...Research Report Part 1: Formulating the Research Problem The Research Problem Phoenix Recording is a record label for various genres of music. The country music genre is fairly small and represents both male and female country artists. The Vice President noticed that the overall profits for the country artists are extremely low. He has decided to cut the production of music budget for one of the artist. The Vice President has hired an exterior team to provide viable information that would determine the reason for reducing any particular artist’s production budget. Part of the exterior team’s research will involve analyzing YouTube’s view rates for each artist’s hit song for the current year. The independent variable in the research is the gender of the artist and the dependent variable is the number of YouTube views. The team will take a random sample of male and female artists. The team realizes that the variables of male versus female country artists may give the record label an overall view for that genre of music videos being viewed. Research Question Is the difference in the number of YouTube views (DV) based on the gender of the artists (IV)? Hypotheses H0: The difference in YouTube views (DV) is not based on the gender of the artist (IV). H1: The difference in YouTube views (DV) is based on the gender of the artist (IV). Part 2: Literature Review Literature Review This article formulates the understanding that when comparing...
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...Pussycat Dolls “BUTTONS” -Music Writing Task With over 82 million views just from YouTube, the music video “Buttons” has definitely influenced the viewers unknowingly. It was unsurprisingly easy to find a video to discuss about gender and even throughout the video none of the actions or contents surprised me. Why? The Pussycat Dolls are being portrayed as sex objects. (I am straightforward, I know) This was distinctively shown through their actions and costumes throughout the video. The movements in the music video are extremely provocative to the man and perhaps quite daring as well. (See source 1 and 2) The costumes expose the majority of the body parts creating the sense of seductiveness, but whatsoever could still find a way to strip more off, which I found was quite impressive. (Clearly, that was sarcasm) (See source 3). Not only were they presented physically as sex objects but it can be proved via the lyrics of the video (see source 7). This suggests that the audience should look at the video from another light. “This could be yours” suggests that they are doing this on their own decision and is as if willing to advertise their body is an object to give out. There is a clear division of sexism throughout the music video. The fact that there is only a man throughout the video suggests that he is the centre of attention and has women surrounding which is typically what all men wish for. Women are being presented as if they thirst for sex simply through the choice...
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...suggests that audiences may be passively affected by the sexist, violent representations in GTAV as it is a more realist text than other shoot em' up action adventure games. Young audiences ultimately may begin to view women differently and think that the aspirational violence is acceptable as a means to an end". Andy Medhurst (Representation Theory) Stereotyping is Shorthand for Identification: "One way that texts like Waterloo Road and Skins for example allow for audience identification is through stereotyping and giving characters an extreme representation". Angela McRobbie (Gender Theory) Post Feminist Icon Theory: "Lara Croft, Lady Gaga and Madonna for example could be identified as post feminist icons as they exhibit the stereotypical characteristics of both the male and female strength, courage, control and logic but also are willing to be sexualized for the male gaze. This control element of their own representation is crucial in understanding the theory". Baudrillard Hyper Reality: "Some texts are difficult to distinguish in terms of the representation of reality from a simulation of reality e.g. Big Brother. The boundaries are blurred as codes and conventions create a set of signifiers which we understand but in fact the representation is a copy of a copy". Uses and Gratifications Theory: "Different audiences gain different pleasures from a media text e.g. Gravity can be enjoyed via diversion or escapism, it can use surveillance to give information to audiences...
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...When I Grow Up: An Analytical Study of the Interpretations of Children on Pop Culture Elements found in Selected TV Commercials “TV takes our children across the globe before parents give them permission to cross the streets.” - Joshua Meyrowitz BACKGROUND OF THE STUDY Advertising is a form of mass communication strategy created to promote the purchase of a certain product, message, or service in the market. It carries the messages that come to you from the people who pay for the media (Biagi, 2001, p. 227). It is also an act of popularizing something through mass media to attract the attention of the consumers, audiences, or mainly the public for higher sales and marketability. Tracing through the history, evidences of advertising is said to have started thousands of years before when people started trading things for survival. Thus, the rise of technology, industrialization, and capitalism triggered the success of advertising in the heightening state of competition worldwide and in every aspect; from commodities, to people and politics. The industrial revolution, according to some historians, is the root of commercial advertising (Campbell, 2002, p. 387). Because of the continuous occurrence of new products in the market and there is a need to sell them off instantly, businessmen tried the concept of large scale advertising to sell more. Over the time, manufacturers realized that if their products were distinctive and became associated with quality, customers...
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...from is what we need to help us embrace those parts of our history that must be held on to and celebrated and relinquish the undesirable parts: our acceptance of being powerless; our antagonistic propensities. The impact of West Indian slavery on the cultural landscape of the Caribbean cannot be under estimated or taken for granted. In the entire discourse on West Indian slavery, it is often taken for granted that the discussion centers solely on enslaved Africans. However, slavery brought to the region not only African but Europeans (Spaniards, French and British) and consequent to its abolition, there was the advent of the east Indians. We see the impact of their influence in the names of places; the foods we eat; our music and dance; our arts and craft, gender and sexuality. As these and other anecdotal evidences are examined and the academic contributions of others are analysed, Caribbean culture will be clearly defined and its origin established. Slavery and its attending impact upon Caribbean culture have been both positive and negative as remnants of the social/class system of the “plantocracy” linger and take deeper root in the Caribbean community, in general and the Jamaican landscape, in particular. Via the slave trade, the Caribbean has adopted many aspects of African culture. Jumping, leaping, kicking, shuffling, and waving are all body movements incorporated into African folk dance. Some of...
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...SILENCE! The musical is an unauthorized parody of The Silence of the Lambs. This play is not one for anyone sensitive to vulgar and raunchy acts, it is specifically for adults only. The project began in 2002 as nine humorous songs that retold the entire story of The Silence of the lambs. This music ended up going viral and becoming so popular, they created new songs and turned it into a live musical. Their version was adapted for the stage by Hunter Bell. The musical premiered at the FringeNYC Festival in 2005, where it received the award for Outstanding Musical. This musical received all kinds of awards during its two-year off Broadway run and ten years later and it’s still going strong all over the United States. The analysis of the seven elements of the play will begin in this order: the plot, characters, theme, language, movement, music, and spectacle....
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...Hedwig and the Angry Inch Response to Topic A: Hedwig used music, comedy, and pathos to tell the story. I think these elements were used very well to tell the story of Hedwig’s struggles. This film has pushed in a direction ever so controversial, touching subjects as cross-dressing, gender bending, etc. It is a film that celebrates individuality. The music in this film played a big role in telling Hedwig’s story. Hedwig’s music combined moments of comedy, and emotion to deliver a side of storytelling that the audience could very well appreciate as the film unfolded Hedwig’s struggles. The music of the band combined rock and punk that delivered epic ballads like “The Origin of Love” and then more of a thrashing punk narrative like “Angry Inch” that gave the audience a detailed map of Hedwig’s life. In addition, these performances delivered such genuine emotionality that you feel like that you are riding along with Hedwig’s life struggles. And the fact that she can sing beautifully, heavy or soft, is something that adds to the effect. You can see that she gets lost in the performance that which is her insanity of life. Another element this film does well is in it humor. A scene of Hedwig performing her sets in bars where the audience consists mostly of hardcore Christian conservatives is very hilarious. As she was performing, I am anticipating a bar fight, and sure enough it happens. The humor in the film I think lives up to the task of shaping a story that can be sympathetically...
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...residence because, unlike other Europeans, the Quakers never coveted Iroquois lands. The Good Message and Handsome Lake’s subsequent evangelical career included elements of both Quaker Christianity, such as silent prayer meetings, and traditional shamanism, such as prophetic mysticism. What work did the men do? The Women do? The children do? Mohawk men were in charge of hunting, trading, and war. Mohawk women were in charge of farming, property, and family. These different roles were reflected in Mohawk government. Mohawk clans were always ruled by women, who made all the land and resource decisions for each clan. But Mohawk chiefs, who made military decisions and trade agreements, were always men. Only men represented the Mohawks at the Iroquois Great Council, but only women voted to determine who the Mohawk representatives would be. Both genders took part in storytelling, artwork and music, and traditional medicine What was their music like? The two most important Mohawk instruments are drums and flutes. Iroquois drums were often filled with water to give them a distinctive sound different from the drums of other tribes. Most Mohawk music is very rhythmic and consists mostly of drumming and lively singing. Flutes were used to woo women in the Mohawk tribe. A young Mohawk man would play beautiful flute music outside his girlfriend's longhouse at night to show her he was thinking about...
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...MARKET SEGMENTATION Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements: * No more than 2100 words * Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. * A positioning statement for the company with careful consideration of their brand and strategy * Paper is consistent with APA guidelines. Introduction: The fundamental component of Market segmentation is a market-based strategy. A market segment is a purchase behaviors and different descriptive characteristics and specific group of customers with distinctive customer needs (Baker M.J, 1995) By categorizing markets into sub sectors, targeting marketing effort in such a way as to meet the other requirement and technical requirements of each of these, organizations may be able to secure big competitive position than if they attempted to satisfy the fundamental requirements of the market as a whole. In market segmentation there are four criteria that have to be satisfied in order for market segmentation to be effective. A market segment should be accessible, identifiable, substantial, and stable. In Identifiable, there should be indicators of observable that enable the segment to be defined and quantified (Baker M.J, 1995). Accessible, that is, it should be probable to target specifically the...
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...This article is a detailed, academically supported body of work, designed to retort the following questions: How and why are semantically sexualised women used as a perceptive marketing stunt’ and ‘what role does the media play in legitimizing gender discrepancies through framing and cultivation strategies? Coaxed by the issue of female objectification in the mass media, the following research was conducted both practically, and theoretically, to overtly annunciate the social and democratic problems associated with advertised female subordination. The relative research involves a semiotic analysis of two sources, coupled with a survey of 40 candidates of varying ages. Furthermore, theoretical mechanisms of media framing and cultivation have been deconstructed throughout this article to uncover the impact of magnified female subordination on the domestic expectations of children and young adults. Through the collection of data, it was able to be conclusively recognized the impact of objectification on social attitudes. Results had shown the many conceptions concerning the female purpose, these include; a woman’s role as a domestic and sexual slave to her male partner. Through the convergence of data, semiotic analysis and academic theory, it may be meticulously understood how female objectification in the mass media is a social complication in the construction of an egalitarian future. ‘Women’s bodies are predominantly valued for its use to others’ Fredrickson & Roberts 1997 ...
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...The film adaptation of Twelfth Night is a light hearted comedy of love, exuberance, drunkenness, deception and mistaken identity. According to Stephen Hitching “...twelfth nights plot is delightfully absured, the acting brilliant and the directing superb. The contrast between the proud and proper Malovlio and the drunken, stupor of Sir Toby Belch creates much laughter along; with the switch from the original script where the Duke opens the play to the sound of Fest’s voice certainly makes the film adaptation a riveting experience. It is the sort of comedy you can watch over and over again. Both Nunn and Shakespeare displayed effective use of technique through the use of non-verbal elements such as costuming and verbal elements such as language, respectively .Shakespeare’s mastery of imagery and Nunn’s use of visual and auditory appeal reinforce the timelessness of themes such as Love and Deception. Costuming is the vehicle through which the theme of deception is revealed. Trevor Nunn’s interpretation of disguise gave the audience a sense of understanding of his idea into the cross dressing process by using Visual Imagery which is seen through the Decepetor herself Viola .She presented herself as man or by her transformation name ‘Cesario’ by getting rid of her feminine garments, cutting her hair, banding her breast, putting on trousers with suspenders, a white shirt and jacket accessorising the complete look with a moustache. However with Viola developing a friendship...
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...Personal Response on Sexuality Identity Lillian M. Floyd PSY/265 Lauren Lappe February 16.2014 A person’s sexual identity may seem like something obvious, something that should be an essential characteristic of our lives. However as we have found, these things are not always so simple, often finding that our sexual identity, is ever changing most of our lives. I have given my own identity some thought and I find for me it wasn’t easy. In this essay I will be discussing my own identity and my reasons for coming to the conclusions that I have come to, and why I came to them (Rathus, Nevid, & Fichner-Rathus, 2005) Sexuality is and will always be a natural and healthy part of living. All of us have different values or strong beliefs. Our sexuality is like a beautiful diamond being multifaceted with different ethical, emotional, psychological, and physical dimensions. Regardless, there are effects and consequences for any sexual decision we make (Rathus, Nevid, & Fichner-Rathus, 2005) I was a reckless teenager never taking into consideration the consequences of my actions by being so promiscuous. After looking over the different sexual values in our text it seem that when I was younger I favored hedonism because I was more into the pleasure that I received from it (Rathus, Nevid, & Fichner-Rathus, 2005) I can relate to more than one sexual value system(s). Legalism for example, because I come from a very religious family...
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...to an end, they are new every morning…” starts ringing in my ears. And so it did happen again today, I could feel the refreshing spirit of the Lord once again with something new for me. I was ready and excited! As the clock struck 11.30 and the chimes rang, we were greeted with a beautiful piece of Celtic music. It was the White River Celtica, a fiddle and piano duet played by Wyatt Watkins and T.H. Gillespe, alumni of Christian theological Seminary. I looked around the chapel and saw bright smiling happy faces of our alumni. It was CTS alumni gathering today, and they have come to meet, greet, bless and fellowship with us. This aesthetic music took everyone into world of the Celts, and sounded as if Jesus was right there calling us to an intimate relationship with him and other fellow beings (the Celtic Theology of ‘Immanence’ and ‘incarnational theology’). This experience was followed by a surprise choral reading, which was a new and creative element introduced in the service. This was introduced to draw out of the strong traditional way of reading the text and give a new perspective. I would like to tell you a little bit about this very innovative and effective element that CTS chapel service committee introduced today ‘The Choral Reading’. Choral reading by its definition is just a simple act of reading together usually practiced especially elementary schools. But it was not the same here. It was new, innovative and very creatively performed. This...
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...ABSTRACT Title: PERCEIVED EFFECTS OF SCREAMO MUSIC TO THE SPIRITUAL ENRICHMENT OF THE STIGMATINE YOUTH MOVEMENT MEMBERS Author: JOHN LERY MAAMBONG ANASTACIO Degree: Bachelor of Arts in Mass Communication School Year: 2009 – 2010 Rationale This study aims to know the significant relationship of the profile of the respondents and the perceived effects of screamo music to the spiritual enrichment of the Stigmatine Youth Movement (SYM) Statement of the problem This study Is to determine the perceived effects of screamo music on the spiritual enrichment of the Stigmatine Youth Movement (SYM). This seeks to answer the following questions: 1. What is the profile of the respondents in terms of 1.1. Age 1.2. Gender 1.3. Length of membership in Stigmatine Youth Movement (SYM) 1.4. Length of exposure to Screamo Music 2. What are the effects of Screamo music as perceived by the Stigmatine Youth Movement (SYM) in the apostolate? 3. Is there a significant relationship between the profile of the respondents and the perceived effects of screamo music to the spiritual enrichment of the Stigmatine Youth Movement (SYM)? Methodology A descriptive survey research was used in this study. Descriptive research involves collection of data in order to test hypothesis or to answer questions concerning the current status of the subject of the study. The descriptive research has no...
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...Thing, black film and the emergence of a subsequent hip-hop visual markers have posited African-American kaleidoscopes of a view into aspects of the so-called ‘black experience’ in social terms. Music and song scores in film today – across the board – are replete with hip-hop representations. Munby maintains that the “low-budget” characteristics of Rudy Ray Moore’s effort to appeal to black audiences in the pre-1980s, given his “irreverent attitude to the laws that govern mainstream moviemaking” had failed to measure up to what hegemonic society deemed as ‘good’ black film (204). Yet, three key areas of discourse of hip-hop influences in cinema persist around the culture of...
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