Product 1. Dried longan shell. Longan is a fresh fruit and processed with advanced technology and a steam room. It is dried longan grade quality. The flavor is very sweet and not real fruits. Good for eating a snack. Or processing can be used to make other products such as wine, fruit, or mixed with food to add sweetener. 2. Golden fruit. Quality is a fresh fruit to be peeled before being heated with modern technology and clean. Until golden fruit with good texture. By Nora Martin is sweet like candy. Ideal for a gift for the guests. It has beautiful color and delicious taste of the old people. 3. Longan meat. As well as the dried longan fruit peeled and processed to remove seeds. So easy to eat. Used in water and fruit.

Country
Republic of China Known as China, is the most populous country in the world with over 1.3 billion people, with an area of 9.6 million square kilometers. It has the total area of the world is 3 or 4 (there is a conflict with the U.S., but the U.S. has only 50 states only, it is classified in 4), depending on the definition, that the land is counted. included. The country has an area of land where two of the world's highest population density is ranked 35 of the world's population density is 139.3 people / sq km. China is located in East Asia. A single party state. Ruled by the Communist Party of China. China is subdivided into 22 counties, five autonomous regions, four municipalities (Beijing, Tianjin, Shanghai, and Chongqing), and two, including Hong Kong and Macao Special Administrative Region. The capital city is Beijing. China's landscape is diverse. Steph from forest and desert site in the arid north of the country adjacent to Mongolia and Russia's Siberia. And semi-tropical rain forest in humid areas adjacent to South Vietnam, Laos and Myanmar to the west, the terrain is rugged, and the high The Himalayas and the Tian Shan mountain ranges separating the natural borders with India, Nepal and Central Asia. On the contrary. The east coast of mainland China that is flat and low. And a coastline length of 14,500 km (the longest being 11), which interacts with the South China Sea. And the East China Sea to the east. There is also a country that is an island near Taiwan, Korea and Japan.

Environment China is putting some regulations related to natural laws, such as the Environmental Protection Act 2522, which held a majority of the United States. But the environment continues to decline steadily. While the regulations are fairly stringent. However, enforcement of these laws is still not very good. Community or local governments are often abandoned. While focused primarily on economic development over After law enforcement for 12 years the only city in China that are only trying to waste. A part of taxable income to the Chinese in exchange for increased prosperity is damage to the new environment. According to the Ministry of Water Resources, roughly 300 million Chinese are drinking unsafe for consumption. This makes the crisis of water shortages are becoming more severe, with 400 of 600 cities across the country water. However, with a collection of over 34,600 million U.S. dollars to invest in clean technology in 2552, making China the global leader in renewable energy technology investments. China wind turbine and solar panels per year, the highest in the world.

Politics China has been considered by several political scientists as one of the last five Communist states. (As well as Vietnam, Laos, North Korea and Cuba), but simple to describe the political structure of the Republic of China is also possible that since the 1980s, the Chinese government has been widely described as communist and socialist. It also includes a comprehensive dictatorship. Which remain hard to control in many areas. Famous, including Internet media, freedom of expression. Reproductive rights. And freedom of religion.

Economy Since its inception in 2492 until the end of the year 2521, China is a centrally planned Soviet economy. No private or capitalist regime of Mao Zedong initiated a policy leap. To push the country into a modern communist society and the advancement of the industry. But this policy is to be seen as a failure, economic and humanitarian [59] After Mao's death and the end of the Cultural Revolution, Deng Xiaoping and the Chinese version began economic reform and democratic economic mix. greater emphasis on capitalism.

Economy between Thai – China On 18 June 2546, has signed an agreement to accelerate the reduction of tariffs on vegetables and fruits between Thailand - China, thus reducing tax barriers to trade vegetables and fruits. (Product tax coordinates 07, 08) and in both India and China has been reducing taxes. The tax exemption for the tax 07 08 116 coordinates from October 1, 2546.
Trade and China in 2548 with a value of U.S. $ 20,343.2 million. 33.31 per cent increase in exports and imports of U.S. $ 9,183.4 million to U.S. $ 11,159.8 million. India and China trade in 2549 valued at U.S. $ 25154.6 million. 23.75 per cent increase in exports and imports 13,445.7 11,708.9 million USD. The Chinese products imported from China that is most important. Plastic air antenna and reflected cassava and computer components, semiconductors, diodes, transistors and integrated circuits and sawing wood. Products that China exports to the United States. Semi-finished steel products. Hot-rolled steel sheet products. Electrical apparatus for line telephony or line telegraphy, silver, lead. China's investment in the United States in 2548 and 95.90 million U.S. dollars investment in China. By investing in farm animal feed industry grains motorcycle Restaurant Thai massage of Chinese investment in Thailand in the same year. Chinese investment in the United States and 2,286 million U.S. dollars. The investment in light industry. Industrial chemicals, basic metals, paper and plastics industries and investment in China by the Chinese government approved a total of 15 projects include construction companies, commercial banks Fabrication. Tourism Real estate, airlines, restaurants, machinery and electronic parts.

Culture China has 56 ethnic groups, most are Buddhist. The Mahayana sect revered and respected by the Vajra insight to the ideology of Confucianism and Taoism, with over 300 million people outside the Mormon Church doctrine. Over 11 million people are Muslim and Christian 9 million.

Reason why select that country (China) 1. Dried longan from Thailand is the most popular in the market of china. 2. Consumer in china believe that the longan make healthy. 3. China is the most country import longan from Thailand. 4. China have a FTA tariff between Thai and china exporter don’t pay tax but have to pay local tax for 13%. 5. Longan from Thailand have a good taste and good quality. 6. Easy to transportation that a longan from Thailand to China.

Company detail
The dried longan Lampoon.
County farm housewives group.
198 Tunnel Road, Moo 8 Muang Lamphun, Lamphun 51000.
Call 053-541112.
Longan and truck accessories
Process
1 fresh fruit. Bring fresh fruits is what I found out off the size evenly.
2. Packing fruit in the oven is divided into three layers, each about 500-700 kg / layer by layer, each mesh pad. Fruit spread uniformly. 3. An open air oven at 80 ° C for 1-4 hours to evaporate water in large quantities so bring a bag to completely cover the fruit. The hot air to distribute evenly. Continue to bake for 13 consecutive hours. 4. Longan dryer by turning the mesh. Floor upstairs. Upstairs downstairs. Spread evenly. Cover the fruit with a sack. Baked at temperatures up to 75 degrees Celsius for 20 consecutive hours. 5. Closed longan dryer by turning the mesh as before. Longan fruit spread evenly covered with the same bag. Turn the oven temperature 65 ° C oven for 10 consecutive hours.

Dried longan
Shell 6. Sampling quality dried longan. After the incubation period was 45 hours onwards. Sampling should be quality. By sheep View longan is leathery with golden hand shake, then seed a bit brittle when dried longan meets the desired quality. Then turn off the oven and turn the fan blowing hot air for about 30-60 minutes, let cool, dry longan juice out of sieve separation or rupture of containers.

Characteristics of the dried longan shell
- The Department is not dent, peel or yellow-brown clay, not a stain.
- A dried longan shell is cracked up to about 18% moisture.
- Sweet, not bitter.
- Smell the aroma of the fruit.
- No not the other.

The quality of dried longan shell divided into four grades
- Longan grade AA diameter greater than 25 mm.
- Grade A fruit with a diameter of 22-24 mm.
- Grade B fruits have a diameter of 19-21 mm.
- Grade C longan is lower than 16-18 mm in diameter or less.
Packaging and storage
When cooling down the container dried longan plastic bag. Gag bag tightly to prevent the fruit from the air humidity. The fruits have a higher moisture content. And store in a cool, dry place.

Production costs.
Dried longan shell, 2,000 kg / baking oven 1.
Fresh fruit is 2000 kg (15 baht / kg) = 30,000 Baht
The five gas cylinders (45 kg / barrel) (500 / barrel) = 2,500 Baht
Electricity = 500 Baht
Labor = 1,000 Baht Total variable costs = 34,000 Baht
2000 kg on fresh longan, dried longan shell will be about 666 kg (conversion ratio of dried longan: longan fresh = 1: 3), while the damage is a result of the fruit. Longan has been reversed so that heat evenly. That is why fruit peel a pound, about 5%, so it has a good quality dried longan approximately 633 kg
The cost per 1 kg of dried longan shell = 53.70 Baht

Techniques for longan drying and shell quality.
1. Variety suitable for drying, it is best to peel and seed a yellow gold weight is not an easy species to dark chestnut color, shell weight, water is not good. Should use a separate species. The different colors and varieties of each feature is different.
2. Should be graded. The size of the fruit as well as a different time. The quality of dried meat at different Uneven cause mold.
3. Should not be used because the night fresh longan peel to make a dark, dry fruit quality.
4. Overheating should not be used to accelerate the production of longan flesh is dark because the burning and heat treatment temperature and duration of drying is determined by the manufacturer.
5. Should not exceed the capacity of the container Longan oven. The heat and not enough time to bake. The quality dried longan.

How smoked sulfur
1. Scale longans, washed and blanched in boiling water over it. Put on the grill and put him in the oven until airy shelves full.
2. Scale sulfur powder in the ratio of 30 g per 10 kg of fruit to sulfur powder mixed with alcohol as a damping or bracing Track 2-3 g potassium nitrate or potassium alcohol to lyrics. (Nitrate Sulphite) is used in the combustion. Sulfur is burned out.
3. Sulfur powder prepared. The two leaves or paper plate tile is two fold.
4. Bring palette tiles onto plates placed inside the oven fruit. Sulfur powder wrapped in paper or placed in pots located inside the oven fruit.
5. Ignition to burn to heat up the sulfur fumes.
6. Closing the oven door. The sulfur burned for 30 minutes.
7. Oven until dried longan.

The privatization of "dried longan meat" or "golden dried longan" is. First, it must be fresh longan, fresh longan screening with gliders. Choose fresh fruit to ripen it. To get the golden dried longan quality in terms of sweetness and aroma after drying, good weight. Selection of fresh fruit which technique will be described in the following article. After the fruit was fresh. I cored and peeled out. The procedure must be careful not to tear the meat fruit. And the remaining seeds with longan. Then the clear water to clean. Each tab is sorted on the bamboo basket. By the Weme heading down. This procedure resulted in cure of the golden dried longan, if it is not good to have a beautiful shape. Finished with a temperature 60 to 80 degrees Celsius for about 12-15 hours, which must be checked periodically golden dried longan. A bamboo basket to move to a higher level before, so I was taken out of the oven. Leave to cool. Then packed into plastic bags and 5 kg cartons to be packed into two bags per box sealed and refrigerated to preserve the color and smell of the roast out of the oven, as well as new sales dried longan longan, dried longan.

The dried longan shell from fresh fruit sizing. Glider with fresh fruit. Placement of fresh longan shell. The sparse grid in the oven. I put the fruit on top Grade A Grade B Grade C-class and lower middle class, with a temperature of about 60 ° C for 12 hours to reverse the fruit and bake for another 12 hours at 70 degrees Celsius to fruit again. Temperature and bake for another 12 hours at 0 ° C to fruit last. And bake for a further 12 hours at 60 ° C for 48 hours, so that all will have to wait until the evening and then dried longan packed with plastic bag. And put it into the box again.

Why company product would be appropriate to export.

PESTEL analysis Political | Economic | * China accepts foreign business * Free Trade Area between Thailand and China. | * Third largest economy in the world * Growing economy | Social | Technology | * Many people are gamers in China * Huge population | * Growing technology | Environmental | Legal | | * modernizing legal aimed to stabilize the growth of the country |

P = Political
China allows foreign businesses to enter. However, the government has issued policies that ban console games and certain online games. The restrictions set by the government could be troublesome since Square Enix’s main product line are video games. This would require Square Enix to readjust their main products, which is unrealistic.
E = Economic
China has the third largest economy in the world and has a continuously growing economy. This allows China to sustain itself and Square Enix will be able to expand into China. The earthquake in Japan has little influence over China. There will be limited trade between China and Japan, however, Japan is China’s top fifth destination for China to export their goods. This may lead to some products, such as clothing and electronic equipment, to not be traded as much. This will also may lead to harming China’s economy.

S = Social
China has a lot of gamers in the country. This allows Square Enix to create products to target these customers since their main focus is on games. Also, since there is a huge population, there is surely to be enough potential customers willing to buy Square Enix’s products. However, because of the ban on console games, Square Enix will have to be able to adapt and understand the culture of online gamers in China.
T = Technology

E = Environment
L = Legal

SWOT analysis
S = Strength
W = Weakness
O = Opportunity
T = Treat