...The race for SMS location sharing started long before Foursquare. Before Foursquare there was Dodgeball the brainchild of Dennis Crowley and partner Alex Rainert. Rainert and Crowley worked together on the predecessor of Foursquare before selling to Google in 2005. After selling to Google the Dodgeball founders worked for the technology monolith until 2007. (Burns, 2010.) Cromley cited the departure from Google to be lack of support as he detailed on his Flickr picture (shown right) “It's no real secret that Google wasn't supporting dodgeball the way we expected. The whole experience was incredibly frustrating for us - especially as we couldn't convince them that dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the mobile + social space. And while it was a tough decision (and really disappointing) to walk away from dodgeball, I'm actually looking forward to getting to work on other projects again. “(Crowley, 2007). After Dodgeball came Foursquare, the forerunner in SMS location sharing. Foursquare was born in coffee shops and bars in the silicon alley in New York City. Dennis Crowley, former founder of Dodgeball, and Naveen Selvadurai founded the start-up after meeting in 2007. Alex Rainert, of Dodgeball fame, was a seed investor and is now on staff with Foursquare. (Burns, 2010). Foursquare was launched at the South by Southwest festival in 2007 and quickly became the tech world’s new darling. As with any new technology...
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...long after they turn off the television, close their laptops and stop watching Bravo’s TV shows. How they do it Bravo would start creating on-air TV promotions telling viewers how to play the Bravo-enhanced features of Foursquare. Bravo will begin offering Foursquare players “badges” and special prizes when viewers visit more than 500 Bravo locations. The locations will be picked by Bravo to correspond with select Bravo shows including “The Real Housewives,” “The Millionaire Matchmaker,” “Top Chef,” “Kell on Earth,” “Top Chef Masters” and “Shear Genius.” Zagat deal is interesting in that it goes beyond simply offering food and restaurant recommendations. The service plans to have a weekly web video series entitled “Meet The Mayor” in which they interview the Foursquare “mayor” of a restaurant in their guide. Example: The Foursquare page for the movie Valentine’s Day, those promoting the movie have added 50 “Romantic Tips” around the cities that the movie takes place in. The new HBO show, How To Make It In America, meanwhile, has four special badges that you can unlock: Culture, Living, Cocktails, and Nightlife. Each of these is obtained by visiting venues from the show. Another deal that Foursquare recently signed was with Harvard. And Foursquare is also partnering with Conde Nast’s Lucky Magazine to encourage users to check into select stores during New York’s Fashion Week. Second slide Crowley: We’re trying to create things that reward people for being more...
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...Major Risk & Responses Today, there are millions of different apps available on the iTunes store and more are created every day. There are many risks involved with creating a new app. There are some similar apps already available out on the market already. For example, Foursquare is one of our largest competitors. Foursquare is an app that allows people to search for specific attractions in the area and provides information on the business (Poirier). There also is an app out there called Now. Now is an app that shows people what is popular at the moment through the pictures and videos posted on various social media pages The way our app is going to stand out from our competitors is that our app is tailored towards college students. Our app provides various activities for college students. For example, the app will provide information on activities on campus as well as off campus. The app will provide information on opportunities on campus such as intramural sports, club sports, varsity sports, movies, and other various...
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...Despite being known as one of the most influential evangelist of her time, McPherson was also a complex, uncontainable and contentious public figure. She was a woman advanced of her time, defying traditional roles for women. McPherson established an evangelistic ministry, wildly known worldwide as the Foursquare Church. Perhaps one of McPherson’s appealing characteristics was her ability to identify with ordinary people, drawing myriads of loyal followers throughout her evangelical journey. Born in a farm on October 1890 in Ingersoll, Ontario, Canada, McPherson was brought up in a devoted Christian home. Her father, James was a farmer and her mother Minnie worked with the poor in Salvation Army soup kitchens. When Darwinism was introduced in her school during her teenage years, McPherson began to question the Bible. When she was seventeen years old and still in high school, she attended a revival service conducted by Pentecostal evangelist Robert Semple, where she heard the message of repentance and a born-again experience. Although she resisted the message, the Holy Spirit continued to speak to her heart, convicting her of the sin in her life and of her need for a Savior (Foursquare Church). Semple helped McPherson strengthen her faith and both fell in love with each other. The two married and became missionaries in China. Unfortunately, Semple died in China of dysentery, leaving McPherson with a one-month old child (Robertson). Upon returning home, McPherson remarried to a grocery...
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...Aimee Book Report Percentage of reading: 100% Aimee Semple McPherson is the founder of the International Church of the Foursquare Gospel and also known as the Foursquare Denomination. She was born in Canada on a small farm and had an encounter with the Lord that changed her life forever. She was born and raised in a Christian family, but at a young age had an encounter with the Lord that had her desiring to be as intimate as possible in a relationship with Him. From that moment forward her adventure with God began. As a young woman, she married an Evangelist name Robert Semple. After marrying her husband, they eventually left for the mission field of China. While in the mission field, her husband had died of an illness and she was widowed while also having her first child. After some time, the Lord brought her back to the United States and she was patiently seeking the Lord to see what she would do. She had then met a man named Harold McPherson, whom she had met after coming back from China, that she ended up marrying because he said he wanted to take care of her and her kids. After getting married to Harold, she had another encounter with the Lord. She had a call from the Lord and she was ignoring it, so eventually she got really sick and was about to die. While on her deathbed, the Lord met her and asked her if she was going to obey her call to go and preach the Word of God and when she had responded yes, she was made well and left the...
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...When the Great Depression came upon America in the 1930s, the Angelus Temple's Foursquare Commissary served the poor with food and clothing. People involved baked bread in mass quantities, sewed quilts, provided school lunches, and opened soup kitchens. Aimee had enough influence to attract donations of food, money, and clothing where others could not. Thousands of poor and starving in the Los Angeles area received assistance. In 1931 Aimee married David Hutton, an actor and musician, but she filed for divorce in 1933. Financial problems and legal disputes became a major issue, but things were settled in the 1940's. In 1944, Aimee died of an accidental overdose of sedatives. Eventually, Angelus Temple became a denomination and is known as the...
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...Michigan native Amanda Egerer is a performing folk musician and New Evangelization student at JPCatholic. Her ardent faith and liveliness shines through her work and onto those around her. She shares her journey of how she got to where she felt called God her to be and the release of her new album. Amanda was coincidently passing through Escondido while on a spring break trip to the San Diego Zoo when she discovered JPCatholic. The 23-year-old expressed, “It was kind of crazy, everything happened so quickly.” After spotting the university on the Cardinal Newman Guide, her love of performing arts and media led her directly to JPCatholic. “I had never experienced something that had worked out so well. It was serendipity.” After graduating from high school in 2012, Egerer, originally pursuing classical music, studied for two years at a community college before deciding to take some time off school. Amanda shares she discerned the religious life for this period of time. “In discerning religious life, I eventually had to let go of my pride and realized I was called to marriage.” During this time off, Amanda also continued to search for what she was called to do artistically. “I discovered folk music through listening to the Avett Brothers. I loved it so much I began to look up female folk musicians and Joan Baez came up. After hearing her songs- which I found to be so beautiful- it was like home, exactly what I had been looking for.” In addition to singing, Amanda continued...
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...there is a purpose and telling people will actually mean something and there is a specific need for the location. Social- driven location sharing has no real purpose and is done simply because it is fun letting people know where you are. b.According to "I'm the Mayor of the House" there are five factors to why people use four square. Factor one is Badges, by using Foursquare you earn badges and people like this feature and find it fun. Factor two is social connection, people claim Foursquare helps keep i touch with friends and coordinate plans easier. Factor three is place discovery, users use Foursquare to get tips and find out about new places. Factor four is keeping track of places, foursquare helps users track where they have been and when they visited there. Finally factor five is for game, Foursquare is something different to do when you go out or are bored. c. A privacy concern about Foursquare is letting people know where you are that you don't know or don't want knowing where you are. Users manage this concern by learning what to share and how they would like to share it after being experienced with Foursquare it is easy to not share this information with everyone. 3. In my opinion people who use location sharing applications have always been the type of people that are open about things like that. Plenty of these applications exist and most people choose not to use them showing that only people that would be open about this...
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...1-21: Evaluate how Foursquare fits Schumpeter’s definition and the five basic ways entrepreneurs find opportunities to create new businesses. Foursquare fits Schumpeter’s definition in the fact Crowley and Selvadurai took their experience and knowledge of the technology field and exploited an invention in producing a new commodity or producing an old one in a new way. In the creation of Foursquare, Crowley and Selvadurai basically followed Schumpeter’s basic ways that entrepreneurs find opportunity to create a new business. They used a new technology to produce a new products such as Dodgeball. They used existing technology to produce a new product. Crowley and Selvadurai used existing technology to produce an old product in a new way. They used a new supply of resources to seek venture capital in multiple offerings. They also developed a new market for an existing product. 1-22: Compare Selvadurais’s seven formulas with the seven rules for building a successful business in this text. In the seven formulas, Selvadurai said that they needed to make a product which was wanted by the consumer. It needed to be something that brings people back repeatedly. The product needed to be built around a main theme which was “check-in” so that they did not stray from their differentiation focus and kept them on track for their core product. Mentors were in the form of Venture Capitalists who supplied the money to get the projects started. Recruiting was important to keep...
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...Business Research Report Implementation of Three Technological Advances Assessment Code: RWT1 Student Name: Student ID: Date: March 10, 2014 Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Social Media (Foursquare and Twitter) 5 iPad Tablet 7 Square Reader 8 Recommendations 9 Conclusion 10 References 11 Executive Summary The purpose of this report is to investigate the possibilities of an instant increase in customer traffic and expediency in payment with our rollout of food trucks. As a competitor in the mobile food industry that caters to people on the move who do not have the time for a sit down meal, we have to focus on two specifics aside from a desirable food product: awareness for the customer to know where our trucks are going to be and keeping the line in constant motion. Within this report, I have included three different technological advances that have become widely used in the last five years that should be implemented to advance our organization to the forefront of the canteen business. All three advances are around five years in age, but have made dramatic progressions in their usefulness and purpose over the course of their existence. With everyone on the go, the need to have access to information in almost real time is paramount in this age. Social media plays a...
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..."Girls Around Me." The app, which was produced by a Russian developer and available through the iTunes App Store, presented itself as "a revolutionary new city scanner app that turns your town into a dating paradise!" The app's website asked, "In the mood for love, or just after a one-night stand? Girls Around Me puts you in control! Reveal the hottest nightspots, who's in them, and how to reach them… Browse photos of lovely local ladies and tap their thumbnail to find out more about them." The "lovely local ladies" were not people who had signed up to be associated with this app. They had either chosen to make their Facebook and Foursquare profiles public, or had simply not reset the default privacy settings on their Facebook and Foursquare accounts. By its own description, "Girls Around Me" mashed the publicly available data from Facebook and Foursquare and plotted it onto a map. Users of the app would see a map of their surroundings, with thumbnail photos from publicly available profiles of women who had recently "checked into" particular locations in the neighborhood. Some of those thumbnails might be clustered in busy locations (restaurants, bars, etc.). By clicking on a thumbnail, the app user would get access to the Facebook account of the woman in the picture, and be able to access all the information available there; the user would also be able to send a message to that woman. After "Cult of Mac"blogger John Brownlee wrote about "Girls Around Me" as well as...
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...Industry | Executive Summary Social media is widely used by firms in the Hospitality and Food and Beverages (F&B) industry as it is low-cost and has potentially many viewers. With the rising numbers of firms marketing on various platforms, this report aims to determine whether some social media platforms are being under-utilized and how firms can use these platforms to refine their marketing efforts. Research data was gathered through interviews of representatives working in the industry. Interviewees were asked questions relevant to their firm’s usage of social media and its importance to the firm. This report concludes that Twitter, Blogs, Pinterest and Foursquare are under-utilized among firms in the industry and Small-sized firms should focus on developing their profiles on twitter and foursquare, while Medium-sized or larger firms should focus on developing their profiles on Blogs and pinterest. Table of Contents 1 Introduction 1 1.1 Background 1 1.2 Purpose 1 1.3 Scope 1 1.4 Limitations 2 1.5 Sources and methods 2 2 Findings and discussion 2 2.1 Social media usage patterns in Hospitality and F&B industry 2 2.1.1 Social media usage patterns in Small-sized companies 3 2.1.2 Social Media usage patterns in Medium-sized companies and above 4 2.2 Firms’ specific interests in using social media 5 2.2.1 Middle sized companies and above 5 2.2.2 Small-sized companies 6 2.3 Discussion 7 3 Recommendations 8 3.1 Small-sized firm...
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...Kelsey Bradbury/COMM 427 THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING In early November, marketing and public relations professionals from tourism industry offices across the United States attended the Second Annual Symposium on the Use of Social Media in the Tourism Industry (“Social Media Tourism Symposium,” 2011). The topic of the conference speaks to a growing trend in tourism promotion. Attendees focused on best practices for interacting with consumers via social media channels—an important skill, as social media is fast becoming one of the most vital, cost-efficient tools in tourism marketing. Effective use of social media has been proven to boost the number and length of visits, as well as visitor satisfaction and number of return visits. Destination Marketing Organizations and Tourism Marketing Strategy The tourism industry as a whole encompasses a variety of different service and consumer product industries. One type of tourism office is a destination marketing organization, or DMO. The goal of DMOs is to increase tourism to a particular city, state, or region. DMOs seek to achieve their goals by branding the area as a whole and advertising that brand; promoting specific institutions, restaurants, accommodations, attractions, activities, and events that take place in the area; and offering information and assistance to visitors. The Growth of Social Media Social media, which Merriam-Webster defines as “forms of electronic communication (as Web sites...
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...Social Media Marketing Zayda Patton Principles of Marketing BUSB340 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social Media Marketing is an internet-based that allows people to participate actively in the marketing and selling of products and services in online marketplaces and communities. It is used to persuade consumers to buy products and services that are worthwhile to them at low-cost combining technology and social interaction (Lake, 2011). It allows businesses marketing their products at cost effective with the advantage of targeting specific markets. Social media is an online word of mouth communication that creates a cycle of acquisition and retention (Morton, 2001). Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “band” and helps to spread the message in a relaxed and conversational way (Lake, 2011). It has provided great benefits to small businesses to access potential customers without investing great amount of money on paid advertising. Now days, businesses can take advantage of being part of social media marketing to promote their products and services. To have an effective social media marketing a company needs to analyze and determine what market they will be targeting and what kind of data is available to identify the factors that are important to the company to achieve the goals desired (Stephens, 2011). The best way a company can effectively start...
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...we do not have to consider legal issues, on the contrary we have to plan for or avoid legal situation. We have to keep ourselves knowledgeable of any new laws. As a non-profit organization we have to have insurance in the event that someone gets hurt in the church or outside the church because it is considered a small business though it is non-profit. Staying informed helps to avoid lawsuits for example we were recently informed that we need to get a CPL which is a copyright license in order to use the songs we use for our praise and worship services, we have to do this because we are using other artists lyrics and or songs. If an artist was to walk into my church or even the Foursquare Foundation and saw that we did not have a CPL license the artist would have every right to sue the church or the Foursquare Foundation can simply shut the church down, so as a precaution the leaders got together and designated a person to purchase a CPL for the church. We also pay into an insurance policy to cover the church in the event of a lawsuit or injury occurs on the church property. What is ethics? Ethics is a moral decision to do or choose to do what is right or wrong. As a leader of the church I am held to a high level of ethical Behavior. It is vital to our church or...
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