts with templates. CHAPTER 1 SIMPLE 25 Commander’s Intent. THE low-fare airline. Burying the lead and the inverted pyramid. It’s the...
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...fourth EDItION fourth EDItION This clear, learner-friendly text helps today’s students bridge the gap between Its comprehensiveness allows instructors to tailor the material to their individual teaching styles, resulting in an exceptionally versatile text. Highlights of the Fourth Edition: Additional readings and essays in a new Appendix as well as in Chapters 7 and 8 nearly double the number of readings available for critical analysis and classroom discussion. An online chapter, available on the instructor portion of the book’s Web site, addresses critical reading, a vital skill for success in college and beyond. Visit www.mhhe.com/bassham4e for a wealth of additional student and instructor resources. Bassham I Irwin Nardone I Wallace New and updated exercises and examples throughout the text allow students to practice and apply what they learn. MD DALIM #1062017 12/13/09 CYAN MAG YELO BLK Chapter 12 features an expanded and reorganized discussion of evaluating Internet sources. Critical Thinking thinking, using real-world examples and a proven step-by-step approach. A student ' s Introduction A student's Introduction everyday culture and critical thinking. It covers all the basics of critical Critical Thinking Ba ssha m I Irwin I Nardone I Wall ace CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM bas07437_fm_i-xvi.indd i 11/24/09 9:53:56 AM TM Published by McGraw-Hill...
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...fourth EDItION Critical Thinking A student ' s Introduction Ba ssha m I I rwi n I N ardon e I Wal l ac e CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM TM Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2011, 2008, 2005, 2002. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 ISBN: 978-0-07-340743-2 MHID: 0-07-340743-7 Vice President, Editorial: Michael Ryan Director, Editorial: Beth Mejia Sponsoring Editor: Mark Georgiev Marketing Manager: Pam Cooper Managing Editor: Nicole Bridge Developmental Editor: Phil Butcher Project Manager: Lindsay Burt Manuscript Editor: Maura P. Brown Design Manager: Margarite Reynolds Cover Designer: Laurie Entringer Production Supervisor: Louis Swaim Composition: 11/12.5 Bembo by MPS Limited, A Macmillan Company Printing: 45# New Era Matte, R. R. Donnelley & Sons Cover Image: © Brand X/JupiterImages Credits: The credits section for this book begins on page C-1 and is considered...
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...- THE ZEITGEIST MOVEMENT OBSERVATIONS AND RESPONSES Activist Orientation Guide www.thezeitgeistmovement.com | www.thevenusproject.com PREFACE: The Zeitgeist Movement is the activist arm of The Venus Project, which constitutes the life long work of industrial designer and social engineer, Jacque Fresco. Jacque currently lives in Venus, Florida, working closely with his associate, Roxanne Meadows. Now, let it be understood that Mr. Fresco will be the first to tell you that his perspectives and developments are not entirely his own, but rather uniquely derived from the evolution of scientific inquiry which has persevered since the dawn of antiquity. Simply put, what The Venus Project represents and what The Zeitgeist Movement hence condones, could be summarized as: ‘The application of The Scientific Method for social concern.’ Through the humane application of Science and Technology to social design and decision-making, we have the means to transform our tribalistic, scarcity driven, corruption filled environment into something exceedingly more organized, balanced, humane, sustainable and productive. To do so, we have to understand who we are, where we are, what we have, what we want, and how we are going to obtain our goals. Given the current state of affairs, many of which will be addressed in the first part of this book, the reader should find that we not only need to move in another direction…we have to. The current economic system is falling apart at an accelerating rate...
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...behaviour. Psychology also refers to the application of such knowledge to various spheres of human activity, including problems of individuals' daily lives and the treatment of mental illness. It is largely concerned with humans, although the behaviour and mental processes of animals can also be part of psychology research, either as a subject in its own right (e.g. animal cognition and ethnology), or somewhat more controversially, as a way of gaining an insight into human psychology by means of comparison (including comparative psychology). Origins of the psychology Near the end of 19th century things started drawing together. Questions raised by philosophers were being examined by physiologists, and vice versa. a. What is the relationship between the mind and the body? b. Why do people loose their minds? What is insanity? c. How do we perceive things? Why are their perceptions of the same stimulus different? d. What affect do our experiences have on us? How important are environmental influences versus characteristics and predispositions we are born with?...
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...USA $25.95 CANADA $27.95 • W h y do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? • Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? • W h y do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup? • W h y do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? • And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? hen it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series o f illuminating, often surprising experi ments, M I T behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with ground breaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. N o t only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predict able—making us predictably irrational...
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...Personality Theorists Assignment | Personal Growth Lab | Submitted by :Neeraja Padman (11PGDMHR32) | ALFRED ADLER – INDIVIDUAL PSYCHOLOGY Although his writings revealed great insight into the depth and complexities of human personality, Adler evolved a basically simple and parsimonious theory. To Adler, people are born with weak, inferior bodies—a condition that leads to feelings of inferiority and a consequent dependence on other people. Therefore, a feeling of unity with others (social interest) is inherent in people and the ultimate standard for psychological health. More specifically, the main tenets of Adlerian theory can be stated in outline form. The following is adapted from a list that represents the final statement of individual psychology (Adler, 1964). Alfred Adler postulates a single "drive" or motivating force behind all our behavior and experience. By the time his theory had gelled into its most mature form, he called that motivating force the striving for perfection. It is the desire we all have to fulfill our potentials, to come closer and closer to our ideal. It is, as many of you will already see, very similar to the more popular idea of self-actualization. "Perfection" and "ideal" are troublesome words, though. On the one hand, they are very positive goals. Shouldn't we all be striving for the ideal? And yet, in psychology, they are often given a rather negative connotation. Perfection and ideals are, practically by definition, things...
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