...European University | Googles HR Dilemma | Management Skills – Case 02 | | Sousan Shabi, Benazzouz Zouhair & Lukas Fischer | 11/2/2014 | | During his last interview the Human resources director of Google told the world that we have only 0,2% chances to get hired in his company, he stated that each year Google receives 3 millions job applies and that they hire only 7000 out of the 3 millions. Everybody wants to work for Google, the video posted on internet on the work conditions there make us all dream, but why ? In this part we are going to analyze that corporate culture of Google envies by all. Let us first talk about the first aspects of this culture, which shows up in the text through the eyes of Mister Schmitt who discovered that each Friday the co founders Larry and Sergey would organize meetings to share the company progress with all the employees and that on some occasion they would share detailed financial analysis with them. This shows a spirit of transparency and a need of sharing all details giving to all employees enough data to see how they would make this progression even bigger. Most companies don’t do that or at least they stop at a certain hierarchal level, showing those kind of progress to only top managers and the board. This was not the case of Google since the very beginning, it became in the early stages of the company part of it culture, so much that Schmitt could not do anything about it. This founders action leaded to the organization...
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...Google Ashley Storey Bess White BUS 520 November 30, 2014 Google was merely a simple idea that became a 382 billion plus dollar corporation, which was founded in 1998 by Larry Page and Sergey Brin. They met each other at Stanford University. Google has more than 42,000 employees. Google employees are referred to as Googlers and are responsible for every aspect of google. Googlers are the force behind the search features, chrome browser, and everything in between. “Google’s mission is to organize the world’s information and make it universally accessible and useful,” (Google, 2014). Google started off as a search engine that made information accessible across the world, but google has grown into something far more impressive that just being a search engine. Google has added new services and products like Gmail, chrome, google cloud, and google maps, but that is only the beginning, because google is even trying to create its own internet connection called google fiber. Google fiber is already implemented in Kansas City. This is just a couple of service that has made google into a multibillion dollar corporation and a leader out of the different search engines. Google has a free and relaxed work culture. Google employs people from all around the world and have a vast amount of education and abilities that they desire for employment. The goal for google, regarding its employees, is to have well rounded people that can think for themselves and could push new ideas and innovations...
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...to Google and was incorporated on the 4th of September 1998. The owners named changed the name to Google because of the play on word “googol” which was the mathematical term for a 1 followed by 100 zeros. Therefore Google inc, was born and changed the way we find information on the world wide web. Since its founding in 1998, Google has been firmly involved to active philanthropy and to addressing the global challenges of climate change, education and poverty alleviation. Since 2006, Google also started up a serious of social initiatives and programs such as; China social innovation cup for college students, supporting earthquake relief efforts, Google grants, and other charitable endeavors. One program that has been a large part of Google’s sustainability programs is, “Google’s China Social innovation cup for college students” which is a nationwide competition that aims to attract China’s youth to become individuals of the social change. By gathering project ideas from college students, Google was able to fund the college student’s ideas to help address social issues happening around the globe. The social issues addressed have included education, poverty alleviation, disability aid, healthcare, women and children, arts and culture, and community development. Though project evaluation, mentorship and funding, Google hopes to play a huge role in driving true social responsibility in China and other surrounding countries. Another social responsibility program that Google created...
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...The Academy of Economic Studies Marketing strategy of Aura Scarlat Elena Nichifor Ioana Carmen Mechis Ioana Petric Magda Ungureanu TABEL OF CONTENT Introduction …………………………………………………………………..…………….….… 3 1. Situation analysis ………………………………………………………….…………….……4 2.1. Industry analysis …………………………………………….……………….4 2.2. Sales analysis . …………………………………………….…………………5 2.3. Competition analysis ………………………………………………………...6 2.4. SWAT analysis ………………………………………………………............7 2.5. Analysis of marketing strategy …………………………………………….8 2. Marketing strategy . ………………………………………………………..............................9 3.6. Marketing segmentation strategy …………………………………………… 9 3.7. Targeting strategy and position in map ……………………………...……...12 3.8. Product life cycle ……………………………………………………….......14 3. Marketing programs ………………………………………………….…….............................16 3.1. Marketing mix ……………………………………….………………...........16 3.2. Loyalty programs ……………………………………………………….......18 3.3. Customer service and support ………………………………………………20 3.4. Market research ………………………………………………………..........22 3.5. Trust & Credibility ……………………………………………………….....25 4. Implementation plan ………………………………………………………...........................28 4.1. Product design and development . ………………………………………….28 4.2. Marketing and sales ………………………………………………………...29 4.3. Scheduling Gantt ………………………………………….…………….......30 5. Financial information …………………………………………………….…... …………….32 5.1....
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...E-Commerce Marketing Plan | August 21 2011 | Internet marketing strategy for Tesla Tech | At Tesla Tech they offer a variety of computer related services. Services offered include standard computer repair, upgrades, custom gaming personal computers, accessories, and much more. Tesla Tech’s Marketing niche will be fairly pinpointed, set to cater to the older generation that needs and wants to learn how to use modern day computers and do not have the means to learn. This strategy will bring new business and keep customers returning to our website to learn about different applications and functions of the new computer that they purchased from Tesla Tech. This market is fairly untapped in the online and even onsite marketplace. Tesla Tech plans to offer this online service free of charge to customers that buy custom made or brand new desktop or laptop computers from our online e-commerce website. This will allow the company to generate many new customers within the age rages of 45+ who may be timid or reluctant to buy a new pc because of their perception that they do not have the necessary tools or knowledge to complete basic computer related tasks. Sales of new computer will increase since our entire strategy will thrive on the fact that consumers will know that they will be able to log-in to our video tutorial database and educate themselves on whatever subject they need help with. Our main demographic will be single or married woman age 45 and up. This demographic was...
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...ASSIGNMENT DIVERSITY ORGANISATIONAL BEHAVIOUR (BMOB5103) SHARIFAH SHIBRAH BT SYED HUSSEIN STUDENT ID: CGS00838119 Prof. Madya Dr. Rezian-na muhammed kassim Open University Malaysia 2013 TABLE OF CONTENTS 1.0 INTRODUCTION 2 1.1. What is Diversity? 2 1.2. Characteristics of Diversity 4 1.3. Aspects of Diversity 6 i. Aspects of Diversity (Visible): 8 ii. Aspects of Diversity (Invisible): 9 2.0 MANAGING DIVERSITY 13 2.1. Diversity Management 13 2.2 Diversity & Inclusion at Google 13 3.0 BENEFITS AND CHALLENGES OF MANAGING DIVERSITY 17 3.1 Benefits of Managing Diversity 17 3.2.Challenges of Managing Diversity 19 3.3 How to promote and support Diverse Workforce 21 3.4 Cultural Diversity in Malaysia 22 4.0 CASE STUDY 24 A. INTRODUCTION 24 B. BACKGROUND OF THE COMPANY 25 C. SYMPTOMS OF THE OB ISSUES 29 D. CAUSES OF THE OB ISSUE 33 E. RECOMMENDATIONS 34 F. CONCLUSIONS 48 G. REFERENCES 50 APPENDIX 51 Diversity and inclusion questionnaires 51 Q1- ORGANISATIONAL BEHAVIOUR ISSUE- DIVERSITY “Strength lies in differences, not in similarities” ― Stephen R. Covey 1.0 INTRODUCTION 1.1. What is Diversity? Diversity is generally defined as acknowledging, understanding, accepting, valuing & celebrating differences among people with respect to age, class, ethnicity, gender, physical & mental ability. (Gupta, June, 2013). In other way, diversity also means the fact or quality of being...
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...Unit Title: Communications in Business 100 Assessment: Critical Essay Company: Google Essay Title: Corporate Social Responsibility: An examination of the performance of Google Student Name: Fan Yang Student Number: 17597379 Student E-mail: 605711967@qq.com Campus: Bentley Tutor’s Name: Valencia Lo Tutorial Day and Time: Wednesday 4:00pm-6:00pm (Word Count: 1566 words) Corporate Social Responsibility : An examination of the performance of Google With the fast development of Internet and vast spread of digital technology, people begin to usher the era of surplus information. Search engine has become indispensable tool for people to acquire information in social life, achieving its economic value while helping people to find the valuable information needed from the ocean of the information (Yu, 2012). Controlling information makes a search engine have the quality of mass media. Therefore, search engine must take the double responsibilities of an enterprise and a medium. Google is an online search engine which was founded by two Stanford University doctoral students Larry Page and Sergey Brin in September 1998(Gary J, 2009). From its inception, no one can expect such a small company contains much of the market potential. However, after a few years, Google ushered in the great opportunity of Internet information explosion and made brilliant achievements. On August 19, 2004, Google's stock listed on Nasdaq and has become...
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...Business Plan for Dadada.com Current Online competition: For PMP training and certification the 5 major competitors are 1. Simplilearn.com : Offers both classroom and online training. Online training has 2 branches, instructor led and self learning. Instructor led online training key features (Rs. 9950): 32 hrs online classroom training, e-learning content, 14 chapter end quizzes, 5 PMP mocks, 90 days access, exam tips and mind maps Online self learning: Basic(Rs. 4950), Standard(Rs. 5950) and Advanced(Rs. 8000). Key features similar to Instructor led. Simplilearn has been in the education industry for quite some time and is a partner to many bodies like PMI, APMG, CFA Institute, GARP, ASTQB and IIBA. 2. Knowledgewoods.in : Imparts Professional training for various certifications through classroom and online sessions. Has 3 options, Professional, Superior and one on one mentoring which provides online access ranging from 60 days to 120 days. Also provides between 5 to 10 mock exams depending on the course opted for. The cost of training ranges between Rs 6,500 to Rs. 18750. 3. knowledge academy 4.Iact global 5. adepttechno 6. moulik.in For educational websites: Khan academy Coursera Academic Earth (http://academicearth.org/) Big Think (http://bigthink.com/) Brightstorm(http://www.brightstorm.com/) CosmoLearning (http://www.cosmolearning.com/) EdX (https://www.edx.org/) Math Tv (http://www.mathtv.com/) WatchKnowLearn...
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...Supply & Demand In recent years, internet advertising has taken the advertising industry by storm, as it continues to experience huge, incremental growth. Companies are moving away from the dark-ages of print ads and radio spots and entering the digital age of online advertising. In the United States, internet advertising revenues soared to $10.7 billion in the third quarter of 2013, representing a 15% increase over the $9.3 billion in the third quarter of 2012(IAB, 2013). The graph below was retrieved from the Interactive Advertising Bureau website and depicts quarterly internet ad revenue since 1996. The graph portrays the remarkable gains seen by the online advertising industry over the years. As consumers are spending more time on desktops, tablets, and mobile devices, companies are taking advantage of online advertising as a powerful channel to reach millions of people at a low cost. The economic concept of supply and demand is essential in understanding the internet advertising industry, as it is with any industry in a market economy.The advertising industry, as a whole, is experiencing a shift in supply and demand as the internet has provided companies with an entirely new outlet for advertising.More advertisers are demanding this new method of marketing and are, therefore, shifting spending to online technologies. In 2008, digital advertising revenue accounted for 10% of total advertising revenue. In 2012, this portion grew to 16% of total ad revenue (Platzer, 2013)...
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...what classical principles of organization theory does Google controvert? what principles are employed? Google’s Innovation Machine In the pantheon of internet-based companies, Google stands out as both particularly successful and particularly innovative. Not since Microsoft has a company had so much success so quickly. Google excels at IT and business architecture, experimentation, improvisation, analytical decision making, participative product development, and other relatively unusual forms of innovation. It balances an admittedly chaotic ideation process with a set of rigorous, data-driven methods for evaluating ideas. The company culture attracts the brightest technical talent, and despite its rapid employee growth Google still gets 100 applicants for every open position. It has developed or acquired a wide variety of new offerings to augment the core search product. Its growth, profitability, and shareholder equity are at unparalleled levels. This highly desirable situation may not last forever, but Google has clearly done something right. Indeed, Google has been the creator or a leading exponent of new approaches to business and management innovation. Much of what the company does is rooted in its legendary IT infrastructure, but technology and strategy at Google are inseparable and mutually permeable—making it hard to say whether technology is the DNA of its strategy or the other way around. Whichever it is, Google seems to embody the decades-old, rarely fulfilled vision...
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...Welcome to the Google Online Marketing Challenge The Google Online Marketing Challenge is an exciting opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+. Over 50,000 students and professors from almost 100 countries have participated in the past 5 years. With a $250 budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns win awesome prizes, including a trip to Google for the students and their professor. Students also have the opportunity to participate in the optional Google+ Social Media Marketing Award by maintaining a Google+ Page for their clients over a six week period. The Challenge is open to student teams of three to six members, regardless of their majors. All students must register under a verified professor/instructor at a higher education institution. Visit Discover GOMC to learn more about the Challenge and how to participate. Be sure to follow us on our Google+ page for the latest updates and announcements throughout the year Competition Process For more details on each of the steps, please refer to the sections on the left side of this page. Step 1: Register for the Challenge. Professors register for the Challenge and are verified by Google. Students form teams of 3-6 members and appoint a team campaign. The team captain then registers...
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...have narrowed our search down to just two companies, Google and Yahoo. In order to make the decision between the two on which one we should acquire, we need to take close looks at who each company is, what they do, and the financial data of each. Google is the world’s largest search engine. Although they started out simply as a search engine, they have branched out to many other markets. Gmail is a very popular email service. Their Android mobile phones are the most widely used of all cellphones. They also have a very popular web browser in Google Chrome. The Chromebook is gaining ground as a lightweight alternative to a traditional laptop computer. Other technology such as Google Maps, google drive, Google earth and others make Google a very innovative company that is not afraid to take on new challenges and expand into different markets. Yahoo is very similar to Google in that it has its beginnings as a search engine. Through a web portal, a person is able to enter anything into a search field and get back results. Yahoo also has an email service that is widely used. Although Yahoo and Google have similar beginnings, they have chosen different paths since then. Yahoo has evolved into one of the world’s leading media companies. They have a large following, and having leading sports, finance, and entertainment news pages, among others. The focus for Yahoo is not creating new hardware and software like Google, but leading the way as a media conglomerate. In...
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...article is about the corporation. For the search engine, see Google Search. For other uses, see Google (disambiguation). Google Inc. | | Type | Public (NASDAQ: GOOG, FWB: GGQ1) | Industry | Internet, Computer software | Founded | Menlo Park, California (September 4, 1998 (1998-09-04))[1][2] | Founder(s) | Sergey M. Brin Lawrence E. Page | Headquarters | 1600 Amphitheatre Parkway, Mountain View, California, United States | Area served | Worldwide | Key people | Eric Schmidt (Chairman and CEO) Lawrence E. Page (Co-Founder and President, Products) Sergey M. Brin (Co-Founder and President, Technology) | Products | See list of Google products. | Revenue | US$23.651 billion (2009)[3][4] | Operating income | US$8.312 billion (2009)[3][4] | Profit | US$6.520 billion (2009)[3][4] | Total assets | US$40.497 billion (2009)[3][4] | Total equity | US$36.004 billion (2009)[4] | Employees | 24,400 (2010)[5] | Subsidiaries | YouTube, DoubleClick, On2 Technologies, GrandCentral, Picnik, Aardvark, AdMob | Website | Google.com | Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[6] and generates profit primarily from advertising through its AdWords program.[3][7] The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys",[8][9][10] while the two were attending Stanford University...
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...Google Swot Analysis SWOT ANALYSIS OF GOOGLE [pic] GOOGLE’S BUSINESS STRATEGY: AN EMPIRICAL ANALYSIS OF THE STRENGTHS; WEAKNESSES; OPPORTUNITIES; AND THREATS (SWOT) OF GOOGLE BY: KWAKU F. DARKWAH (MBA; B.ED; CTLLS; ASSOCIATE-CIPD; MInstLM) CEO/FOUNDER: ADESUA GLOBAL, GHANA LECTURER-MANAGEMENT DEPARTMENT, LONDON SCHOOL OF MANAGEMENT EDUCATION (LSME) FEBRUARY, 2010 IF YOU NEED A FREE UPDATED COPY OF THIS ARTICLE IN PDF FORMAT, JUST SEND YOUR REQUEST TO: [pic]adesuaglobal@gmail.com [pic]This e-mail address is being protected from spambots. You need JavaScript enabled to view it [pic] THIS ARTICLE IS DEDICATED TO ALL ASPIRING BUSINESS ENTREPRENEURS 1:1 INTRODUCTION Arguably, in the last 10 years since the expansion of information technology as a result of the internet; one astounding firm that has impacted on our lives is Google. All age groups; different ethnic backgrounds; different religious backgrounds; different political backgrounds and affiliations all have been influenced by the impact of this organisation. Debatably, Google is one of the most powerful search engines in the world. Arguably, it can be said that Google is the most visited website in the world. It is now worth in excess of $94billion, although its value has more than halved since December 2007 (Time, 2008). Google attracts about 61.9 per cent of all internet searches online. According to Clark (2007) Google accounts for 56% of all searches on the internet according to the...
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...manage innovation and a balanced scorecard of a business innovation model that describes inputs, processes, outputs, and outcome from generating ideas (Module 5, 2013). The innovation process will be ineffective if leaders attempt to measure the wrong things at the wrong time. Yet innovation has to be measured or else it cannot be managed (Davila, Epstein & Shelton, 2013). A closer look at Google Corporation will be done showing what innovation metrics are relevant to their organization and why. Google Corporation Inputs. Tangible and intangible elements that are devoted to a company’s innovation effort are considered inputs (Davila, Epstein & Shelton, 2013). Google has a very unique corporate culture that’s main goal is to keep employees happy and maintain productivity. It has been documented that a large portion of what Google does is based off of data (Bulygo, 2013). Google has created tests that they use to create an environment that facilitates happiness. This is important because happy employees tend to be more creative and productive. An example of this is at Google every employee is served free breakfast, lunch, and dinner. They tested to see what the optimal lunch line is; it was found to be about three to four minutes. If the line was any longer then employees would be wasting time, any shorter then there was not enough time for employees to meet new people (Bulygo, 2013). Processes. According to Davila, Epstein, and...
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