...Introduction to Ford Ford Motor Company is a century old company that laid the foundation for American auto makers (Wikipedia, 2011). Henry Ford understood early on that to be successful his company would need to be self reliant; from that idea the assembly line was introduced. Ford now offers a variety of vehicles from cars and trucks to ambulances, buses, and tractors. Today, consumers have hundreds of options to choose from when selecting a vehicle from any one of the major players in the auto industry. To keep their company competitive, Ford has use a combination of extremely effective promotional tactics. Ford’s Consumer Oriented Sale Promotions Rebates Rebates are a reduction in the amount to be paid or a return of a paid amount on a product. Ford offers rebates on many of its models which are beneficial to the customer as well as the dealer. Rebates can be offered on models that may not be selling way, on overstocked models, or on models that have a newer model coming into the market in the near future. Larger rebates are often offered to customers purchasing new cars that were previous year models. Rebates offer dealers a way to manage their inventory effectively by giving the consumer incentive to buy. Premiums Premiums are items that are given free with the purchase of another product. Some of the most popular premiums that Ford offers are free Sirius radio for 6 months, upgrades to rubber weather floor mats, gas cards, and...
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...Amy Bruney Marketing Ethics I. Introduction II. Literature Review III. Recommendations & Implications for Marketing Managers IV. Conclusion V. Sources INTRODUCTION “For seven years the Ford Motor Company sold cars in which it knew hundreds of people would needlessly burn to death.” Mark Dowie, Author of Pinto Madness (8) One of the biggest automotive news stories in the latter part of the 1970’s dealt with tales of exploding Ford Pintos and the considerable awards civil court juries were presenting to victims of accidents involving the cars. Ford produced the Pinto automobile from 1971 to 1980. Initially the car sold well, but a defect in the early models made Pintos prone to leaking fuel and catching on fire after relatively low-speed, rear-end collisions. The Pinto’s gas tank was located behind the rear axle. A rear-end collision of about 28 miles per hour or more would crush the car’s rear end, causing the tank to split and the filling pipe to break loose. It had been proven that spilled fuel and sparks from the crash caused fires that produced fatalities or serious burns. Was Ford aware of the potential problems in the framework of the Pinto? Was there an easy, inexpensive way to fix these problems? Was the Pinto fire controversy a lot of hype, or had Ford truly discounted human lives in order to save a few dollars? If Ford management really placed marketing considerations above safety, was that objective ethical...
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...Ford Motor Company •Fundada el 16 de junio del 1903 por Henry Ford. •1908, la Compañía Ford lanzó el modelo Ford T. •1913, desarrolla técnicas de línea de producción y producción en masa. •Ford creó la primera línea de producción móvil del mundo ese año, la cual redujo el tiempo de ensamblaje de 12 horas y media a 100 minutos. •1942 a 1945 Las fábricas de Ford se remodelan totalmente para la fabricación bélica. •El 7 de abril de 1947 muere Henry Ford. Historia Mejorar continuamente nuestros productos y servicios a fin de satisfacer las necesidades de nuestros clientes, lo que nos permite prosperar y proporcionar utilidades razonables a nuestros accionistas quienes son propietarios de nuestro negocio. Misión Una buena compañía ofrece excelentes productos y servicios, una gran empresa además, se preocupa por hacer nuestro mundo un mejor lugar donde vivir. VISIÓN Unidades de negocios Sector automotriz en el mundo El valor de la producción de la industria automotriz de vehículos ligeros fue de 728,529 millones de dólares (md), = crecimiento del 5.7% con respecto al año anterior. Se produjo un total de 59.93 millones de unidades. El valor de la producción de la industria automotriz de vehículos pesados fue de 509,900 md, = crecimiento del 29.3% con respecto al año anterior. Se produjo un total de 20.13 millones de unidades. De acuerdo al ranking de 40 países generados por la Organización Internacional de Constructores de Automóviles (OICA), México se ubicó en el octavo lugar...
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...ntegrated Marketing Communication Plan for Ford Motors Executive summary An integrated marketing communication plan is a comprehensive plan to let customers know about a specific product. Today’s market is very competitive meaning that a producer must work hand in hand with the best marketers to ensure that products receive the best attention in the market and eventually increase sales. This paper will analyze the Ford Motor Company, one of the largest global manufacturers of motor vehicles. The company is facing an increasingly difficult market place with a well knowledgeable and choosy customer base. In this paper, the company targets sale of motor vehicle to college students and recent graduates. This target market has been chosen as it does not have campaigns directed at its specific needs by any other car manufacturer. The paper will detail both above-the-line and below-the-line communication networks in order to best capitalize this market. Background and target audiences Ford Motors is the second largest motor vehicle manufacturer in the US which is a very strong position considering that the US currently is currently the second largest vehicle market in the world (Dassbach, 1988). The major advantage is that the company is already established with worldwide acceptability among numerous customer segments (Ford Investor Relations 2013). Furthermore, the company has embraced some green concepts especially with the ECOnetic that focuses on the production...
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...NAME OF THE BOOK - Odour Of Chrysanthemums. NAME OF THE AUTHOR - David Herbert Lawrence (D H Lawrence). SOURCE - eBook. No. of Pages - 11. PUBLISHERS DETAILS - Published in "The English Review" Magazine, in June 1911 by editor "Ford Madox Hueffer". He was also an author of various books written under the name of "Ford Madox Ford". ABOUT THE AUTHOR - David Herbert Richards Lawrence (11 September 1885 – 2 March 1930) was born in Eastwood, Nottinghamshire, England. He was an English novelist, poet, playwright, essayist, literary critic and painter. His notable works include Novels (Sons and Lovers, The Rainbow, Women in Love, Lady Chatterley's Lover), Short Stories (Odour of Chrysanthemums, Daughters of the Vicar, The Man who loved Islands), Play (The Widowing of Mrs Holroyd), etc. His collected works represent an extended reflection upon the dehumanising effects of modernity and industrialisation. In them, Lawrence confronts issues relating to emotional health & vitality, spontaneity, and instinct. In his later years he continued to write despite his failing health. In his last months he wrote numerous poems, reviews and essays. He died at the Villa Robermond in Venice, France, in March 1930, from complications of tuberculosis, after being discharged from a TB sanatorium. DESCRIPTION OF THE STORY - "Odour of Chrysanthemums" focuses on a dramatic moment in the life of Mrs. Elizabeth Bates and the accidental death of her husband, Walter Bates. The story goes on telling...
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...This past week, I read three social media case studies on Lady Gaga, the Ford Fiesta Movement, and the Greenpeace protests against Nestle` in the palm oil controversy. After reading “Lady Gaga: Born this way?” I was impressed by her utilization of social media to successfully interact with her fans. Her passion for her time-consuming work and building a following on social media took over many aspects of her personal life, prohibiting her from being able to own a home or even have a boyfriend. Growing up, Lady Gaga took full advantage of her privileged upbringing by receiving the best education and seizing opportunities that supported her musical talents. Once she was discovered, she actively built her image as an artist through the Internet and social media. Her success was attributable to connecting and interacting with her fans through websites such as You Tube, Facebook, and Twitter. She was able to build a bond with her fans that has not been matched by any other musician or artist. I was intrigued by her success outside of the music industry that seemed directly related to the social footprint that she built for herself. The case study talks about the “360 deal,” where music companies now share a portion of revenues from all aspects of an artist’s business. While I believe this to be a great business model for the music industry, and Lady Gaga has been tremendously successful in this model, I think it is premature to imply that her reinvigoration of outside brands...
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...English 11 HCP Period 4 26 February 2013 Model A improvements and influence on history over the Model T The Ford Model A was a upgrade to the Model t that soon became very popular. During the 1920’s there was many other car manufacturers , but Ford was the most popular and affordable to the people. Henry Ford produced many cars, but had two very popular models, these being the Model T and the Model A. Both models made by Ford were very prominent and affordable, and made for mass production to fulfill the needs of our growing society. The Model T was a admirable car during its production, but soon owners realized that it had a few flaws. Henry ford saw these small issues and decided to resolved them with a upgrade, with the new Model A. Henry Ford’s many new improvements made the Model A a great advancement compared to the Model T for the Ford company in the automobile industry. The Model A was a great improvement and influence to car history and the advancements we have today in our society. The Model T was a great automobile introduction to the United States, a mass produced car with lots of new interesting specs. The Model T had many new features to a car that many Americans had not seen in automobiles. For example the Model T had a four cylinder, with detachable cylinder heads for easy access and repair (“Model T.” Encyclopedia Britannica). Although when the Ford Model T was introduced there was no paved roads and was very rural compared to today. During the start of production...
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...the lists of proposals and recommendations: The latches on the minivan rear doors appeared to be popping open even in low-speed crashes. The Chrysler Minivan latches did not appear to have the strength of either the Ford Windstar minivan or the Chevy minivan rear door latch. Mr. Sheridan proposed that Chrysler make the latches stronger and use that strength as a marketing tool. After Mr. Sheridan made his proposal, and according to testimony in a subsequent product liability suit, a top production engineer told Mr. Sheridan , "That ship has sailed. We told you that last time. Next subject." In Jimenez v Chrysler Corporation, 269 F.3d 439 (4th Cir. 2001), the jury deliberated only 2.5 hours before returning a verdict for the Jimenez family of $262.5 million, $250 million of which was punitive damages. Chrysler agreed with the National Highway Traffic Safety Administration (NHTSA) to replace the latches on 4 million minivans manufactured since 1984. Chrysler has spent $115 million for that replacement program on everything from notification to installation and estimates that about 61 percent of the van latches have now been replaced. The number of deaths from ejection through the rear minivan doors is 37, which is 11more than the fatalities from the Ford Pinto exploding gas tank defect but well short of GM's 168 fatalities in side-saddle gas tank collisions in that company's pickups. Chrysler has 40 lawsuits pending around the country that involve rear-door ejection...
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...Originally named the Dwarf Grill, Chick-fil-A was founded in 1946 by Samuel Truett Cathy in Hapeville, Georgia. The Dwarf Grill restaurant later became the Dwarf House and to this day remains in business located near a former Ford plant in Hapeville Georgia. The first Chick-fil-A restaurant opened in 1967 located in an Atlanta Georgia shopping mall. Samuel Truett Cathy pioneered the establishment of restaurants inside of shopping malls and subsequently all Chick-fil-A restaurants were located inside shopping malls until 1986. Their first freestanding restaurant opened in 1986 and today most of their new restaurants are freestanding. Today there are over 1,614 restaurant locations with sales topping $4 billion dollars in 2011. Chick-fil-A’s mission statement is simple; to "Be America's Best Quick-Service Restaurant". Along with Samuel Truett Cathy, today there are several key corporate leaders involved in the operation of Chick-fil-A. Dan T. Cathy, Samuel Cathy’s first son, is the President and Chief Operating Officer, Donald M. Cathy, Samuel Cathy’s middle son, is the Senior Vice President and Dwarf House President, James McCabe is the Senior Vice President, Finance and Chief Financial Officer, Steve Robinson is the Senior Vice President, Chief Marketing Officer, Perry Ragsdale is the Senior Vice President, Design, and Construction, and Timothy Tassopoulos is the Senior Vice President of Operations. Chick-fil-A’s procedure for selecting potential leaders is known to be very...
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...sense of meaning in their life, experienced “fewer symptoms of depression and anxiety” (LaBier, 2015). In other words, finding purpose in life increases emotional well-being, and just plain feels good. But how does this relate to marketing? Here is an example: Ford Motor Company is one of the largest industry leaders in automotive. With almost 200,000 employees and 67 plants worldwide, it manufactures and distributes automobiles across six continents (Business Wire, 2016). In the early 20th century, Ford was also the largest employer of African Americans in the auto industry, and has a long history of “supporting the African American community”, known as a company that builds communities by “creating positive social change” (Business Wire, 2016). Ford has been an integral part of Men of Courage, a national program that honors the accomplishments of African American men. In addition, Ford has established the Ford Volunteer Corps, which enlists Ford employees and retirees to work on local projects to strengthen communities. In this way, Ford creates an internal culture of purpose, while utilitizing CSR and philanthropy, bolstering their brand, and reinforcing brand equity among competitors. Other companies are embracing this concept of feel-good marketing into their design to boost brand positioning and brand equity. Brand equity, to put it simply, is “reflected in the way consumers think, feel, and act with respect...
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...The Case of the Ford Pinto By James Abstract Product harm crisis can be defined as a sudden break in a product’s life cycle (Siomkos, G.J and Kurzbard. J. 1994). In 1971 the Ford Motor Company created a product harm crisis with the introduction of the Ford Pinto. The Ford Pinto is known to be one of the most dangerous vehicles ever produced in automotive history due to several serious design flaws. This paper will identify the factors that contributed to the product harm crisis, compare and contrast the findings of various studies on a product harm crisis and finally synthesis the research findings and provide a post mortem recommendation to the Ford Motor Company on how the Ford Pinto product crisis should have been handled. The Case of the Ford Pinto In 1968 the Ford Motor Company decided to market a vehicle that was small, inexpensive and would appeal to all car buyers. The Vice President of Ford Motor Company at the time was Lee Iacocca. Mr. Iacocca approved the plan for the Ford Pinto based on the parameters of the car weighing 2000 pounds and costing $2,000.00 dollars (Danley J. 2005). By placing these parameters on the car’s designers, they were limited from the beginning and ended up with a failed product. The key factors that contributed to the product crisis included the Ford Pinto being rushed to production in twenty five months, the timeframe to production causing designers and producers of the car to cut corners and finally...
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...Blue Ocean Strategy Plan MKT/421 Introduction In today's competitive market where companies attempt to outperform one another by creating a brand new product or adjusting an existing product in attempts to appeal to a larger customer base are referred to as a Blue and Red Ocean strategy plans; “Red Oceans represent industries in existence today, and the industry boundaries are defined, accepted, and the competitive rules of the game are understood. Blue oceans denote all the industries, not in existence today- the unknown market space untainted by competition." (Kim & Mauborgne, 2004, p. 82(10), 76–84.). Movie theaters are one example of a Red Ocean. Initially, individuals would watch movies at a drive-in movie theater that later progressed to indoor movie theaters where customers were given the opportunity to purchase foods and beverages. In attempts to outperform standard movie theaters, iPic Entertainment, LLC created iPic movie theaters which offers movie goers a luxury movie theater experience by offering a chef-driven menu instead of standard movie theater concession stands, comfortable lounge chairs, blankets, and pillows while watching movies, and a lounge area where customers can purchase mixed drinks and cocktails. (iPic Entertainment, LLC, n.d.). Description of a Blue Ocean Strategy and its Importance The automotive industry is one example of an organization that creates a Blue Ocean strategy plans within its...
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...of way for people to connect and work together, and small and large businesses recognize that people like to keep connect with companies on a more personal level and want to feel that they are part of the conversation and not just a unknown, nameless sale. The strategy of using social media marketing is to increase and create awareness of a company brand, by helping companies connect with their customers and actively this approach create good customer relations. Marketing using social media is important in today society because customers buy from people they like, know and trust. Today businesses are learning that customers are more eager to share their positive and negative experiences on social media sites. So the more customers like and trust a business, the more credibility and authority business earns which in turn, wins companies more devoted customers. The advantage that social media marketing bring to the table for small business is the ability to cut marketing expense and still reach a large percentage of customers and potential customer by creating a free page using social media like facebook. Larger business with bigger budget also benefit from using social media marketing, because it easy and cost effective way to connect with customers. And social media allow companies to shine light on their business personality. Social media also give business opportunity for customers to become involved with their brand. This creates dedicated...
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...Ford Focus: Environmental Analysis Exercise Introduction Henry Ford and 11 other associates established Ford Motor Company in 1903. Manufacture and distribution of their automobiles take place in 200 markets across six continents. The 2010 Ford Annual Report indicated that “throughout 2010 Ford continued market share growth in the car sector with high quality, fuel-efficient offerings bringing bold designs, multiple convenience technologies, comprehensive safety features and engaging driving dynamics” (pg. 7). In 2010, Ford had a net income of $6.6 billion, which was a $3.8 billion increase from the prior year (Ford Annual Report, 3). The 2000 model year was the first for the entry-level sedan, Ford Focus. “Focus represents the company’s highest-volume offering and production in three continents to eventually be sold in 122 markets around the world” (Ford Motor Annual Report, 2010, p. 1). Ford has directed marketing efforts for the Focus to 18- to 29-year-olds that are willing to spend roughly $13,000 to $16,000 on a vehicle. According to Edmunds.com “its affordable price, expressive styling and availability in multiple body styles have all contributed to making this one of Ford's most popular cars worldwide” (Ford Focus Review, 2011). The 2012 Focus has an MSRP of $16,500 for its 2-liter, 4-cylinder Sedan model. The Focus also comes in coupe and hatchback models. Ford has commissioned to perform an environmental scan assessing the potential demand for the Ford...
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...“Ford Motor Company” Barbara Wilson Professor Andrea Dennis Business 302 February 7, 2011 Discuss at least three criteria the company should use to decide which of the four listed options is best and the reasons why each criterion should be used. “Steps to Rational Decision Making” Define the problems: Ford Motor has been losing money for years, particularly in its North American operations. Option one is to close down older plants in an effort to realign production and sales. The best criteria decision to use should be “Steps to Rational Decision Making”. The first step in decision making is to identify and define the problem. Identify Decision Criteria are the standards used to guide judgments and decisions. Weight the Criteria. After identifying decision criteria, the next step is deciding which criteria are more or less important. Some companies use mathematical models for weighting decision criteria, all require the decision maker to provide an initial ranking of the criteria. Some use absolute comparisons, in which each criterion is compared to a standard or ranked on its own merits. Another method uses relative comparisons, in which each criterion is compared directly to every other criterion. Some criteria weight that guided decision maker’s judgment to close or not close the company included the cost of present inventory sales. Also cost to buying out the workers, shuttering the plants, setting up a new business and selecting a new location for...
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