...2. Executive summary • Two countries researched for potential market entry of Silkwood Wines, using macro-environmental (PEST) analysis, are Argentina and New Zealand. • Argentina is an attractive market for winemakers from ‘target-market’ point of view, but it is not a good time to commence exporting to this country. Unfavourable political and economic situation are the strongest factors that influence this decision. High physical, psychic, cultural and linguistic distances from Australia represent additional potential complications. • New Zealand on the other hand offers less opportunity for profits, but being physically, psychically, culturally and linguistically close to Australia, with a favourable applicable tariff rates and historically good relationship, it is a safe option. • American slightly positive GDP growth in the last quarter and some other latest statistics indicate that the worst times relating to world financial crisis is in the past. Nevertheless, world’s economists are prognosticating that long time is needed for full recovery. Some countries are still in recession and Argentina is battling hard to come out as a winner. Higher risks are associated with these hard times, thus a safer option is recommended. • Taking all this into consideration and the facts that Silkwood Wines are inexperienced in exporting and have limited human and financial resources, I recommend New Zealand as the best country for initial entry. With characteristics above described...
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...Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects Thomas J. Madden, Martin S. Roth, and William R. Dillon ABSTRACT Attribute ratings often contain a holistic or global impression of the brand, commonly referred to as “halo.” A halo response can occur when perceptions of a brand’s performance on an attribute are influenced by performance percep- tions on another attribute or by a global impression of the brand. Using cross-national survey data from consumers in Argentina, China, Spain, and the United States, the authors examine the extent to which a halo response introduces bias to product quality and corporate social responsibility perceptions of competing brands. The findings show that halo is more pervasive for product quality than for corporate social responsibility associations, varies across brands and markets, and is strongly related to brand recommendations. Examining cross-national brand performance and halo perceptions can help international marketing managers understand key perceptual similarities and differences between and across markets, which can inform strategic considerations such as whether to pursue global, panregional, or national branding, positioning, and advertising strategies. Keywords: constrained components analysis, associative network models, automatic activation theory, branding and brand management, marketing standardization/adaptation, corporate social responsibility The strategic...
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...| case study | | | 17/02/2014 | Natura : Global Beauty Made in Brazil | | David Molina 11185093 | case study Natura : Global Beauty Made in Brazil | | | What are the key success factors in the cosmetics industry?We’re going to go with a step by step analysis, similar to a PEST analysis, in order to find the key factors in the cosmetic industry, especially in Brazil and according to the article.First, the political reforms in Brazil in the 1990s has led to a better openness of trade and investment from the global market. From 1995 to 2000, it has created a more decentralized and market-driven environment through the deregulation of state monopolies and prices, according to the WTO report of trade policies in Brazil in November 2000. It also explains the influence of better resource allocation and greater flexibility of the Brazilian market on the recovering from the financial crisis that lead to the floating of the real in 1999, and thus show an increasing resistance of the market.On the other side, the economic structure of Brazil was supporting the development of the cosmetic market. In 2005, it has 180 million of people which 83% were located in urban areas, which are targeted consumers for cosmetic products. Also there was a strong demand for cosmetic products in Brazil, the country being among the top ranked countries in term of sales. Before the 1990s, there was also a lack of international competition in Brazil, a few multinational were eager...
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...the four major theories of development: modernization, dependency, world-systems and globalization. These are the principal theoretical explanations to interpret development efforts carried out especially in the developing countries. These theoretical perspectives allow us not only to clarify concepts, to set them in economic and social perspectives, but also to identify recommendations in terms of social policies. For the purposes of this paper, the term development is understood as a social condition within a nation, in which the authentic needs of its population are satisfied by the rational and sustainable use of natural resources and systems. This utilization of natural resources is based on a technology, which respects the cultural features of the population of a given country. This general definition of development includes the specification that social groups have access to organizations, basic services such as education, housing, health services, and nutrition, and above all else, that their cultures and traditions are respected within the social framework of a particular country. In economic terms, the aforementioned definition indicates that for the population of a country, there are employment opportunities, satisfaction -at least- of basic needs, and the achievement of a positive rate of distribution and redistribution of national wealth. In a political sense this definition emphasizes that governmental systems have legitimacy not only in terms of the...
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...Identify a global organization with a multinational presence. *Nike Identify and research a cultural issue that affects this organization's interactions outside the United States. Define the issue and provide an overview of how became an issue in the organization. Prepare an analysis of the ethical and social responsibility issues your organization must deal with as a result of being global. Write a 1,050- to 1,400-word paper summarizing the results of the analysis. Include the following: • Identify ethical perspectives in the global organization. • Compare these perspectives across cultures involved in the organization. • Describe a viable solution for this issue that could be acceptable by all stakeholders. Introduction: The Nike Corporation In today’s economy, there are several corporation that use multinational tactics in order to make their business strive and successful. A great benefit of multinational corporations is that it helps create wealth and jobs around the world. These corporations also offer much needed foreign currency for developing economies. However, there are many disadvantages such as multinational companies have monopoly power which enables them to make excess profit and pushing local shops off the map. A global multinational company that is very recognized and popular around the world is The Nike Corporation. The Nike Corporation was originally known as Blue Ribbon Sports (BRS). It was founded in January 1964 by Philip Knight...
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...Global Branding of Unilever and Nestle | Report Analysis | ] | Global Branding of Unilever and Nestle | Report Analysis | | 1. Executive summary 4 2. Introduction 4 3. Overview of Unilever and Nestle 4 3.1. Company Facts-Vision and Mission 5 3.2. Company Facts-Core Business Sectors 5 3.3. Company Facts- Business Strategy 5 4. Global branding 6 4.1. Standardization vs. regional adaptation 6 4.1.1. Language 6 4.1.2. Cultural differences 7 4.2. Advertisement 8 4.2.1. Religious issues ...
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...Natura: Global Beauty Made in Brazil I. Situation Analysis The beauty market has experienced exponential growth rates and is an important sector in many countries—particularly Brazil – a country known for its cultural importance of self-image. Amidst a highly competitive beauty industry with a number of major global players, one local gem stands out from the crowd – Natura. Founded in 1969, the company is the industry leader in cosmetics, fragrances and personal care market in Brazil. Natura developed it products using environmentally sustainable practices and employed a direct sales business model, which has overtaken Avon, the giant U.S. company. Natura provides a wide range of products with solutions for consumers’ various needs including face care, body care, hair care, make-up, fragrances, oral hygiene and product lines for children. The company was tremendously successful in Brazil despite the tough economy. Natura began its international expansion in 1982 around the neighborhood countries, starting with Chile followed by Argentina, Peru and recently Mexico in 2003. However it was in 2005 that Natura took a major step in its internationalization by opening a shop in Paris, the world capital of beauty and cosmetics. The analysis below examines and evaluates a strategic decision for future international expansion for Natura – whether it is to stay within Latin America and Europe, enter the attractive US market or expand to fast-growing Russia? And as part of the growth strategy...
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...Kentucky Fried Chicken and the Global Fast-Food Industry Case Analysis 1.0 Source Problem The change in demographic trends in the past two decades has seen an overall increase in costs for KFC and other fast food chains. Due to immense price competition and saturation of the US market, KFC is unable to raise its prices to cover the increased costs. The slower US population growth rate, oversupply of fast food chains and the minuscule 1% growth in the US restaurant industry per year has resulted in KFC¡¦s focus on expansion of their international markets. 2.0 Secondary Problems 2.1 Short Term - New product introductions are slow. - Market research inefficiency. Eg. Germans were not accustomed to buying takeout or ordering over the counter. McDonalds performed better in this aspect. - Crispy strips and chicken sandwiches cannibalized the fried chicken sales. 2.2 Long Term - Differences between the PepsiCo and KFC corporate strategy and culture. - PepsiCo/KFC poor relationship with franchisees. - Increased competition from direct and indirect competitors. - Reduction in market share in the US market. - Risks involved in international operations: long distances made it difficult to control quality and service, increased transportation and other resource costs, and time, culture and language differences increased communication and operational problems. - Fast food sales grew at a slower rate (5%) in comparison to other sectors in the restaurant industry. ...
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...Cultural Differences and Emotional Intelligence Group 4: Sheila Wade, Sara Shimkus, Jeff Robben, Gus Caruso, Leticia Santana, and Lori McKenzie Central Michigan University Abstract During an the assessment of several countries, values of open-mindedness, inclusion, respect and tolerance are more likely to be attained within a prospectus that encourages the increase of Emotional Intelligence (EI). In this research paper, the role of EI in determining leadership effectiveness was reviewed to explain emotional characteristics specific to five countries: Nigeria, Mexico, Russia, Argentina, and China. These countries were included in a study called Project Globe. GLOBE is the acronym for Global Leadership and Organizational Behavior Effectiveness. In this study, four cultural clusters were utilized, and the role of emotional intelligence was evaluated in determining leadership effectiveness. Emotional Intelligence was appraised more favorably than technical skills and cognitive skills, especially when referring to social skills, and transformational/charismatic leaderships were preferred across cultures. The intent of the collaborative effort of Team 4 was to explore the cultural values and practices in five different countries and to identify their impact on organizational practices and leadership attributes. One way to explore cultural similarities in the world is to study cultural clusters which are a group of countries that share many similarities. The countries in...
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...Cross-Cultural Perspectives Isaiah Johnson ETH/316 Dr. Steward February 4th, 2016 HALLIBURTON HALLIBURTON ENERGY SERVICES Introduction In 1919, Halliburton one of America / World’s largest providers of products and services to the oil and gas industry changed the nation. Halliburton employs over 65,000 people, and represents 140 nationalities in over 80 countries. Establishing extraordinary foreign relationships and qualities in the global sector, Halliburton growth in foreign culture exceeded all expectations. Halliburton innovative focus and expansions place Haliburton in position to increase profit and demand worldwide. Founder Erie P. Halliburton barrowed a wagon, mules, pump and built a wooden mixing box to start his very own oil well cementing business in Duncan, Oklahoma. In 1930 Halliburton took off, opening other services related in the oil & gas industry taking the company to new heights with offshore cementing and rigs in the Gulf of Mexico. Steps toward becoming worldwide in 1926 resulted in the sales of oil equipment to English companies in Burman, Alberta, Canada, Eastern Hemisphere operations and later Venezuela in 1940. By 1946, the company – using its innovative technology – had expanded into Colombia, Ecuador, Peru and the Middle East and began performing services for the Arabian-American Oil Company, the forerunner of Saudi Aramco. In 1951, Halliburton made its first appearance in Europe as Halliburton...
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...Sydney, 28th of April of 2011. Implement International Relationship Strategies Prof.: Marcus Bear Beef Market – Brazil x US . Juliano Goulart Cezar jgcezar@hotmail.com Summary: Title Page 1. Introduction …………………………………………………………………………………………………………………. 3 2. WORLD ………………………………………………………………………………………………………………………… 4 3.1. Overview of Global Market ………………………………………………………………………………………….. 4 3.2. Mundial Herd, a brief report ………………………………………………………………………………………… 4 Table 1: World - cattle, major countries (million head) ………………………………………………………… 4 Table 2: Global Beef Production (thousand ton) …………………………………………………………………. 4 3.3. Export world beef and veal consumption and leading exporters. ………………………………… 5 Table 3: World - Exports of beef and veal, main countries (Thousand tones carcass equivalent) …………………………………………………………………………………… 5 3. BRAZIL ………………………………………………………………………………………………………………………….. 5 3.1. Cultural Facts – Brazil and the tradition od eating beef …………………………………………………5 3.2. Emerging Global Role …………………………………………………………………………………………………… 6 3.3. Foreign and Trade Policy ……………………………………………………………………………………………… 6 3.4. Brazilian Beef Market …………………………………………………………………………………………………… 6 Table 4: Data on the Brazilian Beef Market …………………………………………………………………………. 6 3.5. Brazilian Beef System …………………………………………………………………………………………………… 7 3.6.1. Subsystem for Support ………………………………………………………………………………………….. 7 ...
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...Belay Seyoum Table of Contents Introduction……………………………………………………………… Summary……………………………………………………………….. International Trade International Trade Barriers Trade US – Latin America Analysis/Implications………………………………………………….. Conclusion………………………………………………………………. Reference…………………………………………………………………. Introduction There are currently promotional agreements just passed congressional signature that is an integral part of our current presidential team agenda to increase opportunity for American businesses, farmers and workers to expand and improve access to foreign trade with Latin America. There are three agreements. One specific to Panama, one to Korea and one to Columbia. The purpose of this paper will focus on the pending Columbia and Panama trade agreements and the purpose of the Latin America trade coalition that is supporting this trade. Summary International Trade International trades along with investment are fundamental in our everyday lives. The food we eat, the cars we drive, the clothes we wear, and even the fuel in our vehicles are all factors of international trade. Many of our jobs here in the US are dependent on imports and exports. International trade is imports and exports. The definition of International Trade in Business Dictionary is “The exchange of goods or services along international borders. This type of trade allows for a greater competition and more competitive pricing in the market. The competition results...
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...United States. The Sam’s club segment includes the warehouse membership clubs in the United States. The Company’s subsidiary, McLane Company, Inc. provides products and distribution services to retail industry and institutional foodservice customers. Wal-Mart serves customers and members more than 200 million times per week at more than 8,416 retail units under 53 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Wal-Mart employs more than 2.1 million associates worldwide. Nearly 75% of its stores are in the United States (“Wal-Mart International Operations”, 2004), but Wal-Mart is expanding internationally. The Group is engaged in the operations of retail stores located in all 50 states of the United States, Argentina, Brazil, Canada, Japan, Puerto Rico and the United Kingdom, Central America, Chile, Mexico,India and China Wal-Mart’s entry and operation in Germany Wal-Mart’s initial entry into German market was through the acquisitions of renowned 21 store Wertkauf chain for an estimated $1.04 billion in December 1997.It was followed one year later by the acquisition of In-terspar’s 74 hypermarkets from Spar Handels AG, the German unit of the French Intermarché Group , for €560 million. Thus Wal-Mart immediately became the country’s fourth biggest operator of hypermarkets. However, with a turnover of around €2.9...
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...the price leaders in their market. In recent times, the company has focus on becoming involved more in local communities by charity and service. With the general instability of the global economy, corporations like to play it safe; Walmart is an example of a multinational which is making a bold move. Acquiring South African grocery chain Massmart offered Walmart a safe foothold to prepare for the next step, which is continental expansion. South Africa is arguably the most westernized country in Africa. Western companies in general perceive it as easier to do business there than in other African nations. II. SWOT ANALYSIS The SWOT analysis of Walmart shows that the company can have higher long-term success potential through aggressive global expansion, especially in retail markets in developing countries. Strengths: Walmart’s strengths are all related to the size of its business. These strengths enable the company to withstand threats despite its weaknesses. Walmart’s strengths for further global growth are: • Huge and loyal customer base • Global organizational size • Strong employee base • Strong financial position • Low price strategy, special buy and roll back strategy • Power brand in retail industry • Core competencies includes high efficiency of information technology, global supply chain and inventory • Huge market share in USA...
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...customer base, which has enjoyed continued growth while looking for other market segments. Buenos Aires Café offers great service and a relaxed dining experience. The restaurant uses prime beef products, which is ethically sourced, organic and consistent with demographic shifts in trends. The restaurant maintains a competitive edge within the geographic location; firstly as there is repeat business and an ever increasing loyal customer base. Secondly the quality of the produce and delivery. Business Objectives: * To maintain being the premier steak restaurant in South East London. * To provide high quality cuisine and a casual dining experience to customers. Executive Summary 2 Business Objectives: 2 1. Introduction 5 2. Environmental Analysis 5 2.1 Macro Analysis 5 Political Factors: 5 Economic Factors: 6 Social-cultural Factors: 6 Technological Factors: 6 2.2 Micro Analysis 7 Competitive rivalry: 7 Bargaining power of supplier: 8 Bargaining power of the customer: 8 Threat of new entrants: 9 Threat of substitute products: 9 2.3 S.W.O.T Analysis 10 Strengths: 10 Weaknesses: 10 Opportunities: 11 Threats: 11 3. Marketing Objective 11 4. Strategy 12 4.1 Segmentation 12 Full service segment: 12 Demographics: 12 Geographics: 12 4.2 Targeting 13 4.3 Positioning 13 5. Marketing Mix 14 5.1 Product 14...
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