...1. BMW differentiates with Mini BMW Group is a leading global provider of premium products and services for individual mobility. Revenues are generated through three business divisions: automobiles, financial services and motorcycles. BMW focuses on the premium segments of the global passenger car and motorcycle market. The automobiles division develops, manufactures, assembles and sells passenger cars and off-road vehicles under the brands BMW, Mini and Rolls-Royce. BMW acquired the Mini brand in 2001. Since this acquisition sales grew from 25,000 units in 2001 to over 232,000 units in 2008. The Mini, which is sold in more than 70 countries, is even a hit in countries that have strong local auto industries. The top five markets are Britain, with around 45,000 cars sold in 2008; the United States with 41,000; Germany 29,000; Italy 22 000; and Japan 13, 000. BMW has consistently positioned its Mini line as more than just a car. Instead it is marketed as a lifestyle brand, with a range of driver accessories and other miscellaneous branded items such as key fobs and clothing lines giving the brand more meaning to customers than being simply a car. In addition, in Mini has its own online social network, or "urban initiative", called Mini Space. A host of other marketing initiatives, both on and offline, are all designed to play on the car's perky appeal. Mini buyers have a broad and in-depth choice for their car's specification, with 372 interior configurations, including...
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...Branding Strategy.... Building brand equity. “The branding strategy is creates strong brand values which have resonance with the customer and are relevant for the extent of the customers life cycle.” Learning objectives The first step in implementing a branding strategy is to understand the risk involved in the different strategies. After that, we will explore the implications of the different strategies on adding new products and incorporating acquired brands into the portfolio. After the lessons the student should be able to: • Understand the level of risk associated with the different branding strategies. • Understand what generates risk to the brand. • Identify which branding strategies are appropriate to the various segmentation plans. • Understand understanding how a company can avoid dilution of the brand as the product group grows. Brand equity The marketing goal is fulfilled when the brand equity is maximized. As in all matters relating to the concept of equity, there is a balance between risk and return. The choice between different branding strategies means balancing the expected return. A strategy with commonly yields high brand equity is usually associated with a significantly higher risk that the brand can be damaged when there are problems with any products carrying the brand. The brand equity should be seen as the accumulated value of all brands in the company portfolio. Different branding strategies are associated...
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...Top 100 global brands: 1. COCA-COLA ,2. IBM, 3. MICROSOFT, 4. GOOGLE, 5 . GE, 6 . MCDONALD’S, 7 .INTEL ,8 . NOKIA, 9. DISNEY, 10.HP ,11.TOYOTA ,12. MERCEDES-BENZ ,13. GILLETTE ,14. CISCO ,15.BMW ,16 . LOUIS VUITTON, 17 . APPLE ,18 . MARLBORO ,19. SAMSUNG, 20 . HONDA, 21. H&M ,22. ORACLE ,23 . PEPSI 24. AMERICAN EXPRESS, 25. NIKE, 26. SAP, 27. NESCAFÉ ,28. IKEA ,29 . JP MORGAN, 30. BUDWEISER 31. UPS, 32. HSBC ,33 .CANON, 34. SONY, 35 . KELLOGG’S ,36. AMAZON.COM, 37. GOLDMAN SACHS 38. NINTENDO, 39. THOMSON REUTERS MEDIA, 40. CITI ,41. DELL, 42. PHILIPS, 43 . EBAY, 44. GUCCI ,45. L’ORÉAL, 46. HEINZ, 47 . ACCENTURE, 48. ZARA, 49. SIEMENS, 50. FORD, 51 . COLGATE ,52 . MORGAN STANLEY, 53. VOLKSWAGEN, 54. BLACKBERRY, 55 . MTV, 56. AXA, 57 .NESTLÉ 58. DANONE, 59. XEROX ,60. KFC, 61. NEW SPRITE, 62. ADIDAS, 63. AUDI, 64. AVON, 65. HYUNDAI ,66 .YAHOO! ,67. ALLIANZ, 68. NEW SANTANDER 69. HERMES,70. CATERPILLAR ,71. KLEENEX, 72. PORSCHE, 73. PANASONIC, 74 .NEW BARCLAYS, 75. JOHNSON & JOHNSON ,76. TIFFANY & CO, 77 .CARTIER, 78. NEW JACK DANIEL’S ,79. MOËT & CHANDON, 80. NEW C REDIT SUISSE, 81. SHELL, 82 . VISA, 83 . PIZZA HUT, 84 . GAP, 85. NEW CORONA 86. UBS, 87. NIVEA, 88. ADOBE, 89. SMIRNOFF,90. NEW 3M ,91. FERRARI, 92. NEW JOHNNIE WALKER ,93 .NEW HEINEKEN, 94. NEW ZURICH ,95. ARMANI, 96 .LANCÔME ,97 .STARBUCKS, 98. HARLEY-DAVIDSON ,99. CAMPBELL’S ,100. BURBERRY. Top ten value proposition global brands: 1...
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...Managerial Analysis General Electric Company (GE) . Principles of Management (MGT 1120) Name: Caleb M Bruce Date:11/30/2015 Company Background 1. General Electric Company (GE) international headquarters is located in Fairfield, Connecticut 06828 at 3135 Easton Turnpike. Being among the largest multinational corporations, it conducts business internationally in Angola, Australia, Brazil, Canada, China, Indonesia, Korea, and the United States of America as well as in six of the seven continents and in over 170 countries worldwide. 2. General Electric Company offers many products and services. GE provides financing to and for other growing organizations. This organization is key to the infrastructure of the global economy by providing billions of dollars to funding of other organizations. This organization also builds and produces appliances such as clothes washers, and dryers, dish washers, refrigerators and much more on an everyday consumer level to a corporate consumer level. They also are a big influence in lighting from how the electricity is transferred, to the bulb itself. They also produce power systems so large or home facilities can operate. Mainly with electric providing power generator support. Ge makes extensions into their aviation and automotive fields by building engines for the forms of transportation. 3. One of the original founders of GE is Thomas Edison in the year 1890. Entrepreneur Thomas Edison brought multiple of his companies together...
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...BMW AG; Financial Performance Analysis This paper is prepared by: Asif Ahmed BBA 13th Batch Department of Accounting & Information Systems Faculty of Business Studies University of Dhaka, Bangladesh E-mail; asif.ahmed0001@yahoo.com Cell Phone; +8801922939126 BMW AG; Financial Performance Analysis (Asif Ahmed) 1 of 24 Executive Summary: The world is just recovering from a big recessio n. Various big corporations became bankrupt because of this. Many of the automaker giant posted loss during the last 2 or three years, like – Toyota and the biggest corporation of the world General Electric (GE) became bankrupt. More or less all the big corporations are affected by it. BMW, one of the automaker giant, could retain its’ profitability over last three years when the global recession take place. It also affected by the recession but cannot lose the profitability. This interesting thing inspires me to conduct research on the financial performance of BMW AG. In the beginning of my paper I give an overview on the BMW. Later I analyze the net profit, sales revenue, costs and assets base of the corporation for the last 10 years. Then I go for ratio analysis to judge the financial health of the organization. In ratio analysis I use Return of Assets (ROA), Return on Equity (ROE), Basic Earning Power (BEP), Liquidity ratio, Profitability Ratio, Divided Payout (DP) Ratio and Du Pont Chart to conduct my analysis. The findings on the analysis are discussed along...
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...throughout the firm make decisions and take actions that support the corporation’s mission, objectives, and strate- gies. For example, when Cisco decided on a strategy of growth through acquisitions, it estab- lished a policy to consider only companies with no more than 75 employees, 75% of whom were engineers.67 Consider the following company policies: 3M: 3M says researchers should spend 15% of their time working on something other than their primary project. (This supports 3M’s strong product development strategy.) Intel: Intel cannibalizes its own product line (undercuts the sales of its current products) with better products before a competitor does so. (This supports Intel’s objective of mar- ket leadership.) General Electric: GE must be number one or two wherever it competes. (This supports GE’s objective to be number one in market capitalization.) Southwest Airlines: Southwest offers no meals or reserved seating on airplanes. (This supports Southwest’s competitive strategy of having the lowest costs in the industry.) Exxon: Exxon pursues only projects that will be profitable even when the price of oil drops to a low level. (This supports Exxon’s profitability objective.) Policies such as these provide clear guidance to managers throughout the organization. (Strategy formulation is discussed in greater detail in Chapters 6, 7, and 8.) STRATEGY IMPLEMENTATION Strategy implementation is a process by which strategies and policies are put into action through the...
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...12/12/2014 Kisah Bagaimana 25 Jenama Terkenal Antarabangsa Bermula | Usahawan.com 0 ITEMS RM 0 00 EMPTY CART SEARCH FOR PRODUCTS TALIAN HOTLINE 1-300-888-114 LOVE IS SHARING NAVIGATE TO... Home Page | Sejarah | Kisah Bagaimana 25 Jenama Terkenal Antarabangsa Bermula http://www.usahawan.com/sejarah/kisah-bagaimana-25-jenama-terkenal-antarabangsa-bermula.html 1/15 12/12/2014 Kisah Bagaimana 25 Jenama Terkenal Antarabangsa Bermula | Usahawan.com Kisah Bagaimana 25 Jenama Terkenal Antarabangsa Bermula http://www.usahawan.com/sejarah/kisah-bagaimana-25-jenama-terkenal-antarabangsa-bermula.html 2/15 12/12/2014 Kisah Bagaimana 25 Jenama Terkenal Antarabangsa Bermula | Usahawan.com Share on Kisah Bagaimana 25 Jenama Terkenal Antarabangsa Bermula Jenama terkenal dunia seperti Coca-Cola, IBM, Miscrosoft, Google, McDonald, Oracle dan Nike diasaskan oleh orang biasa yang mempunyai semangat dan kelebihan luar biasa. Kedudukan dan nilai jenama-jenama tersebut ditentukan oleh satu organisasi antarabangsa yang unggul dikenali sebagai Interbrand. Cerita kejayaan syarikat-syarikat terkenal ini bukan sahaja menarik untuk dibaca malah mempunyai maklumat yang penting untuk kita pelajari. Bagaimana syarikat-syarikat terkenal ini berjaya mengekalkan kedudukan yang dicapai saban tahun melambangkan amalan cara kerja yang baik dan patut kita contohi. Coca-Cola Produk yang telah memberikan dunia rasa yang paling terkenal telah dilahirkan...
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...Youth driven economy 7. Suburbanization & Rural to Urban Migration – 140 million by 2020; 700 million by 2050 8. 2nd largest pool of Certified Professionals and highest number of Qualified Engineers in the world 9. Investment in Infrastructure 4 Automotive Industry in India 5 Automotive Clusters in India Eicher Escorts Hero Moto Corp Honda Motorcycle Honda SIELCars ICML JCB Maruti Suzuki New Holland Mahindra Suzuki Motorcycles Swaraj Mazda Tata Motors Yamaha North *New Hub: Sanand Tata Motors, Maruti, Ford India, Hindustan Motors Tata Motors East West Bajaj Auto Fiat Force Motors GM John Deere Mahindra Mahindra Navistar Man Force Mercedes Benz PSA Skoda Tata Hitachi Tata Motors Volkswagen Volvo Eicher Ashok Leyland BMW Caterpillar South Daimler Ford Hindustan Motors Hyundai Nissan Renault Royal Enfield Same Deutz TAFE Tata Motors Toyota Kirloskar TVS Volvo Buses (Illustrative List) Significant Manufacturing base of OEMs – Indian & Global 6 Rapidly growing presence of Global OEMs Passenger Vehicle market share by OEM parent country 2007 2011 Mahindra Hindustan Motors Premier Maruti Suzuki Tata Motors Mahindra...
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...INDIVIDUAL PROJECT: Microsoft 1. Description of Company a. Organizational Description – Microsoft is a computer company based out of Washington. Since the launched in 1975, the company has grown to be the leading software organization in the world, providing services to Fortune 500 companies, predominate universities, and in the homes of millions of citizens. Microsoft is responsible for the creation of every day uses for us today, such as operating systems, graphical user interfaces (GUI), Microsoft Word, Microsoft Excel, and most importantly, the Xbox. b. History – Paul Allen approached Bill Gates about starting a company that would develop and sell parts for the Altair 8800, which was the first personal computer to market. The duo believed that they could build a better computer that would be user-friendlier, so Bill Gates dropped out of Harvard and the two acquired a team to create Microsoft. The name was derived from the words “microcomputer” and “software”. The company was incorporated in 1981, moved their soon to be enterprise to Washington. Focusing on the software side of the computer industry, Microsoft created the MS-DOS operating system, which was the beginning of software, as we know it today. c. Current Situation – Currently Microsoft is still the leading software company, with Satya Nadella leading the way as the CEO. Former Chief Software Architect, Bill Gates retired in 2008, but remains on the company’s board of directors. ...
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...PITBULL (MARKMA – GE Capital) Anciano, Erwin Cueto, Conrad Jonathan Del Mundo, Christopher Brian Pagsuyuin, Alfredo Jr. Tulio, Emmanuel Viral Marketing Today, the traditional marketing technique of running ads through the major media outlets – television, newspaper and radio – is no longer as effective. A large part of this is due to the rise of the internet and the new marketing segment known as Generation Y. This group of young people takes more to trusting their friends and people in their inner circle, rather than mass media ads from people they do not know. It’s precisely because of this new marketing landscape that viral marketing – that is, getting your message across through word of mouth, is so important in today’s marketing mix. Nothing works better than getting your customers and fans to do the marketing for you – and it’s a lot cheaper than running the ads on television. The key to viral marketing is to tickle the consumer’s emotions and have them really move on the message. There’s a reason that “emotion” contains the word “motion,” and it’s when you get people’s emotions moving that viral marketing really comes to life. Viral Marketing has taken on many forms and faces over the years, but some of them work really well and others, not so much. Giving out Freebies The classic example of viral marketing is Hotmail.com. Hotmail, the first free e-mail provider, would give...
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...Eco marketing: What price green consumerism? By Jon Entine on Sep 1, 2011 Plenty of shoppers say they consider environmental impact, but in reality price rules supreme, says Jon Entine How much do we want green carrots? Remember the innocent days of the 1980s ethical consumer movement? New Age entrepreneurs rode the green wave into the hearts and malls of the world. The promise? Buying pricey ice-cream or hair rinse made with Brazil nuts (or the stocks of the companies that made those products) would make the world a better place. That myth crashed. Consumers, it turned out, were not willing to buy idealism in a bottle if it came at a premium. Two decades later, green marketing remains with us, more intense than ever. Is green yet more than a fad? The Lifestyles of Health and Sustainability annual survey estimates that 13-19% of American adults are dedicated green buyers – a $290bn market. The US-based Cone Communications estimates that 70% of American consumers consider the environmental impact of their purchasing. The UK and Europe show similar numbers. According to marketing experts, however, these figures are wildly overstated, reflecting attitudes, not buying patterns. “Buying green products presents people with a social dilemma: they have to be willing to pay premium prices – not for their own direct benefit, but for the greater good,” says professor Shruti Gupta of Penn State University, a world expert in ethical behaviour. “While people love to voice their idealism...
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...Luxury Car Retailing & Trends Executive Summary A luxury car is indeed a status symbol that is a reflection of one’s personality and power in society. There is a steady increase in luxury car customers globally as there is a rise in income, wealth and urbanization. It is more of a dream come true of the rising middle class to purchase and own a luxury car. After the global financial crisis (Reyneke et al., 2012) hit the luxury auto market, it was interesting to find that the younger generation maintained their spending habits and joined the baby boomers who were already major consumers of luxury cars. However, the concept of cars being a boy toy has certainly evolved with the emergence of female consumers . These women are driven by their need to showcase their power and independence. The finest example are the Chinese and Middle Eastern women who have come out of their cocoons and protested against a male dominated culture and purchasing luxury cars were a part of that change. As the younger generation have become more environmentally conscious, luxury car retailers have adopted the ‘go green’ concept by bringing out diesel run and electric cars. Another trend that is picking up is the customization of cars. Luxury car retailers have chosen to customize their car for their customers providing them exclusivity and satisfaction as the customers get what they exactly want. The sales for luxury cars from 2012 to 2014 have been forecasted to increase steadily but there are...
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...CHAPTER 17 CAPITAL BUDGETING FOR THE MULTINATIONAL CORPORATION This chapter focuses on three aspects of foreign investment analysis that are infrequently considered in evaluating domestic projects: the difference between project and parent cash flows; incorporating political risks such as expropriation and currency controls; and factoring in inflation and exchange rate changes in cash flow estimates. It also evaluates the various methods used to incorporate in the investment analysis the additional risks encountered overseas. These points are brought out in the process of working through the International Diesel Corporation Case. The ability to perform a capital budgeting analysis is one of the most valuable skills we can provide our students; this case is designed to make them aware of many of the intricacies involved in doing such an analysis. At the back of the chapter I have included a set of questions (2-13) that students should bear in mind while reading the case. Addressing these questions will help them to get more out of the case. I have found that a quick review of capital budgeting basics, given in the first section, is useful for most students. The key point made in Appendix 17A is that a firm's exposure to political risk is a function of government actions and the impact of those actions on the firm's cash flows. The corollary is that a firm can take actions, preferably before making an investment, to reduce its susceptibility to political risk. Thus, much...
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...EXECUTIVE SUMMARY: From the very beginning of automobile industry, product and branding strategies are considered as one of the major functions performed by the manufacturers. What is interesting that, with the passage of time, its importance is increasing significantly. Even though the voyage of automobile commenced in 1335 by Guido da Vigevano, in true sense there was not any considerable development until 1885, when Karl Benz invented the first practical automobile. Since then the automobile industry has gone a long way consisting of a number of renowned companies. In this industry, the core product is transportation and communication facility backed by actual and augmented product. Product line decision involves Line stretching and Line filling. In this industry, Mercedes-Benz lengthens its product line by using both line stretching and line filling. Since the early branding era, the branding strategies have changed throughout the time. Branding is, now-a-days, influencing the consumer buying behavior to a greater extent. As such manufacturers are now concentrating more on brand placement rather than product placement. They are developing brand loyalty in the minds of their customers in order to achieve high retention rate. Automobile companies can build up both product and corporate brand, but the recent trend is towards emphasizing on corporate branding. Previously it was thought that Branding is necessary from the sellers point of view to differentiate own products,...
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