...B.GOPINATH ELECTRONICS & COMMUNICATION ENGINEER OBJECTIVE To pursue a career in an organization that would mould me into a consummate professional both in my approach and in my attitude and thus resulting in the mutual development of both the organization and myself. EDUCATIONAL PROFILE Course Aggregate BE Electronics and Communication Engineering 6.75 CGPA Bharath Niketan Engineering College, Anna University,Chennai. 2008 – 2012. Higher Secondary Certification 70% JRK Matric. Hr. Sec. School,kattankulathur. Secondary School Certification 63% St.Josephs Matric. Hr. Sec. School,Maraimalainagar . SUBJECTS OF INTEREST • Digital Electronics • Embedded system • Micro Processor 8051 COURSE UNDERTAKEN • PG Diploma course in Embedded System for a period of six months at Accel IT Academy,Chennai. INDUSTRIAL TRAINING ATTENDED • Undergone Inplant Training at “VEE EEE Technologies”, Chennai for a period of five days. CO CURRICULAR ACTIVITIES • Presented a Project entitled “Contactless AC Main Voltage indicator” Organized by Cauvery College of Engineering & Technology, Trichy and Bharath Niketan Engineering College, Aundipatty. SOFTWARE DEXTERITY |Programming Languages | C, C++...
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...Ford Case Study Analysis Assignment 2.1 Ford Analysis PSPR 6208 Strategic Marketing and Communications Fall 1 2013 1. Where would you put Ford in terms of competitive position? Why? By shifting their focus, developing a new marketing strategy and focusing on the Ford brand, Ford has dramatically enhanced their competitive position and turned things around for the company. In doing so, they strategically placed themselves back at the top in terms of competitive position. This was no small feat, especially considering the fact that they were in far worse shape than most car companies as recent as 2008 (Kotler & Armstrong pg 547). Ford with the assistance of new CEO Alan Mulally fought hard against bankruptcy and even harder to gain consumer trust in the company and the brand. This strategy has helped Ford to gain a competitive advantage, especially in terms of customer satisfaction. 2. Is Ford a market-centered company? How can it improve in this area? Considering the fact that Ford currently pays attention to both customers and competitors in designing the company’s marketing strategies, I would say they are definitely a market-centered company. This may not have always been the case, as is evident from reading the case study. At some point, Ford took its eye off the market, loosing focus, especially in regards to customer needs. I think that they were driven to shift their focus by several factors, top of mind being the dire economy. Moving forward...
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...also home for the largest motor cycle manufacturer and fifth largest commercial vehicle manufacturer. India is emerging as an export hub for sports utility vehicles (SUVs). The global automobile majors are looking to leverage India's cost-competitive manufacturing practices and are assessing opportunities to export SUVs to Europe, South Africa and Southeast Asia. India can emerge as a supply hub to feed the world demand for SUVs. India also has the largest base to export compact cars to Europe. Moreover, hybrid and electronic vehicles are new developments on the automobile canvas and India is one of the key markets for them. Global and Indian manufacturers are focussing their efforts to develop innovative products, technologies and supply chains. The automotive plants of global automakers in India rank among the top across the world in terms of their productivity and quality. Top auto multinational companies (MNCs) like Hyundai, Toyota and Suzuki rank their Indian production facilities right on top of their global pecking order. MAJOR DEVELOPMENTS & INVESTMENTS * Yamaha Motor Co (YMC) has announced to set up its fifth global research and development (R&D) centre at its Greater Noida facility * Honda Cars India Ltd (HCIL) plans to invest Rs 2,500 crore (US$ 462.11 million) at its Tapukara plant in Rajasthan. The company plans to set up a new assembly line for car with an installed annual capacity of 120,000 units * Isuzu Motors plans to set up its greenfield...
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...Case Study 2.2: The Failed Merger between Renault and Volvo In 1993, merger talks finally broke down between Renault and Volvo. A merger between the two companies had seemed the inevitable consequence of a number of years of collaboration and the plans seemed well set. Cooperation between the two firms had begun in 1990 when Renault took a 25 per cent share in Volvo cars and a 45 per cent share in their truck division. Volvo, for its part, took a 20 per cent share in Renault. The early collaboration took the form of an exchange of engines, the joint purchasing of components and joint developments in quality control. The cooperative arrangements between the two companies were a constant source of internal criticism, which focused on the highly bureaucratic procedures that had been established. In this sense, a full merger was seen by both parties as the more favourable option. The strategic fit between Renault and Volvo seemed ripe for merger. Volvo had strengths in the large car market, where Renault had consistently failed to make an impact. Renault’s strengths lay in the manufacture of small cars and in diesel technology. In terms of market, Volvo was stronger in Northern Europe and especially North America and Renault had a larger market share in Southern Europe and South America. Both companies were probably too small to survive in a globally competitive volume car market. In Europe and the USA, merger was a route for survival, particularly in the face of increasing...
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...Senior Project BUSN 460-Professor T. Wischer DeVry University November 21, 2013 6 Issues facing CanGo from week 3and week4 Maurine Edwards Market Research Flow Charts/Data Brent Tucker Leadership Financial Caromill Almanzar Website/User Friendly ASRS 3 Issues facing CanGo from week 3 Jack’s justification for the new system (ASRS) - Caromill Almanzar Jack feels that the company should go under a new system to increase efficiency for their warehouse and inventor. Liz is concerned that the investment for the (ASRS) may not yield the necessary return to justify the investment. Jack’s argument is, the (ASRS) will help tremendously with the pickup station operators, to an extent that the station will be gone. Currently operators pick about 45 books per hour, the new system has the capacity to pick 360 books per hour. Liz isn’t convinced with Jack, She’s has doubt with the expense. She is also concerned about the integration of the system, the website, and their discount system. The only benefit that she sees with the new system is the reduction of labor. Recommendation: The ASRS is generally applied in applications where high volumes of inventory are moved into and out of manufacturing or distribution operation. The ASRS system typically is considered an alternative to fork lifting, and manual material handling. The system also saves space and building cost. The issue with this system will be with the process stability, capital effectiveness, and...
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...Running Head: Volvo Page 1 Volvo Case Study Assignment 2 Dr. Clifton G. Howell Sheryl Tumey CIS 500 27 October 2013 Volvo Page 2 Volvo is known for making quality cars that set a standard for safety and reliability, five of its 2013 models are ranked in the top 10 for quality, safety and reliability (USNEWS) Since it separated from Ford in 2010 they have made vast improvements in technology. Judge how Volvo Car Corporation integrated the cloud infrastructure into its networks. Volvo has taken innovation to a new level by integrating selling cars with the technology of Microsoft‘s Business Productivity Suite beginning right after the change in ownership. By using the cloud they are able to use the IT staff to focus on the car instead of building a program. They have successfully linked over one thousand supplier’s world wide since its inception. Volvo has also been able to link employees in sales, design and tech support, making problem solving a non issue. They have recently signed with Ericsson’s “Connected vehicle cloud platform” which will power in car applications and infotainment (Gigom.com). Explain how Volvo Car Corporation transforms data into knowledge...
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...the Ford Motor Company Archives, With Reflections on Archival Documentation of Ford of Europe's History Elizabeth W. Adkins, Certified Archivist Director, Global Information Management Ford Motor Company Introduction: The Ford Motor Company Archives and the Story of the Company The history of the Ford Motor Company Archives is intertwined with the efforts to tell the story of the company. Both of these initiatives – the creation of the Archives and the telling of the Ford Motor Company story – began with the approach of the fiftieth anniversary. Company executives and the Ford family realized the importance of Henry Ford and his company in the development and progress of the twentieth century. They accepted the obligation to gather and organize the company's historical legacy to ensure that the broader story could be told. As a result, the first fifty years of the company (including its early international expansion) are fairly well documented and accessible to the public in research materials and in books. The historical record of the next fifty years, including the company's modernization and further international development under Henry Ford II, is less complete. By the early 1960s, for various reasons, the Ford Archives began to experience the "down side" of the up and down cycle that characterizes the history of American corporate archives. Most of the Ford archival holdings were donated to a nonprofit educational institution, Henry Ford Museum...
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...Alan Mulally, CEO, Ford Motor Company Mike Stout Strayer University Abstract This paper discusses the role of leadership and how an organizations performance is impacted by leadership and leadership development. The paper discussed Alan Mulally’s leadership styles and gives examples of how Mulally’s actions fit those leadership styles. The paper talks of how Ford Motor Company’s performance is impacted by Alan Mulally’s goal setting. The paper speaks to how Mulally’s communication openness impacts Mulally’s message transmission, trust and agendas and leadership. The paper concludes with the author’s opinion of whether Alan Mulally should continue using the particular leadership he is currently using. Alan Mulally, CEO, Ford Motor Company Leadership is a term that is widely used in all aspects or out lives. “Leadership is the process of developing ideas and a vision, living by values that support those ideas and that vision, influencing others to embrace them in their own behaviors, and making hard decisions about human and other resources.”(Hellriegel & Slocum, 2011, p.4). Leaders must be able to lead by example, be inventive, and not be afraid to be held accountable for everything that takes place in an organization. In any organization that has a long track record of success you can find a strong leader. Leaders come up with the ideas, develop the people around them, set goals for those people, and are responsible for all of the outcomes that may arise. This paper...
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...one was ready to take on new loans at this time. This meant demand for high priced items, such as automobiles was down in the United States of America. The United States and the global automobile industry were suffering big losses. United States auto sales were down eighteen percent from 2007 to 2008, while France’s automobile sales were down 15.8 percent from the previous year. The Big Three automobile companies in the United States, Ford, General Motors, and Chrysler, had dominated the market up to this point, but was starting to lose an edge to many foreign automobile manufacturers. Many foreign automobile companies, like Honda and Kia, were moving in on this gap that had been left by Ford, General Motors, and Chrysler. These foreign companies were able to continue to profit while Ford, General Motors, and Chrysler suffered losses because they were not stuck in an old business model like the older companies. They were able to find out what the consumer wanted and what would be most sustainable long term. Ford, Chrysler, and General Motors got caught up in doing what had always been successful and did not look at changing their business model until it was too late. Now, the Big Three are fighting to catch up to other automobile manufacturers in terms of technology and the future of their automobile lines. These three companies are beginning to adopt techniques and ideas that should have been incorporated long ago, not when you realize the competition has already passed...
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...Differentiating Between Market Structures The Ford Motor Company is a global automotive manufacturer, based in Dearborn Michigan. It manufactures or distributes automobiles across six continents. Ford has about 213,000 employees and about 90 plants worldwide. This company had an extensive list of brands that it owned at one point. The list of car brands included Ford, Lincoln,Jaguar, Mercury and Volvo.( Ford.com) This company also provides financial services through Ford Motor Credit Company. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. In the past it has also produced heavy trucks, tractors and automotive components. Ford owns small stakes in Mazda of Japan and Aston Martin of the United Kingdom. It is listed on the New York Stock Exchange and is controlled by the Ford family. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. Ford's former UK car brands included Jaguar and Land Rover, acquired in 1989 and 2000 respectively, were sold to Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. General Motors Company (NYSE: GM, TSX: GMM.U), commonly known as GM (General Motors Corporation before 2009), is an American multinational automotive corporation headquartered in Detroit, Michigan, and the world's largest...
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...yield the greatest profit. From the readings, Milton Friedman and Robert Almeder recognize the merits of a profit-driven economic system. They do not quarrel over the importance of profits. But they do quarrel over whether or not business firms have obligations beyond making profits. A consumer may be a pet owner who feeds and provides care for a beloved animal, a doting grandparent who buys toys and clothes for the grandkids, an individual who wears contact lenses or hearing aids, a patient who buys prescription medications, or vehicle owner. Should a consumer have certain expectations from the suppliers and producers of the products that he buys? Can we trust corporations that they will not produce what will jeopardize the human life? Was Ford to be blame in the pinto case? Must we wait for the characters like “Erin Brokovich” to fight on behalf of the helpless consumers? Who is to be blamed for the McDonald’s hot coffee case-the producer, the consumer or the regulators? Almost thirty years has passed since the Pinto accidents and what followed from it. We still don’t know how “safe” a...
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...Phil McIntosh Literature Review: My Years with General Motors by Alfred Sloan Presented to: Dr. Francisco Coronel MBA 690 March 21, 2013 Introduction The book My years with General Motors by Alfred Sloan is a great read. I find that it is very important book to read for anyone interested in management, innovation, and overall how to run a succesful organization. Alfred Sloan was able to leave a lasting legacy at the leading automotive company General Motors (GM) by creating positive change through implementing new management techniques, executing financial reforms, establishing a centralized banking system and making luxurious cars in order to gain a competitive advantage over its largest competition. The book is part personal memoir and the other part is standardized text regarding effective management. The General Motors executive depicts story of triumph and the successes he has encountered through proper leadership and management. The main character portrayed in the book of My Years with General Motors is Alfred Sloan. Alfred was raised New York and graduated from MIT with a degree in electrical engineering in the late 1895. His first job post graduation was at an establishment called Hyatt Roller Bearing Company. Hyatt supplied parts to many firms in the automobile industry. After the success of Hyatt, the firm was bought out by General Motors (Sloan, jr., 1990). After the founder of GM William Durant, was forced out of the company for making unwise...
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...Sample Questions-Exam II 1) Information provided by one firm on household demographics and lifestyle, purchases, TV viewing behavior, and responses to promotions is called: a. multi-source data b. marketing research data c. single-source data d. on-line data e. in-home data 2) Ford Motor Company uses the slogan “No boundaries” for its ad campaigns for Ford SUVs. It invites people who want ultimate people-carrying and gear-storing capabilities “to be outfitted with the most far-reaching sports utility vehicle on earth”. If the SUV campaign is trying to appeal to young adults who don’t like the restrictions of a sedan, who want to be able to pack up and leave at a moment’s notice, and who enjoy freedom and independence, it is relying on _________ and _________segmentation. a. socioeconomic; demographic b. psychographic; lifestyle c. geographic; usage rate d. demographic, usage rate e. demographic, psychographic 3) Which of the following statements demonstrates the formation of a segment based on household size? a. Campbell’s makes spicier nacho cheese sauce for its distributors in Texas than it does in Maine. b. GE built a downsized microwave oven to hang under kitchen cabinets. c. Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners. d. a fast food hamburger restaurant is open for breakfast on Sunday...
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...INTRODUCCIÓN Ford y Dell dos empresas líderes y exitosas en industrias diferentes, una líder en la industria automotriz y la otra en la industria de computadoras. Dell con un modelo de negocio directo y simple y Ford con un sistema de negocio tradicional que tiene algunas deficiencias, que están perjudicando el desempeño de la empresa, teniendo que mejorar la cadena de suministro y hacer uso de una gran herramienta como es el internet. Michael Dell comenzó en el año de 1984 con una simple visión de negocios: él podría desviar el canal de vendedores a través del cual las computadoras personales estaban siendo vendidas. En lugar, él las vendería directamente a los clientes y crearía más productos para ordenar. En un solo movimiento, Dell eliminó la marca del intermediario y los costos y riesgos asociados con llevar a cabo grandes inventarios de bienes (artículos) terminados. La fórmula llegó a ser conocida como el modelo directo de negocios, y le proporcionó a la Corporación de Computadoras Dell una ventaja sustancial de costo. El modelo directo llegó a tener otros beneficios que aún Michael Dell no pudo haber anticipado cuando él fundó su compañía. “De hecho Usted tiene que tener una relación con el cliente”, explica. “Y eso crea información valiosa, la cual, a su vez, nos permite a nosotros influenciar nuestras relaciones con ambos, los proveedores y los clientes. Unan esa información con tecnología, y ustedes tendrán la infraestructura para revolucionar los modelos fundamentales...
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...“Ford Motor Company” Barbara Wilson Professor Andrea Dennis Business 302 February 7, 2011 Discuss at least three criteria the company should use to decide which of the four listed options is best and the reasons why each criterion should be used. “Steps to Rational Decision Making” Define the problems: Ford Motor has been losing money for years, particularly in its North American operations. Option one is to close down older plants in an effort to realign production and sales. The best criteria decision to use should be “Steps to Rational Decision Making”. The first step in decision making is to identify and define the problem. Identify Decision Criteria are the standards used to guide judgments and decisions. Weight the Criteria. After identifying decision criteria, the next step is deciding which criteria are more or less important. Some companies use mathematical models for weighting decision criteria, all require the decision maker to provide an initial ranking of the criteria. Some use absolute comparisons, in which each criterion is compared to a standard or ranked on its own merits. Another method uses relative comparisons, in which each criterion is compared directly to every other criterion. Some criteria weight that guided decision maker’s judgment to close or not close the company included the cost of present inventory sales. Also cost to buying out the workers, shuttering the plants, setting up a new business and selecting a new location for...
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