Imagine you have been hired to manage the PR function for a startup company specializing in environmental concerns and preservation. Develop a high level PR plan that will carry you through the first six months of the company’s launch. Keep in mind initial startup tasks that might include reaching out to key stakeholders or customers, or explaining the nature of your company to others.
A – By definition, Public Relations (PR) is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. PR planning efforts determines the possible future course of actions for the company initiatives for maintaining PR. The below table details a plan of PR activities for the next six months of the company which is specialized in environmental concerns and preservation:
|Month |Schedule PR Events |Target Public |
|1st Month |Release Mission statement to Media/Press detailing the mission and goals of the |Community |
| |company to the society. | |
|2nd Month |Using electronic social media, the company information is included as a part of |Potential customers |
| |domestic news. | |
|3rd Month |Publications will be used to increase awareness about the company and its future |Shareholders/ Investors |
| |prospects among the shareholders and investors.
