... Oisin Halpin Leyre Santana León Universidad Carlos III Madrid 8.11.2013 Spanish Consumers‘ Perception of Functional Foods – A case study of Puleva Omega-3 Spanish Consumers‘ Perception of Functional Foods – A case study of Puleva Omega-3 Table of Contents 1. Introduction 2 1.1. Presentation of the Problem 2 1.1.1. Focus of our Study 2 1.2. Purpose of the Thesis 3 1.2.1. Research Question 3 1.3. Clarification of the Main Concepts 3 1.4. Structure of the Thesis 4 2. Methodology and Theory 5 2.1. Methodology 5 2.1.1. Research Design 5 2.2. Method 8 2.3. Research Techniques 8 2.3.1. Laddering 8 2.3.2. Questionnaire 10 3. Potential Conclusions 14 3.1. Recommendations to the Ebro Puleva Company 16 Appendices 17 Appendix 1 – Types of functional food. 17 Appendix 2 – SWOT Analysis of PO-3. 17 Appendix 3 – Purposes of Mixed Methods Research. 18 Appendix 4 – Hypothetical Laddering Interview + MEC 19 Appendix 5 – The Questionnaire Design. 20 Bibliography 32 1. ------------------------------------------------- Introduction Consumers increasingly believe that what they eat directly affects their state of health (Mollet and Rowland, 2002). Foods are no longer intended to only satisfy hunger and provide vital nutrients; they are also called upon to improve the general condition of the body (e.g. pre- and probiotics) and mental well-being,...
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...BLOOMING PROSPECTS OF FUNCTIONAL FOODS Ashish Mishra1, T.R. Genitha2 1. B. Tech. Food Tech Student, 2. Assistant Professor, Dept. of Food Process Engg, Sam Higginbottom Institute of Agriculture, Technology & Sciences, Allahabad 211007 Corresponding author: genithaimmanuel@yahoo.co.in Introduction The tenet "Let food be thy medicine and medicine be thy food," espoused by Hippocrates nearly 2,500 years ago, is receiving renewed interest, now popularly used for Functional foods. The term functional foods was first introduced in Japan in the mid-1980s and refers to processed foods containing ingredients that aid specific bodily functions in addition to being nutritious. The Institute of Medicine's Food and Nutrition Board (IOM/FNB, 1994), Japan defined functional foods as "any food or food ingredient that may provide a health benefit beyond the traditional nutrients it contains." Functional foods are foods that provide health benefits beyond basic nutrition due to certain physiologically active components, which may or may not have been manipulated or modified to enhance their bioactivity. These foods may help prevent disease, reduce the risk of developing disease, or enhance health. Rapid advances in food science and technology, an aging population, the rapid rise in health care costs, and changing government marketing and labeling regulations have also had an impact on the functional foods market. Functional foods have been a part...
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...have a human resource deparment. All HR deparments have roles that play for the organization regardless of the type and size. The purpose of the human deparment is to assist the human portion of the company. Its imporant that each organization has a HR deparment that is effiecient and has great quality this benefit the organization is varies ways. The functional roles of the HR deparment are very important towards the human because human are known to be very important to an organization. (Stringer) A very imporant function of the HR deparment is recruiment. The role of the recruiment function is to make sure that they recruit the right people for the job. (Stringer) They also then have made sure the each person they hired is in the correct job postions based upon their skills and abilities. This is a very important job and has a huge impact on the impact because as long as the employee do their jobs correct the organization will be a success. They also help with the interview process testing the employee abilities that they have for the job. Training the employees for the skills that are required for a job is also a functional role of the HR deparment. They have a trainging specialist that teaches the employees the learning objective and methods they need to do their job correctly. (Stringer) Most time the training is for leadership jobs such as supervisors and managers. They have to provide them with correct resources they need to evaluate an employee. They also teach them...
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...PEST CASE STUDY: COCA COLA PEST analysis examines changes in a marketplace caused by Political, Economical, Social and Technological factors. Look at the following statements abstracted from various sources, and group them under the following headings: Political; Economic; Social; Technological After the shock of the attacks on September 11, 2001, and despite the debilitating effect of the Iraq War, the USA’s economy had returned to sustained growth by 2006. However, things have changed quite dramatically recently; following the sub-prime loan catastrophe in the housing market, the economy is again in trouble. Most economists are now predicting a severe recession (negative growth for a year or more), and some predict depression (prolonged recession and contraction of the economy by more than 10 per cent). There have been recent major government interventions around the world, most notably in the banking sector, in an attempt to prevent the world economy from following the USA in a downwards spiral; it is too early to tell if, how and when these efforts will be successful. The recent election of Barack Obama as president is seen by many as a glimmer of hope, but it is recognised that once he takes office on January 20th 2009 he will be inundated with a whole sheaf of major internal problems that will take time, ingenuity and cash to sort out. Internationally, the range of political instabilities, civil unrest, military posturing, protectionism, economic distress, and other...
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...high-calorie diet lived longer than similarly fed mice not given resveratrol. Resveratrol protected mice fed a high-calorie diet from obesity-related health problems by imitating the effects of caloric restriction (Maddox, 2012). Resveratrol also incredibly lengthen the lifespan of worms, yeast, and some fishes (Adams, 2011). In the experiment, local black grapes were gathered and were classified as Vitis vinifera. The skin was separated from the fruit and was placed in dark, cool area. To avoid oxidation of the plant extract, the steps were done away from direct light. The skin was shaken with ethyl acetate and was kept for 72 hours and was filtered. The filtrate was dried using a rotary evaporator to get one-tenth of its original amount. The functional and phenolic groups present in the resveratrol were tested using standard methods. Aromaticity and the...
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...Health Promotion and the Individual CHAPTER 6 161 Box 6-1 Functional Health Patterns Assessment (Adult) Functional Health Patterns Assessment (Adult) d. Perceived ability (code for level) for: Feeding Dressing Cooking Bathing Grooming Shopping Toileting General mobility Bed mobility Home maintenance Functional Level Codes: Level 0: full self-care Level I: requires use of equipment or device Level II: requires assistance or supervision from another person Level III: requires assistance or supervision from another person and equipment or device Level IV: is dependent and does not participate 2. Examination a. Demonstrated ability (code listed above) for: Dressing Cooking Feeding Bathing Grooming Shopping Toileting General mobility b. Gait ________ Posture Absent body part? (Specify.) c. Range of motion (joints) Muscle firmness d. Hand grip Can pick up a pencil? e. Pulse (rate) (rhythm) Breath sounds f. Respirations (rate) (rhythm) Breath sounds g. Blood pressure h. General appearance (grooming, hygiene, and energy level) HEALTH PERCEPTION-HEALTH MANAGEMENT PATTERN 1. History a. How has general health been? b. Any colds in past year? When appropriate: absences from work? c. Most important things you do to keep healthy? Think these things make a difference to health? (Include family folk remedies when appropriate.) Use of cigarettes, alcohol, drugs? Breast self-examination? d. Accidents (home, work, driving)? e. In past, been easy to find ways to follow suggestions from...
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...2. INTRODUCTION The purpose of this report is to highlight the economic and social cost of illiteracy to the global economy. It will discuss the causes and issues surrounding illiteracy, the direct link between poverty and illiteracy and how tackling literacy has a very real and measurable impact on the growth of an economy. 3. DISCUSSION 3.1 DEFINITION OF ILLITERACY Complete illiteracy means a person cannot read or write at all. Of equal relevance is the concept of functional illiteracy, which means an individual may have basic reading, writing and numerical skills but cannot apply them to accomplish tasks that are necessary to make informed choices and participate fully in everyday life. Such tasks may include: Reading a medicine label Reading a nutritional label on a food product Balancing a chequebook Filling out a job application Reading and responding to correspondence in the workplace Filling out a home loan application Reading a bank statement Comparing the cost of two items to work out which one offers the best value Working out the correct change at a supermarket. Poor literacy also limits a person’s ability to engage in activities that require either critical thinking or a solid base of literacy and numeracy skills. Such activities may include: Understanding government policies and voting in elections Using a computer to do banking or interact with government agencies Calculating the cost and potential return of a financial...
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...Human Computer Interaction Contents 1:Human Computer Interaction .....................................................................................................1 2:User's Classification Based on Literacy .....................................................................................1 2.1:Functional Illiterate .....................................................................................................1 2.2:Absolute Illiterate .........................................................................................................1 3:Interfaces for Absolute Illiterate...................................................................................................2 3.1:Visual Aids..............................................................................................................2 3.2:Audible instructions. ...............................................................................................2 3.3:Easy Navigations.....................................................................................................2 3.4: Text Free User Interfaces. ......................................................................................2 3.5:Combination of Visual and Audible instruction......................................................3 4:Recent Works for Illiterate ..........................................................................................................3 4.1:SmartPhone Application for Farmers ....
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...The Night Before An Examination It was the night before my examinations. I was appearing for my matriculation examination, for the third time. Come on, even intelligent people fail their exams too!! It was that “butterflies in stomach” Part-3 once again. Not for me, hah.. am talking about my parents. God knows why they took so much of tension about my exams. I had warned my parents of Diabetes and Ulcers way back, but they would never listen. I even asked them to emulate my carefree attitude when it came to exams, but they were one ignorant lot who would not heed good advice. Anyways, I was cool as a cucumber, because this time I had decided that it would not be the Season Three of some failed daily soap. I had made all fool-proof arrangements to pass this time. My dedication, patience, perseverance and persistence would definitely see me through my exams this time around. Day in and day out, I had sacrificed all my useless activities that kept me unduly busy; computer games, movies, parties, discos.. everything! I gave up everything as soon as the exam time table was announced. All my energy and efforts were now aimed at one single objective: getting the question paper somehow!! Patience is always rewarded, so are genuine efforts and dedication. I was lucky enough to discover a gem of a person in one of my class-mates, whom I revered as my senior, coz he had failed thrice in the same exam. He would have made one hell of a statesman...
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...molecule) to bond with the wool very well. The biggest factor in which the dye bonds to the wool is that hydrogen bonds can form between the OH on the dye and the Nitrogens and Oxygens within the amino acid structure. Silk absorbed very well also. This is because the nitrogens and carbonyls within the polypeptides in the amino acid sequence of the silk fabric. This allows for the Hydrogen bonding between the OH of the dye and the carbonyl and Nitrogens within the polypeptide chain. Also, the polarity of these polar amino acids allow for better dying of the silk fabric. Nylon and cotton were not dyed as easily because not as much hydrogen bonding could occur. Many hydroxyl groups are present on cotton. These are the only functional groups on cotton that can hydrogen bond with the dye. Other than the hydroxyl groups that are present on the cellulose that...
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...Table of IR Absorptions Functional Group Alkyl C-H Stretch Alkenyl C-H Stretch Alkenyl C=C Stretch Alkynyl C-H Stretch Alkynyl C=C Stretch Aromatic C-H Stretch Aromatic C-H Bending Aromatic C=C Bending Alcohol/Phenol O-H Stretch Carboxylic Acid O-H Stretch Amine N-H Stretch Nitrile C=N Stretch Aldehyde C=O Stretch Ketone C=O Stretch Ester C=O Stretch Carboxylic Acid C=O Stretch Amide C=O Stretch Amide N-H Stretch Characteristic Absorption(s)(cm-1) Notes Alkane C-H bonds are fairly ubiquitous and 2950 - 2850 (m or s) therefore usually less useful in determining structure. 3100 - 3010 (m) 1680 - 1620 (v) Absorption peaks above 3000 cm-1 are frequently diagnostic of unsaturation ~3300 (s) 2260 - 2100 (v) ~3030 (v) 860 - 680 (s) 1700 - 1500 (m,m) 3550 - 3200 (broad, s) 3000 - 2500 (broad, v) 3500 - 3300 (m) See "Free vs. Hyrdogen-Bonded Hydroxyl Groups" in the Introduction to IR Spectra for more information Primary amines produce two N-H stretch absorptions, secondary amides only one, and tetriary none. 2260 - 2220 (m) 1740 - 1690 (s) 1750 - 1680 (s) 1750 - 1735 (s) 1780 - 1710 (s) 1690 - 1630 (s) The carbonyl stretching absorption is one of the strongest IR absorptions, and is very useful in structure determination as one can determine both the number of carbonyl groups (assuming peaks do not overlap) but also an estimation of which types. 3700 - 3500 (m) As with amines, an amide produces zero to two NH absorptions depending on its type....
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...Unit 2 Review: Answers: Review for Organic Chemistry Unit Test 2. a) b) c) Write the IUPAC names for the following organic molecules: acetone: propanone d) acetylene: ethyne acetic acid: ethanoic acid e) toluene: methyl benzene formic acid: methanoic acid f) isopropyl alcohol: 2-propanol 3. Be able to use physical or chemical properties to distinguish between organic substances. For example, identify one physical or chemical property you could use to distinguish between the following pairs of organic substances: a) 2-butanol and 2-methyl-2-propanol: • 2-butanol is a secondary alcohol so it will undergo oxidation reactions with [O] to produce butanone (a ketone). An oxidizing agent such as KMnO4 or Na2Cr2O7 will change colour to indicate the reaction • 2-methyl-2-propanol is a tertiary alcohol, so it will not undergo an oxidation reaction with [O]. The oxidizing agent will not change colour b) cyclopentane and cyclopentene: • cyclopentane is saturated while cyclopentene is unsaturated • if bromine in water is added to both compounds, the cyclopentane will not remove the orange colour of the bromine, but the cyclopentene will turn the bromine colourless c) butane and 1-butanol: i) solubility in water: butane is a hydrocarbon so it is non-polar and will not dissolve well in water, while 1-butanol is an alcohol so it is polar and is miscible in water ii) state at SATP: butane is a very short chain alkane so it is a gas a SATP. Butanol, because it is polar, is a liquid at SATP iii)...
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...|Characteristic IR Absorption Frequencies of Organic Functional Groups | | |Type of Vibration |Characteristic Absorptions |Intensity | |Functional Group | |(cm-1) | | |Alcohol | | |O-H |(stretch, H-bonded) |3200-3600 |strong, broad | |O-H |(stretch, free) |3500-3700 |strong, sharp | |C-O |(stretch) |1050-1150 |strong | |Alkane | | |C-H |stretch |2850-3000 |strong | |-C-H |bending |1350-1480 |variable | |Alkene | | |=C-H |stretch...
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...Here is some clarification on functional dependencies. A functional dependency - if you know X, you can reasonably assume you know Y. X->Y X determines Y. Y is dependent on X For example: In the database in the Social Security Administration, your SSN relates to your first name and last name. SSN->Name, Address For Q11, select logical fields were a functional dependency may exist and create tables In Q11, the studentnum is probably unique. 1. Determine the FDs by selecting the fields in the table and one field may be dependent on another. For example, The studentname is probably functionally dependent on studentnum. Studentnum ( StudentName. Identify dependencies for each field in the problem. 2. Create table based on the dependencies. Remember, you need a primary key for each table. The primary key is represented by the field being underlined. Functional Dependencies StudentNum ( StudentName,NumCredits, AdvisorNum, AdvisorName, DeptNum, DeptName AdvisorNum ( AdvisorName DeptNum ( AdvisorName StudentNum, CourseNum ( Term, Grade CourseNum ( Description Complete the last two table representations to complete the problem. Tables Student (Studentnum, Studentname, NumCredits, Advisornum, DeptNum) Advisor (Advisorname, Advisornum) Dept (Deptnum, Deptname) StudentNum(etc) CourseNum(etc) http://faculty.juniata.edu/rhodes/dbms/funcdep.htm Q12, When you see multivalued dependencies, think of it as an individual may have dependencies...
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...Week 13 Case Questions 1. Explain a surgical team as a kind of functional group. What features does it share with most functional groups? What features distinguish it from most functional groups? So if I was to explain a surgical team as a functional team it would have to be this: The doctor accesses the patients, the nurses reassess the patients and confirm what the doctor are doing with them and then the anesthesiologist does the same, so everyone knows that they are on the same page. They all confer with one another to come to a positive outcome to any procedure or project they are attempting. Whereas other groups are just trying to satisfy a customer, surgical teams are having to put their reputations and jobs on the line for their profession. 2. Explain a surgical team in terms of its role structures. What factors might lead to role ambiguity? To role conflict? To role overload? Role Structures: Dr.-Head of surgical team, Surgical Nurse – Pain Management and Dr.’s assistant, Anesthesiologist- pain management Role ambiguity- When one or more are doing practically the same job and neither knows what the other is doing. Role Conflict: When the Dr. is telling the nurse one thing, she/he miss understands tells the anesthesiologist something else. Role overload- When one or more of them think they know more about the procedure than the other and they are not capable of doing more than there job. 3. Explain how surgical team...
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