...COMPOSING A MARKETING PLAN COMPONENTS OF A MARKETING PLAN Executive Summary Movie 24-7 is going to be a television channel that will broadcast Hollywood Movies of all categories including Action, Drama, and Comedy. We have chosen to be a Hollywood movie channel as there is the large market that we can cater because of the ever increasing interest and demand for English films among the youngsters. Movie 24-7 will play movies at the request of its viewers. It will be available on most cable and satellite providers at no additional cost to subscribers of Movie 24-7. We wanted to stick to a topic that would come to no one's mind quickly thus leading us to have a unique problem and this is how we decided on to launch new movie channel in Pakistan. The project will be focusing on the marketing strategies of the 24 – hour Movie Channel i.e. Movie 24-7. It will also be discussing strategies adopted by Movie 24-7 on entering the market of general entertainment space. Moreover, we will discuss the key aspects of the marketing plan and the environmental analysis. Along with this, the project will also talk about marketing and the marketing mix strategies adopted by Movie 24-7 and we will further suggest competitive strategies to remain in the same genre. 1. SYNOPSIS: Introduction: Today we live in a capitalist economy where each one of us is busy in our corporate worlds. Either you are a clerk, software engineer, businessman or CEO of a company...
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...Effect of Fandom on Marketers In the “old days” an areas culture had a massive effect on the way that the people of that area lived their lives. What they wore, ate, watched, participated in, etc. But with the ever expanding and diversifying markets of the world today it is becoming easier and easier to start seeing alterations from this. In Kaplan and Langdon’s article “Chinese fandom and potential marketing strategies for expanding the market for American professional sports into China” (Kaplan & Langdon 2012). Marketing strategies are reviewed as one of the main topics. “One strategy of the NBA was to partner with established Chinese brands” (Kaplan & Langdon, 2012). This allowed the NBA to have an easy avenue for expansion as the market had already been developed. Take Nike for instance from the example. In Kaplan and Langdon’s article it is stated “China’s biggest seller of athletic shoes, Li Ning, recently surrendered its top position to Nike, even though Nike’s shoes – upwards of $100 a pair – cost twice as much. The new middle class ‘seeks Western culture’, says Zhang Wanli, a social scientist at the Chinese Academy of Social Sciences. ‘Nike was smart because it didn’t enter China selling usefulness, but selling status” (Kaplan, Langdon 2012). Basically when Nike came in, they did not say that they had the best product. They did not say they had the cheapest product. They said they had their product. Because of the interest by these Chinese consumers that was...
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...Introduction 2 1.0 Pros of establishing a business presence in social media outlets 3 1.1Use company’s existing user base to exquisite new customers 3 1.2 Establish company’s global presence 3 1.3 Cost efficient 3 1.4 Helps to improve the company products and services 4 1.5 Increasing company revenue 5 2.0Cons of establishing a business presence in social media outlets 5 2.1Lack of control over your company’s marketing or advertising messages 5 2.2 Potential infringement issues of copyright or privacy 6 2.3 Difficulty to define and measure the return on investment and conversion rate 6 2.4 The amount of time use to maintain company presence in the social media. 7 2.5 The shortcoming to accurately time ads. 7 3.0 Discuss in what ways could social media possibly help jump-start a small company’s business in a competitive market? 8 4.0Evaluate how would you forecast the future of social media as an opportunity for business? 11 4.1Popularity of new social media feature like video message 11 4.2 Dominant of business to business (B2B) content marketing 12 4.3 New and improved social search 12 References 13 Introduction As stated and illustrate in the case study, an outstanding social media presence assist company in building business’s reputation, establishing trust between company and their customers, and most important to helps company gain profit most likely above average revenue in the speed of light. Businesses and companies from different field and...
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...| FINAL YEAR PORJECT | IMPACT OF BILLBOARD ADVERTISING ON CONSUMER BUYING BEHAVIOR: A CASE OF DESIGNER LAWN COLLECTION BILLBOARDS Student: Ayman Hina DaudpotaRegistration #: (BB-03-09-4751)Supervised by Ma’am Donia Waseem | | | | | PROJECT APPROVAL LETTER Project title: Impact of billboard advertising on consumer buying behavior: A case of designer lawn collection billboards. By: Ayman Hina Daudpota- 4751 Thesis supervisor: Ma’am Donia Waseem Academic year: 2013 The board of advance studies at PAF-KIET has approved this thesis, submitted in partial fulfillment of the requirements for the degree of Bachelors of Business Administration. Approval committee: Ma’am Donia Waseem Sir Adnan Anwar (Supervisor) (Director Academics) ACKNOWLEDGEMENTS All praises and thanks to Almighty ALLAH by whose powers and glory all good things are accomplished. He is also the most merciful and who bestowed on me the potential, ability and an opportunity to work on this project. It is a matter of great pleasure to express my cordial gratitude to my esteemed Supervisor Ma’am Donia Waseem for her wise and painstaking guidance that she has so generously given throughout this project work. I respectfully offer my thanks to my parents who devoted their lives for my disciplined training especially for their love, sincerity and mellifluous affections...
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...An assignment on Business Strategy Submitted: Name: ID: Submitted To: Date of Submission Table of Contents Executive Summary 2 Task 1 3 1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS 3 1.2 Review the vital issues involved in Strategic planning in Autoglass 4 1.3 Explain minimum three planning technique for Autoglass 7 Task 2 9 2.1 Produce an organizational Audit for Autoglass 9 2.2 Carry out an environmental audit for Autoglass using at least two approaches 10 2.3 Explain the significance of stakeholders’ analysis in relation to Autoglass 13 Task 3 15 3.1Analyze possible alternatives strategies relating to substantive growth, limited growth and retrenchment 15 3.2 Select an appropriate future strategy for Autoglass 18 Task 4 20 4.1 Compare the roles and responsibilities for strategy implementation of Autoglass 20 4.2 Evaluate resource requirements to implement a new strategy for Autoglass 21 4.3 Discuss targets and timescales for achievement for Autoglass to monitor a given strategy 21 Conclusion 22 References 23 Executive Summary Autoglass has been able to emerge itself as a reliable source of repairing centre of windscreen as it ensures the most effective and long lasting repairing service for its customers. Performing several result. It shows that Autoglass is happily providing services 92% of the customers. At the very beginning when they have started to operate...
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...Tesla Motors: SWOT Analysis Tesla Motors designs, develops, manufactures and sells high performance fully electric vehicles, advanced electric vehicle, powertrain components and stationary energy storage systems. Political, economic, socio-cultural and technological factors have influenced Tesla in complex ways since Tesla is a big player in the EV industry – one of the non-traditional automobile industry segments. The political factors have mostly favored Tesla since the government gives subsidies, tax rebates for EV manufacture. The general economic growth in the US economy have favored Tesla but decreasing oil prices and increasing labor prices have acted as threats to Tesla. The go green concepts have favored Tesla but unfamiliarity around the EV technology have posed threats to Tesla. However, limitations by way of battery technologies and charging of batteries have posed threats to Tesla even though technological developments are taking place in the EV industry around battery and charging technologies The overall threats of micro forces is medium based on porter’s 5 forces analysis. The threat for the substitutions is high and threat from rivals is medium due to few rivals who can match the quality of Tesla cars. There seem to be least threats from suppliers since they are not specialized in EV industry and buyers due to direct sales. More details are provided in exhibit 2 as given below The company has established a good value chain by its own network of sales...
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...Table of Contents 1. Market Description a. Target Market 4 b. Company’s Position 5 c. Major Segmentations 6 d. Why Customers Buy Radhuni Powdered Spices 7 2. Product Review a. Product 8 b. Images of Products 9 c. Prices 11 d. Product Life Cycle 12 e. Implementation of Product 13 f. Brand Share 14 3. Review of Competition a. Major Competitors 15 b. 4 Ps of Competitors 18 4. Review of Distribution 20 5. Threats & Opportunities Analysis a. SWOT Analysis 21 b. Problems 22 c. Solutions 22 6. Objectives & Issues a. Company’s Mission Statement 23 b. Company’s Marketing Objectives 23 7. Conclusion 24 Target Market: Initially for target the market we will go for women who are living in urban areas. In this case, we followed geographic segmentation and the demographic segmentation as well. They can be either housewives or service holders. The causes behind of targeting urban women are – First- The price of the product, as the price of this product is a bit high which is only affordable by the urban people. Because we all know that the people...
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... STUDENT NUMBER: M00476148 MODULE LEADER: Dr.Shing-Wan Chang Company Name: Cadbury Introduction: This report aims to portray an advertisement campaign for Cadbury, a brand owned and sold by Mondelez International. This gives out a range of means for Mondelez to meet below mentioned objectives with promotions running from 1st July 2016 to 30th June 2017, with a budget constraint to £2 Million. This report discusses a collaborative marketing strategy which can be employed by Cadbury, where the company can collaborate with Virgin Galactic LLC, who delivers commercial spaceline services. It serves a carrier craft; a spaceship (WhiteKnightTwo); Satellite launcher vehicle (LauncherOne) (Bloomberg, 2016). The motive of the company is to promote space tourism by commercially making wealthy people go 100 kilometres from earth to outer space and back for a whooping price of £175,000 (Howell, 2016). This report also would discuss matters regarding how to effectively put forth this collaborative strategy for the benefit of Cadbury as a whole. The promotion runs for a year, where the customers will have to participate in a lucky draw contest, which would require them to purchase any 5 Cadbury bar chocolates. The wrappers of these chocolates and contact details of the customers can be either to Cadbury directly via post or dropped in Cadbury Kiosks strategically placed in malls across London. One lucky winner will get two tickets to board Virgin Galactic and tour...
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...MGT603 Assignment Case study one 1. What behaviors are involved in online grocery shopping? The online grocery shopping consists of various types of behaviors; such as information contact, funds access, store contact, product contact and transaction behaviors. Information contact behavior is mostly a part of online grocery shopping, where consumers used to search their required products and order through online processes. The fund access behavior is also used in online grocery shopping while purchasing products through online by using their credit/debit cards or net banking. Sometime, customers used to order through online but visit the nearest stores to bring the product after inspecting; such as fresh vegetables, milk products and meat or animal proteins etc. therefore, they must search for the nearest store and product and contact them to bring those pre-ordered products. There are several behaviors involved in online grocery shopping. For peapod grocery, the order were filled at affiliated stores and delivered to the customer’s home in a ninety minute time period; this save the customers time and reduced the stress that grocery shopping often causes due to lack of time and overcrowding. For these conveniences, the consumers were willing to pay a monthly fee as well as a fee per order that included the services of packaging, transporting, and delivering. Most of the items available for this service are brand name goods, which caused little risk in the consumers mind in...
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...extremely easy to use. The advanced light combined with the specially formulated gel, rapidly removes surface stains and penetrates deep to remove embedded stains. Works great on stains caused by coffee, tea, smoking, red wine, fruit juice, cola, aging and more. In the marketing plan of WhiteLight it shows that as the company is producing same product to all consumer, which refers to mass marketing means no segmentation by demographic, geographic, behavioral etc. As the product is totally new in Bangladesh not so much people are aware about the product therefore primarily the company is focusing urban area people of some big cities; so single segment concentration is their selective pattern of target market selection for this product. WhiteLight which is a new product and not available in the market so it’s still in product development stage, however the company expect that when it will enter the market it will in introduction stage where sales will low but a increasing rate, and their target is to go in maturity stage for higher sale and higher profit. Considering “White Light” as a new product in our country and this is already popular in other countries the company will use “Market Skimming” pricing strategy. They hope that buyer willing to pay their settled...
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...Woolworths Analysis Strategic Marketing Management Executive Summary The following is the assignment given to us for our “Strategic Management” course. The paper discusses in depth about the company, Woolworths, which is one of the largest retail stores in Australia. The report enriches the knowledge about environmental analysis, SWOT analysis, the financial and pricing analysis, target market, segmentation and market analysis of Woolworths. After studying the company’s overall performance it is my recommendation for the company to manage and plan ruthlessly, manage the operations locally and globally by managing campaigns tactically and have open communication channels. The overall environment of the company is strong. There are few major competitors which possesses threat to the company. The company has expanded its operations and has expanded into New Zealand and India as well. The paper also discusses the new marketing strategies for Woolworths. We have applied strategic management concepts and models to design new marketing strategies for the company. Table Of Contents 1. Introduction……………….………………………………………………………..………………………………………………… 5 2. Background……………………………………………………………………………………………………...…………………… 6 3. SWOT Analysis…..…………………………………………………………………………………………………….……………. 7 4. Segmentation, Targeting & Positioning of Products………………………………………………………………………………… 5. Marketing Mix Analysis…………………………………………………………..…………………………………………………. 6. Financial/Pricing...
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................5 SWOT Analysis ..................................................................................................................................7 Key Problem to be Solved ..................................................................................................................9 Key Strategic Campaign Decisions - Objectives .....................................................................................10 Target Audience................................................................................................................................11 Brand Position...................................................................................................................................12 Campaign Strategy...................................................................................................................................13 Media Strategy - Objectives ....................................................................................................................15 Selection............................................................................................................................................16 Media Planning and Buying ....................................................................................................................17 Message Strategy .....................................................................................................................................19 Objectives, Selling Premise...
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...“User acceptance and Behavioral Intention towards using Airtel 3G Mobile Services ’’ By Tasnia Binte Sikder ID: 1120328 An Internship report presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH September, 2014 “User acceptance and Behavioral Intention towards using Airtel 3G Mobile Services ’’ By Tasnia Binte Sikder ID: 1120328 ...
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...lot of techniques in television advertising to deliver the message that they want to deliver. Humor is one of the most popular and frequently used techniques in television advertising. More and more television advertisements are using humor, and many marketing researchers say that humor arrests people's attention, increases advertisement memorability, overcomes sales resistance, and enhances message persuasiveness (Duncan 286). Role of humor in advertising: In today’s time role of humor in television advertising has reached to a great significance, especially on a particular issue such as brand image shaping, and provide useful information to the advertisers to help them decide whether they should invest in the use of humor in television advertising or should change direction to another technique. In addition, consumer and mass communication researchers would find the addition of such a study to the body of media knowledge worthwhile for generating idea and assumptions for future studies and research (Yilin Fang (2011), Humor and Brand Image-Shaping ). Using humor in television advertising to add value to the company’s brand image, to find out the role of humor in television advertisements. Effective in delivering marketing messages: Humor as an advertisement appeal is getting popular in many countries. Ac-cording to Fletcher (1995) society nowadays simply shops for pleasure, enjoyment and fun, where in most case; humor is the suitable choice of appeal. Many of the most...
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...OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT www.ibscdc.org 1 Efficient Project Management at TransWorks Information Services Pvt. Ltd., an Indian-based BPO Company This is a real life case taken from a service industry; it discusses the real life problem faced by a BPO Company. It focusess on the problems faced by the calling agents and the management as a whole, many a times it so happens that the management perceives a problem in a different angle and the solution eludes them; this causes a lot of frustration on the part of employees and management resulting in mass attrition. The real concern today for any call centre company is its high attrition rate; the basic reason being the discord between the management and the employee. The employees look out for a congenial and empathetic management and shift to the other competing companies when offered a good work environment. This case study throws light on one such aspect where a mass attrition was avoided by the top management by strategic and lateral thinking. Pedagogical Objectives • How a manager dealt with such a challenging project with support of his team of 14 fresh trainees • How he managed to save the project and bring about some wonderful changes to glide through the difficult times • How innovation and teamwork can change things for an organisation. Industry Reference No. Year of...
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