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Gawker

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Submitted By brye0522
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Q3: Business Report

Background We have been hired by Gaby Darbyshire Gawker Medias president and chief operating officer to analyze their new blog site preggers.com and their magazine titled Teen Pregnancy. Gawker wants to see if this site will be a successful business decision. We have already put it up in a focus group and it has already stirred up a lot of anger among a few and others thinking it will be a good idea. We think it is a good business decision in with making this an actual website. The amount of attention that it got already says that it will be a success because it will generate profit from the amount of clicks you will have on the site. Many will go on to criticize and ridicule the site and others will go on to give tips on how to handle pregnancy. Gawker will need: * The right structure. * teams of analyzers, * the right technology, * And the right control over the site for it to be a success.
With the way Gawker is and how all its other sites are set up; with their “snarky” attitude with the whole thing. They should do the same to this site as well. Even though that many different media groups such as MTV, TLC, and Oxygen have teen shows that express the teen life and their issues; Gawker will still have a success rate because the shows only have a “reality” based show.
Now everyone knows that teens do get pregnant either by choice or not. This site will generate a lot of pop in the media world. Gawker is a network business with many internal structures that make the business a success; with everyone working on different things all the time. This site will have to monitored carefully because many will comment badly and try to make others feel like crap; to avoid that you have to have a team of people watching over the site at all times. Teen girls who do get pregnant do not want to be ridiculed over the internet; all

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