...High Speed Rails Contents High Speed Rails 3 Chapter I - Introduction 3 I.1 Statement of the Problem 3 I.2 Question of the Study 3 I.3 Objective of the Paper 3 I. 4 Significance of the Study 4 Chapter II - Literature Review 4 II.1 Introduction and a Short Page of History 4 II.2 What is it exactly? A Definition 5 II. 3 What Are the Costs? 6 II. 4 Advantages of High-Speed Rails 8 II. 5 Disadvantages of High-Speed Rails 12 II. 6 Pollution 13 Chapter III – Methodology 18 Chapter IV – Findings 18 Chapter V – Conclusion 21 Abstract Technological developments are always meant to ease humans’ lives, in terms of commodity, and to offer performing solutions for their needs. However, often the technological developments are working in the benefit of humankind evolution, but in the detriment of the nature. High-speed rails are a model of such solutions, meant to improve humans’ lives. Their high speeds (between 200 and 431 km/hour), and their easy boarding (the time spent in boarding is less than 30 minutes, depending on the travelling class), transform the meaning of travelling, making it a real experience. Moreover, the high-speed rails lead to indirect benefits such as allowing the possibility to travel for business purposes, or to working relocation. On the other hand, indirectly, high-speed rails create negative outcomes: urban agglomerations because of this efficient transportation mode, automatically lead to people deserting the rural regions, for...
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...invisible ink are lemon juice and milk. Write on paper with a fountain pen, toothpick or a finger dipped in the liquid. Once dry, the paper appears blank. The writing is made to appear by heating the paper, on a hot radiator for example. Invisible inks have been used for secrecy and security for many years. The Germans in World War II used invisible inks for secret writings. One suspected spy was found to have large numbers of keys in his motel room. After inspecting the keys it was found that some of the keys were modified to unscrew at the top to show a plastic nib. The keys contained special chemicals for invisible ink! However, codes and secret ink messages were very easily captured and decoded. Some of the more fun secret writings are concealment messages like invisible inks made out of potato juice, lemon juice, and other types of juices and sugars! Deciphering and decoding messages take a lot of time and can be very frustrating. With experience, strategies, and most of all luck, you'll be able to crack lots of codes and ciphers. | Information Gathering: Gather information about your project. If you are a basic or advanced member of ScienceProject.com, your project advisor may prepare the initial information that you need and enter them in this section. In any case it is necessary for you to read additional books, magazines or ask professionals who might know in order to learn more about the subject of your research. Keep track of where you got your information from...
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...analysis (Kaldor-Hicks) that does not include moral sentiments with a modification (KHZ) that does. KHZ dominates KH even by the principles of KH itself. JEL Codes: Q20, D6, D63, D64 I. Introduction The practical criteria for economic efficiency, the Kaldor-Hicks (KH) criteria, have existed for over sixty years, without the profession fully facing the issue of whether or not moral sentiments should be included in normative economic analysis. In part this is due to historical reasons, in part to normal inertia associated with any academic discipline, in part because of the recent interest in moral sentiments in the form of existence values and in part because of objections raised to inclusion of moral sentiments. This paper concerns two issues. The first is whether or not it is desirable to include moral sentiments in welfare analysis. The answer to this question will depend in part on the answer to the second question, which is whether there is a suitable economic metric for considering moral sentiments. I consider recently raised objections to the inclusion of moral sentiments. Next, I consider the advantages of including moral sentiments. I conclude that the inclusion of moral sentiments improves the quality and acceptability of analyses,[i]...
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...TABLE OF CONTENTS INTRODUCTION 6 Mental map of consumer’s associations regarding Mobilink: 7 CBBE Model 8 Salience 8 Performance 9 Imagery 9 Judgment 9 Feeling 10 Resonance 10 RESEARCH DESIGN 11 Methodology 11 Data Collection 13 CATEGORY ANALYSIS 13 Brand Awareness 15 Brand usage 19 Brand consideration 24 BRAND POSITIONING 26 OVERALL POSITIONING ANALYSIS 33 IDEAL PACKAGE 34 WILLINGNESS TO PAY PRICE PREMIUM 36 ANALYSIS OF ADVERTISING MODULE 37 Analysis of Mobilink ad 40 Analysis of Glow by Warid ad 42 Analysis of Telenor ad 44 Overall Advertising Analysis 46 LIFESTYLE ANALYSIS 46 RECOMMENDATIONS 49 REFERENCES 50 APPENDIX 51 LIST OF TABLES Table 1 Kish Social Economic Class Grid 12 Table 2 Mobile Phone Category Analysis 14 Table 3 Mobile Phone Category Analysis across SECs 14 Table 4 Crosstab TOM and SEC 15 Table 5 Crosstab Spontaneous Awareness and SEC 15 Table 6 Crosstab Aided Awareness and SEC 16 Table 7 Crosstab Advertisement Recall and SEC 17 Table 8 Crosstab First Favorite and SEC 17 Table 9 Crosstab Second Favorite and SEC 18 Table 10 Crosstab Brand Recommended and SEC 19 Table 11 Crosstab Brand Ever Used and SEC 19 Table 12 Crosstab past Six Months and SEC 20 Table 13 Crosstab past Three Months and SEC 20 Table 14 Crosstab Brand Used Most Often and SEC 21 Table 15 Crosstab Brand Currently Using and SEC 22 Table 16 Crosstab Previous Brand and SEC 22 Table 17 Crosstab Previous Brand and Age 23 Table 18 Brand Currently Used...
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...Project Report on Retailing Challenges in INDIA Submitted By: Sudev Rajdarshan (2011198) Shriram Tarawade (2011204) Valluru Naveen (2011218) Varun Luthra (2011221) Vasundhara Singh (2011222) INTRODUCTION The recent time has been observed as growth of Indian organized retail market with many folds. Numerous business groups are attracted in the past few years, including some renowned business groups like Bharti, Future, Reliance, and Aditya Birla to establish hold, showing the future growth in times to come. In addition, organized retail sector has also grabbed the attention of foreign companies, showing their interest to enter India, Retailing in India is witnessing a radical transformation. The increase in the number of retail chains across the country is an indication that retailing is emerging as an industry and will boom in a big way in the near future. Retailing like any product does follow a life cycle. India is currently at a stage where customers needed variety in products and retail formats. At present, the contribution of retailing is just about two percentages to total size of $180 billion. Almost every major Indian business house are either getting into the retail space...
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...access multitudes of information by the push of a button in something so small that it fits into the palm of our hands. I personally believe that technology is a great way to expand our knowledge, especially since we live in a climate that is centralized around such things. Like much of everything else in our world, the way we read has been technologically transformed. It used to be that if you wanted to read a novel you would have to go to a library or a book store and buy the ones that you were interest in reading. If you wanted more than one you had your satchel that you could put three of your 500 page novels into, which was kind of a hassle. Today there is a way to store millions of books on something no bigger than a sheet of printer paper. The integration of eBooks into our libraries, schools, and personal libraries is crucial to keep future generations reading. Technology is and will continue to be a very large part of our lives and if we are going to keep people interested in written words we must allow innovation to take place. Society and the way we do things drastically change from each passing decade. The very first computer took up a whole entire classroom and now I have one that doubles as a phone and fits in my pocket. Technology has transformed everything we could possibly imagine. Reading is not to be forgotten. Over the past few years how we read, and through what medium we do it, has been altered through the advancement of technology by eReaders. When the first...
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...THE WAR OF THE WORLDS FINAL WHITE Barré Lyndon December 18, 1951 FADE IN: 1. H. G. WELLS' BOOK We see the colorful cover, then the first page. A VOICE with a Wells-like accent quotes the opening words: VOICE No one would have believed, in the first decades of the twentieth century... DISSOLVE: 2. SPECIAL EFFECT - SKY FULL OF STARS The planet Mars shows just above the spires and roof- tops of a city on the horizon. VOICE (Continuing) ...that human affairs were being watched...
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...Visit us at www.pro-base.eu - 1 - HOMEMADE BATTERIES Making and evaluating homemade batteries Author Ken Gadd, 4science, Stratford sub Castle, SP1 3YP, UK; ken@4science.org.uk Languages available English, Slovenian Summary Batteries power most of the portable electrical and electronic devices we use. Different types are available, suited for different uses. Batteries convert chemical energy into electrical energy. You can make a battery from a lemon, a piece of zinc and a piece of copper. So why don’t we use this instead of buying batteries from shops? In this activity you find out. You also explore other homemade batteries, including a seawater battery made by scientists in the BBC TV programme Rough Science. The purpose is to explore the potential of low technology homemade batteries as emergency power supplies. Activity type H Use of scientific knowledge and understanding to solve problems Working in teams to solve problems Communication Resource/budget management Time and workload management Techniques Field Electrochemistry Visit us at www.pro-base.eu - 2 - Time Practical lessons: 600 minutes Theory lessons: 120 minutes Out of class time: 360 minutes StandardBase procedures None StandardBase techniques None Other resources Zavod za šolstvo, Ljubljana (The National Education Institute of the Republic of Slovenia), http://www.zrss.si/ Other resources are listed in the activity...
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...The Marketer’s Secret Weapon How Social Media Understanding Drives Innovation By Robert V. Kozinets, BBA, MBA. Ph.D. M A R C H 2 01 0 Executive Summary Marketers in today’s competitive world need an edge. This paper offers two of them. First, it tells marketers to consider social media not just as a marketing tool, but as a way to continuously build high-level consumer insight. Second, it offers a rigorous method based in anthropology for building social media data into applied cultural insights. That method is called netnography. In netnography, online interactions are valued as a cultural reflection that yields deep human understanding. Like in person ethnography, netnography is naturalistic, immersive, descriptive, multi-method, adaptable, and focused on context. Used to inform consumer insight, netnography is less intrusive than ethnography or focus groups, and more naturalistic than surveys, quantitative models, and focus groups. Netnography fits well in the front-end stages of innovation, and in the discovery phases of marketing and brand management. Netnography follows six overlapping steps: 1. Research planning 2. Entrée 3. Data collection 4. Interpretation 5. Ensuring ethical standards 6. Research representation A short illustration of a computationally assisted netnographic approach to a brand study of Listerine is provided. It demonstrates how insights can be used to inform marketing activities including brand...
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...and, not incidentally, a field trial for products the company was developing- had confirmed his suspicions that one of the new ice-cream bowls was just too shallow. The five-year-old who had demonstrated that fact had been sitting right next to him. So here he was getting ready to listen to a major presentation, with paper towels in his hands. "Go ahead, Cassie," Tom said to his marketing director. "It'll dry or harden--or something. Thankfully, it's my last meeting of the day!" He could tell that Cassie Martin was excited about the presentation she was going to make to the top management team. Tom had personally recruited her about a year ago to spearhead the biggest strategic initiative in Rose's history: the launch of a branded line of party ware. In fact, it was the first time a company in the party goods industry had contemplated a branding effort, at least in the 30 years Rose had been in business. Party Lines Rose manufactured a wide variety of paper goods- plates, bowls, cups, napkins, tablecloths, favors, crepe-paper streamers, and so forth- for birthday and holiday parties and other social events. Tom's uncle, who had worked for one of the largest paper companies in the United States, had started Rose in the 1970s. He had personally driven the company's growth until eight years ago, when he died suddenly, victim of an automobile accident. A few years before the tragedy, Tom had joined the company-never expecting to stay long. He was fleshly graduated from a liberal...
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...Corporate Social Responsibility and Nonprofit Organizations Darin Leedy December 2009 Senior thesis submitted in partial fulfillment of the requirements for a Bachelor of Arts degree in Economics at the University of Puget Sound Introduction Corporate social responsibility has taken on an increasingly prominent role in the business world in recent years. CSR has grown so popular that nearly every major company in the U.S. now integrates a significant commitment to social and/or environmental programs into its business model. CSR can be loosely defined as the adoption of socially beneficial and environmentally sustainable practices by corporate actors. The rise of CSR can be attributed to growing public disenchantment with traditional business practices that degrade the environment and compromise worker wellbeing, and resulting pressure from consumers and nonprofits on the private sector to reform itself. Instead of simply complying with government regulation, a company that is “socially responsible” adopts more stringent self-regulation ensuring that it is acting to minimize negative impact on the environment, its employees, its customers, and the community. The attitude that the corporate world should be responsible for adverse production effects has expanded into a broader conception of its responsibilities. It is now common to expect corporations not only to be accountable for their actions, but to contribute to solving the world’s problems...
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...nearby New York City, an unemployed market researcher named James M. Vicary made a startling announcement based on research in high-speed photography later popularized by Eastman Kodak Company. The Tachistoscope Some time before, a device had been developed that could emit a flash of white light at a speed of I/60,000th ol a second. It was called the tachistoscope. The light pulse of the tachistoscope was so fast that it was imperceptible to human consciousness—what I was learning as a psychology student to call "subliminal." because it was below ("sub") the threshold ("limen") of human perception. The work done for Kodak involved a tachistoscope providing illumination in a pitch-dark studio for a large-lens camera with an open aperture. In one series of experiments, the flash of the tachistoscope was triggered electronically by the sound of a rifle shot, and the image of a bullet in flight was frozen on color film. Perhaps you have seen samples of these remarkable photographs hanging on the walls of your local camera store. Retainers and Consulting Fees Armed with the scientific sound of "tachistoscope,** Vicary invented a sparkling new pseudoscience, and proceeded to contact the CEOs, marketing directors, and advertising managers of multimillion-dollar corporations headquartered in New York City. Basically, he offered to serve them on retainer as a motivational research consultant while lie developed the process he called "subliminal advertising." His persuasive sales pitch was...
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...Introduction Corporate social responsibility has taken on an increasingly prominent role in the business world in recent years. CSR has grown so popular that nearly every major company in the U.S. now integrates a significant commitment to social and/or environmental programs into its business model. CSR can be loosely defined as the adoption of socially beneficial and environmentally sustainable practices by corporate actors. The rise of CSR can be attributed to growing public disenchantment with traditional business practices that degrade the environment and compromise worker wellbeing, and resulting pressure from consumers and nonprofits on the private sector to reform itself. Instead of simply complying with government regulation, a company that is “socially responsible” adopts more stringent self-regulation ensuring that it is acting to minimize negative impact on the environment, its employees, its customers, and the community. The attitude that the corporate world should be responsible for adverse production effects has expanded into a broader conception of its responsibilities. It is now common to expect corporations not only to be accountable for their actions, but to contribute to solving the world’s problems. That is, corporations are now pressured to contribute to the creation of public goods like a healthy environment and poverty reduction as well as to absorb their own production externalities. Combined with the growing demand for “green” products, the private...
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...ME3281 Microsystems Design and Applications TERM PAPER DEPARTMENT OF MECHANICAL ENGINEERING MEMS Energy Harvesters LIM HUI HUA ALVINA A0083044M 2014 Table of Contents 1. Introduction: 2 2. Brief History of Electricity Transduction 2 3. Types of Micro Energy Harvesters 3 3.1 Energy Harvesting from Vibration 3 3.1.1 Fabrication Techniques 5 3.1.2 Applications, Challenges and the Future 6 3.2 Energy Harvesting from Thermal Sources 6 3.2.1 Fabrication Techniques 8 3.2.2 Applications, Challenges and the Future. 9 3.3 Energy Harvesting from Electromagnetic Waves 10 3.3.1 Applications, Challenges and the Future 11 3.4 Energy Harvesting from Light Sources 11 3.4.1 Fabrication 12 3.4.2 Applications, Challenges and the Future 13 4. Conclusion 13 References: 14 1. Introduction: One of the goals of engineers and scientists in this already tech-savvy age is to be able to design a device that is capable of powering itself for its lifetime without having to replace or recharge its battery using a power chord. These allow remote devices to be placed in hostile or inaccessible environments without requiring any or little maintenance such as the changing of batteries. This is especially applicable for silicon-based electronics, such as biomedical implants that have low power consumption, where batteries will largely affect its size; operational cost of the device, or perhaps even release harmful chemicals into the body. In addition, wireless sensor...
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...Conor Glettenberg English 101 Professor Turner 23 July 2014 Lightning Rod Attraction: Blunt Tip vs. Pointed Tip Abstract: This paper explores the effects that lightning rod tip geometry has on lightning. To determine the most effective tip geometry various types of rods including pointed, concave, blunt, flat, and conical were tested with electric pulses in a lab and in real lightning situations. It was observed that the blunt shaped rod was the most efficient shape for creating a path for lightning to the ground. In real lightning situations a smaller surface area generates far more corona emissions than a larger area. The increased corona emission almost prevents lightning from traveling the directed path. In the case of the blunt rod, the lesser emissions provided a desired path for the lightning to travel down. A lot of research was put in to find the ideal tip shape for lightning rods, and it was determined that the increased surface area directly correlates to how strong the electric field is at the tip of the lightning air terminal (LAT). Introduction: It is a beautiful and deadly natural occurrences. With a shock of several million volts per strike, and the capability to reach temperatures between fifteen-thousand and sixty-thousand degrees, lighting is one of the most powerful forces known to man. With all of that power lightning can cause a lot of damage. In North America lightning damage to equipment results in losses exceeding twenty-six billion dollars...
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