...A Review of Good Wives: Image and Reality in the Lives of Women in Northern New England 1650-1750 Laurel Thatcher Ulrich, is a Harvard University Professor, who’s studies of the history of the early women in the American colonies won her the Pulitzer Prize and the Bancroft Prize. In Ulrich’s 1980 work entitled Good Wives: Image and Reality in the Lives of Women in Northern New England 1650-1750, she studies the life and roles of women in New England. Ulrich lays out her work in three different sections, each named after a Biblical woman who was said to represent female traits that women of New England exhibited. Women of the day were expected to occupy certain roles in their daily lives and Ulrich goes into great detail on each role and how the women were able to accomplish them....
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...Stay at Home Moms -Breaking the Stereotypes 9/13/2015 In today’s society, no longer is it common for a woman to make the decision to stay at home and school her children. There was a time when this was far from taboo, but in the year 2015, stay at home mothers have found themselves in situations where they have to prove their worth. Women in the SAHMs (Stay at home mothers) community are labeled as lazy, are said to have it easy, are dumb, moochers, and many other stereo types. In all actuality the life of a SAHM is quite the contraire. In the 20th century the term “house wife” was more so used than the term Stay at home mom. Now, in the 21st century we changed that term because it seemed as if we knew nothing but the walls inside our homes. We are married to our husbands, not our houses. Women in the 1950’s rose to the term house wife and wore it proudly. During this time, the women who worked outside of the home were looked at as some scientific phenomenon that we didn't understand. The role of women in the 1950’s was repressive and constrictive in many ways. Society placed high importance and many expectations on behavior at home as well as in public. Women were supposed to fulfill certain roles, such as a caring mother, a diligent homemaker, and an obedient wife. The perfect mother was supposed to stay home and nurture so society would accept them. (R.C.2005) “Most of the time, when people ask, I tell them that I work from home. Technically this is true, because...
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...with their wives. The owners of Lanchester dairies have the most influence on the business as they decide what the business is, how it is going to operate and who is going to be employed. The owners have the most influence for a company and the most power as they are at the top of the hierarchy. Managers: Managers are concerned about their salary. Their main concern is to be in charge of staff and to make sure everything is running smoothly. Managers may clash with employees because the manager will want all of the employees to work to the best of their ability however some employees will only be content with doing the bare minimum. Workers: Most workers will work for a certain company because of their wage, finding work can be very hard so most of them would also like to keep their job. The workers may not be concerned about the company itself, more of the wage that they earn and their current job role. Customers: Customers want the business to produce high quality products or services to their satisfaction, if the business does this then customers will return to them to make more purchases, customers also want the business to maintain the high quality of goods that they produce with reasonable prices. Suppliers: Suppliers want the business to buy their products, so the business can then sell them on to customers looking to buy goods. The suppliers will also be interested in the business and if they would like to keep working with them, through this a good relationship...
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...Question 1 By the 1970’s IKEA had expanded its market share throughout Scandinavia with a total of nine stores in the entire region. The furniture market mainly consisted of fragmented and high cost retailers, where a lot of the products that they had in their stores were not readily available. Thier competitive advantage was being the best-cost provider within the furniture market, while adding conveniences for the customer such as an in-store restaurant, a care center for children, self-service warehouse and check out procedures. IKEA sold furniture which had high quality, elegance, and functionality at a very low price, along with the ‘experience ‘of IKEA. They were able to provide such low cost products was because they were able to use differentiation and outsourcing with their suppliers to cut down of transportation and transaction costs. For example in 2008 IKEA had over 1,000 different suppliers in 54 different countries. Thier top sourcing countries (China, Poland, Italy, Sweden and Germany) were able to provide IKEA furniture to any where in the world while still maintaining minimal transaction and transportation costs. Question 2 IKEA’s expansion into Western Continental Europe was a great success for the company. They quickly established a firm grip of the market with their first store opening in Switzerland. This was due to the similarities the European market had with the Scandinavian market. Much like the scandinavian model, Europes’ furniture market was...
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...To answer question d, note that the graph shows the trade-off between producing capital goods (machines, tools, and factories) and producing consumption goods (food, clothing, and movies); which of these will add to an economy’s ability to produce in the future? a. Point E is currently unattainable because that point is beyond the line meaning that there are not enough resources to reach that point. b. Points B, C, and D are efficient because the points are on the line in the graph. c. Point A is inefficient because that point is below the line meaning all resources are not being used. d. Point D is likely to have the highest growth rate because there are more consumption goods being used at that point. 2. Refer to Problem 3.7 on page 62 of the Hubbard/O’Brien textbook. George represents households while BMW and McDonald’s represent firms. For each transaction, identify whether the transaction takes place in the factor market or the product market. • If the transaction takes place in the factor market, indicate whether households are supplying or demanding factors of production and whether firms are supplying or demanding factors of production. • If the transaction takes place in the product market, identify whether households are supplying or demanding the good or service and whether firms are supplying or demanding the good or service. a. This transaction takes place in the product market. The households...
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...Cunard represented royalty and excellence. And now in difficult times if it resorts to cheap selling tactics. It may now go well with it’s previous customer base hence losing them forever. The trick is in what company says, rather than what a company does. Hence it’s communication medium to the rescue. Curard A luxury brand Price and service differential between Cunard and its competitors — White Star Service. Occupies 'upper-range' brand image. Can capitalize on that. Protected by high entry barriers, namely price. But this goes for all it’s direct competitors. Aesthetic service dimensions — elegance, formal 'class' system. Known by all, consumed by few. Brand has sustained itself after creator's death, reason is good management and loyal customer base. One of the oldest brand in this industry Providing 5 star and 4 star facilities under one brand name. Different types of ships under the Cunard Brand (Big Ships eg QE II, yatch) Effect of Cunard Brand on perceived quality and tradition. The Cunard Brand is as strong as the Brand equity. Challenges Maintaining the same customer satisfaction...
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...Keller Graduate School of Management Case Study 1: Guest Satisfaction at the Convention Center Hotel Week 3 Irene Garcia Vilardosa HOSP582 Survey of Hospitality Management Dr. Pratt Introduction In order to be successful in the market it is not sufficient to attract new customers. Managers should also concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. In hotel industry, customer satisfaction is largely hooked upon quality of service. A management approach focused on customer satisfaction can improve customer loyalty, thus increasing the positive image of the touristic destination. Hence, exploring the importance for customers of hotel attributes in hotel selection is indispensable. Problems with front office In order to solve the customers dissatisfaction issues related with check in and check out, Frank should take into account the reservations and have more employees working at front desk when the number of reservations is higher so they do not have to be waiting for a long time. During major arrivals and departures days, the staff has to be increased so that the guests are quickly addressed and they can continue with their trips or business without wasting too long. Problems with housekeeping When dealing with a situation as described in which rooms are not ready, there are usually two possible options to consider. Either the housekeeping staff is not enough considering the number of...
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...Customer Acquisition for Facebook We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But ask yourself: are you really ready for more customers? Is your team set up to handle an influx of users? What’s your promotion strategy – inbound marketing or traditional PR? This extensive guide will walk you through what user acquisition is and how to execute a plan. Is Your Product Ready for User Acquisition? While Mark Zuckerberg’s famous “move fast and break things” motto might be useful advice in many startup situations, it may not be the best advice when it comes to customer acquisition. The decision to take your product to market and begin onboarding customers should be given the weight it deserves. You have spent months (if not years) developing your product, so the execution of your user acquisition strategy must be thought out very carefully. First of all, is your product even ready for some/many users? Are there still bugs that will render the customer experience completely flawed? While Zuck’ s “done is better than perfect” philosophy is wise, it would be a mistake to launch a broken product. Why Being Prepared Matters ? The customer acquisition process for startups is hardly linear or predictable, but that doesn’t mean that thoughtful planning is not useful or necessary. Even software giants...
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...McDonlad's has a nice business strategy that they follow and its helping them making good business. Having their customers as one the most important strategy of the company is really good. Customers play a big role in succeeding the business. with no customer satisfaction you will have no business at all. This could make them on top on other business if they know how to implant it right in their business. Also staffing the right people in the right positions is important along with satisfying their employees' will provide their customers a good customer service. If the employee is satisfied with what he/she does and with the company he/she works with, then this will result a good customer service and good business which means great profit for the company and good compensation for the workers. Its like a formula you have to implant it in the business. Human resources is a huge field in any business. It plays a huge role in making a great business. Staffing, compensation, training and hiring are major stations in any business and the foundations for it to be successful. having the right worker in the right place with great background and satisfactions are the main keys. McDonald hires teenagers, those young people are full of energy and Mcdonald is their first job for the majority. They work their way through and move up to higher positions as they are energetic which i think its smart to hire people like that because they compensations aren't that much. Some possible talent-related...
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...Question 2) Current weaknesses in providing service quality through their retail outlets Gap 1) Knowledge (Listening) Gap (Expected Service vs. Perceived Expectations) • Market research orientation: Market research document is available. However continuously information about customers needed in terms of complaint management process, customer interviews and surveys. • Upward communication: No structural feedback exchange implemented to gather information from sales reps. • Consumer relation: No customer program in place to get information of customers’ specific preferences and insights of customers buying decisions as well as more detailed information of purchase frequency. Gap 2) Design Gap (Service design vs. perceived expectations) • Kinko’s offers its customer base with a wide range of services and products. In order to provide a such a variety of products Kinko’s stores were divided up in many areas ( self service areas, self-service computers, photocopiers and other machines etc.) • Self service areas were quite crowded with customers and almost no service support employees helping the customers. In contrast the retail areas were the least crowded. However Kinko’s sales reps. located themselves consuetudinary mainly around the staffed service counters. Consequently the self-service counters were understaffed. No efficient and effective resource allocation • Customer were not satisfied with the self service areas as they find the setup complicated as well...
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...decentralized method to market its products. It had very strong relationships with their suppliers and that’s why it had more than 250 suppliers in the world. It started a program called “partners for growth” to improve its relationship with the suppliers. It tried to take supply from the countries where cost is low like China, France, and Brazil. For marketing and selling their products Philips used very dedicated sales representatives and other options also like indirect channels. Customer service is very good. It provides 24 hr. service to clients. On the other hand Matsushita focused on centralization and it has highly efficient organization in Japan. It focused on local sourcing but still they got the control of quality and productivity of their goods. It was not dependent on one supplier. It has suppliers in all the parts of the world. It works with its suppliers and has very good relationship with the suppliers which help in maintaining the quality of the goods. It also tried to set up plants and produce raw material for their final products. Globalization becomes difficult for Philips It became difficult for Philips to globalize its strategies because of the fast growing competitors in the market. The other factors were also responsible for this. It had a very less profit margin which was around 1-2% only. Their poor global strategy was also because of fragmented management. It was very slow in bringing new products to the global market for e.g. other competitor...
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...which we believe best applies to Kudler Fine Foods. Also review how what the effectiveness of the competitive strategies in the market structure affect the organization. Kudler Fine Foods is a local upscale specialty food store in the Sand Diego area with 3 locations. It is their mission to provide their customers with the very best domestic and imported wines and foods such as fresh bakery/pastries, produce, meat & seafood, condiments, packaged foods, and cheese’s/specialty dairy products (Apollo Group, 2011). They use only the finest organic ingredients. Whenever possible they purchase local produce from organic farmers. They use unbleached flour in their bakery goods and they don’t add unnecessary preservatives to products. Food is rotated from the shelves on an ongoing basis. Those items that are still in “good” condition are donated to local homeless shelters and food kitchens (Apollo Group, 2011). Bases on the resources available to us Kudler Fine Foods is very competitive in their market. They have increased loyalty and profitability of their consumers. This has been done by expanding their services such as parties and frequent shopper programs (Apollo Group, 2011). These programs will create an increase in revenue and customer base. Kudler Fine Foods is also geared towards providing customers with new gourmet selections. This allows them to follow current trends of their customers’ needs/wants and be able to set a price on their items. By being flexible on price...
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...4. Strategic recommendations on International Commercial Strategy for eBay. As a result from operations in China, there were some lessons to be learned from the unfavourable result of the so-called alliance of eBay and EachNet: * Think globally, act locally – cultural differences can create a strong constrain with the customers and it is necessary to adapt to the local market and its preferences. * Never underestimate your opponent – eBay was outperformed by its competitors that were able to satisfy customers’ needs. * A good name does not always do the trick – in order to win over customers, you need to have a good history in China. * Mature markets vs. emerging – eBay strategy, which proved itself in mature markets, may not be appropriate in emerging, developing markets. This requires eBay to revise its strategy and conduct an in-depth research in terms of customer behaviour and cultural differences. In order to better evaluate the best international commercial strategy for Ebay we have developed a QSPM matrix. We discussed and evaluated two possible strategies: further expansion into international markets or expand operation into B2B market. Quantitative Strategic Planning Matrix Nr | Key factors | Expand further into international markets | Expand operations into B2B market | | Opportunities | Weight | AS | TAS | AS | TAS | 1. | Growing internet usage, more than 420 million people use internet | 0.07 | 4 | 0.28 | 2 | 0.14 | 2. | Generation...
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...you can lay a great foundation and get clientele right away but also remains competitive with them. These are all things that can lead to success from the start. Researching the demographics can also play a huge roll into what type of customers are going to come in and what they are going to pay versus what you charge. All of this is crucial when it comes to staying in business but also being successful. When you are up and running a big thing to look into would be something like customer satisfaction. This can help your company out a lot. By researching but people would like different or what they liked versus what they didn’t like you can try and please as many people as possible to make sure that everyone is happy. It seems to me that good companies do their respective...
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...Name - Aeint Myat Noe Zaw ID – 5608000051 1. The competitive strategy that the credit card companies are pursuing is product differentiation and customer and supplier intimacy. In product differentiation, we make use of information system (IS) in order to create new product and services at the lower cost. According to the case, the credit card companies are making use of the data to track down various buying habits and create new services in terms of promotions. The use of information system (IS) makes the credit card company track down these habits more accurately. In customer and supplier intimacy, by using information system (IS), credit card companies collect data every time a cardholder makes a purchase. This allows the company to get to know its customers at a glance. By recording and tracking all of the credit cardholder’s purchases, the company is better equipped to learn its user’s behavior and having this information can help the company with factors such as future promotions for additional products or guard against credit card fraud and identify theft. Information system (IS) supports this strategy by allowing the credit card companies to collect process and store this data. In a way that it will be to use and access by employees. It also helps to keep track of their records and allows them to spot and react faster to discrepancies. 2. The business benefits...
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