Executive Summary
The aim of this formal business report is to analyse a number of aspects of business management using a successful existing company.
This report is based on a one of the world’s leading Information and Communication technologies company-Fujitsu LTD.
The report includes a brief introduction of Fujitsu, to get more familiar with the company, its approach and activities.
The report also includes an environmental analysis (SWOT), to see what are the strengths and weaknesses of Fujitsu LTD., and what opportunities and threats is the company facing.
The research investigates 3 organisational goals that are planned to be reached in future and cascades the through the various business departments and levels-finance, marketing, human resources and operations.
In this report we examine three different plans that Fujitsu has implemented over the past five years.
From the research we observed that Fujitsu uses its own management philosophy, called Fujitsu way and we examined this approach through various points.
In the report we reviewed how conceptual, human and technical skills are used in Fujitsu.
We also considered how staff should be motivated in Fujitsu in order to reach the overall organizational goals.
We conducted our research using various resources, such as ITB Library, Business Sources Premium and Emerald databases, Company’s website and Internet.

Table of Contents Executive Summary i Table of Figures iv Table of Tables iv Introduction 1 Fujitsu Products and Services: 1 Fujitsu Management 2 SWOT 3 Strenghts 3 Strong position in the market 3 Strong competency in products and services development 3 Weaknesses 4 Revenue strongly depends on local market 4 Weak margins 4 Opportunities 4 Ability to expand business geographically 4 Deliberate partnership with Canon 4 Threats 5 Very strong competitors 5