...Navigational Service Plans and Agreements Cornelius L Davis (D01407581) Keller Graduate School of Business University Marketing Management MM522 Professor Lynn Szostek 09/11/2011 AutoNation: Now Offering Navigational Service Plans and Agreements Executive Summary AutoNation hired our firm, Cornel’s Strategic Marketing Incorporation to develop a marketing plan to sell global positioning systems (GPS) and offer an additional service program to service GPS systems. Cornel’s Strategic Marketing Incorporation has been in business since 1956 and has provided marketing plans to all types of businesses with great success. The following market plan sets the foundation to a successful project deployment. AutoNation is the top automotive retail industry with a strong brand name. Applying a new service for GPS systems will enhance the operation and provide an extra service to its customers. The additional service is in-line with AutoNations mission objectives. The GPS system is a hot commodity that gives customers an additional feature and benefit. Establishing a partnership with the top GPS manufacturers (TomTom, Garmin, and Magellan) increases the success rate of the marketing plan. Then the additional servicing programs of extended warranty, replacement program, upgrade program, installation, and set-up gives an added incentive with competitive pricing. Strategic development of the plan identified strengths and weaknesses. The strengths are magnified to a higher level in customer...
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...goals accurately, they adopt several marketing strategies. In our report we have focused the vital business strategies from different viewpoints of GrameenPhone. From this analysis we have able to identify their process of capturing different generations and the key factors of their market acceptance. From this study we are able to know about market segmentations, positions, marketing mix, SWOT analysis and various special features of GrameenPhone. Then we have discussed about the competitive advantage of the company. From our discussion we have found that grameen phone is the market leader, banglalink is the market challenger, AKTEL is the market follower and Citycell is the market nicher. Then last of all we have analyzed the SWOT analysis. In our SWOT analysis we have tried to discuss about the strength weakness opportunities and treats as broadly as possible. Then we have discussed about the marketing mix strategies. Marketing strategies are the strategies of each company with 4ps that is product, price, place and promotion. We have tried to discuss broadly the the company’s marketing mix strategy. From our overall activities, we can say that cellular phone sector is the most crucial for the growth of our economy and to survive in global market. We have tried to made our report as comparable as possible. We have tried to input as much data as possible. Last of all we have tries utmost to make it effective and interesting....
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...GP’s Management G P’s management and distribution system is quite similar to the other players in the industry. The following list is the management section of GP, but the functions of the managers are not explained in detail. Since this report focuses on the Sales and Distribution of GP, the functions of those managers are explained later in the report. Figure: Organogram of GP Overview of the Telecom Market Telecommunication is both an industry and an infrastructure, which helps other infrastructures to grow. Absence of good telecommunication facilities deters investments in other sectors of the economy. In order to enhance the investment in the telecommunication sector, the government has been pursuing the policy of raising the public sector allocation and attracting private sector investment by privatizing certain services e.g. rural telecommunication, cellular mobile service, paging and radio trunking services etc. Current Scenario The most prospective and booming mobile telephone has brought about many positive changes in the country's economy and socio-economic sectors and has been successful by attracting a huge some of Foreign Direct Investment (FDI) by big telecom giants like Telenor, Telekom Malaysia (TM), Orascom and SingTel in rural network expansion in Bangladesh. The foreign operators in collaboration with their local partners is working on with the infrastructure to widen the very base of mobile subscribers by removing the entry barrier and make the mobile...
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...necessary decisions of Global marketing. Each group has to select a foreign country as the host market for a product / company. You are required to document the selected country’s culture which may be relevant to the product you select. Then, you will need to develop a marketing plan for its introduction or expansion in the host country. You will have to write the plan as a proposal by a Global Marketing Consultant to solicit a business. There is no definite outline and / or framework for the presentation, the essence will be ← Creativity of your idea(s) ← Focus of your plan(s) ← Differentiation of your strategy(ies) ← Attention-arresting presentation If deemed necessary, you can refer to the suggested scope of work for case presentation as follows: Each group should make use of the business theories, models and strategies learned so far (e.g. i. Hofstede Cultural Dimensions, ii. SRC, iii. different types of centrisms, iv. Porter’s 5 forces, v. SWOT analysis, vi. PEST(LE) analysis, vii. the notions of “serendipity”, “ubiquitous” & “synergy”, viii. different modes of entry ix. growth matrix, x. consolidation matrix & strategies, xi. internal & external criteria for global entry and so on) to cover the following suggested scope of work for the presentation: 1. the target product (the benefits, values, vanity and needs, etc) 2. the target markets and the goals (PEST(LE) & Cultural...
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...Name: Date: MARKETING -- TEST #1 Chapters 1-7 Total points – 100 Note: This exam consists of your response to a case analysis and discussion questions Case Analysis: Please respond to the questions at the end of the case titled, “Sweetest Dreams Inn”, page 655 of your text. You can provide any other remarks you wish since your points will be determined in large part by the comprehensiveness of your analysis (Breadth, Depth, and Application). Points = 15 Evaluate Mai Phan’s present strategy. What should he do? Explain. Answer: One thing for sure, he has to get market visibility. Some research is already completed by the Regional Tourist Bureau which confirms most of what he suspects; he has to change to draw in more vacationers. 78% of visitors indicated that recreational facilities were important. He is going to have to utilize the 5-Step Approach to Marketing Research to help define the problem and what information is needed (p.208) 1. Define the Problem 2. Analyze the situation. 3. Getting Problem-Specific Data. 4. Interpreting the data. 5. Solving the problem. The information provided by the research by the tourist bureau is a good starting point and he will have to get primary (information specifically collected to solve the current problem) and secondary data (information that has been collected or published already)(p.210). The best place to start is on the Internet by using search engines and databases. These provide lists of...
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...referred as to “GP) is the leading telecommunications service provider in Bangladesh started its journey on March 26, 1997, the independence day of Bangladesh. With more than 51 million subscribers (as of December 2014), GP is the largest mobile phone operator in the country. It is a joint venture between Telenor and Grameen Telecom Corporation. Telenor the largest telecommunication company in Norway owns 55.8% share, Grameen Telecom owns 34.2% share and the remaining 10% is publicly held. GP was the first company to introduce GSM technology in Bangladesh and built the first cellular network to cover 99% of the country.It has a market share of approximately 43%**. From May of the last year more than 10.1 million** people have made GP their preferred service provider. Total six (6) companies are present in the market among which the number of subscriber of GP is far ahead than the second position holder Banglalink (20millions). Strong internationally reputed companies like Orascom and Axiata is present in the market. Recently Airtel entered in the market by purchasing Warid Telecom. This way the industry is becoming increasingly more competitive because of the entry of these internationally experienced operators. GP is seeing the Bangladeshi market as a great opportunity to do business. Recently it introduces its subsidiary company GP-IT. Diversified services are being offered by GP and they are committed to continue their excellent performance in future. GP has built the largest...
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...Garmin GPS Navigation Systems with New Integrated Technology Marketing Management MKTG522 Garmin GPS Navigation Systems with New Integrated Technology 1. Executive Summary Garmin specializes in satellite navigation systems, which are called Global Positioning Systems or GPS. Its core competencies have enabled it to become the leading competitor in the Portable Navigation Device (PND) market. Garmin is the leading portable navigation company in the industry with more than 50 percent of the market share in 2008. Through analysis and market research it has been determined that the industry has a high threat of competition especially due to the growing use of cellular device GPS products. When looking at Garmin’s life cycle, it has been determined that Garmin is currently in a declining state. Garmin’s stock, sales, and revenue have fallen since 2008. The most important environmental change that Garmin needs to focus on is technology change. Garmin’s products and its core business come from its research and development efforts. Garmin needs to recognize and adapt to the technology changes and consumer needs. Investing more money into research and development for PND devices will provide Garmin with greater potential to make a lasting impact on the industry. Garmin has the resource to compete with cellular handset devices and other PND companies. Garmin will release its latest automotive GPS device this January 2014. The new model will be superior...
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...STATEMENT……………………………………………………………………………………………………………4 COMPANY BACKGROUND…………………………………………………………………………………………………….4 COMPETITOR ANALYSIS………………………………………………………………………………………………………..4 DESCRIPTION OF PRODUCTS/SERVICES…………………………………………………………………………………4 PRICING………………………………………………………………………………………………………………………………..8 BUSINESS STRATEGY…………………………………………………………………………………………………………….9 MARKETING STRATEGY…………………………………………………………………………………………………………9 KEY PEOPLE-OWNERS AND MANAGERS………………………………………………………………………………10 FINANCIAL FORECAST…………………………………………………………………………………………………………10 EXECUTIVE SUMMARY Lamplight Company is an upcoming security equipment and service provider in Nigeria. Lamplight has high technology equipment, and products (GPS tracking systems and panic button) that will enhance the security and safety movement of resources across the country to a whole new level. Lamplight will quickly establish itself as the first provider of such products and services in the country and will acquire a licence that allows only lamplight to be a provider of these security services in the country. Lamplight will be introducing two products, GPS tracking systems and the panic button, as stated earlier. Lamplight will target the transportation and security companies and individuals. GPS tracking systems consist of a device installed in the vehicle, a central server and software for the owner to access information. Data from Global Positioning System satellites will be used to determine...
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...ABSTARCT In the below contents (tasks) Grameenphone’s marketing definition is explained. Grameenphone is a marketing oriented organization that has the various elements of marketing concepts. The marketing approach of he organization is explained. The micro and macro environmental factors of Grameenphone are explained in detail while Grameenphone is making a decision. The 3G service segmentation is done. The factors that would influence the targeting strategy of Grameenphone are explained. The buyer’s behavior for Complex buying behavior and habitual are explain. A marketing mix for anew service-3G was developed for Grameenphone. The differences in marketing a product within the organization are also explained. At last the differences in marketing between Telenor and Grameenphone is discussed. INRODUCTION On November 28, 1996 Grameenphone got the licence to start its operations in Bangladesh given by the Ministry of post and Telecommunication. On the March 26, 1997 launched its services and started its activities. Grameenphone had already invested BDT 15,260 crore to build the country’s best network since 1997. 98% of the country is under Grameenphone’s network reach. Grameenphone is one of the largest taxpayers and had contributed BDT 16,600 crore in direct and indirect tax through out its whole operation. Grameenphone has the largest cellular network in the country supported by 12,000 base stations in more than 6000 locations. Grameenphone was first operator to start...
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...Gpaws SAM ANDERSON, JULIA BECKRICH, ANDREA DWYER, KRYS MOHWINKLE Gpaws Table of Contents Executive Summary - Andrea 2 Mission, Vision, Values, Goals 2 Vision 3 Values 3 S.M.A.R.T goals 3 Company Description 3 Products/Services 4 Product/Services Description 4 Basic Collar 5 GPS Tracking System 5 Activity Tracker 5 Temperature gage 6 Tone Trainer 6 Marketing Plan –Sam 7 Implementation Plan 13 Financial Plan – Julia 15 Conclusion 16 References 17 Appendices 17 Executive Summary – Andrea Any animal lover wants the best for their pet. Having the secure feeling of knowing where their pet is at all times not only helps the owner but also puts the safety of the pet first. GPawS is an online business focusing on just that. GPawS provides a customizable collar for pet owners who want to keep their pet as safe as possible. The features that the customer has to mix and match with are: a temperature gage, an activity tracker, tone trainer, Location GPS and custom tag. The mission, vision and goals of GPawS all flow together. The mission is to form to the customer needs, not the other way around. The mission is as follows; “We exist to bring comfort and safety to all animal lovers, providing a product with the technology to meet our customer’s needs.” Having the customer’s heart in mind the vision of GPawS is to seamlessly promote the safety of all animals with the benefits of customization to meet the needs of all animal lovers in the...
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...MM 578 Consumer behavior | GIVE A GARMIN | MARKETING STRATEGY FOR GPS NAVIGATION DEVICE | | Marcus J. Lumpkin | MARKET ANALYSIS Company Garmin Limited is a publicly-traded company that specializes in navigation and communication devices for the public. With world headquarters in Olathe, Kansas, the company has grown from only a tiny number of employees in 1989 to over 7,000 employees worldwide today. (www.garmin.com, 2010) Their most popular item, the GPS navigation system for automobiles is amongst the leaders in the industry for such devices. The company also designs and manufactures GPS devices for use in boats, aviation, hiking, fitness and cellular phone and pda units. Customers The customers of Garmin products can be just about anyone who can drive an automobile, or operate a boat or plane. Customers would also include those engaged in aforementioned activities such as hiking, working out or using a cell phone. More specifically though, Garmin customers are those who are bad with directions and frequently get lost. Customers would also include those who may spend a lot of time travelling by automobile, whether locally or for long distances. Competitors Competitors of Garmin exist in many well known names to consumers of electronics. TomTom is a Dutch navigation device maker and market-leader in the field, and poses the biggest competition to the Garmin brand. However recognized brand names such as Sony and Phillips have since entered the niche...
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...Chapter 1: Introduction 1. Origin of the Report This report is a partial requirement of the analysis program of BBA curriculum at the Institute of Business Administration. Assigned by the institutional supervisor, this report is prepared for placement committee, based on the project assigned by Brand Development & Management department, Marketing Division of GrameenPhone Limited. Mr. Shahriar Amin, deputy manager, marketing department, Grameen Phone Limited, assigned the author a project. The project was duly approved by Mr Ashad Uzzaman, Course lecturer World University of Bangladesh, Institute of Business Administration, The topic of the Basic Business Communication Report is –“Critical Analysis of the Consumer Profile and Communication Strategy of GrameenPhone: The Case of djuice”. 2. Background Youth segment is largely untapped and untargeted by the current mobile operators of Bangladesh, which itself is a significant potential market (40% of population). If the appropriate communication tools are applied to attract the potential target group, then the transition from youth to higher age group (Established Consumer or Business Segments) can be attained, which will assist in total life cycle management of a significant subscriber base (loyalty). Majority of the Youth segment tends to be more tech savvy, early users of new technology, high user of data services (SMS) and uses mobile phone as the primary mode of communication. GrameenPhone launched a youth...
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...services and devices company which is Dutch by origin and has its headquarters based in Amsterdam. It’s most popular products and major product’s lines includes TomTom Go and TomTom One for cars, TomTom Rider for bikes, TomTom Navigator (digital maps), and TomTom for iPhone. Moreover, it has a large market share in European markets and second in United States. TomTom credits its leadership in the market to technology, prominent brand image, distribution power, and large customer base. However, as the European and US personal navigation device market gets even saturated than before, the company’s sales growth rate start to decline. TomTom is also facing increasing competition from other platforms using GPS technology like cell phones and smart phones with built in navigation systems. Furthermore, the three major competitors which faced by TomTom are Garmin which have the market share of 45%, Magellan which control 15% of market, and Navico Company which reels in anglers with its high-tech fish finders and keeps hikers and hunters on the right track with its portable location trackers. Thus, the environmental and legal restrictions on the navigation industry make TomTom’s future prospects desolate. Example of issues face by TomTom includes the use of GPS devices for tracking and theft of PND devices. So, TomTom started responded to these threats by shifting its business mix toward value-added services and in the meantime make its personal navigation devices much smaller portion of total...
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...encourage you the retailer to work on these principles within your business. By the very nature of retailing, markets and customers will change over time. Retailers must understand and mange this information through category management. Due to the limited amount of time available in the review, the principles will be limited in there scope to generic retail principles. Managing your retail business through category management improves your knowledge and ability to react quicker to the customer’s wants and needs. As a retail owner you need to have at least 15 categories based on product groupings within your store. You can also break down each category into sub categories for further analysis. The categories that you establish will be the basis of ongoing management across key performance indicators (KPI’s) that you want to manage within your business. The categories you chose should be based on product types or groupings. If you are in food for example your categories would be your menu offer for example: sandwiches, cold drinks, coffee, cakes, salads, donuts. If you are in home wares categories like: gadgets, dinnerware, saucepans, kitchen ware, and glass ware are some examples. How good is your collection of data? To collect information on categories you need to ensure that you have a suitable cash register or point of sale program that will show the various indicators of the business. By defining your categories you are laying the foundations on which to build your retail business...
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...€ ’mn Revenue EBITDA Net Income Total Assets Total Debt Shareholders’ Equity Debt/Equity ROE ROA EPS P/E 2003A € 39.1 10.4 6.2 21.0 0.0 7.6 0.0 134% 48% € 0.06 2004A € 192.4 44.5 27.7 91.1 0.0 37.8 0.0 122% 49% € 0.26 2005E € 562.7 131.4 95.5 399.2 0.0 249.6 0.0 66% 39% € 0.86 41.8 2006E € 1,115.4 244.6 170.6 698.3 0.0 422.2 0.0 51% 31% € 1.53 23.5 We are initiating coverage of TomTom with BUY rating. The company has entered the commercialization phase after several years of development and reported tremendous growth of revenue, profits and cash flows. The company has the right product in the right place and at the right time, excellent operating and distribution capabilities, strong management team and a skyrocketing market. In addition, the company has excellent opportunities to outperform the market in terms of growth, as currently it is the leader on the European market, has the best product according to various research entities and sufficient cash resources to acquire smaller competitors and to finance the growth. TomTom’s expansion initiatives will provide it with stronger revenue streams from U.S., Australia, Eastern Europe and Asia. Moreover, TomTom has developed strong relationships with leading car and mobile phone manufacturers to integrate its devices into cars, PDAs, mobile and smart phones. As a result, we expect TomTom to report triple-digit revenue growth for the next two years and significant business expansion as both its market share and integrated navigation...
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